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Author : Erdener Kaynak
Publisher :
ISBN 13 : 9780789001412
Total Pages : pages
Book Rating : 4.0/5 (14 download)
Download or read book Advertising & Emerging Societies in a Technological & Global Economy written by Erdener Kaynak and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Proceedings of the Sixth Convocation of The Council of Academies of Engineering and Technological Sciences
Publisher : National Academies Press
ISBN 13 : 9780309038423
Total Pages : 224 pages
Book Rating : 4.0/5 (384 download)
Download or read book Globalization of Technology written by Proceedings of the Sixth Convocation of The Council of Academies of Engineering and Technological Sciences and published by National Academies Press. This book was released on 1988-02-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The technological revolution has reached around the world, with important consequences for business, government, and the labor market. Computer-aided design, telecommunications, and other developments are allowing small players to compete with traditional giants in manufacturing and other fields. In this volume, 16 engineering and industrial experts representing eight countries discuss the growth of technological advances and their impact on specific industries and regions of the world. From various perspectives, these distinguished commentators describe the practical aspects of technology's reach into business and trade.
Author : National Intelligence Council
Publisher : Cosimo Reports
ISBN 13 : 9781646794973
Total Pages : 158 pages
Book Rating : 4.7/5 (949 download)
Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Author : Emmanuel C. Alozie
Publisher : CRC Press
ISBN 13 : 131718498X
Total Pages : 418 pages
Book Rating : 4.3/5 (171 download)
Download or read book Advertising in Developing and Emerging Countries written by Emmanuel C. Alozie and published by CRC Press. This book was released on 2016-03-23 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.
Author : Terhi Rantanen
Publisher : SAGE
ISBN 13 : 9780761973133
Total Pages : 194 pages
Book Rating : 4.9/5 (731 download)
Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
Author : Emmanuel C. Alozie
Publisher : Routledge
ISBN 13 : 1135696942
Total Pages : 145 pages
Book Rating : 4.1/5 (356 download)
Download or read book Marketing in Developing Countries written by Emmanuel C. Alozie and published by Routledge. This book was released on 2009-06 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.
Author : Shoshana Zuboff
Publisher : PublicAffairs
ISBN 13 : 1610395700
Total Pages : 683 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Age of Surveillance Capitalism written by Shoshana Zuboff and published by PublicAffairs. This book was released on 2019-01-15 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
Author : Elaine L. Ritch
Publisher : Emerald Group Publishing
ISBN 13 : 1839095547
Total Pages : 252 pages
Book Rating : 4.8/5 (39 download)
Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L. Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.
Author : Klaus Schwab
Publisher : Crown Currency
ISBN 13 : 1524758876
Total Pages : 194 pages
Book Rating : 4.5/5 (247 download)
Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Crown Currency. This book was released on 2017-01-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
Author :
Publisher : YouGuide Ltd
ISBN 13 : 1836797419
Total Pages : 225 pages
Book Rating : 4.8/5 (367 download)
Download or read book Study Guide to Marketing in Emerging Markets written by and published by YouGuide Ltd. This book was released on 2024-10-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author : Hossein Bidgoli
Publisher : John Wiley & Sons
ISBN 13 : 047024948X
Total Pages : 961 pages
Book Rating : 4.4/5 (72 download)
Download or read book The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners
Author : Roxanne Hovland
Publisher : Routledge
ISBN 13 : 1317477529
Total Pages : 211 pages
Book Rating : 4.3/5 (174 download)
Download or read book Advertising, Society, and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
Author : Pablo Lorenzano
Publisher : EOLSS Publications
ISBN 13 : 1848263252
Total Pages : 394 pages
Book Rating : 4.8/5 (482 download)
Download or read book HISTORY AND PHILOSOPHY OF SCIENCE AND TECHNOLOGY -Volume III written by Pablo Lorenzano and published by EOLSS Publications. This book was released on 2010-09-27 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: History and Philosophy of Science and Technology is a component of Encyclopedia of Physical Sciences, Engineering and Technology Resources in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on History and Philosophy of Science and Technology in four volumes covers several topics such as: Introduction to the Philosophy of Science; The Nature and Structure of Scientific Theories Natural Science; A Short History of Molecular Biology; The Structure of the Darwinian Argument In The Origin of Species; History of Measurement Theory; Episodes of XX Century Cosmology: A Historical Approach; Philosophy of Economics; Social Sciences: Historical And Philosophical Overview of Methods And Goals; Introduction to Ethics of Science and Technology; The Ethics of Science and Technology; The Control of Nature and the Origins of The Dichotomy Between Fact And Value; Science and Empires: The Geo-Epistemic Location of Knowledge; Science and Religion; Scientific Knowledge and Religious Knowledge - Significant Epistemological Reference Points; Thing Called Philosophy of Technology; Transitions from Function-Oriented To Effect-Oriented Technologies. Some Thought on the Nature of Modern Technology; Technical Agency and Sources of Technological Pessimism These four volumes are aimed at a broad spectrum of audiences: University and College Students, Educators and Research Personnel.
Author :
Publisher : World Bank Publications
ISBN 13 : 9780821349960
Total Pages : 286 pages
Book Rating : 4.3/5 (499 download)
Download or read book Global Economic Prospects and the Developing Countries written by and published by World Bank Publications. This book was released on 2002 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the annual publication considers the need to reshape the global architecture of world trade, in order to help strengthen the economies of developing countries and reduce world poverty. The report focuses on four policy areas: the establishment of a development round of WTO negotiations to reduce trade barriers; global co-operation to expand trade outside the WTO; the adoption of pro-trade development policies by high-income countries; and enacting trade reforms in developing countries. The findings of the report suggest that developing countries could significantly increase their incomes, if all countries progressively implement the proposed trade reforms. This would result in a world with a much higher standard of living, an estimated 300 million people lifted out of poverty by 2015, and a significant increase in the number of children living beyond their fifth birthday throughout the developing world.
Author : Stephen D. Prior
Publisher : CRC Press
ISBN 13 : 0429603444
Total Pages : 542 pages
Book Rating : 4.4/5 (296 download)
Download or read book Smart Science, Design & Technology written by Stephen D. Prior and published by CRC Press. This book was released on 2019-11-01 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Science, Design & Technology represents the proceedings of the 5th International Conference on Applied System Innovation (ICASI 2019), which was held in Fukuoka, Japan, April 12-18, 2019. The conference received more than 300 submitted papers from at least 20 different countries, whereby one third of these papers was selected by the committees and invited to present at ICASI 2019. The resulting book aims to provide an integrated communication platform for researchers active in a wide range of fields including information technology, communication science, applied mathematics, computer science, advanced material science, and engineering. Major breakthroughs are being made by interdisciplinary collaborations between science and engineering technologists in academia and industry within this unique international network. Smart Science has emerged as a separate discipline, involving innovative practices, methodologies and processes.
Author : Rajagopal, Dr.
Publisher : IGI Global
ISBN 13 : 1466609702
Total Pages : 345 pages
Book Rating : 4.4/5 (666 download)
Download or read book Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management written by Rajagopal, Dr. and published by IGI Global. This book was released on 2012-04-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
Author : Bruce G. Carruthers
Publisher : SAGE
ISBN 13 : 1412994969
Total Pages : 249 pages
Book Rating : 4.4/5 (129 download)
Download or read book Economy/Society written by Bruce G. Carruthers and published by SAGE. This book was released on 2013 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This long-awaited second edition of Economy/Society offers an accessible introduction to the way social arrangements affect economic activity, showing that economic exchanges are deeply embedded in social relationships. It presents sociological answers to many important questions & encourages readers to view the economy through a sociological lens.
