Amanda's Old School Offline Blog

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Publisher :
ISBN 13 : 9781080565528
Total Pages : 152 pages
Book Rating : 4.5/5 (655 download)

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Book Synopsis Amanda's Old School Offline Blog by : Amanda's Journal Publishing

Download or read book Amanda's Old School Offline Blog written by Amanda's Journal Publishing and published by . This book was released on 2019-07-14 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is ample room inside for writing notes and ideas. It can be used as a notebook, journal, diary or composition book. This paperback notebook is 6" x 9" (letter size) and has 150 pages of white, lined paper (date line to the left or right)

The Creative Family

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Publisher : Shambhala Publications
ISBN 13 : 0834822040
Total Pages : 286 pages
Book Rating : 4.8/5 (348 download)

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Book Synopsis The Creative Family by : Amanda Blake Soule

Download or read book The Creative Family written by Amanda Blake Soule and published by Shambhala Publications. This book was released on 2008-04-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you learn to awaken your family’s creativity, wonderful things will happen: you’ll make meaningful connections with your children in large and small ways; your children will more often engage in their own creative discoveries; and your family will embrace new ways to relax, play, and grow together. With just the simple tools around you—your imagination, basic art supplies, household objects, and natural materials—you can transform your family life, and have so much more fun! Amanda Soule has charmed many with her tales of creativity and parenting on her blog, SouleMama. Here she shares ideas and projects with the same warm tone and down-to-earth voice. Perfect for all families, the wide range of projects presented here offers ideas for imaginative play, art and crafts, nature explorations, and family celebrations. This book embraces a whole new way of living that will engage your children’s imagination, celebrate their achievements, and help you to express love and gratitude for each other as a family.

Disfigured

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Publisher : Coach House Books
ISBN 13 : 177056604X
Total Pages : 211 pages
Book Rating : 4.7/5 (75 download)

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Book Synopsis Disfigured by : Amanda Leduc

Download or read book Disfigured written by Amanda Leduc and published by Coach House Books. This book was released on 2020-02-11 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: A CBC BOOKS BEST NONFICTION OF 2020 AN ENTROPY MAGAZINE BEST NONFICTION 2020/21 A NEW YORK PUBLIC LIBRARY BOOK OF THE DAY (07/23/2022) Fairy tales shape how we see the world, so what happens when you identify more with the Beast than Beauty? If every disabled character is mocked and mistreated, how does the Beast ever imagine a happily-ever-after? Amanda Leduc looks at fairy tales from the Brothers Grimm to Disney, showing us how they influence our expectations and behaviour and linking the quest for disability rights to new kinds of stories that celebrate difference. "Historically we have associated the disabled body image and disabled life with an unhappy ending” – Sue Carter, Toronto Star "Leduc persuasively illustrates the power of stories to affect reality in this painstakingly researched and provocative study that invites us to consider our favorite folktales from another angle." – Sara Shreve, Library Journal "She [Leduc] argues that template is how society continues to treat the disabled: rather than making the world accessible for everyone, the disabled are often asked to adapt to inaccessible environments." – Ryan Porter, Quill & Quire "Read this smart, tenacious book." – The Washington Post "A brilliant young critic named Amanda Leduc explores this pernicious power of language in her new book, Disfigured … Leduc follows the bread crumbs back into her original experience with fairy tales – and then explores their residual effects … Read this smart, tenacious book." – The Washington Post "Leduc investigates the intersection between disability and her beloved fairy tales, questioning the constructs of these stories and where her place is, as a disabled woman, among those narratives." – The Globe and Mail "It gave me goosebumps as I read, to see so many of my unexpressed, half-formed thoughts in print. My highlighter got a good workout." – BookRiot "Disfigured is not just an eye-opener when it comes to the Disney princess crew and the Marvel universe – this thin volume provides the tools to change how readers engage with other kinds of popular media, from horror films to fashion magazines to outdated sitcom jokes." – Quill & Quire “It’s an essential read for anyone who loves fairy tales.” – Buzzfeed Books "Leduc makes one thing clear and beautifully so – fairy tales are fundamentally fantastic, but that doesn’t mean that they are beyond reproach in their depiction of real issues and identities." – Shrapnel Magazine "As Leduc takes us through these fairy tales and the space they occupy in the narratives that we construct, she slowly unfolds a call-to-action: the claiming of space for disability in storytelling." – The Globe and Mail "A provocative beginning to a thoughtful and wide-ranging book, one which explores some of the most primal stories readers have encountered and prompts them to ponder the subtext situated there all along." – LitHub "a poignant and informative account of how the stories we tell shape our collective understanding of one another.” – BookMarks "What happens when we allow disabled writers to tell stories of disability within fairytales and in magical and supernatural settings? It is a reimagining of the fairytale canon we need. Leduc dares to dream of a world that most stories envision is unattainable." – Bitch Media

Blindsight

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Publisher : Macmillan
ISBN 13 : 1429955198
Total Pages : 388 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Blindsight by : Peter Watts

Download or read book Blindsight written by Peter Watts and published by Macmillan. This book was released on 2006-10-03 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hugo and Shirley Jackson award-winning Peter Watts stands on the cutting edge of hard SF with his acclaimed novel, Blindsight Two months since the stars fell... Two months of silence, while a world held its breath. Now some half-derelict space probe, sparking fitfully past Neptune's orbit, hears a whisper from the edge of the solar system: a faint signal sweeping the cosmos like a lighthouse beam. Whatever's out there isn't talking to us. It's talking to some distant star, perhaps. Or perhaps to something closer, something en route. So who do you send to force introductions with unknown and unknowable alien intellect that doesn't wish to be met? You send a linguist with multiple personalities, her brain surgically partitioned into separate, sentient processing cores. You send a biologist so radically interfaced with machinery that he sees x-rays and tastes ultrasound. You send a pacifist warrior in the faint hope she won't be needed. You send a monster to command them all, an extinct hominid predator once called vampire, recalled from the grave with the voodoo of recombinant genetics and the blood of sociopaths. And you send a synthesist—an informational topologist with half his mind gone—as an interface between here and there. Pray they can be trusted with the fate of a world. They may be more alien than the thing they've been sent to find. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Cultish

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Publisher : HarperCollins
ISBN 13 : 0062993178
Total Pages : 320 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Cultish by : Amanda Montell

Download or read book Cultish written by Amanda Montell and published by HarperCollins. This book was released on 2021-06-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the widely praised Wordslut analyzes the social science of cult influence: how cultish groups from Jonestown and Scientology to SoulCycle and social media gurus use language as the ultimate form of power. What makes “cults” so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join—and more importantly, stay in—extreme groups. We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has . . . Our culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of “brainwashing.” But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear—and are influenced by—every single day. Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities “cultish,” revealing how they affect followers of groups as notorious as Heaven’s Gate, but also how they pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of “cultish” everywhere.

Wordslut

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Publisher : HarperCollins
ISBN 13 : 0062868896
Total Pages : 304 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Wordslut by : Amanda Montell

Download or read book Wordslut written by Amanda Montell and published by HarperCollins. This book was released on 2019-05-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I get so jazzed about the future of feminism knowing that Amanda Montell’s brilliance is rising up and about to explode worldwide.”—Jill Soloway A brash, enlightening, and wildly entertaining feminist look at gendered language and the way it shapes us. The word bitch conjures many images, but it is most often meant to describe an unpleasant woman. Even before its usage to mean “a female canine,” bitch didn’t refer to women at all—it originated as a gender-neutral word for “genitalia.” A perfectly innocuous word devolving into an insult directed at females is the case for tons more terms, including hussy, which simply meant “housewife”; and slut, which meant “an untidy person” and was also used to describe men. These are just a few of history’s many English slurs hurled at women. Amanda Montell, reporter and feminist linguist, deconstructs language—from insults, cursing, gossip, and catcalling to grammar and pronunciation patterns—to reveal the ways it has been used for centuries to keep women and other marginalized genders from power. Ever wonder why so many people are annoyed when women speak with vocal fry or use like as filler? Or why certain gender-neutral terms stick and others don’t? Or where stereotypes of how women and men speak come from in the first place? Montell effortlessly moves between history, science, and popular culture to explore these questions—and how we can use the answers to affect real social change. Montell’s irresistible humor shines through, making linguistics not only approachable but downright hilarious and profound. Wordslut gets to the heart of our language, marvels at its elasticity, and sheds much-needed light on the biases that shadow women in our culture and our consciousness.

Make Money Your Honey

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Publisher :
ISBN 13 : 9780615935522
Total Pages : 172 pages
Book Rating : 4.9/5 (355 download)

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Book Synopsis Make Money Your Honey by : Amanda Abella

Download or read book Make Money Your Honey written by Amanda Abella and published by . This book was released on 2013-12 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featured in Forbes, The Huffington Post, and The Consumerist, life coach Amanda Abella brings millenial entrepreneurs a powerful guide on how to have a better relationship with work and money. A new kind of view for a new kind of generation, Amanda has helped countless young professionals make more money and actually keep it. By combining her business background recruiting for Fortune 500 companies with her positive psychology approach, Amanda walks readers through game changing mental shifts and practical action steps they can start implementing right away. In this book you will learn how to: Create the kind of work life balance you've been craving. Build a profitable and authentic business around your passions. Have more confidence in your ability to make money and keep it. From productivity tips to effective money management exercises, this book will forever change the way you think about work and money.

Functional Somatic Symptoms in Children and Adolescents

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Publisher : Springer Nature
ISBN 13 : 303046184X
Total Pages : 397 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Functional Somatic Symptoms in Children and Adolescents by : Kasia Kozlowska

Download or read book Functional Somatic Symptoms in Children and Adolescents written by Kasia Kozlowska and published by Springer Nature. This book was released on 2020-09-30 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book sets out the stress-system model for functional somatic symptoms in children and adolescents. The book begins by exploring the initial encounter between the paediatrician, child, and family, moves through the assessment process, including the formulation and the treatment contract, and then describes the various forms of treatment that are designed to settle the child’s dysregulated stress system. This approach both provides a new understanding of how such symptoms emerge – typically, through a history of recurrent or chronic stress, either physical or psychological – and points the way to effective assessment, management, and treatment that put the child (and family) back on the road to health and well-being.

Ripper

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Publisher : HarperCollins
ISBN 13 : 0063049732
Total Pages : 576 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Ripper by : Isabel Allende

Download or read book Ripper written by Isabel Allende and published by HarperCollins. This book was released on 2021-01-05 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the NEW YORK TIMES Bestselling author, a gripping murder mystery about a serial killer on the loose in San Francisco. Indiana Jackson is 33 years old and works in an alternative medicine clinic in San Francisco that attracts all sorts of characters, some of them skeptics, who fall for her candor and humility. Her teenage daughter, Amanda likes noir literature and hopes to attend MIT, where she will be with Bradley, an old friend that she plans to marry, with or without his consent. In her free time, she plays Ripper, an online role playing game that involves solving real-life mysteries and crimes using information collected by Amanda’s father, the Chief Inspector of the San Francisco police. Amanda plays the game via Skype with adolescents from all over the world and with her best friend, her grandfather Blake. Each player in the game has a virtual personality: Amanda is the game master, and Blake is her henchman; the others are Sherlock Holmes, Colonel Paddington, Esmeralda, and the psychic Abatha. When Ripper’s latest murder mystery-”the case of the misplaced bat”-begins to touch their real-world lives, Amanda and her friends know they must solve the case and find the murderer before he can strike again. RIPPER is a true thriller, with the twists, surprises, well-placed clues, and revelations that lead to a climatic finale. A rich and generous novel, filled with humor but increasingly dark, it’s a fast-paced read that grabs you right from the start and keeps you glued to the page.

The Data Science Design Manual

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Publisher : Springer
ISBN 13 : 3319554441
Total Pages : 456 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis The Data Science Design Manual by : Steven S. Skiena

Download or read book The Data Science Design Manual written by Steven S. Skiena and published by Springer. This book was released on 2017-07-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual is a source of practical insights that highlights what really matters in analyzing data, and provides an intuitive understanding of how these core concepts can be used. The book does not emphasize any particular programming language or suite of data-analysis tools, focusing instead on high-level discussion of important design principles. This easy-to-read text ideally serves the needs of undergraduate and early graduate students embarking on an “Introduction to Data Science” course. It reveals how this discipline sits at the intersection of statistics, computer science, and machine learning, with a distinct heft and character of its own. Practitioners in these and related fields will find this book perfect for self-study as well. Additional learning tools: Contains “War Stories,” offering perspectives on how data science applies in the real world Includes “Homework Problems,” providing a wide range of exercises and projects for self-study Provides a complete set of lecture slides and online video lectures at www.data-manual.com Provides “Take-Home Lessons,” emphasizing the big-picture concepts to learn from each chapter Recommends exciting “Kaggle Challenges” from the online platform Kaggle Highlights “False Starts,” revealing the subtle reasons why certain approaches fail Offers examples taken from the data science television show “The Quant Shop” (www.quant-shop.com)

The Rhythm of Family

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Publisher : Shambhala Publications
ISBN 13 : 9781590307779
Total Pages : 252 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The Rhythm of Family by : Amanda Blake Soule

Download or read book The Rhythm of Family written by Amanda Blake Soule and published by Shambhala Publications. This book was released on 2011 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines craft and activity suggestions for enjoying a simpler, nature-connected life with one's children throughout all the seasons of the year, explaining how to slow down and participate in creative play and exploration to instill a sense of family togetherness and an awareness of the natural world. Original.

EGirls, ECitizens

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Publisher : University of Ottawa Press
ISBN 13 : 0776622595
Total Pages : 519 pages
Book Rating : 4.7/5 (766 download)

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Book Synopsis EGirls, ECitizens by : Valerie Steeves

Download or read book EGirls, ECitizens written by Valerie Steeves and published by University of Ottawa Press. This book was released on 2015-04-23 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: eGirls, eCitizens is a landmark work that explores the many forces that shape girls’ and young women’s experiences of privacy, identity, and equality in our digitally networked society. Drawing on the multi-disciplinary expertise of a remarkable team of leading Canadian and international scholars, as well as Canada’s foremost digital literacy organization, MediaSmarts, this collection presents the complex realities of digitized communications for girls and young women as revealed through the findings of The eGirls Project (www.egirlsproject.ca) and other important research initiatives. Aimed at moving dialogues on scholarship and policy around girls and technology away from established binaries of good vs bad, or risk vs opportunity, these seminal contributions explore the interplay of factors that shape online environments characterized by a gendered gaze and too often punctuated by sexualized violence. Perhaps most importantly, this collection offers first-hand perspectives collected from girls and young women themselves, providing a unique window on what it is to be a girl in today’s digitized society.

Handmade Home

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Publisher : Shambhala Publications
ISBN 13 : 0834821060
Total Pages : 210 pages
Book Rating : 4.8/5 (348 download)

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Book Synopsis Handmade Home by : Amanda Blake Soule

Download or read book Handmade Home written by Amanda Blake Soule and published by Shambhala Publications. This book was released on 2009-08-11 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many of us, our home is the center of our life. It is the place where our families meet and mingle, where we share our meals and share our dreams. So much more than just a space to live, our homes offer us a place of comfort, nourishment, and love for us and for our children. In Handmade Home, Amanda Blake Soule, author of The Creative Family and the blog SouleMama.com, offers simple sewing and craft projects for the home that reflect the needs, activities, and personalities of today’s families. As Amanda writes in the introduction, "As a crafter, I’m always looking for the next thing I want to make. As a mama, I’m always looking for the next thing we need—to do, to have, to use—as a family. The coming together of these parts is where the heart of Handmade Home lies." Filled with thirty-three projects made by reusing and repurposing materials, all of the items here offer a practical use in the home. From picnic blankets made out of repurposed bed sheets to curtains made out of vintage handkerchiefs, these projects express the sense of making something new out of something old as a way to live a more financially pared-down and simple life; lessen our impact on the earth; connect to the past and preserve a more traditional way of life; and place value on the work of the hands. Also included are projects that children can help with, allowing them to make their own special contribution to the family home. More than just a collection of projects for handmade items, this book offers the tools to create a life—and home—full of beauty, integrity, and joy. Projects include: • Papa’s Healing Cozy: This hot water bottle cover becomes a simple way to offer comfort to a sick child • Baby Sling: A simple pattern for an object that offers so much to a small child—refuge from the world and a place to lay their head next to a parent’s heart • Beach Blanket To-Go: Repurpose old sheets to create the perfect picnic blanket for special outdoor meals • Cozy Wall Pockets: A creative solution for storing a child’s small treasures Pattern templates for Handmade Home

Social Media Is Bullshit

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Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Social Media Is Bullshit by : B. J. Mendelson

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Leave the World Behind

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Publisher : HarperCollins
ISBN 13 : 0062667653
Total Pages : 253 pages
Book Rating : 4.0/5 (626 download)

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Book Synopsis Leave the World Behind by : Rumaan Alam

Download or read book Leave the World Behind written by Rumaan Alam and published by HarperCollins. This book was released on 2020-10-06 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a Netflix film starring Julia Roberts, Mahershala Ali, Ethan Hawke, Myha'la, Farrah Mackenzie, Charlie Evans and Kevin Bacon. Written for the Screen and Directed by Sam Esmail. Executive Producers Barack and Michelle Obama, Tonia Davis, Daniel M. Stillman, Nick Krishnamurthy, Rumaan Alam A Read with Jenna Today Show Book Club Pick! Finalist for the 2020 National Book Award in Fiction One of Barack Obama's Summer Reads A Best Book of the Year From: The Washington Post * Time * NPR * Elle * Esquire * Kirkus * Library Journal * The Chicago Public Library * The New York Public Library * BookPage * The Globe and Mail * EW.com * The LA Times * USA Today * InStyle * The New Yorker * AARP * Publisher's Lunch * LitHub * Book Marks * Electric Literature * Brooklyn Based * The Boston Globe A magnetic novel about two families, strangers to each other, who are forced together on a long weekend gone terribly wrong. From the bestselling author of Rich and Pretty comes a suspenseful and provocative novel keenly attuned to the complexities of parenthood, race, and class. Leave the World Behind explores how our closest bonds are reshaped—and unexpected new ones are forged—in moments of crisis. Amanda and Clay head out to a remote corner of Long Island expecting a vacation: a quiet reprieve from life in New York City, quality time with their teenage son and daughter, and a taste of the good life in the luxurious home they’ve rented for the week. But a late-night knock on the door breaks the spell. Ruth and G. H. are an older couple—it’s their house, and they’ve arrived in a panic. They bring the news that a sudden blackout has swept the city. But in this rural area—with the TV and internet now down, and no cell phone service—it’s hard to know what to believe. Should Amanda and Clay trust this couple—and vice versa? What happened back in New York? Is the vacation home, isolated from civilization, a truly safe place for their families? And are they safe from one other?

Momentus

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Publisher : Netg
ISBN 13 : 9780176842376
Total Pages : 224 pages
Book Rating : 4.8/5 (423 download)

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Book Synopsis Momentus by : Hannah Alper

Download or read book Momentus written by Hannah Alper and published by Netg. This book was released on 2017-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: One person, one action, one moment can make a difference. Momentus: Small Acts, Big Change provides tangible, real-life, and current examples that back up this idea. This book is more than a "how-to" guide--Hannah Alper gets to the heart of what sparks people to create change. A youth activist herself, Hannah explores the lives of the social activists who have inspired her and the significant impacts they are making locally and globally. Featuring 19 exclusive interviews conducted personally by Hannah with activists, youth change-makers, and celebrities, the book highlights practical examples of the power of positive change in the world, whether large or small. Hannah also shares her personal journey as a youth activist, blogger, motivational speaker, and WE Ambassador. Momentus: Small Acts, Big Change will motivate you to find your spark and give you the tools to make your change happen. "I believe we all have the capacity and responsibility to create change. I don't care how old you are or how young you are, where you live or how much money you have. The ability to create change does not discriminate, it's in everyone." -- Hannah Alper

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1260026434
Total Pages : 273 pages
Book Rating : 4.2/5 (6 download)

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Book Synopsis Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by : Joe Pulizzi

Download or read book Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2017-09-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.