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Author : Hugh G. Wales, Dwight L. Gentry, Max Wales
Publisher :
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4./5 ( download)
Download or read book Advertising Copy, Layout, and Typography written by Hugh G. Wales, Dwight L. Gentry, Max Wales and published by . This book was released on 1958 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 162153491X
Total Pages : 226 pages
Book Rating : 4.6/5 (215 download)
Download or read book Advertising Design and Typography written by Alex W. White and published by Simon and Schuster. This book was released on 2015-09-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Monle Lee
Publisher : Psychology Press
ISBN 13 : 9780789023001
Total Pages : 458 pages
Book Rating : 4.0/5 (23 download)
Download or read book Principles of Advertising written by Monle Lee and published by Psychology Press. This book was released on 2005 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Author : Albert C. Book
Publisher : McGraw Hill Professional
ISBN 13 : 9780844230245
Total Pages : 292 pages
Book Rating : 4.2/5 (32 download)
Download or read book Fundamentals of Copy & Layout written by Albert C. Book and published by McGraw Hill Professional. This book was released on 1997 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
Author : Laurance Benjamin Siegfried
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (89 download)
Download or read book Typographic Design in Advertising written by Laurance Benjamin Siegfried and published by . This book was released on 1930 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Burton Hotchkiss
Publisher :
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.:/5 (3 download)
Download or read book Advertising Copy written by George Burton Hotchkiss and published by . This book was released on 1924 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 1656 pages
Book Rating : 4.3/5 (243 download)
Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2002 with total page 1656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robin Landa
Publisher : John Wiley & Sons
ISBN 13 : 1119691532
Total Pages : 288 pages
Book Rating : 4.1/5 (196 download)
Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2021-04-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You’ll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to’s for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Author : Library of Congress. Cataloging Policy and Support Office
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.3/5 (91 download)
Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 810 pages
Book Rating : 4.:/5 (25 download)
Download or read book Telephony written by and published by . This book was released on 1916 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Bigelow Lockwood
Publisher : Routledge
ISBN 13 : 1317650336
Total Pages : 322 pages
Book Rating : 4.3/5 (176 download)
Download or read book Industrial Advertising Copy (RLE Marketing) written by R. Bigelow Lockwood and published by Routledge. This book was released on 2014-10-03 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
Author :
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.:/5 (36 download)
Download or read book Small Business Bibliography written by and published by . This book was released on 1960 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jason Tselentis
Publisher : Rockport Publishers
ISBN 13 : 1610582055
Total Pages : 400 pages
Book Rating : 4.6/5 (15 download)
Download or read book Typography, Referenced written by Jason Tselentis and published by Rockport Publishers. This book was released on 2012-02-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.
Author : Tom Altstiel
Publisher : SAGE
ISBN 13 : 9781412917964
Total Pages : 412 pages
Book Rating : 4.9/5 (179 download)
Download or read book Advertising Strategy written by Tom Altstiel and published by SAGE. This book was released on 2006 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet - Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text. - War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny. - Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter. - Who′s Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.
Author :
Publisher :
ISBN 13 :
Total Pages : 1040 pages
Book Rating : 4.3/5 (91 download)
Download or read book Postage written by and published by . This book was released on 1931 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1452 pages
Book Rating : 4.3/5 ( download)
Download or read book Printers' Ink written by and published by . This book was released on 1928 with total page 1452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Cybellium
ISBN 13 : 1836798148
Total Pages : 229 pages
Book Rating : 4.8/5 (367 download)
Download or read book Google Marketing Platform Certification written by and published by Cybellium . This book was released on 2024-10-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
