Agile Marketing

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The Six Disciplines of Agile Marketing

Author : Jim Ewel
Publisher : John Wiley & Sons
ISBN 13 : 111971205X
Total Pages : 304 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Six Disciplines of Agile Marketing by : Jim Ewel

Download or read book The Six Disciplines of Agile Marketing written by Jim Ewel and published by John Wiley & Sons. This book was released on 2020-09-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing Validated Learning Adapting to Change Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: A shift from a focus on outputs to one based on outcomes A shift from a campaign mentality to one based on continuous improvement A shift from an internal focus to a customer focus

Agile Marketing

Author : Michelle Accardi-Petersen
Publisher : Apress
ISBN 13 : 1430233168
Total Pages : 242 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Agile Marketing by : Michelle Accardi-Petersen

Download or read book Agile Marketing written by Michelle Accardi-Petersen and published by Apress. This book was released on 2012-01-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.

Lean Agile Marketing

Author : Femi Olajiga
Publisher : Cxconversion Limited
ISBN 13 : 9780995746503
Total Pages : pages
Book Rating : 4.7/5 (465 download)

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Book Synopsis Lean Agile Marketing by : Femi Olajiga

Download or read book Lean Agile Marketing written by Femi Olajiga and published by Cxconversion Limited. This book was released on 2017-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to implement Agile marketing and how other marketers adopted Agile, you will develop the knowledge, understanding, and confidence required to apply Scrum, Kanban and other Agile frameworks. Agile Marketing explains how to apply agile methodologies to marketing. The book contains a realistic and actionable guide to starting agile in marketing, including practical examples and more detailed case studies of different types of agile marketing teams which illustrate the application of agile within marketing teams from start to finish. You will learn how to apply lean and agile principles to marketing planning and execution on a very practical level, including how to: 1. Building skills required for adaptive marketing planning and execution to reduce campaign cost. 2. Learn and understand techniques to deliver your marketing campaigns on time and on budget. Visualise workflow in order to limit work-in-progress, decrease burden for the marketing teams and increase task completion rate. 3. Learn how to become a successful and collaborative marketing team member. As team leaders and managers, you will also learn how to collaborate with your direct reports. Rationalize meetings and manage time more effectively. 4. You will learn the mindset of highly successful Agile marketing professionals. Set up marketing teams to execute marketing campaigns. 5. Develop marketing campaigns based on customer experience and analytics insights. 6.Create self-organizing teams to make the job of the CMO and senior managers easier. 7. Reduce micro-management and improve team morale and job satisfaction. 8. Change the team's mindset to improve collaboration and communication between team members. 9. Eliminate marketing team's time and budget wastage. 10. Understand effective team composition and skill requirements to create an agile marketing team that builds on existing team members' skill sets. The book's key contribution, however, is that it goes deeper than just the practical application of agile in the context of marketing: it introduces insights from psychology which inform how marketing teams can increase collaboration, work smarter and more productively, and how this, in turn, can improve overall customer experiences.

Hacking Marketing

Author : Scott Brinker
Publisher : John Wiley & Sons
ISBN 13 : 1119183235
Total Pages : 288 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Hacking Marketing by : Scott Brinker

Download or read book Hacking Marketing written by Scott Brinker and published by John Wiley & Sons. This book was released on 2016-03-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

Mastering Marketing Agility

Author : Andrea Fryrear
Publisher : National Geographic Books
ISBN 13 : 1523090987
Total Pages : 0 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Mastering Marketing Agility by : Andrea Fryrear

Download or read book Mastering Marketing Agility written by Andrea Fryrear and published by National Geographic Books. This book was released on 2020-07-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.

Growing Up Fast

Author : Jascha Kaykas-Wolff
Publisher :
ISBN 13 : 9780692238721
Total Pages : 184 pages
Book Rating : 4.2/5 (387 download)

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Book Synopsis Growing Up Fast by : Jascha Kaykas-Wolff

Download or read book Growing Up Fast written by Jascha Kaykas-Wolff and published by . This book was released on 2014-08-17 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing Up Fast is a practical book about how to implement an agile marketing process in modern business to create the necessary collaboration between marketing and innovation for business success. The first half of the book covers the philosophical underpinnings of complementary opposites in nature, human interaction, and the workplace. It surveys business management over the last 100 years and shows how we've come to the "Agile Age," which is not about big ideas Mad Men-style, but lots of little ideas to test and try. The second half of the book discusses the mindsets and tools required for success in agile work, and examples are given throughout the text in the form of case studies on companies like Netflix, 3M, Microsoft, Domino's Pizza, and Dell Computer. The introduction and conclusion of the book set up the metaphor of the book's title, to personify the current impasse between big regulation government and total free market capitalism. Agile is posed as a third option between the Mom and Dad's battle between over-planning and wild speculation, concern for the future and obsession with "what worked" in the past-as both occupy our resources without agile process or priorities for the innovations we need going forward in society. Agile is portrayed as an inquisitive, experimental, brilliant child who still lives above the garage at her parents' house-and it's time for her to move out. "There are also plenty, plenty of high-level remarks out there about how businesses need to be agile - with very little insight about how. Hey, we should all be rich and good-looking too... But there have been few guides that address the gap between the fluffy and the functional. Growing Up Fast: How New Agile Practices Can Move Marketing and Innovation Past the Old Business Stalemates by Jascha Kaykas-Wolff and Kevin Fann brilliantly spans that chasm." Scott Brinker @chiefmartec

The Agile Marketer

Author : Roland Smart
Publisher : John Wiley & Sons
ISBN 13 : 1119223016
Total Pages : 240 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Agile Marketer by : Roland Smart

Download or read book The Agile Marketer written by Roland Smart and published by John Wiley & Sons. This book was released on 2016-02-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.

The Six Disciplines of Agile Marketing

Author : Jim Ewel
Publisher : John Wiley & Sons
ISBN 13 : 1119712033
Total Pages : 304 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Six Disciplines of Agile Marketing by : Jim Ewel

Download or read book The Six Disciplines of Agile Marketing written by Jim Ewel and published by John Wiley & Sons. This book was released on 2020-10-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing Validated Learning Adapting to Change Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: A shift from a focus on outputs to one based on outcomes A shift from a campaign mentality to one based on continuous improvement A shift from an internal focus to a customer focus A shift from top-down decisions to de-centralized decisions Perfect for anyone in a leadership position at a marketing agency, The Six Disciplines of Agile Marketing also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts. Full of practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, this book is an indispensable resource to help your organization make the leap to Agile.

Agile Project Management with Kanban

Author : Eric Brechner
Publisher : Pearson Education
ISBN 13 : 0735698953
Total Pages : 161 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Agile Project Management with Kanban by : Eric Brechner

Download or read book Agile Project Management with Kanban written by Eric Brechner and published by Pearson Education. This book was released on 2015 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With Kanban, every minute you spend on a software project can add value for customers. One book can help you achieve this goal: Agile Project Management with Kanban. Author Eric Brechner pioneered Kanban within the Xbox engineering team at Microsoft. Now he shows you exactly how to make it work for your team. Think of this book as {28}Kanban in a box.

Organizing for the Digital World

Author : Federico Cabitza
Publisher : Springer
ISBN 13 : 3319905031
Total Pages : 266 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Organizing for the Digital World by : Federico Cabitza

Download or read book Organizing for the Digital World written by Federico Cabitza and published by Springer. This book was released on 2018-08-20 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that “organizing” is a broader term than managing, as it entails understanding how people and machines interact with each other; how resources, data, goods are exchanged in complex and intertwined value chains; and how lines of action and activities can be articulated using flexible protocols and often ad-hoc processes in situated practices of use and production. The book presents a collection of research papers shedding new light on these phenomena and related practices from both academic and professional perspectives. Given the plurality of views that it offers, the book makes a relevant contribution to the understanding and appreciation of the complexity of the digital world at various levels of granularity. It focuses on how individuals, communities and the coopetitive societies of our new, global and hyperconnected world produce value and pursue their objectives and ideals in mutually dependent ways. The content of the book is based on a selection of the best papers - original double-blind peer-reviewed contributions - presented at the annual conference of the Italian chapter of the AIS, which was held in Milan, Italy in October 2017.

Agile PR

Author : Marian Salzman
Publisher : AMACOM
ISBN 13 : 0814437885
Total Pages : 272 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Agile PR by : Marian Salzman

Download or read book Agile PR written by Marian Salzman and published by AMACOM. This book was released on 2017-01-16 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to most effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor?Look no further! In Agile PR, public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Individuals and businesses seeking to build either their brand or that of a client can learn how to:• Use newscrafting to help you or your client be the news• Personalize pitches to reporters and bloggers• Master the art of storytelling• Create branded hashtags that get shared• Gain exposure at SXSW, TED, and other key conferences• Get bumped to the top of online searches• And much more!Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.

Agile Marketing

Author : Neil Perkin
Publisher : Kogan Page Publishers
ISBN 13 : 1398605115
Total Pages : 289 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Agile Marketing by : Neil Perkin

Download or read book Agile Marketing written by Neil Perkin and published by Kogan Page Publishers. This book was released on 2022-04-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

Agile Marketing Strategies

Author : Rajagopal
Publisher : Springer Nature
ISBN 13 : 3031042123
Total Pages : 254 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Agile Marketing Strategies by : Rajagopal

Download or read book Agile Marketing Strategies written by Rajagopal and published by Springer Nature. This book was released on 2022-07-18 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible approaches to measure neuro-responses during a consumer’s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly. Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values.

Coaching Agile Teams

Author : Lyssa Adkins
Publisher : Addison-Wesley Professional
ISBN 13 : 0321660358
Total Pages : 521 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Coaching Agile Teams by : Lyssa Adkins

Download or read book Coaching Agile Teams written by Lyssa Adkins and published by Addison-Wesley Professional. This book was released on 2010-05-18 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Provocative and Practical Guide to Coaching Agile Teams As an agile coach, you can help project teams become outstanding at agile, creating products that make them proud and helping organizations reap the powerful benefits of teams that deliver both innovation and excellence. More and more frequently, ScrumMasters and project managers are being asked to coach agile teams. But it’s a challenging role. It requires new skills—as well as a subtle understanding of when to step in and when to step back. Migrating from “command and control” to agile coaching requires a whole new mind-set. In Coaching Agile Teams, Lyssa Adkins gives agile coaches the insights they need to adopt this new mind-set and to guide teams to extraordinary performance in a re-energized work environment. You’ll gain a deep view into the role of the agile coach, discover what works and what doesn’t, and learn how to adapt powerful skills from many allied disciplines, including the fields of professional coaching and mentoring. Coverage includes Understanding what it takes to be a great agile coach Mastering all of the agile coach’s roles: teacher, mentor, problem solver, conflict navigator, and performance coach Creating an environment where self-organized, high-performance teams can emerge Coaching teams past cooperation and into full collaboration Evolving your leadership style as your team grows and changes Staying actively engaged without dominating your team and stunting its growth Recognizing failure, recovery, and success modes in your coaching Getting the most out of your own personal agile coaching journey Whether you’re an agile coach, leader, trainer, mentor, facilitator, ScrumMaster, project manager, product owner, or team member, this book will help you become skilled at helping others become truly great. What could possibly be more rewarding?

Agile Marketing Performance Management

Author : Sascha Stürze
Publisher : Springer Nature
ISBN 13 : 3658380535
Total Pages : 125 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Agile Marketing Performance Management by : Sascha Stürze

Download or read book Agile Marketing Performance Management written by Sascha Stürze and published by Springer Nature. This book was released on 2022-10-29 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges? The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.

Agile Marketing: The Incomplete Guide

Author : Gez Smith
Publisher : Lulu.com
ISBN 13 : 0957275420
Total Pages : 202 pages
Book Rating : 4.9/5 (572 download)

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Book Synopsis Agile Marketing: The Incomplete Guide by : Gez Smith

Download or read book Agile Marketing: The Incomplete Guide written by Gez Smith and published by Lulu.com. This book was released on 2016 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and uncertain that the old ways of delivering campaigns are no longer as effective. Instead, we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mindset and used agile methodologies such as scrum. Covering agile from different perspectives in the fields of strategy, leadership and organisational change, as well as offering concrete changes and processes you could adopt right now in order to become more agile, this book is for anyone who feels that the old ways of delivering marketing, PR or communications activity are no longer keeping up with digital and the Internet, and who is open to considering a whole new way of approaching their professional work.

Promoting Organizational Performance Through 5G and Agile Marketing

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1668455250
Total Pages : 332 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Promoting Organizational Performance Through 5G and Agile Marketing by : Santos, José Duarte

Download or read book Promoting Organizational Performance Through 5G and Agile Marketing written by Santos, José Duarte and published by IGI Global. This book was released on 2022-09-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.