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Advertising At The Crossroads
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Author :John Philip Jones Publisher :Penguin Random House India Pvt. Limited ISBN 13 :9780670098002 Total Pages :0 pages Book Rating :4.0/5 (98 download)
Book Synopsis Advertising at the Crossroads by : John Philip Jones
Download or read book Advertising at the Crossroads written by John Philip Jones and published by Penguin Random House India Pvt. Limited. This book was released on 2023-11-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow.
Book Synopsis Advertising at the Crossroads (RLE Advertising) by : Max A. Geller
Download or read book Advertising at the Crossroads (RLE Advertising) written by Max A. Geller and published by Routledge. This book was released on 2013-06-26 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Book Synopsis Advertising at the Crossroads (RLE Advertising) by : Max A. Geller
Download or read book Advertising at the Crossroads (RLE Advertising) written by Max A. Geller and published by Routledge. This book was released on 2013-06-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Book Synopsis Flower of Capitalism by : Olga Fedorenko
Download or read book Flower of Capitalism written by Olga Fedorenko and published by University of Hawaii Press. This book was released on 2022-07-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.
Book Synopsis Advertising at the Crossroads by : Max A. Geller
Download or read book Advertising at the Crossroads written by Max A. Geller and published by . This book was released on 2013-08 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook on Cross-Cultural Marketing by : Glen H. Brodowsky
Download or read book Handbook on Cross-Cultural Marketing written by Glen H. Brodowsky and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
Download or read book Crossroads written by Jonathan Franzen and published by HarperCollins UK. This book was released on 2021-10-05 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘His best novel yet ... A Middlemarch-like triumph’ Telegraph
Book Synopsis Crossroads of Twilight by : Robert Jordan
Download or read book Crossroads of Twilight written by Robert Jordan and published by Tor Fantasy. This book was released on 2010-07-20 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wheel of Time is now an original series on Prime Video, starring Rosamund Pike as Moiraine! In Crossroads of Twilight, the tenth novel in Robert Jordan’s #1 New York Times bestselling epic fantasy series, The Wheel of Time®, Rand al'Thor and his allies endure trials by fire amidst battles, sacrifices, and treachery. Fleeing from Ebou Dar with the kidnapped Daughter of the Nine Moons, whom he is fated to marry, Mat Cauthon learns that he can neither keep her nor let her go, not in safety for either of them, for both the Shadow and the might of the Seanchan Empire are in deadly pursuit. Perrin Aybara will stop at nothing to free his wife Faile from the Shaido Aiel. Consumed by rage, he offers no mercy to those he takes prisoner. And when he discovers that Masema Dagar, the Prophet of the Dragon, has been conspiring with the Seanchan, Perrin considers making an unholy alliance. Rand al'Thor, the Dragon Reborn himself, has cleansed the Dark One's taint from the male half of the True Source, and everything has changed. Yet nothing has, for only men who can channel believe that saidin is clean again, and a man who can channel is still hated and feared—even one prophesied to save the world. Now, Rand must gamble again, with himself at stake, and he cannot be sure which of his allies are really enemies. Since its debut in 1990, The Wheel of Time® by Robert Jordan has captivated millions of readers around the globe with its scope, originality, and compelling characters. The last six books in series were all instant #1 New York Times bestsellers, and The Eye of the World was named one of America's best-loved novels by PBS's The Great American Read. The Wheel of Time® New Spring: The Novel #1 The Eye of the World #2 The Great Hunt #3 The Dragon Reborn #4 The Shadow Rising #5 The Fires of Heaven #6 Lord of Chaos #7 A Crown of Swords #8 The Path of Daggers #9 Winter's Heart #10 Crossroads of Twilight #11 Knife of Dreams By Robert Jordan and Brandon Sanderson #12 The Gathering Storm #13 Towers of Midnight #14 A Memory of Light By Robert Jordan and Teresa Patterson The World of Robert Jordan's The Wheel of Time By Robert Jordan, Harriet McDougal, Alan Romanczuk, and Maria Simons The Wheel of Time Companion By Robert Jordan and Amy Romanczuk Patterns of the Wheel: Coloring Art Based on Robert Jordan's The Wheel of Time At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Book Synopsis At a Crossroads by : Kate T. Williamson
Download or read book At a Crossroads written by Kate T. Williamson and published by Princeton Architectural Press. This book was released on 2008-03-20 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: In graphic novel style, Williamson describes the ups and downs of her life as a single twenty-something living at home with her parents while she worked on her first book.
Book Synopsis Mormon Women at the Crossroads by : Caroline Kline
Download or read book Mormon Women at the Crossroads written by Caroline Kline and published by University of Illinois Press. This book was released on 2022-06-28 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Mormon History Association Best International Book Award The Church of Jesus Christ of Latter-day Saints continues to contend with longstanding tensions surrounding gender and race. Yet women of color in the United States and across the Global South adopt and adapt the faith to their contexts, many sharing the high level of satisfaction expressed by Latter-day Saints in general. Caroline Kline explores the ways Latter-day Saint women of color in Mexico, Botswana, and the United States navigate gender norms, but also how their moral priorities and actions challenge Western feminist assumptions. Kline analyzes these traditional religious women through non-oppressive connectedness, a worldview that blends elements of female empowerment and liberation with a broader focus on fostering positive and productive relationships in different realms. Even as members of a patriarchal institution, the women feel a sense of liberation that empowers them to work against oppression and against alienation from both God and other human beings. Vivid and groundbreaking, Mormon Women at the Crossroads merges interviews with theory to offer a rare discussion of Latter-day Saint women from a global perspective.
Book Synopsis The Person at the Crossroads: A Philosophical Approach by : James Beauregard
Download or read book The Person at the Crossroads: A Philosophical Approach written by James Beauregard and published by Vernon Press. This book was released on 2020-09-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘The Person at the Crossroads: A Philosophical Approach’ brings together scholars from around the world who share a common interest in the nature and activity of the human person. Personhood is examined from a variety of perspectives, both philosophical and theological, drawing on the rich traditions of both Western and Eastern thought. Readers will find themselves on a journey through the works of past and current scholars including, Confucius, Augustine, David Hume, Immanuel Kant, Horace Bushnell, Maurice Merleau-Ponty, Michael Polanyi, Rudolf Carnap, Karol Wojtyla, Erazim Kohak, and many other authors who touch upon the personalist tradition and the human person. This volume will be of particular interest to readers interested in the nature of the human person, as well as philosophy and theology undergraduate and graduate students and professors teaching in these areas.
Book Synopsis The Crossroads of Should and Must by : Elle Luna
Download or read book The Crossroads of Should and Must written by Elle Luna and published by Hachette+ORM. This book was released on 2015-07-14 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two paths in life: Should & Must. We arrive at this crossroads over and over again, and every day. And we get to choose. Starting out or starting over, making a career change or making a life change, the most life-affirming thing you can do is to honor the voice inside that says your have something special to give, and then heed the call and act. Many have traveled this road before. Here’s how you can, too. #choosemust An inspirational gift book for every recent graduate, every artist, every seeker, and every career change.
Download or read book The Crossroads written by Alexandra Diaz and published by Simon and Schuster. This book was released on 2018-09-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the International Latino Book Award “An incredibly heartfelt depiction of immigrants and refugees in a land full of uncertainty.” —Kirkus Reviews “Insightful, realistic picture...especially important reading for today’s children.” —Booklist “Fans of The Only Road will appreciate...while teachers and librarians may find the text useful to counter unsubstantiated myths about Central Americans fleeing to the US.” —School Library Journal Jaime and Ángela discover what it means to be living as undocumented immigrants in the United States in this timely sequel to the Pura Belpré Honor Book The Only Road. After crossing Mexico into the United States, Jaime Rivera thinks the worst is over. Starting a new school can’t be that bad. Except it is, and not just because he can barely speak English. While his cousin Ángela fits in quickly, with new friends and after-school activities, Jaime struggles with even the idea of calling this strange place “home.” His real home is with his parents, abuela, and the rest of the family; not here where cacti and cattle outnumber people, where he can no longer be himself—a boy from Guatemala. When bad news arrives from his parents back home, feelings of helplessness and guilt gnaw at Jaime. Gang violence in Guatemala means he can’t return home, but he’s not sure if he wants to stay either. The US is not the great place everyone said it would be, especially if you’re sin papeles—undocumented—like Jaime. When things look bleak, hope arrives from unexpected places: a quiet boy on the bus, a music teacher, an old ranch hand. With his sketchbook always close by, Jaime uses his drawings to show what it means to be a true citizen. Powerful and moving, this touching sequel to The Only Road explores overcoming homesickness, finding ways to connect despite a language barrier, and discovering what it means to start over in a new place that alternates between being wonderful and completely unwelcoming.
Download or read book What is Work? written by Raffaella Sarti and published by Berghahn Books. This book was released on 2018-09-21 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every society throughout history has defined what counts as work and what doesn’t. And more often than not, those lines of demarcation are inextricable from considerations of gender. What Is Work? offers a multi-disciplinary approach to understanding labor within the highly gendered realm of household economies. Drawing from scholarship on gender history, economic sociology, family history, civil law, and feminist economics, these essays explore the changing and often contested boundaries between what was and is considered work in different Euro-American contexts over several centuries, with an eye to the ambiguities and biases that have shaped mainstream conceptions of work across all social sectors.
Book Synopsis Social Communication in Advertising by : William Leiss
Download or read book Social Communication in Advertising written by William Leiss and published by Psychology Press. This book was released on 1990 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Book Synopsis Advertising Research at the Crossroads by : Advertising Research Foundation. Conference (1963 : New York).
Download or read book Advertising Research at the Crossroads written by Advertising Research Foundation. Conference (1963 : New York). and published by . This book was released on 1963 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Living at the Crossroads by : Michael W. Goheen
Download or read book Living at the Crossroads written by Michael W. Goheen and published by Baker Academic. This book was released on 2008-11-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Christians live faithfully at the crossroads of the story of Scripture and postmodern culture? In Living at the Crossroads, authors Michael Goheen and Craig Bartholomew explore this question as they provide a general introduction to Christian worldview. Ideal for both students and lay readers, Living at the Crossroads lays out a brief summary of the biblical story and the most fundamental beliefs of Scripture. The book tells the story of Western culture from the classical period to postmodernity. The authors then provide an analysis of how Christians live in the tension that exists at the intersection of the biblical and cultural stories, exploring the important implications in key areas of life, such as education, scholarship, economics, politics, and church.
