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Author : Bob Hoffman
Publisher : Type a Group
ISBN 13 : 9780999230732
Total Pages : 188 pages
Book Rating : 4.2/5 (37 download)
Download or read book Advertising For Skeptics written by Bob Hoffman and published by Type a Group. This book was released on 2020-02-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising's decade of delusion
Author : Dan Harris
Publisher : Hachette UK
ISBN 13 : 1473691400
Total Pages : 252 pages
Book Rating : 4.4/5 (736 download)
Download or read book Meditation For Fidgety Skeptics written by Dan Harris and published by Hachette UK. This book was released on 2018-07-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: *As heard on the Tim Ferriss Show podcast* 'Meditation for Fidgety Skeptics is well researched, practical, and crammed with expert advice and it's also an irreverent, hilarious page-turner.' - Gretchen Rubin ABC News anchor Dan Harris used to think that meditation was for people who collect crystals, play the pan pipes, and use the word namaste without irony. After he had a panic attack on live television, he went on a strange journey that ultimately led him to become one of meditation's most vocal public proponents. Science suggests that meditation can lower blood pressure, mitigate depression and anxiety, and literally rewire key parts of the brain, among numerous other benefits. And yet there are millions of people who want to meditate but aren't actually practising. What's holding them back? In this guide to mindfulness and meditation for beginners and experienced meditators alike, Harris and his friend Jeff Warren, embark on a cross-country quest to tackle the myths, misconceptions, and self-deceptions that stop people from meditating. They rent a rock-star tour bus and travel across the US, talking to scores of would-be meditators, including parents, police officers, and even a few celebrities. They create a taxonomy of the most common issues ("I suck at this," "I don't have the time," etc.) and offer up science-based life hacks to help people overcome them. The book is filled with game-changing and deeply practical meditation instructions. Amid it all unspools the strange and hilarious story of what happens when a congenitally sarcastic, type-A journalist and a groovy Canadian mystic embark on an epic road trip into America's neurotic underbelly, as well as their own.
Author : Nicholas Tiller
Publisher : Routledge
ISBN 13 : 0429820879
Total Pages : 362 pages
Book Rating : 4.4/5 (298 download)
Download or read book The Skeptic's Guide to Sports Science written by Nicholas Tiller and published by Routledge. This book was released on 2020-03-27 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate, lax regulations on the products we are sold (supplements, fad-diets, training programs, gadgets, and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover, our critical faculties are ill-suited to a culture characterized by fake news, social media, misinformation, and bad science. We have become walking, talking prey to 21st-Century Snake Oil salesmen. In The Skeptic’s Guide to Sports Science, Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix, the fallacious arguments that are a mainstay of product advertising, and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of, and evidence for, the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and, by the book’s end, they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers, athletes, students, and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out-of-control.
Author : Joseph Jaffe
Publisher : John Wiley & Sons
ISBN 13 : 0471738697
Total Pages : 306 pages
Book Rating : 4.4/5 (717 download)
Download or read book Life After the 30-Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Author : KesselsKramer KesselsKramer
Publisher : Laurence King Publishing
ISBN 13 : 1780673981
Total Pages : 240 pages
Book Rating : 4.7/5 (86 download)
Download or read book Advertising for People Who Don't Like Advertising written by KesselsKramer KesselsKramer and published by Laurence King Publishing. This book was released on 2012-05-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
Author : Bob Hoffman
Publisher : Type a Group
ISBN 13 : 9780999230701
Total Pages : 83 pages
Book Rating : 4.2/5 (37 download)
Download or read book Badmen written by Bob Hoffman and published by Type a Group. This book was released on 2017-08-29 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.
Author : Dr. Steven Novella
Publisher : Grand Central Publishing
ISBN 13 : 1538760517
Total Pages : 505 pages
Book Rating : 4.5/5 (387 download)
Download or read book The Skeptics' Guide to the Universe written by Dr. Steven Novella and published by Grand Central Publishing. This book was released on 2018-10-02 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-encompassing guide to skeptical thinking from podcast host and academic neurologist at Yale University School of Medicine Steven Novella and his SGU co-hosts, which Richard Wiseman calls "the perfect primer for anyone who wants to separate fact from fiction." It is intimidating to realize that we live in a world overflowing with misinformation, bias, myths, deception, and flawed knowledge. There really are no ultimate authority figures-no one has the secret, and there is no place to look up the definitive answers to our questions (not even Google). Luckily, The Skeptic's Guide to the Universe is your map through this maze of modern life. Here Dr. Steven Novella-along with Bob Novella, Cara Santa Maria, Jay Novella, and Evan Bernstein-will explain the tenets of skeptical thinking and debunk some of the biggest scientific myths, fallacies, and conspiracy theories-from anti-vaccines to homeopathy, UFO sightings to N- rays. You'll learn the difference between science and pseudoscience, essential critical thinking skills, ways to discuss conspiracy theories with that crazy co- worker of yours, and how to combat sloppy reasoning, bad arguments, and superstitious thinking. So are you ready to join them on an epic scientific quest, one that has taken us from huddling in dark caves to setting foot on the moon? (Yes, we really did that.) DON'T PANIC! With The Skeptic's Guide to the Universe, we can do this together. "Thorough, informative, and enlightening, The Skeptic's Guide to the Universe inoculates you against the frailties and shortcomings of human cognition. If this book does not become required reading for us all, we may well see modern civilization unravel before our eyes." -- Neil deGrasse Tyson "In this age of real and fake information, your ability to reason, to think in scientifically skeptical fashion, is the most important skill you can have. Read The Skeptics' Guide Universe; get better at reasoning. And if this claim about the importance of reason is wrong, The Skeptics' Guide will help you figure that out, too." -- Bill Nye
Author : Michael Maslansky
Publisher : Penguin
ISBN 13 : 1101404558
Total Pages : 243 pages
Book Rating : 4.1/5 (14 download)
Download or read book The Language of Trust written by Michael Maslansky and published by Penguin. This book was released on 2010-05-04 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Author : Charlie H. Campbell
Publisher : Harvest House Publishers
ISBN 13 : 0736937145
Total Pages : 130 pages
Book Rating : 4.7/5 (369 download)
Download or read book One-Minute Answers to Skeptics written by Charlie H. Campbell and published by Harvest House Publishers. This book was released on 2010-01-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speaking all over the United States about apologetics issues, Charlie Campbell has heard just about every question skeptics have to offer. In this concise, reader-friendly handbook, he provides brief responses to the top-40 questions that keep people from the faith, such as... What evidence do you have that God exists? How do you know the Bible is actually true? What about those who have never heard of Jesus? Will they be condemned to hell? If God is so loving, why does He allow evil and suffering? How can you say Jesus is the only way to heaven? Don’t all religions basically teach the same thing? Aren’t a lot of churchgoers hypocrites? With a gracious introductory note to skeptical readers and a generous sprinkling of inspiring quotes throughout, this handy resource is an enjoyable read as well as a powerful evangelistic tool.
Author : Bob Hoffman
Publisher :
ISBN 13 : 9780979688515
Total Pages : 65 pages
Book Rating : 4.6/5 (885 download)
Download or read book The Ad Contrarian written by Bob Hoffman and published by . This book was released on 2008-02-01 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad Contrarian, Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary Advertising, originally published in 2007 is now available in this new expanded and revised edition.
Author : Norman L. Geisler
Publisher : Baker Books
ISBN 13 : 9780801014987
Total Pages : 0 pages
Book Rating : 4.0/5 (149 download)
Download or read book When Skeptics Ask written by Norman L. Geisler and published by Baker Books. This book was released on 2013-03-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When skeptics ask tough questions, believers can turn to this helpful, user-friendly guide for thoughtful, up-to-date answers. Readers will also learn to identify and respond to the misuse of Scripture by nonbelievers and help detractors see the fullness, beauty, and truth of Christianity.
Author : Dan Barker
Publisher : Prometheus Books
ISBN 13 : 1615920242
Total Pages : 80 pages
Book Rating : 4.6/5 (159 download)
Download or read book Maybe Yes, Maybe No written by Dan Barker and published by Prometheus Books. This book was released on 2011-03-04 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's media-flooded world, there is no way to control all of the information, claims, and enticements that reach young people. The best thing to do is arm them with the sword of critical thinking. Maybe Yes, Maybe No is a charming introduction to self-confidence and self-reliance. The book's ten-year-old heroine, Andrea, is always asking questions because she knows "you should prove the truth of a strange story before you believe it." "Check it out. Repeat the experiment. Try to prove it wrong. It has to make sense." writes Barker, as he assures young readers that they are fully capable of figuring out what to believe, and of knowing when there just isn't enough information to decide. "You can do it your own way. If you are a good skeptic you will know how to think for yourself."
Author : Bob Hoffman
Publisher :
ISBN 13 : 9781508977117
Total Pages : 190 pages
Book Rating : 4.9/5 (771 download)
Download or read book Marketers Are from Mars, Consumers Are from New Jersey written by Bob Hoffman and published by . This book was released on 2015-05-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.
Author : Kim Sheehan
Publisher : Routledge
ISBN 13 : 1317700066
Total Pages : 146 pages
Book Rating : 4.3/5 (177 download)
Download or read book Green Advertising and the Reluctant Consumer written by Kim Sheehan and published by Routledge. This book was released on 2016-01-08 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
Author : Adam W. Morgan
Publisher : Morgan James Publishing
ISBN 13 : 1642790729
Total Pages : 195 pages
Book Rating : 4.6/5 (427 download)
Download or read book Sorry Spock, Emotions Drive Business written by Adam W. Morgan and published by Morgan James Publishing. This book was released on 2018-11-27 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?” Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
Author : Steve Kumar
Publisher :
ISBN 13 : 9781921643491
Total Pages : 0 pages
Book Rating : 4.6/5 (434 download)
Download or read book Christianity for Skeptics written by Steve Kumar and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An easy-to-read no-nonsense examination of the evidence for Christian belief"--Cover.
Author : Paul Kurtz
Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.3/5 (91 download)
Download or read book A Skeptic's Handbook of Parapsychology written by Paul Kurtz and published by . This book was released on 1985 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
