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Advertising Commercial Spaces And The Urban
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Book Synopsis Advertising, Commercial Spaces and the Urban by : Anne M. Cronin
Download or read book Advertising, Commercial Spaces and the Urban written by Anne M. Cronin and published by Springer. This book was released on 2010-07-28 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city
Download or read book Hypersexual City written by Nicole Kalms and published by Taylor & Francis. This book was released on 2017-03-31 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of feminist architectural scholarship focuses on the enormous task of instating women’s experience of space into spatial praxis. Hypersexual City: The Provocation of Soft-Core Urbanism suggests this attention to women’s invisibility in sociocultural space has overlooked the complex ways in which women already occupy space, albeit mostly as an image or object to be consumed, even purchased. It examines the occupation of urban space through the mediated representation of women’s hypersexualized bodies. A complex transaction proliferates in the commercial urban space of cities; this book seeks to address the cause and consequence of the increasing dominance of gendered representation. It uses architectural case studies and analysis to make visible the sexual politics of architecture and urbanism and, in doing so, reveal the ways that heterosexist culture shapes the spaces, behaviour and relationships formed in neoliberal cities. Hypersexual City announces how examining urbanism that operates through, and is framed by, sexual culture can demonstrate that architecture does not merely find itself adrift in the hypersexualized landscape of contemporary cities, but is actively producing and contributing to the sexual regulation of urban life.
Book Synopsis Aesthetic Perceptions of Urban Environments by : Arundhati Virmani
Download or read book Aesthetic Perceptions of Urban Environments written by Arundhati Virmani and published by Routledge. This book was released on 2021-09-30 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent do urban dwellers relate to their lived and imagined environment through aesthetic perceptions, and aspirations? This book approaches experiences of urban aesthetics not as an established framework, defined by imposed norms or legislations, but as the result of a continuous reflexive and proactive gaze, a complex and deep engagement of the mind, body and sensibilities. It uses empirical studies ranging from China, India to Western Europe. Three axes are privileged. The first considers urban everyday aesthetic experiences in the long-term as a historical production, from medieval Italy to a future imagined by science fiction. The second examines the impact of aestheticizing everyday material realities in neighbourhoods, and the tensions and conflicts these engender around urban commons. Finally, the third axis considers these relationships as aesthetic inequalities, exacerbated in a new age of urban development. The book combines local and transnational scales with an interdisciplinary approach, bringing together historians, sociologists, cultural geographers, anthropologists, architects and contemporary art curators. They illustrate the importance of combining different social science methods and functional perspectives to study such complex social and cultural realities as cities. This book will be of interest to students, scholars and practitioners of humanities and social sciences, cultural and urban studies, architecture and political geography.
Book Synopsis Brands and the City by : Sonia Bookman
Download or read book Brands and the City written by Sonia Bookman and published by Routledge. This book was released on 2017-12-14 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people’s everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this book explores the complex relationship between brands, consumption and urban life. Covering a range of brands and branding in the city, from themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social relations. At the same time, the book reveals how brands are bound up with forms of socio-spatial division and exclusion in the city, defining what kinds of practices, images or attitudes are acceptable in a particular place, constituting cultural boundaries that keep certain people and activities out. With attention throughout to the social and cultural implications of the presence of brands in urban space, Brands and the City examines how people engage with brands, and how brands shape urbanites’ experiences and sense of self, society and space. An extensive exploration of the processes through which brands are integrated into cities, their effects on everyday experiences and their role in the policing and governance of urban space, this book will appeal to scholars across the social sciences with interests in urban studies, consumption and branding.
Book Synopsis Handbook on Place Branding and Marketing by : Adriana Campelo
Download or read book Handbook on Place Branding and Marketing written by Adriana Campelo and published by Edward Elgar Publishing. This book was released on 2017-06-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.
Book Synopsis The Routledge Companion to Urban Media and Communication by : Zlatan Krajina
Download or read book The Routledge Companion to Urban Media and Communication written by Zlatan Krajina and published by Routledge. This book was released on 2019-09-23 with total page 1052 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Urban Media and Communication traces central debates within the burgeoning interdisciplinary research on mediated cities and urban communication. The volume brings together diverse perspectives and global case studies to map key areas of research within media, cultural and urban studies, where a joint focus on communications and cities has made important innovations in how we understand urban space, technology, identity and community. Exploring the rise and growing complexity of urban media and communication as the next key theme for both urban and media studies, the book gathers and reviews fast-developing knowledge on specific emergent phenomena such as: reading the city as symbol and text; understanding urban infrastructures as media (and vice-versa); the rise of global cities; urban and suburban media cultures: newspapers, cinema, radio, television and the mobile phone; changing spaces and practices of urban consumption; the mediation of the neighbourhood, community and diaspora; the centrality of culture to urban regeneration; communicative responses to urban crises such as racism, poverty and pollution; the role of street art in the negotiation of ‘the right to the city’; city competition and urban branding; outdoor advertising; moving image architecture; ‘smart’/cyber urbanism; the emergence of Media City production spaces and clusters. Charting key debates and neglected connections between cities and media, this book challenges what we know about contemporary urban living and introduces innovative frameworks for understanding cities, media and their futures. As such, it will be an essential resource for students and scholars of media and communication studies, urban communication, urban sociology, urban planning and design, architecture, visual cultures, urban geography, art history, politics, cultural studies, anthropology and cultural policy studies, as well as those working with governmental agencies, cultural foundations and institutes, and policy think tanks.
Book Synopsis Radical Space by : Debra Benita Shaw
Download or read book Radical Space written by Debra Benita Shaw and published by Rowman & Littlefield. This book was released on 2016-03-24 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The spatial turn in the Humanities and Social Sciences has produced a considerable body of work which re-assesses space beyond the fixed Cartesian co-ordinates of Modernity and the nation state. In the process, space has been revealed as a productively contested concept with methodological implications across and between disciplines. The resulting understandings of space as fluid, changeable and responsive to the situation of bodies, both human and non-human has prepared the ground for radical concepts and uses of space with implications for how we conceive of contemporary lived reality. Rather than conceiving of bodies as constantly rendered docile within the spaces of the post-industrial nation state, Radical Space reveals how activists and artists have deployed these theoretical tools to examine and contest spatial practice.. Bringing together contributions from academics across the humanities and social sciences together with creative artists this dynamically multidisciplinary collection demonstrates this radicalization of space through explorations of environmental camps, new explorations of psychogeography, creative interventions in city space and mapping the extra-terrestrial onto the mundane spaces of everyday existence.
Book Synopsis Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817–1962 by : James Greenhalgh
Download or read book Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817–1962 written by James Greenhalgh and published by Palgrave Macmillan. This book was released on 2021-09-09 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a history of outdoor advertising control in Britain between the early-nineteenth century and the beginning of the 1960s. It considers the development of primarily legislative and governmental approaches to controlling commercial signage, billboards, posters and hoardings in rural and urban areas. This study of how the proliferation of outdoor advertising was dramatically curtailed serves as a means to examine how the understanding and governance of lived spaces developed over a century and a half. In the early-nineteenth century outdoor adverting was just another material nuisance to regimes of improvement; by the turn of the century it was reframed as a threat to architecture, rural beauty and codes of moral self-governance. In the twentieth century it disrupted visual amenity and destabilized the civilizing influence of modern planning. More than merely a history of a radical and largely overlooked change in the visual environment, this is the story of how the modern state saw and regulated the lived spaces of Britain.
Book Synopsis Visual Pollution by : Adriana Portella
Download or read book Visual Pollution written by Adriana Portella and published by Routledge. This book was released on 2016-02-11 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, there has been considerable interest in the problems that public spaces face because of the design of commercial signs. The negative consequences that commercial signs can have on the visual quality of urban areas and further more, on people's quality of life, has been studied from both architectural, planning and psychological perspectives. While the issue of visual pollution, as this phenomenon is commonly described, has been widely debated, there is as yet no clear conclusion as to how best to control commercial signage and whether different urban contexts and people from different backgrounds and cultures have universal or distinct preferences. Several different commenrcial signage approaches are currently applied to different historic cities, but these initiatives are not based on principles derived from the perception and evaluation of users. Drawing on a range of comparative and contrasting empirical studies of historic city centres in the UK and Brazil, this book examines questions of commercial signage control management, the preservation of historic heritage and user preference and satisfaction. The author takes an environment behaviour approach to this research, involving theories, concepts and methodologies related to environmental psychology, architecture, planning and urban design. In doing so, it argues that there are in fact visual preferences common to the majority of people, independent of their urban context and that these common views can be useful to the development of a general theory of how to control commercial signage. In conclusion, the book suggests that the best way of controlling signage is not only to recommend general guidelines related to the operation of commercial signage, but also to recommend design principles that can create commercial streetscapes evaluated positively by different users.
Book Synopsis Advertising and Public Memory by : Stefan Schutt
Download or read book Advertising and Public Memory written by Stefan Schutt and published by Routledge. This book was released on 2016-08-05 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change, modernity and belonging, local history and place-making, the crowd-sourced use of online mobile and social media to document and share digital artefacts, ‘retro’ design and the resurgence in interest in the handmade. The book is international and interdisciplinary, combining academic analysis and critical input from practitioners and researchers in areas such as cultural studies, destination marketing, heritage advertising, design, social history and commercial archaeology.
Book Synopsis Negotiating the Mediated City by : Zlatan Krajina
Download or read book Negotiating the Mediated City written by Zlatan Krajina and published by Routledge. This book was released on 2013-11-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an interdisciplinary empirical investigation of how people interact with public screens in their daily lives. In more and more surprising locations, screens of various kinds appear within the sightlines of passers-by in contemporary cities. Outdoor advertisers target audiences which are increasingly mobile, public art uses screens to interrogate urban change, while postmodern architecture finds electronic imagery a suitable tool of expression. Traditionally, urban sociology research has assumed that people seek to filter urban stimuli, but recent accounts of public screens suggest producers design and position display interfaces site-specifically, so as to engage with those moving past. This study offers insight both into the dynamics of actual encounters and into the long-term process of how people learn to live with repeated invitations to consume media in public spaces. The book includes four cases: street advertising, underground transport advertising, and installation art in London (UK) and media façade architecture in Zadar (Croatia). Krajina shows that maintaining familiarity with everyday surroundings in media cities that change beyond citizens' control is a temporary achievement--and a recursive struggle. Finalist for the Jane Jacobs Urban Communication Foundation book award, 2014
Book Synopsis Handbook of Research on the Impact of Culture and Society on the Entertainment Industry by : Ozturk, R. Gulay
Download or read book Handbook of Research on the Impact of Culture and Society on the Entertainment Industry written by Ozturk, R. Gulay and published by IGI Global. This book was released on 2014-06-30 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.
Book Synopsis The City at Eye Level by : Meredith Glaser
Download or read book The City at Eye Level written by Meredith Glaser and published by Eburon Uitgeverij B.V.. This book was released on 2012 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although rarely explored in academic literature, most inhabitants and visitors interact with an urban landscape on a day-to-day basis is on the street level. Storefronts, first floor apartments, and sidewalks are the most immediate and common experience of a city. These "plinths" are the ground floors that negotiate between inside and outside, the public and private spheres. The City at Eye Level qualitatively evaluates plinths by exploring specific examples from all over the world. Over twenty-five experts investigate the design, land use, and road and foot traffic in rigorously researched essays, case studies, and interviews. These pieces are supplemented by over two hundred beautiful color images and engage not only with issues in design, but also the concerns of urban communities. The editors have put together a comprehensive guide for anyone concerned with improving or building plinths, including planners, building owners, property and shop managers, designers, and architects.
Book Synopsis Researching City Life by : Tyler Schafer
Download or read book Researching City Life written by Tyler Schafer and published by SAGE Publications. This book was released on 2023 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to specifically address the uses and roles of qualitative research in cities, including carefully selected and edited readings that cover participant observation, interviewing, narrative analysis, visual and sensory methods, and methods for (re)presenting the city. The book also features short original essays from key authors, and introductions from the editors.
Book Synopsis Public Relations Capitalism by : Anne M. Cronin
Download or read book Public Relations Capitalism written by Anne M. Cronin and published by Springer. This book was released on 2018-01-24 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
Download or read book Eventscapes written by Graham Brown and published by Routledge. This book was released on 2019-08-06 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eventscapes: Transforming Place, Space and Experiences directly examines the interrelation between events’ simultaneous dependence on and transformation of the places in which they are held. This event–environment nexus is analysed through a variety of international case studies including different kinds of well-known sporting and cultural events such as Vivid Sydney, the Vancouver 2010 Winter Olympics and the Tour Down Under international cycle race, among others. Chapters focusing on visual design explore the opportunities, at different spatial scales, to develop an event ‘look’ and the ways in which an event experience can be enhanced through connecting and engaging with the local culture and community. As well as the planning and management of events, the book draws on event experience, dramaturgically examining the roles played by authors, actors and the audience, and emphasises the participation of multiple groups in the co-creation of event experiences. This will be invaluable reading for those studying events and the environment. Adopting a multidisciplinary approach, it also draws on geography, urban and cultural studies, image studies, architecture and design, environmental psychology, and event management, and will be of use to a broad academic audience.
Book Synopsis Transforming Images by : Rebecca Coleman
Download or read book Transforming Images written by Rebecca Coleman and published by Routledge. This book was released on 2015-01-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary social and cultural life is increasingly organised around a logic of self-transformation, where changing the body is seen as key. Transforming Images examines how the future functions within this transformative logic to indicate the potential of a materially better time. The book explores the crucial role that images have in organising an imperative for transformation and in making possible, or not, the materialisation of a better future. Coleman asks the questions: which futures are appealing and to whom? How do images tap into and reproduce wider social and cultural processes of inequality? Drawing on the recent ‘turns’ to affect and emotion and to understanding life in terms of vitality, intensity and ‘liveness’ in social and cultural theory, the book develops a framework for understanding images as felt and lived out. Analysing different screens across popular culture – the screens of shopping, makeover television programmes, online dieting plans and government health campaigns – it traces how images of self-transformation bring the future into the present and affectively ‘draw in’ some bodies more than others. Transforming Images will be of interest to students and scholars working in sociology, media studies, cultural studies and gender studies.
