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Author : Hermann Hinterhaeuser
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (576 download)
Download or read book An Analysis of Changing Distribution Channels for Industrial Products written by Hermann Hinterhaeuser and published by . This book was released on 1978 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Montgomery Diamond
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.3/5 (512 download)
Download or read book Distribution Channels for Industrial Goods written by William Montgomery Diamond and published by . This book was released on 1963 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda Gorchels
Publisher : McGraw Hill Professional
ISBN 13 : 0071442952
Total Pages : 239 pages
Book Rating : 4.0/5 (714 download)
Download or read book The Manager's Guide to Distribution Channels written by Linda Gorchels and published by McGraw Hill Professional. This book was released on 2004-05-22 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Author : E. Raymond Corey
Publisher : Harvard Business Review Press
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (318 download)
Download or read book Going to Market written by E. Raymond Corey and published by Harvard Business Review Press. This book was released on 1989 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Drucker once referred to the distribution infrastructure of business as "the economy's dark continent." Going to Market maps this territory for managers and scholars. The study approaches channel management as a marketing system and a key dimension of corporate strategy. Based on extensive field research on more than 50 companies, including IBM, GE, Control Data Corporation, and U.S. Steel, it considers channel issues related to sales organization, pricing, salesforce/reseller relationships, inter- and intrachannel rivalry, and gray markets. The book also discusses the historical and legal contexts for channel policies in the United States. Going to Market offers managers valuable guidance in this increasingly important aspect of competitive strategy.
Author : William N. Diamond
Publisher :
ISBN 13 :
Total Pages : 185 pages
Book Rating : 4.:/5 (781 download)
Download or read book Distribution Channels for Industrial Goods written by William N. Diamond and published by . This book was released on 1963 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bert Rosenbloom
Publisher : Routledge
ISBN 13 : 1317952731
Total Pages : 164 pages
Book Rating : 4.3/5 (179 download)
Download or read book Wholesale Distribution Channels written by Bert Rosenbloom and published by Routledge. This book was released on 2020-03-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers’insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Among those covered in Wholesale Distribution Channels are: improving sales force effectiveness power relationships in wholesale distribution channels wholesalers’liability for defective products the impact of dominant buyers on wholesaling wholesalers as marketing experts transportation cost-effectiveness profitability of wholesalers in vertical markets Readers will find objective treatment of key issues based on research that provides evidence, not opinion. Many of the authors provide practical recommendations for applying the findings to wholesaling practice. The issues focused on in this book are based on input from the boards of directors representing major wholesale trade associations.
Author : Neil Hoodd
Publisher : Springer
ISBN 13 : 1349140899
Total Pages : 239 pages
Book Rating : 4.3/5 (491 download)
Download or read book Marketing in Evolution written by Neil Hoodd and published by Springer. This book was released on 2016-07-27 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.
Author : Donald Lee Barefoot
Publisher :
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4.:/5 (394 download)
Download or read book An Analysis of Distribution Channel Strategy for Industrial Markets written by Donald Lee Barefoot and published by . This book was released on 1978 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Roßberger
Publisher : Cuvillier Verlag
ISBN 13 : 3736980345
Total Pages : 152 pages
Book Rating : 4.7/5 (369 download)
Download or read book Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm written by Thomas Roßberger and published by Cuvillier Verlag. This book was released on 2015-11-11 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern term of segmentation in marketing and sales can be observed in markets all over the world. In many established European markets a hyper-segmentation (Perez, 2008; Berghoff, 2007) is surpassing this development already. The term of hyper-segmentation expresses the tendency of a market allocation in too many subsegments or small niches. Facing a highly competitive market environment, producers are confronted with limited or declining market shares as well as constant pressure on product prices and costs. ‘Blue Oceans’ (Kim & Mauborgne, 005), thestill unexploited markets, are the desire of any sales oriented company. Discovering these Blue Oceans is demanding and entering them requires a considerable initial funding.
Author : William Diamond
Publisher :
ISBN 13 :
Total Pages : 185 pages
Book Rating : 4.:/5 (632 download)
Download or read book Distribution channels for industrial goods written by William Diamond and published by . This book was released on 1963 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Analysis and Evaluation of Distribution Structures and Distribution Channels in Selected Consumer Goods Industries written by and published by . This book was released on 1963 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Julian Dent
Publisher : Kogan Page Publishers
ISBN 13 : 0749462701
Total Pages : 416 pages
Book Rating : 4.7/5 (494 download)
Download or read book Distribution Channels written by Julian Dent and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. The book is also supported by online resources, including additional figures, bonus chapters, and lecture slides.
Author : Robert D. Tamilia
Publisher : Springer Nature
ISBN 13 : 3030448703
Total Pages : 72 pages
Book Rating : 4.0/5 (34 download)
Download or read book Marketing Channels and Supply Chain Networks in North America written by Robert D. Tamilia and published by Springer Nature. This book was released on 2020-04-09 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus on recent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.
Author : Aubrey Wilson
Publisher : Taylor & Francis
ISBN 13 : 1040230261
Total Pages : 413 pages
Book Rating : 4.0/5 (42 download)
Download or read book The Assessment of Industrial Markets written by Aubrey Wilson and published by Taylor & Francis. This book was released on 2024-11-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It concentrates on the techniques of industrial marketing research and devotes a chapter to each major method. More space is also given to the mechanics of research. The author’s purpose has been to set out clearly the salient factors and methodologies. Chapter demographics refer the reader to more detailed or advanced reading on any particular aspect of industrial marketing. The book is essentially practical and contains an important innovation. Where appropriate, checklists have been developed for the processes and actions required in a number of industrial marketing activities. Also, the checklist which appeared in Industrial Marketing Research is included in the present work in a revised and extended form. This is a must read for students of marketing, business management and business economics.
Author : Massaad Abdallah
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Distribution Channels in Changing Market Environments written by Massaad Abdallah and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global financial crisis has spread around the world and no business sector has stayed untouched. With most global companies struggling to cope with the recession, companies in the Ceramics industry mainly have to adapt to their customers· preferences by manufacturing the right product and distributing through the best promotion and distributional channels. The purpose of this thesis is to examine how RAK Ceramics, the world's largest tile manufacturer adapt their distribution and promotion strategies to the shrinking local market and changing global markets. RAK Ceramics has traditionally focused on being a volume producer and allowed its distributors to handle sales and marketing in various markets across the globe but not all distributors has been able to strategically position RAK Ceramics brand to overcome the recession and presence of strong local competition. This has eventually led to RAK Ceramics brand being devaluated while affecting the sales volume. Further marketing and promotional support was provided to all distributors irrespective of sales value increasing the overhead costs. Amongst the many, one of the key dilemmas is to evaluate the distributors' performance and finding the optimum to represent RAK Ceramics brand in each territory that would increase market share and growth rate of its sales by ensuring right product mix supported with effective marketing promotion to categorize different brand categories. The shortage of project related sales has led to evaluate various retail outlets options. To exercise effective control over the distribution channels RAK Ceramics needs to partner with its distributors to form subsidiaries in key markets to beat the competition. A customer survey will help to understand their perception on products and services along with analysis of distributors through a classification system which will provide the desired results to RAK Ceramics in order to take the best strategic decisions. This will increase the global market share with high sales revenue without increasing the cost through an effective distribution network.
Author : Julian Dent
Publisher : Kogan Page Publishers
ISBN 13 : 0749472189
Total Pages : 352 pages
Book Rating : 4.7/5 (494 download)
Download or read book Technology Distribution Channels written by Julian Dent and published by Kogan Page Publishers. This book was released on 2014-08-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. As the only approved text book for the Global Technology Distribution Council's Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery.
Author : Kusum L. Ailawadi
Publisher : John Wiley & Sons
ISBN 13 : 1119632889
Total Pages : 387 pages
Book Rating : 4.1/5 (196 download)
Download or read book Getting Multi-Channel Distribution Right written by Kusum L. Ailawadi and published by John Wiley & Sons. This book was released on 2020-04-14 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
