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An Investors Perspective On Marketing Excellence
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Book Synopsis An Investor’s Perspective on Marketing Excellence by : Dominik Kemsa
Download or read book An Investor’s Perspective on Marketing Excellence written by Dominik Kemsa and published by Springer. This book was released on 2018-12-18 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.
Book Synopsis Marketing Excellence by : Hugh Burkitt
Download or read book Marketing Excellence written by Hugh Burkitt and published by John Wiley & Sons. This book was released on 2007-01-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.
Book Synopsis Attracting Investors (Summary) by : Hermawan Kartajaya
Download or read book Attracting Investors (Summary) written by Hermawan Kartajaya and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: getAbstract Summary: Get the key points from this book in less than 10 minutes.This book is a little like a football play that looks great on the blackboard in the locker room but doesn't quite deliver once the players take the field. The concept is excellent: adapting marketing theory and techniques to the business of acquiring investment capital for your firm. Unfortunately, authors Philip Kotler, Hermawan Kartajaya and S. David Young spend a lot of time reviewing basics, such as potential sources of capital, and not enough on the marketing techniques themselves - which they don't begin discussing until about two-thirds of the way into the book. This shortcoming (and the lack of case histories) is balanced, however, by the authors' keen, market-oriented analysis of the characteristics that appeal most strongly to the various types of investors. This book outlines a smart, methodical approach to finding investors. getAbstract.com recommends this book despite wanting more information on methodology, believing that even an incomplete marketing approach to financing is better than chaos in the huddle.Book Publisher:Wiley
Book Synopsis Digital Marketing Excellence by : Dave Chaffey
Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Book Synopsis The Impact of Investments in Market-based Assets on Firm Performance by : Karlo Oehring
Download or read book The Impact of Investments in Market-based Assets on Firm Performance written by Karlo Oehring and published by Logos Verlag Berlin GmbH. This book was released on 2022-01-18 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-based assets, such as brands or customer relationships, can be thought of as intangibles that arise through the commingling of the firm with its environment. As such, they are constructs that bridge the conceptual gap between managerial actions and firms’ financial performance. This dissertation conducts three studies that advance the understanding of investments in market-based assets conceptually, empirically, and methodologically: First, it rigorously examines prior research in the marketing-finance interface and synthesizes the findings in a conceptual overview of the field. Second, it examines investments into different drivers of customer-based firm value and relates them to different aspects of firm performance. Third, it develops a novel method to estimate investments in market-based assets for firms with undisclosed accounting information through textual analysis of legal statements.
Book Synopsis Marketing is Finance is Business by : Chris Burggraeve
Download or read book Marketing is Finance is Business written by Chris Burggraeve and published by Gatekeeper Press. This book was released on 2019-06-08 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are (global) brands dead? Does marketing still matter? Is there still a "secret sauce” companies can apply to build winning brands in the future? Chris will show why great marketing is so much more than pretty pictures and Silicon snake oil. In his first book: ”MARKETING is FINANCE is BUSINESS” (published Dec 18), you will discover the rocket science behind the creation of marketing miracle$ in the galactic age upon us, in 4 stages 1) Look up: how to change our mindset from Thinking and Accting "Local/Global" to "Galactic" 2) Get your basic wings to fly: Understand the key historical models used in marketing and finance - the ones BOTH the CMO and CFO should know 3) (Re)Discover Burggraeve's 8 Marketing Fundamentals 4) Speak Better Wall Street - discover Alpha M - the world's first ever marketing model
Download or read book The Shift written by Scott M. Davis and published by John Wiley & Sons. This book was released on 2009-05-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" –Tony Hsieh, CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." –Fisk Johnson, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice "Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." –Mark L. Vachon, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." –David Aaker, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company
Download or read book The Next Cmo written by Peter Mahoney and published by Archway Publishing. This book was released on 2020-08-25 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
Author :SRUTHI. S, Dr Ravi Kumar Gupta Publisher :Archers & Elevators Publishing House ISBN 13 :9390996031 Total Pages : pages Book Rating :4.3/5 (99 download)
Book Synopsis Perspectives on Business management - Volume II by : SRUTHI. S, Dr Ravi Kumar Gupta
Download or read book Perspectives on Business management - Volume II written by SRUTHI. S, Dr Ravi Kumar Gupta and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Truth Be Told written by John O'Brien and published by Kogan Page Publishers. This book was released on 2021-04-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences. Purpose has become a leadership and managerial imperative for businesses large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'. However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.
Book Synopsis Canada-UK Bilateral Trade and Investment Relations by : Peter J. Buckley
Download or read book Canada-UK Bilateral Trade and Investment Relations written by Peter J. Buckley and published by Springer. This book was released on 2016-07-27 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book investigates the competitive opportunities for Canadian and UK businesses in the world economy generally, but more particularly in a bilateral (Canada-UK) and regional bloc (European Union-North American Free Trade Association) setting. Part 1 examines Canadian-UK trade and investment flows and policies. Part 2 presents an empirical investigation of the experiences of a sample of Canadian firms with business interests in the UK and the European Union and, likewise, UK firms with business interests in Canada and the United States.
Book Synopsis Total E-mail Marketing by : Dave Chaffey
Download or read book Total E-mail Marketing written by Dave Chaffey and published by Routledge. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.
Book Synopsis Marketing to the Affluent by : Thomas J. Stanley
Download or read book Marketing to the Affluent written by Thomas J. Stanley and published by Rosetta Books. This book was released on 2012-06-29 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling author of The Millionaire Next Door shares proven strategies and expert advice on successfully entering the affluent market. No one knows the rich like the author and business theorist Thomas Stanley. In this book, Stanley explains what it takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the unique perspectives of wealthy individuals, revealing the needs and desires any marketing campaign needs to address in order to be successful with them. Stanley then outlines several highly effective ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates. Marketing to the Affluent covers: Myths and realities about the affluent Understanding what the affluent want Finding “overlooked” millionaires Positioning yourself as an expert “No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch
Book Synopsis ECIE 2020 16th European Conference on Innovation and Entrepreneurship by : Prof. Alessandro De Nisco
Download or read book ECIE 2020 16th European Conference on Innovation and Entrepreneurship written by Prof. Alessandro De Nisco and published by Academic Conferences limited. This book was released on 2020-09-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Conference on Innovation and Entrepreneurship has been running now for 16 years. This event has been held in Italy, Northern Ireland, France, Belgium, Portugal, and Finland to mention some of the countries who have hosted it. The conference is generally attended by participants from more than 40 countries and attracts an interesting combination of academic scholars, practitioners and individuals who are engaged in various aspects of innovation and entrepreneurship teaching and research. The 16th European Conference on Innovation and Entrepreneurship will be hosted by Instituto Universitário de Lisboa (ISCTE), Portugal and the Conference Chair will be Florinda Matos
Book Synopsis Great Companies, Great Returns by : Jim Huguet
Download or read book Great Companies, Great Returns written by Jim Huguet and published by Broadway. This book was released on 1999 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you had applied Jim Huguet's Great Company strategy to your portfolio 10 years ago, you would have beaten the Dow by over 20 percent: $10,000 would have grown into more than $90,000. Now Huguet explains his innovative investing methods in a down-to-earth guide that will profit beginners and experts alike.Focusing on the quality of the companies rather than on their stock statistics, Great Companies, Great Returns reveals the 12 key factors that give companies an edge and lead to great long-term stock performance. Analyzing the 13 companies that made his own fund's cut, and explaining why other supposedly "great" companies did not, Huguet offers concrete advice for finding tomorrow's winners. Featuring exclusive interviews with top CEOs (including GE's Jack Welch), concrete advice on tracking down the facts you need, and a checklist for screening the companies you're thinking about investing in, this invaluable handbook can teach anyone how to invest with the best.
Download or read book The Next Cmo written by Peter Mahoney and published by Archway Publishing. This book was released on 2021-09-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
Book Synopsis Bull's Eye Investing by : John Mauldin
Download or read book Bull's Eye Investing written by John Mauldin and published by Wiley. This book was released on 2005-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of buying and holding stocks is gone -- and will not return for some time. Now is the time to learn to target where the market is going to be, not where it has been, so you can invest successfully. Financial expert John Mauldin makes a powerful, almost irrefutable case regarding the future direction of the markets. He then details a new approach to investing that will allow you to adjust to the new reality of investing. You'll consider options beyond traditional stock portfolios as you learn to choose between the stable and secure investments that will enable you to profit in turbulent markets. Buy your copy of this must-read investment roadmap today.
