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Author : Jim Surmanek
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.:/5 (321 download)
Download or read book Advertising Media A-to-Z written by Jim Surmanek and published by McGraw-Hill Companies. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Author : Jim Surmanek
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780070590403
Total Pages : 0 pages
Book Rating : 4.5/5 (94 download)
Download or read book Advertising Media A to Z written by Jim Surmanek and published by Tata McGraw-Hill Education. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Media A-to-Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features.Advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising will instantly value this one-of-a-kind book for its complete coverage of:Every major term and concept necessary for accurate media planning Listings of related terms to allow further understanding of terms and concepts URLs for associated websites Mathematical formulas with plain-English explanations Acronyms listed alphabetically by the acronym itself as well as the expanded spelling
Author : Roger Baron
Publisher : McGraw Hill Professional
ISBN 13 : 0071738908
Total Pages : 496 pages
Book Rating : 4.0/5 (717 download)
Download or read book Advertising Media Planning, Seventh Edition written by Roger Baron and published by McGraw Hill Professional. This book was released on 2010-05-28 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media—including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, including: • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.
Author : Jack Sissors
Publisher : McGraw-Hill
ISBN 13 : 9780844215631
Total Pages : 472 pages
Book Rating : 4.2/5 (156 download)
Download or read book Advertising Media Planning, Sixth Edition written by Jack Sissors and published by McGraw-Hill. This book was released on 2002-06-24 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bible of media planning for more than 25 years, Advertising Media Planning gives you the proven essentials of planning, purchasing, and evaluating the effectiveness of advertising Discussions of media planning as the “noncreative” side of advertising miss the boat entirely. A successful media plan requires creative decisions on media, time frames, dollar distribution, and more. In addition to having in-depth knowledge of available media resources, the best media planners must also be strategic experts in marketing, advertising, research, and finance. Through five previous editions, Advertising Media Planning has proven to be essential to the success of both practicing and aspiring media planners. Now in its sixth edition, it continues to provide valuable insight and comprehensive coverage of media plan construction, reach and continuity measurement, and more, along with timely updates that include: The latest in academic research and professional best practices An all-new hypothetical media plan, providing a top-down perspective on real-world media planning Illustrative examples of the Internet and other new media integrated throughout the text Advertising Media Planning explains the complexities of planning in a fast-moving, noncomplex style. As we enter the new century of transformed advertising techniques and marketing challenges, this all-inclusive yet highly readable reference--an artful blend of long-standing fundamentals and the latest tools and approaches--remains the one must-have resource for anyone interested in creative, results-based media planning and buying.
Author : Larry D. Kelley
Publisher : Taylor & Francis
ISBN 13 : 1000814564
Total Pages : 312 pages
Book Rating : 4.0/5 (8 download)
Download or read book Advertising Media Planning written by Larry D. Kelley and published by Taylor & Francis. This book was released on 2022-12-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
Author : Larry D. Kelley
Publisher : Routledge
ISBN 13 : 1317519361
Total Pages : 362 pages
Book Rating : 4.3/5 (175 download)
Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2015-03-27 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.
Author : Marla R. Stafford
Publisher : M.E. Sharpe
ISBN 13 : 9780765613158
Total Pages : 396 pages
Book Rating : 4.6/5 (131 download)
Download or read book Advertising, Promotion, and New Media written by Marla R. Stafford and published by M.E. Sharpe. This book was released on 2005 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media enter our lives faster than ever before. An understanding of these media, and how they can be used in marketing communications, is critical if organizations are to maintain an effective advertising program. This volume provides a complete, comprehensive guide to the applications of these new media technologies.
Author : Richard W. Kroon
Publisher : McFarland
ISBN 13 : 0786457406
Total Pages : 773 pages
Book Rating : 4.7/5 (864 download)
Download or read book A/V A to Z written by Richard W. Kroon and published by McFarland. This book was released on 2010-03-30 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defining more than 10,000 words and phrases from everyday slang to technical terms and concepts, this dictionary of the audiovisual language embraces more than 50 subject areas within film, television, and home entertainment. It includes terms from the complete lifecycle of an audiovisual work from initial concept through commercial presentation in all the major distribution channels including theatrical exhibition, television broadcast, home entertainment, and mobile media. The dictionary definitions are augmented by more than 700 illustrations, 1,600 etymologies, and nearly 2,000 encyclopedic entries that provide illuminating anecdotes, historical perspective, and clarifying details.
Author : Larry D. Kelley
Publisher : Routledge
ISBN 13 : 9780765626356
Total Pages : 0 pages
Book Rating : 4.6/5 (263 download)
Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Author : Harvey R. Cook
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 ( download)
Download or read book Selecting Advertising Media written by Harvey R. Cook and published by . This book was released on 1977 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Zanville Sissors
Publisher : Contemporary Books
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.0/5 ( download)
Download or read book Advertising Media Planning written by Jack Zanville Sissors and published by Contemporary Books. This book was released on 1996 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised edition will bring you up to speed on the fast-changing world of media planning today. While continuing its foundational coverage of media plan construction and reach and frequency measurement, the fifth edition emphasizes the rapid proliferation of media choices and strategies in the 1990s. With new material on cybermedia and interactive marketing, "Advertising Media Planning" is still the unparalleled authority in the field
Author : Jack Z. Sissors
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (82 download)
Download or read book Advertising media planning written by Jack Z. Sissors and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jay-Z
Publisher : One World
ISBN 13 : 1588369595
Total Pages : 337 pages
Book Rating : 4.5/5 (883 download)
Download or read book Decoded written by Jay-Z and published by One World. This book was released on 2010-12-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)
Author : Kim Bartel Sheehan
Publisher : Routledge
ISBN 13 : 1317477588
Total Pages : 373 pages
Book Rating : 4.3/5 (174 download)
Download or read book Advertising Media Workbook and Sourcebook written by Kim Bartel Sheehan and published by Routledge. This book was released on 2015-01-05 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Zanville Sissors
Publisher :
ISBN 13 :
Total Pages : 445 pages
Book Rating : 4.:/5 (15 download)
Download or read book Advertising Media Planning written by Jack Zanville Sissors and published by . This book was released on 1986 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben Duffy
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising Media and Markets written by Ben Duffy and published by . This book was released on 1951 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael J. Massey
Publisher : Dog Ear Publishing
ISBN 13 : 1608445380
Total Pages : 102 pages
Book Rating : 4.6/5 (84 download)
Download or read book Your Ad Here written by Michael J. Massey and published by Dog Ear Publishing. This book was released on 2010-04 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Massey and Chrissie VanWormer have written what they believe is the best resource book on media and advertising on the market today. Michael has a reputation as a media mad man and is well known on the east coast as a skilled media buyer who generates measured results for his clients. Chrissie is a creative business woman and writer who uses both sides of her brain to marry industry knowledge with a jolt of ingenuity to make things work. Most of the publications they saw were dry, boring tomes with mathematical formulas and equations. Your Ad Here delivers information in an easy to understand conversational format and is designed for anyone who wants to get their message heard and what it takes to make that happen. For more information on advertising, media buying, branding, creating your message and more, please to go our website at www.YourAdHereTheBook.com. We are available twenty four hours a day to answer any and all of your questions. We'd also like your feedback on this book as we are hard at work on the next book in the Your Ad Here series.
