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Author : Adnan Hashim
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.:/5 (318 download)
Download or read book Advertising in Malaysia written by Adnan Hashim and published by . This book was released on 1994 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeffrey Hardee
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Malaysia written by Jeffrey Hardee and published by . This book was released on 1985 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Advertising Standards Authority (Malaysia)
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (416 download)
Download or read book The Code of Advertising Practice Malaysia written by Advertising Standards Authority (Malaysia) and published by . This book was released on 1974 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : L. S. Sya
Publisher :
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.:/5 (318 download)
Download or read book Branding Malaysia written by L. S. Sya and published by . This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roy Mitchell
Publisher :
ISBN 13 :
Total Pages : 762 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing in Malaysia written by Roy Mitchell and published by . This book was released on 1977 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roy Mitchell
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing in Malaysia written by Roy Mitchell and published by . This book was released on 1977 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Azizul Halim Yahya
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.3/5 (121 download)
Download or read book Advertising in Malaysia written by Azizul Halim Yahya and published by . This book was released on 2005 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (749 download)
Download or read book A Review of Advertising in Singapore and Malaysia During Early Times written by and published by . This book was released on 1971 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.3/5 (121 download)
Download or read book Marketing in Malaysia written by and published by . This book was released on 1981 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor
Publisher : Penerbit USM
ISBN 13 : 9674615334
Total Pages : 324 pages
Book Rating : 4.6/5 (746 download)
Download or read book Principles of Integrated Marketing Communications: A Malaysia Casebook written by Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor and published by Penerbit USM. This book was released on 2022-10-18 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.
Author : Kurt Crocker
Publisher : CreateSpace
ISBN 13 : 9781438208824
Total Pages : 88 pages
Book Rating : 4.2/5 (88 download)
Download or read book Direct Marketing in Malaysia written by Kurt Crocker and published by CreateSpace. This book was released on 2008 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author has been living and working in Kuala Lumpur, Malaysia, since 1989. Formerly Executive Creative Director for the Direct Marketing division of ad giant Ogilvy & Mather - who set up his own agency there with DM expert Drayton Bird - Kurt Crocker, has been called "Malaysia's very own Direct Marketing guru". This book shares his unique perspective on the specialized discipline with a mix of seriousness and silliness. The chapters are Kurt's previous columns for a Malaysian marketing magazine and cover all-things Direct Marketing - from creative techniques and client care to long-term customer value. Written with an abundance of wit, charm and knowledge, readers also get an insider's view of an exotic life far away from the plains of the author's Minnesota home. Malaysia's fun, food, heat and humidity come out to play with solid insights about Direct Marketing and Customer Relationship Management. This is a refreshing new look at an increasingly vital marketing discipline.
Author : Adnan Hashim
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (969 download)
Download or read book Advertising Education in Malaysia: Present Status and Future Directions written by Adnan Hashim and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chellammal Vasudevan
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (959 download)
Download or read book Advertising Strategies in Malaysian Advertisements written by Chellammal Vasudevan and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Kok Peng Khor
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (969 download)
Download or read book Advertising Trend in Malaysia written by Martin Kok Peng Khor and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sofia Hayati Yusoff
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (969 download)
Download or read book Advertising in Malaysia written by Sofia Hayati Yusoff and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hui Mei Chong
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 (435 download)
Download or read book How and why Malaysian Advertising Differs from Advertising in the United States written by Hui Mei Chong and published by . This book was released on 1998 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (72 download)
Download or read book A Review of Advertising in Singapore and Malaysia During Early Times written by and published by . This book was released on 1970 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
