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The Everything War

Author : Dana Mattioli
Publisher : Little, Brown
ISBN 13 : 031626993X
Total Pages : 251 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Everything War by : Dana Mattioli

Download or read book The Everything War written by Dana Mattioli and published by Little, Brown. This book was released on 2024-04-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most Anticipated by Foreign Policy • Globe and Mail • Publishers Weekly • Next Big Idea Club Must Read April Books “Will stand as a classic.” – Christopher Leonard "Riveting, shocking, and full of revelations." - Bryan Burrough From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating exposé of Amazon's endless strategic greed, from destroying Main Street to remaking corporate power, in pursuit of total domination, by any means necessary. In 2017, Lina Khan published a paper that accused Amazon of being a monopoly, having grown so large, and embedded in so many industries, it was akin to a modern-day Standard Oil. Unlike Rockefeller’s empire, however, Bezos’s company had grown voraciously without much scrutiny. In fact, for over twenty years, Amazon had emerged as a Wall Street darling and its “customer obsession” approach made it indelibly attractive to consumers across the globe. But the company was not benevolent; it operated in ways that ensured it stayed on top. Lina Khan’s paper would light a fire in Washington, and in a matter of years, she would become the head of the FTC. In 2023, the FTC filed a monopoly lawsuit against Amazon in what may become one of the largest antitrust cases in the 21st century. With unparalleled access, and having interviewed hundreds of people – from Amazon executives to competitors to small businesses who rely on its marketplace to survive – Mattioli exposes how Amazon was driven by a competitive edge to dominate every industry it entered, bulldozed all who stood in its way, reshaped the retail landscape, transformed how Wall Street evaluates companies, and altered the very nature of the global economy. It has come to control most of online retail, and uses its own sellers’ data to compete with them through Amazon’s own private label brands. Millions of companies and governmental agencies use AWS, paying hefty fees for the service. And, the company has purposefully avoided collecting taxes for years, exploited partners, and even copied competitors—leveraging its power to extract whatever it can, at any cost. It has continued to gain market share in disparate areas, from media to logistics and beyond. Most companies dominate one or two industries; Amazon now leads in several. And all of this was by design. The Everything War is the definitive, inside story of how it grew into one of the most powerful and feared companies in the world – and why this lawsuit opens a window into the most consequential business story of our times.

Economic Theory for the Real World

Author : Victor A. Beker
Publisher : Taylor & Francis
ISBN 13 : 1000998584
Total Pages : 178 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Economic Theory for the Real World by : Victor A. Beker

Download or read book Economic Theory for the Real World written by Victor A. Beker and published by Taylor & Francis. This book was released on 2023-11-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: After the Great Financial Crisis economic theory was fiercely criticized from both outside and inside the discipline for being incapable of explaining a crisis of such magnitude. Slowly but persistently, new strands of economic thought are developing, to replace the old-fashioned neoclassical economic theory, which have a common characteristic: they are better suited to help understand the real-world economy. This book explores the key tenets and applications of these. The book opens with an explanation of the ‘real world’ approach to economics in which theoretical models resemble real world situations, realistic assumptions are made, and factors such as uncertainty, coordination problems and bounded rationality are incorporated. Additionally, the book explores the ramifications of considering the economy as both a dynamic system – with a past, present and future – as well as a complex one. These theoretical precepts of the real world economy are then applied to some of the most pressing economic issues facing the world today including ecological sustainability, the rise of corporate power, the growing dominance of the financial world, and rising unemployment, poverty and inequality. In each case, the book reveals the insights of the shortcomings of the neoclassical approach which fails to illuminate the complexities behind each issue. It is demonstrated that, by contrast, adopting an approach grounded in the real world has the power to produce policy proposals to help tackle these problems. This book is essential reading for anyone seeking a deeper understanding of the economy, including readers from economics and across the social sciences.

Bezos vs. Musk - A Global Battle

Author :
Publisher : Mehdi Chaabi
ISBN 13 : 1777949815
Total Pages : 94 pages
Book Rating : 4.7/5 (779 download)

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Book Synopsis Bezos vs. Musk - A Global Battle by :

Download or read book Bezos vs. Musk - A Global Battle written by and published by Mehdi Chaabi. This book was released on 2021-10-13 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a hidden agenda in Elon Musk and Jeff Bezos’s space exploration to colonize Mars and the Moon. The media portray them as Americans who are rekindling space exploration that was once dominated by the rivalry between the United States and the extinct Soviet Union. Before you write off what I have just said, hear me out. For more than a decade, I’ve closely studied the lives of Bezos and Musk. I have watched as Jeff Bezos dominated online retailing, and Elon Musk building Tesla and SpaceX. As each spread their wings to critical industries, I began to notice a pattern that only leads to one conclusion, the hidden agenda each harbors. On the surface, it appears each of them is interested in dominating space. However, when you study how they operate in every industry, you cannot help but conclude that there is more to their modus operandi. If you would like to find out what this hidden agenda is, and how Musk and Bezos are dominating the industries they each operate in, then BEZOS vs. MUSK is a book you should read. In this book, I, Dan Bleigh, an MBA graduate, will be providing a unique angle of looking into the innovations and technology that Bezos and Musk use to dominate. I compare the two top richest people in the world side by side. You’ll learn the logistics strategy that each of these entrepreneurs applies to move their companies to the top. Here’s more of what you’ll learn in this book: ● Two dreams that Elon Musk has that’ll take him to the top of the air transportation industry. ● Discover two images in the conclusion that shows what Elon Musk and Jeff Bezos are planning when they’re done with their respective projects. ● What Jeff Bezos did to force NASA to freeze the Artemis program for a few months. ● An initiative that Elon Musk is undertaking to help increase the thinking power of human beings and why he’s doing it. ● Why Elon Musk and Amazon Web Services have funded OpenAI. ● A potent strategy that Amazon uses to dominate an industry it never operated in before. And much much more! The rivalry between Jeff Bezos and Elon Musk is intense, and these two billionaires are in conflict over NASA’s contracts. However, these conflicts are hiding what is happening in reality. If you want to find out the truth behind the rivalry of Bezos and Musk, get BEZOS vs. MUSK.

How to Sell on Amazon

Author : Esther Odejimi
Publisher : Esther B.
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.3/5 (779 download)

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Book Synopsis How to Sell on Amazon by : Esther Odejimi

Download or read book How to Sell on Amazon written by Esther Odejimi and published by Esther B.. This book was released on 2023-02-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Sell on Amazon – Subtitle: The Real Deal How to sell on Amazon is the 2nd series in the earlier published Kindle Book (Kindle and Paperback) titled “Amazon Goldmine – “How Amazon Can Make You a Millionaire”. I will advise you to buy Amazon Goldmine that will walk you through on how to buy and sell on Amazon, publish your books into Kindle Direct Publishing (KDP) and how to become an Affiliate Marketer with Amazon – this is simply by promoting the products on Amazon to existing and potential customers. If the customer buys through your affiliate link(s), you will earn a commission. I have therefore decided to pick one of the 3 recommended methods of utilising Amazon to earn “money” working from the comfort of your own house. Buying and reselling physical products online is called “e-Commerce”, and it is a method in which you can research online to buy and sell products on popular marketplaces like Amazon, eBay, Shopify, Etsy, BigCommerce, BigCartel, Facebook Marketplace, your own website and much more. While it is possible to combine 2 or more marketplaces at the same time, my advice to you is that you should start with Amazon where you can later add other marketplaces as stated above. One beauty of starting with Amazon first is that by the time that you are ready to launch into other marketplaces, Amazon will take care of packing, picking, and shipping to your customers. This is made possible if you use its popular fulfilment method that is known as Fulfilment by Amazon (FBA). With FBA, you only need to send your merchandise to an Amazon warehouse, which you will see when you add and list your products on Amazon Seller Central, once, Amazon takes delivery, you can relax, and you will receive an email alert that says: “Amazon has dispatched the item which you sold”. Not only that, but Amazon will also handle customer services, such as, responding to inquiries, problems, etc. In addition, Amazon will take responsibility for defect orders and other problems. E-commerce is gold and if you are not selling online, you are missing a great deal. This is because people will always buy whatever the economy might be or even in the face of pandemic, and this is the reason why I have decided to pick one out of the 3 recommended methods of using Amazon to make money online. Amazon Goldmine was first published in 2016 and since then Amazon has added other ways by which individuals and even organisations can make money online. In this 2nd series How to Sell on Amazon, I have excluded some of the platforms on Amazon Goldmine, since they are not reliable and will hurt your Amazon business. In addition, I have also listed the methods you can use to source for profitable items to resell. Happy reading and to your success!

The Postal and Delivery Contribution in Hard Times

Author : Pier Luigi Parcu
Publisher : Springer Nature
ISBN 13 : 3031114132
Total Pages : 347 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis The Postal and Delivery Contribution in Hard Times by : Pier Luigi Parcu

Download or read book The Postal and Delivery Contribution in Hard Times written by Pier Luigi Parcu and published by Springer Nature. This book was released on 2023-03-10 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes original essays by prominent researchers and practitioners in the field of postal and delivery economics, originally presented at the 29th Conference on Postal and Delivery Economics held online, September 1-3, 2021. The central focus of the book is the short and long-term impact of covid-19 pandemic on the sectors, both from the economic and regulatory perspectives. Other important topics include the unstoppable growth of e-commerce and the implications for delivery market; solutions for the “last mile”, and the associated challenges in terms of sustainability. Chapters also discuss traditional topics for postal and delivery sectors, such as the competitive dynamics in the sector, the business strategies of postal operators, as well as the definition and funding of the Universal Service Obligation. This book will be a useful tool not only for graduate students and professors interested in postal and regulatory economics, but also for postal administrations, consulting firms, and federal government departments.

Consumer Society and Ecological Crisis

Author : Leslie M. Meier
Publisher : Taylor & Francis
ISBN 13 : 1000841243
Total Pages : 84 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Consumer Society and Ecological Crisis by : Leslie M. Meier

Download or read book Consumer Society and Ecological Crisis written by Leslie M. Meier and published by Taylor & Francis. This book was released on 2022-12-15 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption. Rather than focusing on the most visible sites of promotional communication, Meier examines less conspicuous facets of marketing and logistics in distinct chapters on plastic packaging, e-commerce, and sustainability pledges in the fossil fuel sector. These three main chapters each explore links between ecological crisis and consumer capitalism, drawing on critical theory and Marxist thought. The topics of consumer convenience, speed, and economic growth – and the role of fossil fuels as guarantor of these logics of consumer society – unite the critical analysis. Situated in the field of media and communication studies and adopting an interdisciplinary approach, this book will be of interest to academics, researchers, and students in the areas of media and communication studies, cultural studies, sociology, geography, philosophy, political science, and advertising.

Cases on International Business Logistics in the Middle East

Author : Abdelbary, Islam
Publisher : IGI Global
ISBN 13 : 166844688X
Total Pages : 365 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Cases on International Business Logistics in the Middle East by : Abdelbary, Islam

Download or read book Cases on International Business Logistics in the Middle East written by Abdelbary, Islam and published by IGI Global. This book was released on 2023-02-24 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of supply chain and logistics knowledge has been growing significantly with the beginning of the new millennium, especially after the COVID-19 pandemic outbreak, as logistics and international transport perform one of the most essential services of the modern globalized and interconnected world. This influence of the new dynamic world brings both challenges and motivation for researchers and practitioners with interests in this field. Further study on the opportunities and difficulties of business logistics is essential to protect the future of international business. Cases on International Business Logistics in the Middle East provides innovative information on logistics and supply chain management and delivers insights into contemporary findings of logistics and supply chain based on real case studies. Covering critical topics such as manufacturing, warehousing, air transport, and big data, this reference work is ideal for managers, executives, business owners, researchers, scholars, academicians, practitioners, instructors, and students.

Challenges for the order fulfillment process of online retailers due to the COVID-19 pandemic

Author : Paul Heck
Publisher : GRIN Verlag
ISBN 13 : 3346233308
Total Pages : 15 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis Challenges for the order fulfillment process of online retailers due to the COVID-19 pandemic by : Paul Heck

Download or read book Challenges for the order fulfillment process of online retailers due to the COVID-19 pandemic written by Paul Heck and published by GRIN Verlag. This book was released on 2020-08-26 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2020 in the subject Business economics - Supply, Production, Logistics, grade: 2,0, Cologne Business School Köln, language: English, abstract: This paper aims to identify the challenges for the fulfillment process of online retailers due to the COVID 19 pandemic. No other topic dominates the current public perception more than COVID-19. National, federal and local authorities require their citizens to stay at home and avoid social contact during the pandemic. The result is an e-commerce boom, with online retail orders increasing for example in the US by 146% in comparison to the previous year. However, customers experience that many well-known benefits, such as a seemingly endless selection of affordable products or shipping in two days, are no longer guaranteed. The reason lies in the process of order fulfillment. This process encompasses all the activities a company undertakes from the moment an order is received until the items are delivered, including all customer services. It comprises back-office activities such as packaging, delivery, accounting, inventory management, and shipping as well as front-office activities such as advertising and order acceptance.

New Venture Creation

Author : Paul Burns
Publisher : Bloomsbury Publishing
ISBN 13 : 135032180X
Total Pages : 569 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis New Venture Creation by : Paul Burns

Download or read book New Venture Creation written by Paul Burns and published by Bloomsbury Publishing. This book was released on 2023-12-30 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case insights and quotes, while fictional case studies are presented to explore how you might choose ways forward in your entrepreneurial journey. The popular and effective Workbook, which enables you to work through your thoughts and ideas on business development and construct a profile of your new venture, is now presented in a digital format. A new Digital links booklet directs to company websites and interviews with entrepreneurs, and these resources are designed so that they can be used concurrently with the book. This edition includes new material on the importance of anticipating new challenges and the need for re-strategizing and building resilience, while sustainability and diversity have been foregrounded in a re-examination of the case studies. New Venture Creation is the essential textbook for preparing for real-life entrepreneurial experience: accessible, practical and grounded in academic insight.

Capitalism, Power and Innovation

Author : Cecilia Rikap
Publisher : Routledge
ISBN 13 : 1000368718
Total Pages : 314 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Capitalism, Power and Innovation by : Cecilia Rikap

Download or read book Capitalism, Power and Innovation written by Cecilia Rikap and published by Routledge. This book was released on 2021-03-28 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary global capitalism, the most powerful corporations are innovation or intellectual monopolies. The book’s unique perspective focuses on how private ownership and control of knowledge and data have become a major source of rent and power. The author explains how at the one pole, these corporations concentrate income, property and power in the United States, China, and in a handful of intellectual monopolies, particularly from digital and pharmaceutical industries, while at the other pole developing countries are left further behind. The book includes detailed empirical mappings of how intellectual monopolies develop and transform knowledge from universities and open-source collaborations into intangible assets. The result is a strategy that combines undermining the commons through privatization with harvesting from the same commons. The book ends with provoking reflections to tilt the scale against intellectual monopoly capitalism and arguing that desired changes require democratic mobilization of workers and citizens at large. This book represents one of the first attempts to capture the contours of an emerging new era where old perspectives lead us astray, and the old policy toolbox is hopelessly inadequate. This is true for the idea that the best, or only, way to promote innovation is to transform knowledge into private property. It is also true for anti-trust policies focusing exclusively on consumer prices. The formation of global infrastructures that lead to natural monopolies calls for public rather than private ownership. Scholars and professionals from the social sciences and humanities (in particular economics, sociology, political science, geography, educational science and science and technology studies) will enjoy a clear and all-embracing depiction of innovation dynamics in contemporary capitalism, with a particular focus on asymmetries between actors, regions and topics. In fact, its topical issue broadens the book’s scope to those curious about how innovation networks shape our world.

Amazon

Author : Natalie Berg
Publisher : Kogan Page Publishers
ISBN 13 : 1398601438
Total Pages : 323 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Amazon by : Natalie Berg

Download or read book Amazon written by Natalie Berg and published by Kogan Page Publishers. This book was released on 2021-11-03 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.

Fulfillment

Author : Alec MacGillis
Publisher : Farrar, Straus and Giroux
ISBN 13 : 0374720177
Total Pages : 400 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis Fulfillment by : Alec MacGillis

Download or read book Fulfillment written by Alec MacGillis and published by Farrar, Straus and Giroux. This book was released on 2021-03-16 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Book Review Editors' Choice "A grounded and expansive examination of the American economic divide . . . It takes a skillful journalist to weave data and anecdotes together so effectively." —Carolyn Kellogg, Los Angeles Times An award-winning journalist investigates Amazon’s impact on the wealth and poverty of towns and cities across the United States. In 1937, the famed writer and activist Upton Sinclair published a novel bearing the subtitle A Story of Ford-America. He blasted the callousness of a company worth “a billion dollars” that underpaid its workers while forcing them to engage in repetitive and sometimes dangerous assembly line labor. Eighty-three years later, the market capitalization of Amazon.com has exceeded one trillion dollars, while the value of the Ford Motor Company hovers around thirty billion. We have, it seems, entered the age of one-click America—and as the coronavirus makes Americans more dependent on online shopping, its sway will only intensify. Alec MacGillis’s Fulfillment is not another inside account or exposé of our most conspicuously dominant company. Rather, it is a literary investigation of the America that falls within that company’s growing shadow. As MacGillis shows, Amazon’s sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work has become increasingly rudimentary and isolated. Ranging across the country, MacGillis tells the stories of those who’ve thrived and struggled to thrive in this rapidly changing environment. In Seattle, high-paid workers in new office towers displace a historic black neighborhood. In suburban Virginia, homeowners try to protect their neighborhood from the environmental impact of a new data center. Meanwhile, in El Paso, small office supply firms seek to weather Amazon’s takeover of government procurement, and in Baltimore a warehouse supplants a fabled steel plant. Fulfillment also shows how Amazon has become a force in Washington, D.C., ushering readers through a revolving door for lobbyists and government contractors and into CEO Jeff Bezos’s lavish Kalorama mansion. With empathy and breadth, MacGillis demonstrates the hidden human costs of the other inequality—not the growing gap between rich and poor, but the gap between the country’s winning and losing regions. The result is an intimate account of contemporary capitalism: its drive to innovate, its dark, pitiless magic, its remaking of America with every click.

Amazon Unbound

Author : Brad Stone
Publisher : Simon and Schuster
ISBN 13 : 1982132620
Total Pages : 512 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Amazon Unbound by : Brad Stone

Download or read book Amazon Unbound written by Brad Stone and published by Simon and Schuster. This book was released on 2022-05-10 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Portrait of the growth of tech company Amazon and the evolution of its billionaire founder, Jeff Bezos.

Logistics and Supply Chain Innovation

Author : John Manners-Bell
Publisher : Kogan Page Publishers
ISBN 13 : 1398607495
Total Pages : 417 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Logistics and Supply Chain Innovation by : John Manners-Bell

Download or read book Logistics and Supply Chain Innovation written by John Manners-Bell and published by Kogan Page Publishers. This book was released on 2022-11-03 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global disruption, new technologies and changing consumer habits are causing turmoil in the supply chain industry. This book shows businesses how to remain resilient in this dynamic new environment. The supply chain crisis of 2021 exposed the necessity of a sustainable supply chain. The Fourth Industrial Revolution has transformed our society and economy. The logistics and supply chain industry continues to be innovated by automation, blockchain and sustainability. Amid all this volatility, it is vital for businesses to not only protect their operations from disruption, but to rise to the challenge that these innovations pose to become game-changers in their sectors. Now in its second edition, Logistics and Supply Chain Innovation provides vital insight into the major trends transforming the supply chain and logistics industry. Featuring a new section on the role of technologies in reducing carbon emissions, case studies from companies such as Amazon, Alibaba, Maersk, UPS and DHL, as well as a full update of all existing content on crowd sourcing and shipping, on-demand delivery, autonomous vehicles and more, Logistics and Supply Chain Innovation is the essential guide to thriving in a rapidly developing logistics landscape. Online supporting resources include PowerPoints and sample case studies.

Direct Sales Mastery for Authors Volume 1

Author : Monica Leonelle
Publisher : Spaulding House
ISBN 13 : 163566098X
Total Pages : 173 pages
Book Rating : 4.6/5 (356 download)

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Book Synopsis Direct Sales Mastery for Authors Volume 1 by : Monica Leonelle

Download or read book Direct Sales Mastery for Authors Volume 1 written by Monica Leonelle and published by Spaulding House. This book was released on 2024-04-29 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: We believe that direct sales is more than any one platform, or any one modality. It's a network of platforms and strategies that form a foundation for your author business. When you try to define direct sales across any one axis, you lessen its impact. We didn't want to do that. We wanted to show you the full scope of what is possible with direct sales, which ended up being a lot of words. The book became so long that we actually split it into two books. When we looked at what we've already written, and what we have planned, we realized this really is the definitive guide to direct sales for authors. Direct Sales Mastery for Authors Volume 1 This volume makes the case for starting direct sales, explains the publishing trends leading to so many direct sales avenues opening up, and explains our personal philosophy on direct sales for publishing and how it may differ from other approaches in the industry. We also dive deep into our signature archetypal framework called Author Ecosystems. There are five archetypes total—Desert, Grassland, Tundra, Forest, and Aquatic—and each matches up with specific sales and marketing patterns across six key areas: Trends: How each type approaches trends in the marketplace and uses trends to their advantage in their marketing efforts Fandom: How each type approaches building both a readership and a fandom Data: How each type approaches using data vs. using a more intuitive or creative approach Stages of Audience: How each type approaches the Sales Funnel + Flywheel diagram and who they are organically good at attracting Optimization: How each type attempts to optimize their writing, publishing schedule, and marketing and sales efforts Short-Term vs. Long-Term Thinking: How each type approaches approaches sales over time, and whether they are looking for quick wins or to build a sustainable business We go through all five archetypes in detail to help you identify your most likely type, as well as your most likely career stage. We show you what your archetype should be focused on right now from a sales and marketing perspective, since you likely don't have infinite time, resources, or attention and can't implement all of direct sales at once! We also show you what strategies and approaches might work for you across many different popular publishing platforms in the direct sales space.

Management Fundamentals

Author : Robert N. Lussier
Publisher : SAGE Publications
ISBN 13 : 1071873504
Total Pages : 912 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Management Fundamentals by : Robert N. Lussier

Download or read book Management Fundamentals written by Robert N. Lussier and published by SAGE Publications. This book was released on 2023-02-21 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with experiential exercises, self-assessments, and group activities, Management Fundamentals: Concepts, Applications, and Skill Development, Tenth Edition develops essential management skills students can use in their personal and professional lives. Bestselling author Robert N. Lussier uses the most current cases and examples to illustrate management concepts in today’s ever-changing business world. This fully updated new edition provides in-depth coverage of key AACSB topics such as diversity, ethics, technology, and globalization. New to this Edition: New Cases New and expanded coverage of important topics like generational differences, sexual harassment, AI, cybersecurity, entrepreneurial mindset, managing change, and emotional intelligence Fully updated Trends and Issues in Management sections in each chapter Hundreds of new examples, statistics, and references so your students are exposed to the latest thinking in management Key Features: Case studieshighlight contemporary challenges and opportunities facing managers at well-known organizations such as IKEA, LG, Alibaba, and Buc-ees. Trends and Issuessectionsexplore timely topics such as the changing nature of work, managing multiple generations, and virtual teams. Self-Assessmentshelp readers gain personal knowledge of management functions in the real world and provide opportunities for readers to learn about their personal management styles and apply chapter concepts. Skill Builder Exercisesdevelop skills readers can use in their personal and professional lives. Ideas on Management chapter-opening caseshighlight real companies and people and are revisited throughout the chapter to illustrate and reinforce chapter concepts. Case studiesask readers to put themselves in the role of a manager to apply chapter concepts and consider issues facing real organizations.

Innovation of Digital Economy

Author : Jianlin Zhang
Publisher : Springer Nature
ISBN 13 : 9819917417
Total Pages : 474 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Innovation of Digital Economy by : Jianlin Zhang

Download or read book Innovation of Digital Economy written by Jianlin Zhang and published by Springer Nature. This book was released on 2023-05-23 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.