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Advertising Menswear
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Book Synopsis Advertising Menswear by : Paul Jobling
Download or read book Advertising Menswear written by Paul Jobling and published by A&C Black. This book was released on 2014-03-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Download or read book Man Appeal written by Paul Jobling and published by . This book was released on 2005-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.
Book Synopsis Fashion Marketing and Communication by : Olga Mitterfellner
Download or read book Fashion Marketing and Communication written by Olga Mitterfellner and published by Routledge. This book was released on 2019-11-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.
Book Synopsis As Seen in Vogue by : Daniel Delis Hill
Download or read book As Seen in Vogue written by Daniel Delis Hill and published by Texas Tech University Press. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another’s success by identifying an ever-widening consumer class and fanning the desire to be fashionable. Through more than six hundred fashion ads that appeared in Vogue from the magazine’s debut in 1893 through the next ten decades, Hill documents not only this symbiosis but also an evolution in American fashion, society, and culture.In rich progression, the images document metamorphoses: from alabaster Victorian homemaker to painted flapper in just a generation, from conformist fifties mom to miniskirt-clad iconoclast only a decade later, from power-suited yuppie of the eighties to the techno self-stylist of the new millennium. In this long view of interactions that shaped much, much more than the fashion, Hill offers a comprehensive examination and resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and women’s studies.
Book Synopsis Fashion Advertising and Promotion by : Jay Diamond
Download or read book Fashion Advertising and Promotion written by Jay Diamond and published by Fairchild Books & Visuals. This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.
Book Synopsis Men's Wear Advertising by : William Borsodi
Download or read book Men's Wear Advertising written by William Borsodi and published by . This book was released on 1910 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branded Male written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Book Synopsis Menswear Revolution by : Jay McCauley Bowstead
Download or read book Menswear Revolution written by Jay McCauley Bowstead and published by Bloomsbury Publishing. This book was released on 2018-05-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, menswear has moved decisively center stage. Menswear Revolution investigates the transformation of men's fashion through the lens of shifting masculinities, examining how its increasing diversity has created new ways for men to explore and express their identities. Harnessing sustained market growth and creative dynamism on the runway, ground-breaking designers from Raf Simons and Hedi Slimane to Craig Green have revolutionized the discipline with their bold re-imaginings of the male wardrobe. Analysing the role of the media in shaping attitudes to men's fashion, Menswear Revolution studies how competing narratives of masculinity are reflected in popular discourse. Taking us from the mod and peacock revolutions of the 1960s to the new wave aesthetics of the 1980s, the book explores historical precedents for today's menswear scene – and looks at the evolution of the 'ideal' male body, from the muscular to the lean and boyish. Combining interviews with fashion professionals with close analyses of garments and advertising, Menswear Revolution provides an authoritative account of menswear design today. Highlighting its relationship to changing concepts of gender, the book provides a much-needed update to scholarship on masculinity, fashion and the body.
Book Synopsis American Menswear by : Daniel Delis Hill
Download or read book American Menswear written by Daniel Delis Hill and published by Costume Society of America. This book was released on 2011 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A chronology of men's fashion and masculine style in the United States from the Civil War era through the beginning of the twenty-first century. Also demonstrates the democratization of men's fashion by mass production, distribution, and marketing. Includes illustrations"--Provided by publisher.
Book Synopsis Fashion Merchandising by : Mary D. Troxell
Download or read book Fashion Merchandising written by Mary D. Troxell and published by Gregg Division McGraw-Hill. This book was released on 1976 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes a chapter on men's fashions.
Book Synopsis Selling Men's Apparel Through Advertising by : Myron M. Lebensburger
Download or read book Selling Men's Apparel Through Advertising written by Myron M. Lebensburger and published by . This book was released on 1939 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Men's wear. [semi-monthly] written by and published by . This book was released on 1908 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Art in Advertising written by and published by . This book was released on 1891 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fuck Yeah Menswear by : Kevin Burrows
Download or read book Fuck Yeah Menswear written by Kevin Burrows and published by Simon and Schuster. This book was released on 2012-11-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book for every taste-maker and menswear acolyte - a mash-up of satirical free verse, photos and spot-on advice for creating your own totally crispy style. In your hands is an Amazonian blowgun full of deadly knowledge darts ready to be delivered straight to your cranium. You're about to begin a journey that will end in only one way - with you standing naked in an abandoned ravine watching as your old wardrobe slowly burns. Let this be your illustrated Iliad for dressing better.
Book Synopsis Fashion Marketing Communications by : Gaynor Lea-Greenwood
Download or read book Fashion Marketing Communications written by Gaynor Lea-Greenwood and published by John Wiley & Sons. This book was released on 2013-03-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Download or read book Textile Technology Digest written by and published by . This book was released on 2000 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Selling written by and published by . This book was released on 1924 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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