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Author :
Publisher :
ISBN 13 : 9781937606169
Total Pages : pages
Book Rating : 4.6/5 (61 download)
Download or read book Advertising Red Books Agencies July 2015 written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Red Books Llc
Publisher :
ISBN 13 : 9781937606022
Total Pages : 1988 pages
Book Rating : 4.6/5 (6 download)
Download or read book Advertising Red Books Agencies January 2012 written by Red Books Llc and published by . This book was released on 2011-12-12 with total page 1988 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Red Books Llc
Publisher :
ISBN 13 : 9781937606053
Total Pages : pages
Book Rating : 4.6/5 (6 download)
Download or read book Advertising Red Books Agencies 2012 written by Red Books Llc and published by . This book was released on 2012-07-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : LexisNexis Editorial Staff
Publisher :
ISBN 13 : 9781422478905
Total Pages : 0 pages
Book Rating : 4.4/5 (789 download)
Download or read book Agencies January written by LexisNexis Editorial Staff and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781422490600
Total Pages : 0 pages
Book Rating : 4.4/5 (96 download)
Download or read book The Advertising Red Books written by and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Red Books LLC
Publisher :
ISBN 13 : 9781937606213
Total Pages : 0 pages
Book Rating : 4.6/5 (62 download)
Download or read book Advertising Red Books Advertisers and Agencies International written by Red Books LLC and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Webb
Publisher : Springer
ISBN 13 : 1137501227
Total Pages : 341 pages
Book Rating : 4.1/5 (375 download)
Download or read book Agency written by R. Webb and published by Springer. This book was released on 2016-09-30 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Author : Tom Altstiel
Publisher : SAGE Publications
ISBN 13 : 1506386954
Total Pages : 503 pages
Book Rating : 4.5/5 (63 download)
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2019-01-18 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Author : Lowe Morna
Publisher : African Books Collective
ISBN 13 : 0620704225
Total Pages : 407 pages
Book Rating : 4.6/5 (27 download)
Download or read book SADC Gender Protocol 2015 Barometer written by Lowe Morna and published by African Books Collective. This book was released on 2015-12-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: In August 2008, Heads of State of the Southern African Development Community adopted the ground-breaking SADC Protocol on Gender and Development. This followed a concerted campaign by NGOs under the umbrella of the Southern Africa Gender Protocol Alliance. The SADC Gender Protocol is the only sub-regional instrument that brings together existing global and continental commitments to gender equality and enhances these through time bound targets. Aligned to Millennium Development Goal Three, the original 28 targets of the Protocol targets expire in 2015. Now that 2015 is here, we need to step back, assess and reposition. In June 2014, SADC Gender Ministers agreed to review the targets of the Gender Protocol in line with the Sustainable Development Goals (SDGs). In May this year, ministers added that they want the Protocol to be accompanied by a Monitoring, Evaluation and Results Framework. The 2015 Barometer shows that implementation is now the biggest missing gap in the quest for gender equality. Now is the time to strengthen resolve, reconsider, reposition, and re-strategise for 2030. SADC GENDER PROTOCOL BAROMETER 2015 2015 is here! In August 2008, Heads of State of the Southern African Development Community adopted the ground-breaking SADC Protocol on Gender and Development. This followed a concerted campaign by NGOs under the umbrella of the Southern Africa Gender Protocol Alliance. The SADC Gender Protocol is the only sub-regional instrument that brings together existing global and continental commitments to gender equality and enhances these through time bound targets. Aligned to Millennium Development Goal Three, the original 28 targets of the Protocol targets expire in 2015. Now that 2015 is here, we need to step back, assess and reposition. In June 2014, SADC Gender Ministers agreed to review the targets of the Gender Protocol in line with the Sustainable Development Goals (SDGs). In May this year, ministers added that they want the Protocol to be accompanied by a Monitoring, Evaluation and Results Framework. The 2015 Barometer shows that implementation is now the biggest missing gap in the quest for gender equality. Now is the time to strengthen resolve, reconsider, reposition, and re-strategise for 2030.
Author : Mara Einstein
Publisher : OR Books
ISBN 13 : 1682190439
Total Pages : 250 pages
Book Rating : 4.6/5 (821 download)
Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Author : Balu
Publisher : LocSea Software Development Private Limited
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)
Download or read book Digital Marketing using Google Services written by Balu and published by LocSea Software Development Private Limited. This book was released on 2015-01-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing using Google Services book Aim of this book: To make your Website listed in Google Search. We have classified our chapters into five categories “Analysis”, “Organic Promotion”, “Paid Promotion”, “Tracking Your Website Visitors” and “Monetize your Website”. Analysis Step 1: Start with analysing your business trends by reading Chapter 1 Google Trends. Step 2: Find your online competitors and their strategy by reading Chapter 2 Competitor Analysis. Step 3: Create or Alter your website with required components to improve visitor engagement by reading Chapter 3 Website Strategy. Organic Promotion Step 7: The best way to make your website listed in Google Search Results for local search queries related to your business is through Google MyBusiness. Do not skip any sections in this Chapter 4 Google MyBusiness. Step 8: The next step is to make your website listed in Google Search Results for any search queries related to your business by following Chapter 5 Search Engine Optimization. Step 9: Google provides priority to informative videos in Google Search. Create few videos about your products & services. Post it in YouTube. We also have few tips for your videos. Follow this Chapter 6 YouTube. Step 10: Social Media is your key for Branding. I would suggest you to start with Google+, Facebook, LinkedIn and Twitter by creating business pages today. As your business page becomes popular, your business page and website get higher ranking in Google Search. We have described these in Chapter 7 Social Media Optimization. Paid Promotion Step 11: If you want to place Ads in Google, read Chapter 8 Google AdWords. Start by creating Simple campaign targeting Google Search as described in this chapter. You may also want to read Google Display Network and YouTube Ads section to promote your Branding. Tracking Your Website Visitors Step 4: To track visitors and leads, you will be asked to update your website with many setup codes. Google Tag Manager makes this process simple by setting up one time setup code on your website. Read Chapter 9 Google Tag Manager to learn more about it. We strongly encourage you to use Google Tag Manager. Step 5: It is important to analyze your website’s visitor statistics to improve your Revenue. Google Analytics is a tool used to track your website visitors. Read Chapter 10 Google Analytics to setup, analyze and improve your website user engagement. Step 6: You should inform Google about your website details to crawl (read) all your webpages. To submit your website details, read Chapter 11 Google Webmaster Tools. Monetize your Website Step 12: Chapter 12 Google AdSense guides you to get started with gaining some money from your active website. If your website is new or just building content, I would suggest you to skip this until you have a website with proper content in place. Editor’s Note Getting started with Digital Marketing for your website is quiet easy. Similar to an offline business, being active online is what Google expects from you in order to make your website come up on Google Search. A little bit of effort and time is required in this process. This book will guide you through the process of Digital Marketing in a step by step approach. Who should read this book? 1. Business owners who need to promote their business on their own through Internet. 2. Entrepreneurs who wish to get started with their very own Digital Marketing business. 3. Digital Marketing Agencies who feel the necessity to train their employees on Digital Marketing approach 4. Students who want to learn and perform research on Digital Marketing. 5. Marketing, Sales, Business Development and Advertising Professionals who require a thorough knowledge about Digital Marketing to efficiently plan and manage a team. All the best. Get Started.
Author : Greg Creed
Publisher : HarperCollins Leadership
ISBN 13 : 140022330X
Total Pages : 289 pages
Book Rating : 4.4/5 (2 download)
Download or read book R.E.D. Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author : Red Books Llc
Publisher :
ISBN 13 : 9781937606190
Total Pages : pages
Book Rating : 4.6/5 (61 download)
Download or read book Advertising Red Books Advertisers Geographic 2015 written by Red Books Llc and published by . This book was released on 2014-12-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: 13,500+ Advertiser profiles in the U.S. & Canada that spend at least $50,000 on national or regional advertising arranged by city and state, which Includes key personnel names & titles, brands owned and their advertising agencies. Second volume is an index to search product categories by state, brands, personnel, S.I.C and N.A.I.C.S. codes.
Author :
Publisher :
ISBN 13 : 9780872174603
Total Pages : 978 pages
Book Rating : 4.1/5 (746 download)
Download or read book The Advertising Red Books written by and published by . This book was released on 2004 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : JOBBER, DAVID/E
Publisher : McGraw Hill
ISBN 13 : 0077174151
Total Pages : 845 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID/E and published by McGraw Hill. This book was released on 2016-03-16 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Author : Mike Smith
Publisher : AMACOM
ISBN 13 : 0814449018
Total Pages : 240 pages
Book Rating : 4.8/5 (144 download)
Download or read book Targeted written by Mike Smith and published by AMACOM. This book was released on 2014-11-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays, we fast-forward through commercials and we only pick up magazines at the doctor’s office (and even then only if our phone’s battery power is low!). But the one place of advertising we cannot avoid for longer than a few minutes is online--the vast and shifting Internet universe filled with pop-ups and our own personalized cookies. In fact, an advertising avenue that barely existed 20 years ago is now the second-largest advertising channel in the United States--and is still growing!Part history book, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. This one-of-a-kind resource takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Author and COO Mike Smith, a proven authority on how using real-time bidding systems with finesse can dramatically promote online advertising and branding, has provided an essential resource for anyone interested in finding and connecting with customers in the astronomically large universe we call the Internet that is only growing more aware and specialized for each of its millions of users.
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 2000 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
