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Author : Mary A. Higby
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.:/5 (31 download)
Download or read book An Evaluation of Alternative Channels of Distribution written by Mary A. Higby and published by . This book was released on 1977 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Jae K. Shim
Publisher : Penguin
ISBN 13 : 1101575573
Total Pages : 401 pages
Book Rating : 4.1/5 (15 download)
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Author : Puaschunder, Julia Margarete
Publisher : IGI Global
ISBN 13 : 1522580042
Total Pages : 254 pages
Book Rating : 4.5/5 (225 download)
Download or read book Intergenerational Governance and Leadership in the Corporate World: Emerging Research and Opportunities written by Puaschunder, Julia Margarete and published by IGI Global. This book was released on 2019-04-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intergenerational equity constraints herald a call for intergenerational equity – the fairness to provide an at least as favorable standard of living as enjoyed today. While grounded in evolution, intergenerational fairness has not been attributed as a natural behavioral law – a human-imbued drive bound by human fallibility. A rounded ethical decision-making anomalies frame to test the applicability of the bounded ethicality paradigm in intergenerational concerns is missing. Behavioral socio-economics shows potential to improve human intergenerational conscientiousness on financial social responsibility and environmental ethicality is underexplored. Intergenerational Governance and Leadership in the Corporate World: Emerging Research and Opportunities is an essential reference source that promotes the idea of intergenerational equity in the corporate world as an alternative means to coordinating the common good and imbuing economic stability beyond a purely governmental approach. Featuring research on topics such as financial development, organizational culture, and behavioral economics, this research is ideally intended for executives, policy planners, managers, researchers, and students.
Author : Mary A. Higby
Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (129 download)
Download or read book An Evaluation of Alternative Channels of Distribution written by Mary A. Higby and published by . This book was released on 1976 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1914 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1979 with total page 1914 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Louis W. Stern
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (319 download)
Download or read book Distribution Channels written by Louis W. Stern and published by . This book was released on 1969 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dinçer, Hasan
Publisher : IGI Global
ISBN 13 : 1799825604
Total Pages : 646 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Decision-Making Techniques in Financial Marketing written by Dinçer, Hasan and published by IGI Global. This book was released on 2019-12-27 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Author :
Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.3/5 (91 download)
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Author : Dr. Manjusha S. Kadam
Publisher : Thakur Publication Private Limited
ISBN 13 : 9389627915
Total Pages : 222 pages
Book Rating : 4.3/5 (896 download)
Download or read book MARKETING MANAGEMENT written by Dr. Manjusha S. Kadam and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Marketing Management e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author : D. Anthony Miles
Publisher : Archway Publishing
ISBN 13 : 1480894508
Total Pages : 356 pages
Book Rating : 4.4/5 (88 download)
Download or read book How to Get Away with Murder in Marketing: Forensic Marketing written by D. Anthony Miles and published by Archway Publishing. This book was released on 2020-10-12 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: • Five types of marketing evidence categories; • Different types of forensic marketing investigations; • Four types of forensic investigation of marketing financial statements; • Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.
Author : Donald L. Shawver
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.3/5 (97 download)
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Author : Luke Ike
Publisher : Xlibris Corporation
ISBN 13 : 1543490921
Total Pages : 334 pages
Book Rating : 4.5/5 (434 download)
Download or read book Marketing written by Luke Ike and published by Xlibris Corporation. This book was released on 2018-06-13 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a complete package of the fundamentals of marketing that is one of a kind in the market. The book delivers a one-stop package that will enable the reader to gain total access to knowledge and understanding of all marketing principles (traditional, digital, and integrated marketing). It is critical for delivering the best marketing practices and performances in todays very competitive marketing environment.
Author :
Publisher : ComboApp
ISBN 13 : 1882312414
Total Pages : 234 pages
Book Rating : 4.8/5 (823 download)
Download or read book The Pocket MBA: Concepts and Strategies written by and published by ComboApp. This book was released on with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Saroj Kumar
Publisher : Thakur Publication Private Limited
ISBN 13 : 9361804138
Total Pages : 200 pages
Book Rating : 4.3/5 (618 download)
Download or read book MARKETING MANAGEMENT written by Dr. Saroj Kumar and published by Thakur Publication Private Limited. This book was released on 2024-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of MARKETING MANAGEMENT For MBA 1st Semester of ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,UP
Author : Thomas Fotiadis
Publisher : SAGE
ISBN 13 : 1529785596
Total Pages : 527 pages
Book Rating : 4.5/5 (297 download)
Download or read book Industrial Marketing written by Thomas Fotiadis and published by SAGE. This book was released on 2022-12-08 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 900 pages
Book Rating : 4.E/5 ( download)
Download or read book AMA Bibliography Series written by American Marketing Association and published by . This book was released on 1977 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
