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Advertising Management
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Book Synopsis Cases in Advertising Management by : Kelley
Download or read book Cases in Advertising Management written by Kelley and published by M.E. Sharpe. This book was released on 2015-05-18 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Download or read book Advertising Management written by Batra and published by Pearson Education India. This book was released on 2009 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Management written by and published by . This book was released on 2021 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Management by : C. L. Tyagi
Download or read book Advertising Management written by C. L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
Book Synopsis Advertising Management by : Donald W Jugenheimer
Download or read book Advertising Management written by Donald W Jugenheimer and published by Routledge. This book was released on 2014-12-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Book Synopsis Strategic Advertising Management by : Larry Percy
Download or read book Strategic Advertising Management written by Larry Percy and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behaviour and Advertising Management by : Matin A. Khan
Download or read book Consumer Behaviour and Advertising Management written by Matin A. Khan and published by New Age International. This book was released on 2007-12 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.
Download or read book Advertising Management written by Poonia and published by Gyan Publishing House. This book was released on 2010-09 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis ADVERTISING MANAGEMENT (Minor) by : Dr. Shailesh Tandon
Download or read book ADVERTISING MANAGEMENT (Minor) written by Dr. Shailesh Tandon and published by Thakur Publication Private Limited. This book was released on 2024-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Latest ADVERTISING MANAGEMENT (Minor) e-Book in English Edition for B.Com 2nd Semester Bihar State By Thakur publication.
Book Synopsis Strategic Advertising Management by : Richard Rosenbaum-Elliott
Download or read book Strategic Advertising Management written by Richard Rosenbaum-Elliott and published by . This book was released on 2020-12-25 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
Book Synopsis Strategic Advertising Management by : Larry Percy
Download or read book Strategic Advertising Management written by Larry Percy and published by Oxford University Press. This book was released on 2012-03-29 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An online resource centre accompanies this title with additional resources for students and lecturers . . ."--P. 4 of cover.
Book Synopsis Consumer Behaviour and Advertising Management by : Conner Acevedo
Download or read book Consumer Behaviour and Advertising Management written by Conner Acevedo and published by Scientific e-Resources. This book was released on 2018-01-11 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.
Book Synopsis Advertising Management - SBPD Publications by : Dr. F. C. Sharma
Download or read book Advertising Management - SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Book Synopsis Advertising Management in a Digital Environment by : Larry D. Kelley
Download or read book Advertising Management in a Digital Environment written by Larry D. Kelley and published by Routledge. This book was released on 2021-07-21 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Book Synopsis Advertising Management by Jay Bansal (SBPD Publications) by : Jay Bansal
Download or read book Advertising Management by Jay Bansal (SBPD Publications) written by Jay Bansal and published by SBPD Publications. This book was released on 2021-07-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.
Book Synopsis Advertising Management : Theory & Practice by : Dr. Mahendra Kumar Padhy
Download or read book Advertising Management : Theory & Practice written by Dr. Mahendra Kumar Padhy and published by Laxmi Publications. This book was released on 2011-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Management by Dr. F. C. Sharma (eBook) by : Dr. F. C. Sharma
Download or read book Advertising Management by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
