Email Marketing

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Publisher : Wiley
ISBN 13 : 9780471383093
Total Pages : 320 pages
Book Rating : 4.3/5 (83 download)

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Book Synopsis Email Marketing by : Jim Sterne

Download or read book Email Marketing written by Jim Sterne and published by Wiley. This book was released on 2000-03-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately! This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to: Develop a campaign strategy Write an email masterpiece Reach your target audience Enhance a campaign for a better response rate Measure the success of email marketing strategies Advertise on other people's electronic newsletters Host your own discussion group

Self-Publishing Made Simple

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Author :
Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Self-Publishing Made Simple by : April Cox

Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

E-Mail Marketing For Dummies®

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470251786
Total Pages : 361 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis E-Mail Marketing For Dummies® by : John Arnold

Download or read book E-Mail Marketing For Dummies® written by John Arnold and published by John Wiley & Sons. This book was released on 2007-12-11 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your “open” rate and find out who’s actually opening your e-mails Use e-mail to improve search engine optimization And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

Total E-mail Marketing

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Author :
Publisher : Routledge
ISBN 13 : 0750680679
Total Pages : 290 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Total E-mail Marketing by : Dave Chaffey

Download or read book Total E-mail Marketing written by Dave Chaffey and published by Routledge. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.

Email Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118059352
Total Pages : 312 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Email Marketing by : Jeanniey Mullen

Download or read book Email Marketing written by Jeanniey Mullen and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Email Marketing for Complex Sales Cycles

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 9781600374210
Total Pages : 168 pages
Book Rating : 4.3/5 (742 download)

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Book Synopsis Email Marketing for Complex Sales Cycles by : Winton Churchill

Download or read book Email Marketing for Complex Sales Cycles written by Winton Churchill and published by Morgan James Publishing. This book was released on 2008-07-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principles in "Email Marketing for Complex Sales Cycles" show business people and entrepreneurs how to increase sales and reduce stress and aggravation.

Strategic Marketing

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Publisher : Routledge
ISBN 13 : 1317834232
Total Pages : 352 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Strategic Marketing by : Tony Proctor

Download or read book Strategic Marketing written by Tony Proctor and published by Routledge. This book was released on 2014-02-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management.

Email Marketing Rules

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781500981976
Total Pages : 0 pages
Book Rating : 4.9/5 (819 download)

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Book Synopsis Email Marketing Rules by : Chad White

Download or read book Email Marketing Rules written by Chad White and published by Createspace Independent Publishing Platform. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles." -- Back Cover

The SaaS Email Marketing Playbook

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Author :
Publisher : Étienne Garbugli
ISBN 13 : 1777160413
Total Pages : 174 pages
Book Rating : 4.7/5 (771 download)

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Book Synopsis The SaaS Email Marketing Playbook by : Étienne Garbugli

Download or read book The SaaS Email Marketing Playbook written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2020-04-23 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel - - No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go? Email marketing is one of the highest leverage activities in a SaaS business. It can help: • increase onboarding and trial conversions; • reduce churn; and • grow monthly recurring revenue (MRR). By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That’s the beauty of automation. It’s also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in: • product onboarding completion; • engagement; • sales; and • upgrades to annual subscriptions. We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than: • Investing in more ads; • Building new features hoping they’ll drive engagement; • Redesigning at the cost of trial and error. You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line. The SaaS Email Marketing Playbook includes everything I would have loved to know about email before I got started at LANDR: • how and when to create new emails or In-App messages to influence your users’ behaviors and purchase decisions; • how to double, triple, or quadruple the performance of every single email you send; • how to stand out in an increasingly more crowded inbox; and • how to create processes and structure to systematically grow the performance of an email marketing program. The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others. You don’t need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email. The SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program. - - The SaaS Email Marketing Playbook was written for businesses with clear signs of Product-Market Fit, that are: • selling to consumers or businesses; • charging monthly or yearly subscription fees; • generating more than $2k MRR; and • adding at least 200 email signups per week.

Email Marketing Rules

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Author :
Publisher : Createspace Independent Pub
ISBN 13 : 9781484183304
Total Pages : 224 pages
Book Rating : 4.1/5 (833 download)

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Book Synopsis Email Marketing Rules by : Chad White

Download or read book Email Marketing Rules written by Chad White and published by Createspace Independent Pub. This book was released on 2013-03-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Email marketing's 'Wild West' days are long gone. Not only do ISPs maintain order like ironfisted sheriffs, but they've deputized every email user, arming them with a lethal 'report spam' button. If you want to succeed in this town--or even just stay welcome--you need to follow the rules"--Back cover.

The 1-Page Marketing Plan

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Author :
Publisher : Page Two
ISBN 13 : 1989603688
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)

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Book Synopsis The 1-Page Marketing Plan by : Allan Dib

Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Email Marketing: Strategies and Techniques

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Author :
Publisher : YouGuide Ltd
ISBN 13 : 1836797400
Total Pages : 226 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Email Marketing: Strategies and Techniques by :

Download or read book Email Marketing: Strategies and Techniques written by and published by YouGuide Ltd. This book was released on 2024-10-26 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Email Marketing Strategies Course

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Author :
Publisher : THE PUBLISHER
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4./5 ( download)

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Book Synopsis Email Marketing Strategies Course by : Brian Smith

Download or read book Email Marketing Strategies Course written by Brian Smith and published by THE PUBLISHER. This book was released on 2024-03-05 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Email Marketing Strategies Course provides a step-by-step guide on how to effectively use email marketing to grow your business. From understanding the basics of email marketing to advanced strategies and best practices, this course covers everything you need to know.

Mastering Email Marketing: A Step-by-Step Guide

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Author :
Publisher : Rudhrah Gourav
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mastering Email Marketing: A Step-by-Step Guide by : Rudhrah Keshav

Download or read book Mastering Email Marketing: A Step-by-Step Guide written by Rudhrah Keshav and published by Rudhrah Gourav. This book was released on 2024-07-31 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email marketing is a powerful tool in the digital marketing arsenal, offering businesses the ability to reach their target audience directly in their inbox. With the right strategy, email marketing can lead to increased brand awareness, customer loyalty, and significant revenue growth. This book aims to provide a comprehensive guide to mastering email marketing, from understanding its fundamentals to implementing advanced techniques.

Email Marketing Mastery: A Comprehensive Guide

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Author :
Publisher : Zahid Ameer
ISBN 13 :
Total Pages : 59 pages
Book Rating : 4./5 ( download)

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Book Synopsis Email Marketing Mastery: A Comprehensive Guide by : Zahid Ameer

Download or read book Email Marketing Mastery: A Comprehensive Guide written by Zahid Ameer and published by Zahid Ameer. This book was released on 2024-07-19 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the full potential of your digital marketing strategy with "Email Marketing Mastery." This comprehensive guide covers everything from building a compliant email list, crafting engaging content, and leveraging automation, to advanced personalization and integration techniques. Learn to analyze metrics, avoid common pitfalls, and stay ahead with future trends like AI and interactive emails. Perfect for businesses of all sizes, this eBook offers actionable insights, real-world case studies, and expert advice to help you achieve email marketing success. Transform your campaigns and boost your ROI with proven strategies and best practices.

Mastering Email Marketing Strategies

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Author :
Publisher : Cybellium
ISBN 13 : 1836791461
Total Pages : 233 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Mastering Email Marketing Strategies by : Cybellium

Download or read book Mastering Email Marketing Strategies written by Cybellium and published by Cybellium. This book was released on with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Email Marketing

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Author :
Publisher : Bookboon
ISBN 13 : 8776818195
Total Pages : 57 pages
Book Rating : 4.7/5 (768 download)

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Book Synopsis Email Marketing by : The Internet Marketing Academy

Download or read book Email Marketing written by The Internet Marketing Academy and published by Bookboon. This book was released on 2000 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: