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ISBN 13 : 9789995821586
Total Pages : pages
Book Rating : 4.8/5 (215 download)
Download or read book Adweek Major Media Directory 1996 written by and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 686 pages
Book Rating : 4.:/5 (319 download)
Download or read book Adweek written by and published by . This book was released on 1996-03 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barbara Goldman
Publisher :
ISBN 13 : 9781891204012
Total Pages : 981 pages
Book Rating : 4.2/5 (4 download)
Download or read book Adweek Major Media Directory 1997 written by Barbara Goldman and published by . This book was released on 1996-10-01 with total page 981 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1118 pages
Book Rating : 4.3/5 (555 download)
Download or read book Adweek Major Media Directory written by and published by . This book was released on 1998 with total page 1118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1084 pages
Book Rating : 4.3/5 (512 download)
Download or read book Mediaweek written by and published by . This book was released on 1997 with total page 1084 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 : 9789995821609
Total Pages : pages
Book Rating : 4.8/5 (216 download)
Download or read book Adweek Client Brand Directory 1996 written by and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.:/5 (319 download)
Download or read book Brandweek written by and published by . This book was released on 1998 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Adam Morgan
Publisher : John Wiley & Sons
ISBN 13 : 0470527757
Total Pages : 364 pages
Book Rating : 4.4/5 (75 download)
Download or read book Eating the Big Fish written by Adam Morgan and published by John Wiley & Sons. This book was released on 2009-04-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
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Publisher : R. R. Bowker
ISBN 13 :
Total Pages : 1312 pages
Book Rating : 4.3/5 (91 download)
Download or read book Literary Market Place written by and published by R. R. Bowker. This book was released on 2000 with total page 1312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literary Market Place 2001 is the ultimate insider's guide to the U.S. book publishing industry, covering every conceivable aspect of the business. In two, easy-to-use volumes, it provides: -- 50 sections organizing everyone and everything in the business -- from publishers, agents, and ad agencies to associations, distributors, and events -- Over 14,500 listings in all -- featuring names, addresses, and numbers ... key personnel ... activities, specialties, and other relevant data ... e-mail addresses and Web sites ... and more -- Some 24,000 decision-makers throughout the industry, listed in a separate "Personnel Yellow Pages" section in each volume -- Thousands of services and suppliers equipped to meet every publishing need or requirement -- More than 400 new entries to this edition plus thousands of updated listings throughout. LMP 2001 leaves no stone unturned in connecting you with the publishing firm, service, or product you or your patrons need. It's completely revised and updated to help: -- Publishers locate other publishers, free-lancers, agents, printers, wholesalers, manufacturers, and more -- Suppliers find names and numbers of potential publishing customers -- Job seekers locate contact names, addresses, and phone numbers throughout the industry -- Booksellers get publisher ordering and shipping information -- Writers locate publishers for their works -- Librarians provide patrons with the reference source they need to find their way through the publishing industry
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ISBN 13 :
Total Pages : 1480 pages
Book Rating : 4.:/5 (89 download)
Download or read book New Serial Titles written by and published by . This book was released on 1996 with total page 1480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.
Author : Joseph Sugarman
Publisher : John Wiley & Sons
ISBN 13 : 111842879X
Total Pages : 374 pages
Book Rating : 4.1/5 (184 download)
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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ISBN 13 :
Total Pages : 2216 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Standard Periodical Directory written by and published by . This book was released on 2001 with total page 2216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.:/5 (319 download)
Download or read book Adweek's Marketing Week written by and published by . This book was released on 1991 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter B. Orlik
Publisher : Psychology Press
ISBN 13 : 0805836411
Total Pages : 424 pages
Book Rating : 4.8/5 (58 download)
Download or read book Electronic Media Criticism written by Peter B. Orlik and published by Psychology Press. This book was released on 2001 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the prominence of the electronic media in the 21st century, it is crucial that both media professionals and consumers know how to decipher and evaluate media content, the assumptions on which that content is based, and the constraints to which it is subject. Electronic Media Criticismoffers a variety of critical approaches to audio and video discourse. Rather than restricting itself to one perspective, the book applies key aesthetic, sociological, philosophical, psychological, structural, and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. Maintaining the approach of the original volume, this second edition includes: * updated chapters to reflect the current media world, including sample reviews and illustrations, * material pertaining to "new media"--because the book is process-oriented rather than medium-oriented, Internet referents are interspersed in discussion of the various critical perspectives, * two additional scripts for critical analysis--an episode of The Simpsonsand an installment of the dark Canadian comedy The Newsroom,and * new exercises for further practice in applying critical procedures. Orlik interweaves the insights of industry and academic authorities, recognizing that both orientations are essential in the development of a valid and viable critical outlook. Written for media students and practitioners, all readers of this volume will gain feasible and flexible tools for focused and rational analysis of electronic media products, as well as improved understanding of the role and essential ingredients of criticism itself.
Author : Hugh Mackay
Publisher : SAGE
ISBN 13 : 9780761962502
Total Pages : 444 pages
Book Rating : 4.9/5 (625 download)
Download or read book The Media Reader written by Hugh Mackay and published by SAGE. This book was released on 1999-06-22 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is an essential sourcebook of key statements about transformations in media culture. Focusing on questions of democracy, technology and culture, it provides theoretical approaches to past and present media transformations; and case studies of a range of media, both old media in new times and emerging new media.
Author : Barbara Mueller
Publisher : Peter Lang
ISBN 13 : 9781433103841
Total Pages : 382 pages
Book Rating : 4.1/5 (38 download)
Download or read book Dynamics of International Advertising written by Barbara Mueller and published by Peter Lang. This book was released on 2011 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 9780742530676
Total Pages : 286 pages
Book Rating : 4.5/5 (36 download)
Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2005 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
