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Author : Alan F. Dutka
Publisher : N T C Business Books
ISBN 13 : 9780844235868
Total Pages : 244 pages
Book Rating : 4.2/5 (358 download)
Download or read book AMA Handbook for Customer Satisfaction written by Alan F. Dutka and published by N T C Business Books. This book was released on 1995 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan F. Dutka
Publisher : N T C Business Books
ISBN 13 : 9780844235868
Total Pages : 244 pages
Book Rating : 4.2/5 (358 download)
Download or read book AMA Handbook for Customer Satisfaction written by Alan F. Dutka and published by N T C Business Books. This book was released on 1995 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Terry G. Vavra
Publisher : Quality Press
ISBN 13 : 0873898303
Total Pages : 509 pages
Book Rating : 4.8/5 (738 download)
Download or read book Improving Your Measurement of Customer Satisfaction written by Terry G. Vavra and published by Quality Press. This book was released on 2001-09-25 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since more and more attention is being focused on customer value management, it's important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. It also provides the rationale, identifies opportunities, and suggests specific programs to improve the measurement of customer satisfaction in your organization.!--nl--Serving as a single reference for customer satisfaction measurement technology, this book describes and teaches the five critical skills that should be part of each of your projects. *Sampling/customer-participant selection Questionnaire design *Interviewing/survey administration *Data analysis *Quality function deployment-building action plans This book is an ideal follow-up and companion to the book by Bob E. Hayes, Measuring Customer Satisfaction. Contents: The Philosophy of Customer Satisfaction, Gaining Access to Customers, Identifying Key Measurement Issues, Designing the Questionnaire, Collecting Satisfaction Data, The Data Cube-A New Way to Look at CSM Data Analysis, Basic Tools of CSM Analysis, Reporting Basics-A Graphical Approach, Monitoring Changes in Importance, How to Achieve "Buy-In" of Results Globalizing Satisfaction Measurement
Author : Katja Hofmaier
Publisher : diplom.de
ISBN 13 : 3832415807
Total Pages : 102 pages
Book Rating : 4.8/5 (324 download)
Download or read book Customer Satisfaction Measurement on the Internet written by Katja Hofmaier and published by diplom.de. This book was released on 1999-06-09 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Based on the Expectancy Disconfirmation Model as the underlying construct, methods to measure customer satisfaction with products and the steps to be undertaken in the research process are investigated. The measurement of Derived Satisfaction using (dis)confirmation was found to be the appropriate approach to 'CS' measurement. The Critical Incidents Technique can be used to assess the influence of exceptional experiences and the customers' evaluation of value-added services. The method of Focus Group interviewing is most appropriate for the exploration of important product attributes with customers while In-Depth Interviews structure salespeople- and executive interviews. It was also shown that during the research process, several points specific to 'CS' measurements need to be accounted for. The Internet services currently used by marketing and social researchers include E-mail, mailinglists, newsgroups, Internet Chat, the World Wide Web (WWW) and Virtual Worlds. Virtual Worlds, being most advantageous for observational studies, are not useful for customer satisfaction research. Virtual Communities, in turn, have some promising characteristics for future use. Internet research methods based on these services include E-mail surveys, WWW-surveys and online Focus Groups. Common advantages of E-mail- and WWW-surveys include administrative and response speed, cost savings and global reach of respondents. Their greatest common disadvantage is the non-representativeness of the respondents for the larger population as well as their self-selection. Unless access is restricted to a known population, probability sampling is impossible when using the World Wide Web. Because of its serious disadvantages, the use of online Focus Groups is not (yet) advisable. Based on these insights, the Internet was found to be an advantageous medium for customer satisfaction studies only if specific conditions are met. Companies need to investigate on a case-by-case basis if the online measurement of customer satisfaction is possible in their specific situation. The recommendations that were made are summarized in the online research process and the decision-making framework. The results of a survey among market research agencies show that practitioners are to a large extent aware of the limitations within which the Internet can be used for customer satisfaction surveys. However, especially WWW-surveys sometimes are conducted in a way that does [...]
Author : Ashok ShripadraoKurkoti
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9385640631
Total Pages : pages
Book Rating : 4.3/5 (856 download)
Download or read book A Critical Study of Customer Satisfaction Levels with Specific Reference to Maharashtra State Electricity Distribution Company Limited in Pune City written by Ashok ShripadraoKurkoti and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul C. Dinsmore
Publisher : AMACOM
ISBN 13 : 0814438679
Total Pages : 625 pages
Book Rating : 4.8/5 (144 download)
Download or read book The AMA Handbook of Project Management written by Paul C. Dinsmore and published by AMACOM. This book was released on 2018-11-13 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential resource that presents a state-of-the-art theory and process of project management. Packed with essays and insights from the field's top professionals,?this authoritative guide?is the resource professionals and students rely on for its practical guidance and big picture overview of the entire field: scheduling and budgeting, engaging stakeholders, measuring performance, managing multiple projects, resolving conflicts, using agile practices, and more. Whether you need advice keeping projects on track or help preparing for certification, this new edition explains every principle, process, and development. Revised to reflect the latest changes to A Guide to the Project Management Body of Knowledge?(PMBOK®),?the fifth edition includes new information on how to: Close the strategy-implementation gap Tap the power of digital transformation Navigate M&A environments Revise your methods for nonprofit settings Keep pace with your evolving role Filled with models, case studies, and in-depth solutions, The AMA Handbook of Project Management helps you master the discipline, overcome obstacles, and fast track your projects and career.
Author : Astrid Rotarius
Publisher : diplom.de
ISBN 13 : 3832433929
Total Pages : 174 pages
Book Rating : 4.8/5 (324 download)
Download or read book Identification of Internal Customer Requirements and Meeting Those Requirements Through Business Process Improvement Within a Quality Management System at an Australian Electrical Manufacturer written by Astrid Rotarius and published by diplom.de. This book was released on 2001-05-03 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Increasing competition, deregulation, globalisation, and technological advancement continuously create new business realities for organisations in the marketplace. In order to cope with these structural changes, many organisations aim at improving and innovating their business processes within the implementation of a quality management System. In today's competitive environment however, it is not sufficient to implement internally oriented business process improvements. Instead, companies have to concentrate an externally focused process improvements which add value to customers and thus enhance customer relationships. Such customer value driven process improvements help to integrate marketing and operations strategies and thereby provide a significant competitive advantage. A quality management system enables organisations to achieve a competitive edge through customer satisfaction in today's highly competitive domestic and global markets. Customer satisfaction forms an integral part of a quality management system which focuses organisations an meeting or exceeding customer expectations through outstanding product and service performance. The integrative approach of a quality management system motivates everyone in an organisation to serve the customer. Customers include the end user (external customers) as well as all employees within an organisation (internal customers). As a result, external and internal customer expectations and requirements drive business processes. Moreover, quality and customer satisfaction are defined by customers and not by internal specifications. Therefore, an organisation has to focus an adding value to products and Services from the customers' perspective. Achieving customer satisfaction by exceeding customer requirements is a growing concern to organisations throughout the entire business world. Australian companies thus have to meet increasing international competition by providing customers with better quality products and services at lower prices than competitors. In this system, Total Quality Management represents the Overall organisational philosophy of the quality drive. Kaizen is the instrument to achieve a quality culture in an organisation, and Lean Management concentrates an the optimisation of time and cost in business processes, especially in production. A quality management System therefore aims at coordinating organisational improvement programs. This paper aims at identifying [...]
Author : Carole A. Congram
Publisher : Amacom Books
ISBN 13 : 9780814401040
Total Pages : 588 pages
Book Rating : 4.4/5 (1 download)
Download or read book The AMA Handbook of Marketing for the Service Industries written by Carole A. Congram and published by Amacom Books. This book was released on 1991 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bernard Roy
Publisher : Springer Science & Business Media
ISBN 13 : 9780792376118
Total Pages : 614 pages
Book Rating : 4.3/5 (761 download)
Download or read book Aiding Decisions with Multiple Criteria written by Bernard Roy and published by Springer Science & Business Media. This book was released on 2002 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aiding Decisions With Multiple Criteria: Essays in Honor of Bernard Roy is organized around two broad themes: Graph Theory with path-breaking contributions on the theory of flows in networks and project scheduling, Multiple Criteria Decision Aiding with the invention of the family of ELECTRE methods and methodological contribution to decision-aiding which lead to the creation of Multi-Criteria Decision Analysis (MCDA). Professor Bernard Roy has had considerable influence on the development of these two broad areas. £/LIST£ Part one contains papers by Jacques Lesourne, and Dominique de Werra & Pierre Hansen related to the early career of Bernard Roy when he developed many new techniques and concepts in Graph Theory in order to cope with complex real-world problems. Part two of the book is devoted to Philosophy and Epistemology of Decision-Aiding with contributions from Valerie Belton & Jacques Pictet and Jean-Luis Genard & Marc Pirlot. Part three includes contributions based on Theory and Methodology of Multi-Criteria Decision-Aiding based on a general framework for conjoint measurement that allows intrasitive preferences. Denis Bouyssou & Marc Pirlot; Alexis Tsoukiàs, Patrice Perny & Philippe Vincke; Luis Dias & João Clímaco; Daniel Vanderpooten; Michael Doumpos & Constantin Zopounidis; and Marc Roubens offer a considerable range of examinations of this aspect of MCDA. Part four is devoted to Perference Modeling with contributions from Peter Fishburn; Salvatore Greco, Benedetto Matarazzo & Roman Slowinski; Salem Benferhat, Didier Dubois & Henri Prade; Oscar Franzese & Mark McCord; Bertrand Munier; and Raymond Bisdorff. Part five groups Applications of Multi-Criteria Decision-Aiding, and Carlos Henggeler Antunes, Carla Oliveira & João Clímaco; Carlos Bana e Costa, Manuel da Costa-Lobo, Isabel Ramos & Jean-Claude Vansnick; Yannis Siskos & Evangelos Grigoroudis; Jean-Pierre Brans, Pierre Kunsch & Bertrand Mareschal offer a wide variety of application problems. Finally, Part six includes contributions on Multi-Objective Mathematical Programming from Jacques Teghem, Walter Habenicht and Pekka Korhonen.
Author : Jeffrey Seglin
Publisher : AMACOM
ISBN 13 : 0814420133
Total Pages : 498 pages
Book Rating : 4.8/5 (144 download)
Download or read book AMA Handbook of Business Letters written by Jeffrey Seglin and published by AMACOM. This book was released on 2012-07-15 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. With the understanding that consistently professional correspondence is essential to success in any industry, The AMA Handbook of Business Letters offers readers a refresher course in letter-writing basics--including focusing the message, establishing an appropriate tone, and getting your readers’ attention. You’ll also receive tips that apply to all written forms of communication on things like salutations, subject lines, signatures, and formatting. Jeffrey Seglin, communications director and professor of Harvard University’s graduate and professional school, and author Edward Coleman provide over 370 customizable model letters, divided into categories reflecting various aspects of business such as sales, marketing, public relations, customer service, human resources, credit and collection, purchasing, permissions, and confirmations.With helpful appendices listing common mistakes in grammar, word usage, and punctuation, the latest version of this adaptable book--extensively updated with more than 25 percent new material--will assist professionals through every conceivable business correspondence with confidence.
Author : Ron S. Kenett
Publisher : John Wiley & Sons
ISBN 13 : 0470971282
Total Pages : 533 pages
Book Rating : 4.4/5 (79 download)
Download or read book Modern Analysis of Customer Surveys written by Ron S. Kenett and published by John Wiley & Sons. This book was released on 2012-01-30 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As demonstrated in this book, integrating such basic analysis with more advanced tools, provides insights on non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey. Key features: Provides an integrated, case-studies based approach to analysing customer survey data. Presents a general introduction to customer surveys, within an organization’s business cycle. Contains classical techniques with modern and non standard tools. Focuses on probabilistic techniques from the area of statistics/data analysis and covers all major recent developments. Accompanied by a supporting website containing datasets and R scripts. Customer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields.
Author :
Publisher :
ISBN 13 : 0814420532
Total Pages : 24 pages
Book Rating : 4.8/5 (144 download)
Download or read book The AMA Handbook of Project Management Chapter 10: Project Cost Management in Practice written by and published by . This book was released on with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yannacopoulos, Denis
Publisher : IGI Global
ISBN 13 : 146665130X
Total Pages : 354 pages
Book Rating : 4.4/5 (666 download)
Download or read book Evaluating Websites and Web Services: Interdisciplinary Perspectives on User Satisfaction written by Yannacopoulos, Denis and published by IGI Global. This book was released on 2014-02-28 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pervasiveness of the Internet has had a significant impact on global politics, economics, and culture. To create a truly effective product in such a saturated digital environment, developers must study what has come before and how they can utilize existing tools to even greater effect. Evaluating Websites and Web Services: Interdisciplinary Perspectives on User Satisfaction explores some of the various approaches to the study and assessment of Internet technologies, providing scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services in a variety of functional areas, from government and commerce to social media and education.
Author : John A. Murphy
Publisher : John Wiley & Sons
ISBN 13 : 0471498181
Total Pages : 307 pages
Book Rating : 4.4/5 (714 download)
Download or read book The Lifebelt written by John A. Murphy and published by John Wiley & Sons. This book was released on 2001-08-08 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril. At its heart is the successful management of customer retention by being customer-focused as an organization. The concept is not rocket science, but its implementation is more of a challenge. It involves a fundamental change within the organization. In this book, John Murphy introduces "The Lifebelt" - quite literally an aid to keeping afloat in this pressured environment. The Lifebelt is a framework that offers a practical way forward to integrating and mobilizing the entire oragnization toward a holistic CRM programme. The proprietary framework features six key factors identified as being essential for consistent delivery of service: customer focus, processes, employee involvement, training, measurement, and continuous improvement. John Murphy outlines how each of the factors should be owned by an appropriate member of the top management team. When this framework is systematically and effectively implemented and managed it will considerably enhance the customer retention capacity of the company. The logic of the framework applies to virtually all industries internationally. Managers and marketers across the board will find this book one of the most practical gudies to retaining customers published to date.
Author : Jon Anton
Publisher : Purdue University Press
ISBN 13 : 9780915910434
Total Pages : 170 pages
Book Rating : 4.9/5 (14 download)
Download or read book Listening to the Voice of the Customer written by Jon Anton and published by Purdue University Press. This book was released on 1997 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listening to the Voice of the Customer is the only how-to manual that takes you step-by-step through the design, implementation and analysis of a customer satisfaction measurement program. In it you will learn: How to develop a customer satisfaction measurement program that provides the information you need to increase customer retention and profits. How to select the best survey method. Includes the pros, cons, and costs of telephone, mail, and in-person interviews, and computer-assisted surveys. How to select the right sample size for your survey, and avoid biases for truly significant results. How to increase your survey response rates: survey methods, timing, incentives and more. How to survey large and small customer bases for accurate results. How to write survey questions that will get you meaningful results. Including examples of survey scales and formats that you can adapt to your own work. How to design a survey questionnaire that is easy to read and use. Including guidelines on questionnaire length, placement of specific types of questions, and writing an effective cover letter or script. How to implement your survey. Including data gathering, coding and data entry techniques. How to analyze your survey results and accurately compare data gathered over time. How to produce actionable reports based on your findings. Listening to the Voice of the Customer will show you how to develop a customer satisfaction measurement program that provides actionable information to help your organization become truly customer-focused. Throughout the book you will find very specific tips and advice based on the authors work developing and implementing customer satisfaction measurement programs. So whether you're new to customer satisfaction measurement or have a program in place, you'll find Listening to the Voice of the Customer an invaluable resource.
Author : Patrick J. Shelton
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834210745
Total Pages : 548 pages
Book Rating : 4.2/5 (17 download)
Download or read book Measuring and Improving Patient Satisfaction written by Patrick J. Shelton and published by Jones & Bartlett Learning. This book was released on 2000 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring and Improving Patient Satisfaction provides a detailed "how-to" approach to establishing an effective patient satisfaction measurement program. The reader learns how to measure patient satisfaction and act upon the information obtained from patient satisfaction surveys. The book is based on the author's own experience in creating and implementing a patient satisfaction measurement program for the Med-Partners Friendly Hills Health Network in Southern California.
Author :
Publisher :
ISBN 13 : 0814420737
Total Pages : 24 pages
Book Rating : 4.8/5 (144 download)
Download or read book The AMA Handbook of Project Management Chapter 24: The Value of Project Management–A Measurement System written by and published by . This book was released on with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
