Advertising The Media And Globalisation

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Advertising, the Media and Globalisation

Author : John Sinclair
Publisher : Routledge
ISBN 13 : 1136500979
Total Pages : 170 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Advertising, the Media and Globalisation by : John Sinclair

Download or read book Advertising, the Media and Globalisation written by John Sinclair and published by Routledge. This book was released on 2012-05-31 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: advertising as an object of study global trends in the advertising industry advertising and the media in motion current issues in advertising, media and society advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.

Advertising, the Media and Globalisation

Author : John Sinclair
Publisher : Routledge
ISBN 13 : 0415668832
Total Pages : 170 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis Advertising, the Media and Globalisation by : John Sinclair

Download or read book Advertising, the Media and Globalisation written by John Sinclair and published by Routledge. This book was released on 2012 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising as an object of study. Global trends in the advertising industry. Advertising and the media in motion. Current trends in advertising, media and society. Advertising, globalistion and world and world regions.

Global Advertising Practice in a Borderless World

Author : Robert Crawford
Publisher : Taylor & Francis
ISBN 13 : 1317421701
Total Pages : 255 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Global Advertising Practice in a Borderless World by : Robert Crawford

Download or read book Global Advertising Practice in a Borderless World written by Robert Crawford and published by Taylor & Francis. This book was released on 2017-07-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

In what Way Has the Globalisation of Advertising Affected National and Local Cultures and Identities?

Author : Florian Mayer
Publisher : GRIN Verlag
ISBN 13 : 3638643077
Total Pages : 65 pages
Book Rating : 4.6/5 (386 download)

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Book Synopsis In what Way Has the Globalisation of Advertising Affected National and Local Cultures and Identities? by : Florian Mayer

Download or read book In what Way Has the Globalisation of Advertising Affected National and Local Cultures and Identities? written by Florian Mayer and published by GRIN Verlag. This book was released on 2007-10 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases.

Global Advertising in a Global Culture

Author : Thomas H. P. Gould
Publisher : Rowman & Littlefield
ISBN 13 : 0810886448
Total Pages : 255 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Global Advertising in a Global Culture by : Thomas H. P. Gould

Download or read book Global Advertising in a Global Culture written by Thomas H. P. Gould and published by Rowman & Littlefield. This book was released on 2015-12-16 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising—an increasingly global form of communication—is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels.

Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns

Author : Sebastian Plappert
Publisher : GRIN Verlag
ISBN 13 : 364066468X
Total Pages : 17 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns by : Sebastian Plappert

Download or read book Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns written by Sebastian Plappert and published by GRIN Verlag. This book was released on 2010-07-19 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall’s and especially Hofstede’s approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested.

Global Perspectives on Media, Politics, Immigration, Advertising, and Social Networking

Author : Yahya R. Kamalipour
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527538346
Total Pages : 290 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Global Perspectives on Media, Politics, Immigration, Advertising, and Social Networking by : Yahya R. Kamalipour

Download or read book Global Perspectives on Media, Politics, Immigration, Advertising, and Social Networking written by Yahya R. Kamalipour and published by Cambridge Scholars Publishing. This book was released on 2019-08-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eclectic and multicultural volume contains 17 papers, authored or co-authored by 25 scholars and doctoral students representing 11 countries. They discuss a wide range of global issues, including immigration, marginalization, identity, mass media, politics, social networking, education, digital media, advertising, and globalization. This book will be an excellent supplement to senior and graduate-level courses in international communication, cultural studies, mass media, journalism, global studies, political communication, intercultural communication, and related subjects.

The Globalization of Advertising

Author : James R. Faulconbridge
Publisher : Routledge
ISBN 13 : 1135279802
Total Pages : 304 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis The Globalization of Advertising by : James R. Faulconbridge

Download or read book The Globalization of Advertising written by James R. Faulconbridge and published by Routledge. This book was released on 2010-12-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years. The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America. This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.

Dynamics of International Advertising

Author : Barbara Mueller
Publisher : Peter Lang
ISBN 13 : 9781433103841
Total Pages : 382 pages
Book Rating : 4.1/5 (38 download)

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Book Synopsis Dynamics of International Advertising by : Barbara Mueller

Download or read book Dynamics of International Advertising written by Barbara Mueller and published by Peter Lang. This book was released on 2011 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

The Globalisation of Advertising in Asia

Author :
Publisher :
ISBN 13 :
Total Pages : 175 pages
Book Rating : 4.:/5 (495 download)

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Book Synopsis The Globalisation of Advertising in Asia by :

Download or read book The Globalisation of Advertising in Asia written by and published by . This book was released on 2009 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Media and Globalization

Author : Terhi Rantanen
Publisher : SAGE
ISBN 13 : 9780761973133
Total Pages : 194 pages
Book Rating : 4.9/5 (731 download)

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Book Synopsis The Media and Globalization by : Terhi Rantanen

Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.

Advertising and Societies

Author : Katherine Toland Frith
Publisher : Peter Lang
ISBN 13 : 9781433103858
Total Pages : 282 pages
Book Rating : 4.1/5 (38 download)

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Book Synopsis Advertising and Societies by : Katherine Toland Frith

Download or read book Advertising and Societies written by Katherine Toland Frith and published by Peter Lang. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

The Routledge Handbook of Digital Media and Globalization

Author : Dal Yong Jin
Publisher : Routledge
ISBN 13 : 100038313X
Total Pages : 401 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Routledge Handbook of Digital Media and Globalization by : Dal Yong Jin

Download or read book The Routledge Handbook of Digital Media and Globalization written by Dal Yong Jin and published by Routledge. This book was released on 2021-05-12 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive volume, leading scholars of media and communication examine the nexus of globalization, digital media, and popular culture in the early 21st century. The book begins by interrogating globalization as a critical and intensely contested concept, and proceeds to explore how digital media have influenced a complex set of globalization processes in broad international and comparative contexts. Contributors address a number of key political, economic, cultural, and technological issues relative to globalization, such as free trade agreements, cultural imperialism, heterogeneity, the increasing dominance of American digital media in global cultural markets, the powers of the nation-state, and global corporate media ownership. By extension, readers are introduced to core theoretical concepts and practical ideas, which they can apply to a broad range of contemporary media policies, practices, movements, and technologies in different geographic regions of the world—North America, Europe, Africa, the Middle East, Latin America, and Asia. Scholars of global media, international communication, media industries, globalization, and popular culture will find this to be a singular resource for understanding the interconnected relationship between digital media and globalization.

Social Communication in Advertising

Author : William Leiss
Publisher : Psychology Press
ISBN 13 : 0415966760
Total Pages : 681 pages
Book Rating : 4.4/5 (159 download)

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Book Synopsis Social Communication in Advertising by : William Leiss

Download or read book Social Communication in Advertising written by William Leiss and published by Psychology Press. This book was released on 2005 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

International Advertising

Author : John Philip Jones
Publisher : SAGE
ISBN 13 : 0761912452
Total Pages : 423 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis International Advertising by : John Philip Jones

Download or read book International Advertising written by John Philip Jones and published by SAGE. This book was released on 2000 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook of the theory and practice of international advertising linked to overall trends in business globalization.

Transnational Media and Contoured Markets

Author : Amos Owen Thomas
Publisher : SAGE Publications Pvt. Limited
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Transnational Media and Contoured Markets by : Amos Owen Thomas

Download or read book Transnational Media and Contoured Markets written by Amos Owen Thomas and published by SAGE Publications Pvt. Limited. This book was released on 2006-06-14 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world increasingly polarising into media-rich and media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on the globalisation of media and markets. At the beginning of the twenty-first century, media and communications technologies have been converging at an unprecendented pace worldwide. Transnational Media and Contoured Markets brings a multi-faceted perspective to bear on the transformation of the broadcast and advertising industries in Asia at the turn of the century.Drawing on case studies of satellite and cable channels across South, Southeast and Northeast Asia, the author argues that the globalisation of the media and advertising can only be understood within the broader context of economic, political, social and cultural processes within nation states, subnational regions and transborder ethnic communities. Additionally, this book raises the deeper socio-ethical issues of relentless globalisation for developing countries and transnational economies worldwide.

How Advertising and Consumer Culture are Contributing to the Creation of a Homogeneous Global Culture

Author : Christoph Behrends
Publisher : GRIN Verlag
ISBN 13 : 3638814130
Total Pages : 33 pages
Book Rating : 4.6/5 (388 download)

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Book Synopsis How Advertising and Consumer Culture are Contributing to the Creation of a Homogeneous Global Culture by : Christoph Behrends

Download or read book How Advertising and Consumer Culture are Contributing to the Creation of a Homogeneous Global Culture written by Christoph Behrends and published by GRIN Verlag. This book was released on 2007-09 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2005 in the subject Communications - Mass Media, grade: 1,7, University of Leicester (University of Leicester - Centre for Mass Communication Research), course: Advertising, Culture and Communication, 16 entries in the bibliography, language: English, abstract: Urban dwellers in the Western world have witnessed a change of their cityscapes recently. Small independent stores, restaurants and coffee bars have been replaced by stores of multinational companies, such as Tesco, McDonald's, Burgerking, Starbucks, H&M and The Gap. No matter if you are exploring the city centre of Leicester, London or Hamburg, you find more and more branches of large-scale business companies, attempting to attract consumers with their big, bright logos. The same process can be found in the media - global brands such as Hewlett-Packard and Coca Cola advertise all around the globe, or in terms of Barnet et al (1995: p. 164): "Marlboro country is everywhere". While the unification of city centres has been much-discussed, further questions need to be elaborated on: In how far are these phenomena results of globalisation? Which consequences do they have for life in Western societies? Is there a global homogenisation of culture, and if so, to what extent? Which role does advertising play in this process? These and other questions are discussed in this paper.