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Author : Isadore Barmash
Publisher : Dodd Mead
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book "Always Live Better Than Your Clients" written by Isadore Barmash and published by Dodd Mead. This book was released on 1983 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Wall
Publisher : JHU Press
ISBN 13 : 1421425750
Total Pages : 343 pages
Book Rating : 4.4/5 (214 download)
Download or read book Streamliner written by John Wall and published by JHU Press. This book was released on 2018-08-15 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.
Author : Scott M. Cutlip
Publisher : Routledge
ISBN 13 : 1136689990
Total Pages : 885 pages
Book Rating : 4.1/5 (366 download)
Download or read book The Unseen Power written by Scott M. Cutlip and published by Routledge. This book was released on 2013-11-05 with total page 885 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.
Download or read book Old-House Journal written by and published by . This book was released on 1990-03 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Old-House Journal is the original magazine devoted to restoring and preserving old houses. For more than 35 years, our mission has been to help old-house owners repair, restore, update, and decorate buildings of every age and architectural style. Each issue explores hands-on restoration techniques, practical architectural guidelines, historical overviews, and homeowner stories--all in a trusted, authoritative voice.
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 2000 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : Andre Bernard
Publisher : Little, Brown
ISBN 13 : 0446931268
Total Pages : 808 pages
Book Rating : 4.4/5 (469 download)
Download or read book Bartlett's Book of Anecdotes written by Andre Bernard and published by Little, Brown. This book was released on 2000-09-21 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Hank Aaron to King Zog, Mao Tse-Tung to Madonna, Bartlett's Book of Anecdotes features more than 2,000 people from around the world, past and present, in all fields. These short anecdotes provide remarkable insight into the human character. Ranging from the humorous to the tearful, they span classical history, recent politics, modern science and the arts. Bartlett's Book of Anecdotes is a gold mine for anyone who gives speeches, is doing research, or simply likes to browse. As an informal tour of history and human nature at its most entertaining & instructive, this is sure to be a perennial favorite for years to come.
Author : Nathan Singer
Publisher : Simon and Schuster
ISBN 13 : 1440532192
Total Pages : 200 pages
Book Rating : 4.4/5 (45 download)
Download or read book A Prayer for Dawn written by Nathan Singer and published by Simon and Schuster. This book was released on 2011-07-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lives of a dozen people in Cincinnati, Ohio are inextricably linked in this unrelenting first novel by Nathan Singer. A publicist who writes checks to charities to relieve a guilty conscience, a convict who rants in an underground 'zine, an artist with a controversial portfolio, a runaway engaging in 'petty terrorism', and an eight year old girl named Dawn at the center of it all watch as the world falls down around them.
Author : Nathan Singer
Publisher : Simon and Schuster
ISBN 13 : 1440532257
Total Pages : 200 pages
Book Rating : 4.4/5 (45 download)
Download or read book In the Light of You written by Nathan Singer and published by Simon and Schuster. This book was released on 2011-07-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Angry 16 year-old misfit Mikal Fanon has just joined a gang of Neo-Nazi skinheads for reasons that are not entirely clear to him. He is taken in by the leader of the gang, Richard, and the two become fast (and best) friends. Emboldened by his new-found sense of belonging Mikal finds himself committing horrible acts of violence without a second thought. But two women threaten to tear his world apart - a gorgeous and passionate young Black activist on campus named Niani Shange, to whom Mikal finds himself hopelessly attracted, and Sherry Nicolas, Richard's new girlfriend who seems to be driving a wedge between the two young skinheads . . . Sherry Nicolas, awkward, shy, and away from home for the first time in her life, finds comfort in a brand new circle of friends and a handsome new boyfriend - the charming and charismatic Richard Lovecraft. Richard leads Sherry into a wild, thrilling, fast-paced lifestyle that is also dangerous and troubling . . . the violent ''white power'' underground. Though very much in love with Richard, Sherry finds herself increasingly fascinated by a group of young leftist radicals on campus lead by Niani Shange and her platonic best friend, the rather ghoulish and unstable Jack Curry. Sherry's (and Mikal's) attraction to these two radically opposite - yet eerily similar - forces threatens to throw fuel on an already smoldering fire, leading to a bloody and explosive end. Who will survive and who will be burned?
Author : William Safire
Publisher : Simon and Schuster
ISBN 13 : 0671695878
Total Pages : 436 pages
Book Rating : 4.6/5 (716 download)
Download or read book Words of Wisdom written by William Safire and published by Simon and Schuster. This book was released on 1990-04-15 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains over 2,500 quotations from famous people of the past and present.
Author : Helen Powell
Publisher : Routledge
ISBN 13 : 1136474374
Total Pages : 260 pages
Book Rating : 4.1/5 (364 download)
Download or read book Promotional Culture and Convergence written by Helen Powell and published by Routledge. This book was released on 2013-04-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
Author : Clifton Fadiman
Publisher : Hachette+ORM
ISBN 13 : 0316084727
Total Pages : 1322 pages
Book Rating : 4.3/5 (16 download)
Download or read book The Little, Brown Book of Anecdotes written by Clifton Fadiman and published by Hachette+ORM. This book was released on 2009-10-31 with total page 1322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book compiled of anecdotes from other collections, arranged under the name of the person they're about.
Author : Noel L. Griese
Publisher : Anvil Publishers, Inc.
ISBN 13 : 9780970497598
Total Pages : 282 pages
Book Rating : 4.4/5 (975 download)
Download or read book Crisis Counselor written by Noel L. Griese and published by Anvil Publishers, Inc.. This book was released on 2004 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a compilation of articles that appeared in the Crisis Counselor newsletter. The articles focus on lessons to be learned by organizational communicators sseeking to improve their communication skills.
Author : Wayne Craven
Publisher : W. W. Norton & Company
ISBN 13 : 9780393067545
Total Pages : 396 pages
Book Rating : 4.0/5 (675 download)
Download or read book Gilded Mansions written by Wayne Craven and published by W. W. Norton & Company. This book was released on 2009 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Gilded Age (1865-1918) saw the sudden rise of America's first High Society, including such prominent families as the Astors, Whitneys, and Vanderbilts. As an aristocracy based on fortunes recently acquired, these families endeavored to live like Europe's blue-blooded nobility, shedding Puritan restraint as they joyously flaunted their new wealth--especially where their homes were concerned. They erected French chateaus and Italian palazzos on New York's Fifth Avenue, at Newport, and elsewhere, often taking inspiration from Parisian styles of the Second Empire. They rejected more modest American styles just as they rejected middle-class society, and for interior decoration they turned to such artisans as Tiffany, Herter Brothers, and Allard's of Paris. Immensely readable and illuminated with 250 stunning color and black-and-white illustrations, this is the fascinating story of America's first millionaire society, the way they lived and partied, and the lush artistic and cultural legacy they established.
Author : Jon Gingerich
Publisher : Turner Publishing Company
ISBN 13 : 1684428718
Total Pages : 299 pages
Book Rating : 4.6/5 (844 download)
Download or read book The Appetite Factory written by Jon Gingerich and published by Turner Publishing Company. This book was released on 2022-08-23 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-too-familiar dystopia where public perception precedes reality and our identities are defined by what we consume As head of the crisis management team at a Madison Avenue PR firm, Leonard Lundell spends his days counseling executives whose reputations have been ruined by scandal. But Leonard has been managing a strange and debilitating crisis of his own that’s held him captive his entire adult life: Leonard likes to eat soap, pencils, paint chips—anything with no nutritional value. For years, he’s kept his compulsion hidden behind a professional veneer. But when he signs an important client, an antisocial file clerk unwittingly discovers Leonard’s secret and blackmails him into accommodating her own bizarre culinary indulgences. A picaresque set against the backdrop of Madison Avenue’s marketing machine in the months leading up to the 2008 financial crisis, The Appetite Factory examines the earliest days of our post-truth era, where a scandal-obsessed news cycle and social media’s rise as an information platform have given birth to a culture addicted to recreational outrage and hell-bent on finding the next public figure to disgrace to keep ourselves entertained.
Author :
Publisher :
ISBN 13 :
Total Pages : 1124 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Business Week written by and published by . This book was released on 1984 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1146 pages
Book Rating : 4.:/5 (319 download)
Download or read book Business Week written by and published by . This book was released on 1983 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carl Sewell
Publisher : Crown Currency
ISBN 13 : 0307567311
Total Pages : 241 pages
Book Rating : 4.3/5 (75 download)
Download or read book Customers for Life written by Carl Sewell and published by Crown Currency. This book was released on 2009-07-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.
