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Author :
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising Automotive Products in Latin America written by and published by . This book was released on 1927 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Andrew Gregg PENNINGTON
Publisher :
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4.:/5 (457 download)
Download or read book Advertising Automotive Products in Latin America, Compiled by J. A. G. Pennington,... written by James Andrew Gregg PENNINGTON and published by . This book was released on 1927 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Andrew Gregg Pennington
Publisher :
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4.:/5 (25 download)
Download or read book Advertising automotive products in Latin America written by James Andrew Gregg Pennington and published by . This book was released on 1927 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseann Knight
Publisher : Routledge
ISBN 13 : 1000555194
Total Pages : 239 pages
Book Rating : 4.0/5 (5 download)
Download or read book Marketing in Latin America and the Caribbean written by Joseann Knight and published by Routledge. This book was released on 2022-03-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
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ISBN 13 :
Total Pages : 734 pages
Book Rating : 4.:/5 (311 download)
Download or read book Trade Information Bulletin written by and published by . This book was released on with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joannis Paul Schweres
Publisher :
ISBN 13 : 9783656877639
Total Pages : 32 pages
Book Rating : 4.8/5 (776 download)
Download or read book Mercedes-Benz's Marketing Strategy in Mexico written by Joannis Paul Schweres and published by . This book was released on 2015-01-19 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, EGADE Business School, language: English, abstract: The automobile industry is famous for being ahead of the curve in most areas. Automotive companies cannot rely on a one-time announcement or word-of-mouth chatter to keep a steady stream to customers. These companies have to have well developed advertising strategies in their marketing processes, in order to sustain a profitable growth in all the markets they serve throughout the world. Mercedes-Benz (MB) is a German high-class automobile company. Its products stand for luxury, reliability and dependability. The company belongs to the multinational division of the German manufacturer Daimler AG and has its headquarters in Stuttgart, Baden-Wurttemberg, Germany. The company has 274,616 employees and gained a profit of 10,887 billion U.S. dollar with revenue of 147,257 billion U.S. dollars. Mexico is very important for the company's North American strategy, which can be proved by the fact that Mercedes-Benz produces its cars in Monterrey, Nuevo Leon, Mexico. According to the McKinsey Global Media Report 2013 Latin America provided the highest growth in expenditure for advertising, in 2012 the increase was 13.3 percent. The increasing investments of automotive companies are a reason for it - in 2011 the industry expanded its expenditures in advertising by 101 percent. A critical analysis of the MB's marketing strategy in Mexico is the purpose of this research paper. Since we are not able to cover all aspects of the marketing of MB due to the limitation of 10 to 15 pages for this paper, the study will be focusing on the following areas: sponsoring, social media, TV advertisements and magazine commercials. Thus, other areas of marketing like brand management or viral marketing will not be addressed. The products and services the company offers in Mexico will be men"
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ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising Automotive Products in Africa written by and published by . This book was released on 1927 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Andrew Gregg Pennington
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising Automotive Products in Australia, Japan, and Islands of the Pacific written by James Andrew Gregg Pennington and published by . This book was released on 1928 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 918 pages
Book Rating : 4.3/5 (121 download)
Download or read book International Commerce written by and published by . This book was released on 1967 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (318 download)
Download or read book Latin American Advertising, Marketing and Media Sourcebook written by and published by . This book was released on 1995 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to meet the needs of international marketers, this handbook covers marketing in Latin America. It explains ways of advertising and marketing, what media are available and the regulations that may apply. Each Latin American country is covered in terms of key marketing parameters such as demographic trends and economic indicators. Contact details are provided for all major advertising agencies, research publishers and trade associations. The handbook is fully indexed and sourced. Countries covered are Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.
Author : M. Marinov
Publisher : Springer
ISBN 13 : 0230511856
Total Pages : 208 pages
Book Rating : 4.2/5 (35 download)
Download or read book Marketing in the Emerging Markets of Latin America written by M. Marinov and published by Springer. This book was released on 2005-10-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.:/5 (3 download)
Download or read book Commerce Reports written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1929 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Dept. of Commerce
Publisher :
ISBN 13 :
Total Pages : 816 pages
Book Rating : 4.:/5 (319 download)
Download or read book The United States Department of Commerce Publications, Catalog and Index Supplement written by United States. Dept. of Commerce and published by . This book was released on 1952 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 1260 pages
Book Rating : 4.3/5 (91 download)
Download or read book Annual Report of the Chief of Bureau of Foreign and Domestic Commerce to the Secretary of Commerce for the Fiscal Year Ended ... written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1922 with total page 1260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Superintendent of Documents
Publisher :
ISBN 13 :
Total Pages : 2556 pages
Book Rating : 4.3/5 ( download)
Download or read book Catalogue of the Public Documents of the ... Congress and of All Departments of the Government of the United States for the Period from ... to ... written by United States. Superintendent of Documents and published by . This book was released on with total page 2556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1402 pages
Book Rating : 4.3/5 (91 download)
Download or read book Motor Age written by and published by . This book was released on 1918 with total page 1402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Foreign and Domestic Commerce Bureau
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.F/5 ( download)
Download or read book Publications of the Bureau of Foreign and Domestic written by United States. Foreign and Domestic Commerce Bureau and published by . This book was released on 1929 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
