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An Empirical Investigation Of The Influence Of Information Flow On Export Marketing Strategy And Export Performance
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Book Synopsis An Empirical Investigation of the Influence of Information Flow on Export Marketing Strategy and Export Performance by : Isidoros Papamichalis
Download or read book An Empirical Investigation of the Influence of Information Flow on Export Marketing Strategy and Export Performance written by Isidoros Papamichalis and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Export Assistance: The Way Back and Forward by : Anisur R. Faroque
Download or read book Export Assistance: The Way Back and Forward written by Anisur R. Faroque and published by Springer Science & Business Media. This book was released on 2011-09-15 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Born global” (BG) firms have attracted many researchers throughout the last decade. The emergence of this phenomenon initially posed a serious challenge to the validity and applicability of the traditional “stage” theory of internationalization; however, scholars have more recently been able to reconcile traditional and new theories into a single framework for studying the process of internationalization. This volume applies both network theory and knowledge-based theory to analyze export assistance in the context of internationalization of low-tech BG firms in developing countries (with an in-depth study of the apparel industry in Bangladesh). The findings that non-governmental network partners provide more useful advice than government agencies is one that may resonate through other countries, including developed economies. Government’s more useful role is confined to the financial support and incentives that are provided to such firms. It is, however, the commitment to exporting that emerges as critical for performance, more so than export strategy, suggesting that enhanced export performance is to attract, reassure and motivate entrepreneurs in ways that strengthen their commitment to international expansion.
Book Synopsis An Empirical Investigation of the Export Practices of United States Firms by : Anthony Chee-Shing Koh
Download or read book An Empirical Investigation of the Export Practices of United States Firms written by Anthony Chee-Shing Koh and published by . This book was released on 1986 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Research Handbook on Export Marketing by : Craig C. Julian
Download or read book Research Handbook on Export Marketing written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
Book Synopsis Marketing Strategy Fit and Performance in Export Product-market Ventures by : Suthawan Chirapanda
Download or read book Marketing Strategy Fit and Performance in Export Product-market Ventures written by Suthawan Chirapanda and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing globalisation has led to new challenges for companies III developing their marketing strategies, as they must actively engage III international markets to increase their profits, sales volume and sales growth. This empirical study developed and tested a theoretically anchored model of export marketing strategy adaptation and performance. This study conducted a postal survey with 197 participants from Thai manufacturers with significant involvement in exporting. The unit of analysis was the individual export product- market ventures. Advanced statistical techniques were utilised in order to assess the validity and reliability of measurement scales and test the hypothetical relationships between the constructs included in the research model. The role of fit was applied as a systematic approach for the design and implementation of effective marketing strategies. The study addressed an important gap in the literature by defining and conceptualising environmental factors that influence the degree of export marketing programme adaptation and its imnpact on export performance. The results indicated that the degree of environment dissimilarity between the home and export markets positively related to the extent of export marketing strategy adaptation. Two types of fit- residual analysis and ideal profile approaches- have confirmed that the proper fit between the degree of export marketing strategy adaptation and environmental factors significantly leads to superior export performance outcomes. Different export markets have different environmental issues, leading to different export performances outcomes. With this situation-specific analysis, companies should perform a separate analysis and assessment of the environment in each foreign target market in order to develop an appropriate marketing strategy with respect to each individual foreign market. In order to achieve superior performance outcomes, the extent of export marketing strategy adaptation must fit the environment in a particular situation. III.
Book Synopsis The Influence of Environmental, Organizational and Managerial Factors on Export Decisions and Export Performance by : Lin Han Shao
Download or read book The Influence of Environmental, Organizational and Managerial Factors on Export Decisions and Export Performance written by Lin Han Shao and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Export performance is an important research part of export study. Extensive empirical research has been carried out to identify and study the determinant factors of successful export performance. The factors associated with the three major axes of organizational, environmental, and managerial factors in the work of (Leonidou et al. 2002). The research aims to find how export performance is affected by environmental, organizational, managerial factors, especially, the psychic business distance and cultural distance, relationship management, international business travel, firms' financial capabilities and complementary capabilities, specially, psychic distance - the extent to which the norms and values of two countries differ (Ford,1984, p. 102), when it comes to the potential interplay between business distance and cultural distance with managerial factors. The other observation is that international business depends gradually on transmitting complex information through vis-à-vis communication (Cristea, 2011). Companies vary in their performance because they use their resources in different ways (Shuleska et al. 2016). International business travel plays very important role in export business, especially for wine business, as the export managers practice ritual international business travel to meet the overseas prospective customers, organize wine tasting, participate in international wine fairs. Nevertheless, up to now, we have known very little about the impact of such travel on export performance.Hence, the thesis is organized as follows.First, we present a bibliometric study by analyzing 1344 publications from 1900 to 2019. Second, we examine the interacting effect of the two forms of psychic distance (business and cultural) on export relationship management. Specifically, this research examines the moderating role of cultural distance in the effect of business distance on different dimensions of relationship management and financial export performance. This research builds on a sample of 174 French export executives who were asked to rate their views of their relationship with their Chinese business counterpart in the wine trade,and their related performance. Third, we examine the impact of international business travel on export performance by integrating organizational factors (annual turnover) and strategic management (complementary capability) into the analysis with equally 174 French wine exporting firms.The systematic bibliometric study and two empirical studies reveal meaningful results which shed light on the export literature study and provides numerous contributions on the theoretical, methodological, and managerial levels related to export performance.
Book Synopsis The Relationship Between the International Marketing Strategy Adaptation and the Export Performance of Chinese Firms by : Shun Charmaine Chan
Download or read book The Relationship Between the International Marketing Strategy Adaptation and the Export Performance of Chinese Firms written by Shun Charmaine Chan and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: International marketing strategy Adaptation (IMSA) has been widely acknowledged by scholars as a crucial determinant of export performance (Cavusgil & Zou, 1994; Shoham, 1999; Theodosiou & Leonidou, 2003). Essentially, a firm's pursuit of IMSA is contingent on different factors in the internal and external environments. However, the complicated interplays of internal and external factors in the international marketing strategy cannot be understood by just one single conceptual explanation. Therefore, the evaluation of determinants on the adaptation of the export marketing strategy with consideration to different theoretical perspectives is necessary for a better cross-fertilization of different ideas. In this study, some cultural characteristics relating to Chinese firms are addressed in assessing the marketing strategy adaptation, such as firms mimicking behaviours and the impact of relational assets (networking capability) etc. Although developing relationship with key constituencies has been historically and strategically critical in Chinese business etiquette, this variable was found, however, insignificant in moderating the performance of IMSA of Chinese firms. This result suggests that the role of guanxi may be marginalized nowadays and Chinese firms may no longer rely heavily on relationship building as in the past. This thesis has adopted the Awareness-Motivation-Capabilities (AMC) model (Chen, et al., 2007) as an important backdrop to form a research framework to examine the determinants of IMSA and the corresponding impact on export performance. The research framework has integrated the theoretical perspectives from a resource-based view, competition theory, internationalization theory and institution theory to elaborate on the effect of awareness, motivation and capability on the international marketing strategy and export performance. In order to provide empirical evidence to support the proposed variables established in the research model, a set of hypotheses is established and tested through a survey of 253 Chinese exporting firms. The results of the empirical investigation suggest that awareness and motivation are the key driving forces of a firm's strategic response to not only the firm's internal characteristics and competition within industry, but also to the regulative forces of both domestic and host markets. Managers are, therefore, advised to obtain appropriate knowledge and always be sensitive to personal, firm, industry and institutional related environments in order to adjust the degree of marketing strategy adaptation as required.
Book Synopsis Factors Influencing Export Market Orientation and Export Performance by : Robert B. Young
Download or read book Factors Influencing Export Market Orientation and Export Performance written by Robert B. Young and published by . This book was released on 2005 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Marketing by : Barton A Weitz
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Book Synopsis An Empirical Study of the Export Marketing Behavior of Korean Manufacturing Firms by : Dong Woo Lim
Download or read book An Empirical Study of the Export Marketing Behavior of Korean Manufacturing Firms written by Dong Woo Lim and published by . This book was released on 1990 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing Program Adaptation, Strategic Fit, and Export Performance by : Magnus Hultman
Download or read book International Marketing Program Adaptation, Strategic Fit, and Export Performance written by Magnus Hultman and published by . This book was released on 2008 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How Export Involvement, Promotion and Strategy Affect Firm Performance by : Pensri Jaroenwanit
Download or read book How Export Involvement, Promotion and Strategy Affect Firm Performance written by Pensri Jaroenwanit and published by LAP Lambert Academic Publishing. This book was released on 2012-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study aims to broaden the scope of export promotion knowledge by incorporating satisfaction with export promotion programs, export marketing strategy, and export performance into an integrated model and empirically investigating the direct and indirect impacts of satisfaction with export promotion programs on firms' export performance. To improve the effectiveness of export promotion programs, this study offers a new perspective to the analysis called "perceived gap," and it applies satisfaction theory to operationalize this concept. Level of satisfaction refers to how well the export promotion programs deal with the export activities that exporters find important. The size of the perceived gap is then related to the export success of firms. Large perceived gaps indicate that the government assistance program does not match firms' expectations, and they do not consider the programs helpful. This study is specifically concerned with manufacturing firms that export noncommodity products, and with trading firms. A mail survey was conducted to obtain primary data from Thai exporting firms from 13 industries.
Book Synopsis Learning from Exporting by : Robert Salomon
Download or read book Learning from Exporting written by Robert Salomon and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questioning whether firms actually learn from exporting experiences, this unique study will prove a fascinating read for academics, researchers, and government and economic policy makers with an interest in business and management, international business, and of course, exporting.
Book Synopsis The determinants of the firm's export marketing performance by : Hudson P. Rogers
Download or read book The determinants of the firm's export marketing performance written by Hudson P. Rogers and published by . This book was released on 1987 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Influence of Marketing Control and a Resource-based View (RBV) on Export Performance of SMEs in Thailand by : Theingi
Download or read book The Influence of Marketing Control and a Resource-based View (RBV) on Export Performance of SMEs in Thailand written by Theingi and published by . This book was released on 2004 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past three decades, export manufacturing has played an important role in Thailand's economic success. Among the exporters, the Small and Medium Enterprises (SMEs) have increasingly taken part. As a result, export performance at both micro and macro level has become of interest to academics, exporting firms, intermediaries and Thai government policy makers. Thus, extensive studies concerning determinants of export performance are reported in literature on export marketing. However, despite the significance of resources in implementing marketing strategies and performance, the Resource-Based View (RBV) has not been explicitly and fully explored in this literature. Moreover, the vital role of intermediary resources in export performance has been also largely ignored. Hence, the applicability of RBV should be examined to investigate the effects of firm resources and export intermediary resources on export performance. Similarly, marketing control, in spite of its importance, used by manufacturing exporters in relation to their intermediaries, has not been substantially explored. The availability of firm and export intermediary resources provides flexibility for manufacturing exporters in maintaining marketing control over their intermediaries, which in turn, influences export performance. Hence, the aim of the study is to investigate the applicability of RBV and marketing control theory in determining export performance. Moreover, in the export marketing literature, there are very few studies in developing countries, particularly in Southeast Asia: this study, therefore focusses on export performance of SMEs in an export-driven, developing economy, Thailand. During the course of its investigation, this study used the 'drop-in questionnaire' method of delivering and collecting the questionnaires in person with the purpose of enhancing responses from export managers. With respect to their individual export ventures, they were asked to provide answers regarding the availability of firm resources, their perception of the availability of export intermediary resources, and the use of marketing control mechanisms on export intermediaries. Preliminary data analysis used Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) and was followed by the development of a structural model, which was then tested with AMOS 4.0 Package. ix The results from the above analyses substantiate the empirical link between resources, firm and export intermediary resources, and strategic export performance, and also between the availability of resources and the use of marketing controls. The findings show that production and marketing capabilities (firm resources) and good relationships and cooperation with exporters (export intermediary resources) have an important direct effect on export performance. Hence, the study confirms the applicability of RBV in export literature. The results also indicate that firm's marketing capabilities, export intermediary's relationship and cooperation, and knowledge and experience, influence the use of marketing control, thereby supporting the hypotheses that the availability of firm and export intermediary resources facilitates the use of marketing control.
Book Synopsis Research Handbook on the Globalization of Chinese Firms by : Craig C Julian
Download or read book Research Handbook on the Globalization of Chinese Firms written by Craig C Julian and published by Edward Elgar Publishing. This book was released on 2014-04-25 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive research Handbook encompasses an expansive range of perspectives on the globalization process of Chinese firms. Eminent global scholars provide contributions on a variety of topics, including: « industrial innovation&
Book Synopsis Export Channel Integration Decisions of Small and Medium-sized Enterprises. A Literature Review by : Alexander Zuber
Download or read book Export Channel Integration Decisions of Small and Medium-sized Enterprises. A Literature Review written by Alexander Zuber and published by GRIN Verlag. This book was released on 2014-11-27 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Business economics - Trade and Distribution, grade: 1,0, Vienna University of Economics and Business (Institute for International Business), language: English, abstract: “The opportunities for channel researchers to contribute to knowledge creation in the marketing discipline and, at the same time, affect business practice are almost endless” (Frazier 1999, p.238). While the theoretical understanding of the internationalization and international marketing strategies of large firms has been in the focus of research since a long time, attention has been given only recently to investigate the same questions for small and medium-sized enterprises (SMEs). Exporters need to question their export channel structure every day in order to remain successful. Should the product be distributed directly or indirectly? Which way is more efficient, effective and/or profitable? Should export channels be changed? (John & Weitz 1988, Huan & Hsu 2003). The decision on channel integration, the extent to which the export channel is performed by the exporting firm without intermediaries, is extremely important, as it affects revenues, investments and costs (Shervani, Frazier & Challagalla 2007). As a research field, export channel structure is vital for two groups. First, there are scholars trying to find evidence for applied theories, and second, managers attempting to reduce risks and improve export performance. Wrong decisions in export channel choice may incur high costs and long-lasting difficulties, particularly for SMEs. These firms, if active in international exporting, tend to rely on one or few export channels. At the same time, SMEs operate the majority of export channels worldwide and are more inclined to switch their export channels than multinational firms. The first export channel research started in the 70s. Since then considerable progress has been made. Especially in the late 80s and early 90s researchers have focused on the structure of international distribution channels with increasing attention to SMEs. Several theories (Transaction Cost Economics (TCE), Internationalization Theory, and Resource-based View (RBV)) have been developed and applied to assess and explain the reasons of different export channel integration strategies. Within the research scope, although TCE is not complete to explain the different strategies with regard to the degree of channel integration, it has been by far the most popular theory applied to this question. The results of the relevant empirical studies point out that channel structure control, knowledge and experience are the most important factors.
