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Author : Morton Walker
Publisher : Dutton Adult
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Promoting the Professional Practice written by Morton Walker and published by Dutton Adult. This book was released on 1979 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rosalie R. Hamilton
Publisher :
ISBN 13 : 9780972323734
Total Pages : 0 pages
Book Rating : 4.3/5 (237 download)
Download or read book The Expert Witness Marketing Book written by Rosalie R. Hamilton and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a seasoned expert witness or a professional who is adding litigation consulting to his practice market his services to the legal community? The Expert Witness Marketing Book describes how to build or increase a client base of attorneys and insurance personnel in a professional and dignified manner. Specifically, it defines the specific professional approach required for the legal market, teaches the skill of networking, translates the cyber babble of Internet marketing, points out avenues of free publicity and promotion, and explains how to compose a brochure, publish a newsletter and create advertisements. It also has a extensive Resources section with lists of conferences and publications and attorney organizations. The only book of its kind written by a legal marketing consultant, advance reviews from expert witnesses say, "Simply invaluable, you cannot afford to be without it," and "This book has something for everyone."
Author : William Winston
Publisher : Routledge
ISBN 13 : 1136551433
Total Pages : 242 pages
Book Rating : 4.1/5 (365 download)
Download or read book Professional Practice in Health Care Marketing written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.
Author : Charlotte Danielson
Publisher : ASCD
ISBN 13 : 1416609199
Total Pages : 513 pages
Book Rating : 4.4/5 (166 download)
Download or read book Implementing the Framework for Teaching in Enhancing Professional Practice written by Charlotte Danielson and published by ASCD. This book was released on 2009 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its clear definition of the elements of good teaching, the framework for teaching, designed by Charlotte Danielson, is used by educators around the world for professional preparation, recruitment and hiring, mentoring and induction, professional development, and performance appraisal. This action tool can guide you in applying the framework in your own classroom or school and strengthening your professional practice with proven strategies. Broken down into the different domains, components, and elements of the framework, each section provides examples of best practices for the higher levels of performance, followed by a variety of tools that teachers can adapt and incorporate into their instruction. Self-assessments at the domain and component levels help you analyze your own practice. And the activities for each element can be used in your planning or with students, helping you develop the techniques that strengthen your practice. Whether you use the tools on your own or with colleagues in a study group or professional learning community, implementing the framework for teaching can help you become a better teacher. Charlotte Danielson is also founder of the Danielson Group.
Author : Christine M. Piotrowski
Publisher : Wiley
ISBN 13 : 9780471285977
Total Pages : 452 pages
Book Rating : 4.2/5 (859 download)
Download or read book Professional Practice for Interior Designers written by Christine M. Piotrowski and published by Wiley. This book was released on 1994-09-16 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive book provides information on establishing and managing an interior design practice. Equally relevant for commercial and residential designers, it covers all the basics from legal responsibilities to financial management, personnel management, licensing, marketing, and general business issues. The First Edition was the winner of the prestigious Joel Polsky award from ASID.
Author : Hedley Smyth
Publisher : John Wiley & Sons
ISBN 13 : 1444392352
Total Pages : 265 pages
Book Rating : 4.4/5 (443 download)
Download or read book Managing the Professional Practice written by Hedley Smyth and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emphasis here is to explore the key issues influencing the culture, strategies and management operations of professional practices. The focus is upon established practices from growing ones to large international firms in the built environment. A key aim of the book is to promote aspects of management by function and activities, with discipline acting as context rather than the primary focus. The book is structured into sections around 3 main themes: managing the organisation; and managing specific issues that affect operations, and a third section reflects upon management from practitioner experience. Section I: 'Managing the organisation' looks at how the history of the firm creates both opportunities and rigidities for developing the practice, in terms of culture and market position, strategies and implementation, financial, marketing and HR management. Section II: 'Managing specific strategic and tactical issues' looks at how these affect approaches a discipline and operational processes in practices. These issues compliment those covered in Section I. Section III: 'Reflecting on practice' covers experience of those in practice and top practitioners detail how they are addressing key issues in their practice and for their discipline. Each chapter by a practitioner has a postscript from academic authors to make links back to research on theory and application. Addresses the key issues facing practice managers Collects latest research from leading academics Offers comment on current practice from top practitioners
Author : Kenneth D. Bahn
Publisher : Springer
ISBN 13 : 3319170465
Total Pages : 532 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference written by Kenneth D. Bahn and published by Springer. This book was released on 2015-05-08 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Christine M. Piotrowski
Publisher : John Wiley & Sons
ISBN 13 : 047122104X
Total Pages : 675 pages
Book Rating : 4.4/5 (712 download)
Download or read book Professional Practice for Interior Designers written by Christine M. Piotrowski and published by John Wiley & Sons. This book was released on 2001-10-22 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools needed to create and manage a thriving interior design practice This essential sourcebook provides all of the information needed to establish and manage a productive, profitable interior design firm. Filled with savvy business and career advice, Professional Practice for Interior Designers, Third Edition delivers updated and expanded coverage of the full range of legal, financial, management, marketing, administrative, and ethical issues faced by sole practitioners, firm principals, and managers. This comprehensive reference lays out clear, practical guidelines on how to structure a contract and prevent legal problems; work with other designers, allied professionals, clients, and vendors; and calculate fees that are both fair and profitable. Recommended reading for NCIDQ candidates, it offers easy-to-follow tips and instruction on how to: Write and implement a successful business plan Choose the right form of business to fit specific needs Institute strategic planning Develop effective promotional tools Manage finances and set up a computerized accounting system Manage employees and team members Establishing a comprehensive foundation for effective business practice, Professional Practice for Interior Designers, Third Edition is the one-stop resource that no interior designer can afford to be without.
Author : Adrian Mackay
Publisher : Routledge
ISBN 13 : 1136372466
Total Pages : 400 pages
Book Rating : 4.1/5 (363 download)
Download or read book Practice of Advertising written by Adrian Mackay and published by Routledge. This book was released on 2007-03-30 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
Author : Chris Hackley
Publisher : SAGE
ISBN 13 : 1529756146
Total Pages : 330 pages
Book Rating : 4.5/5 (297 download)
Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE. This book was released on 2021-01-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Author : Gordon Rowland Fraser
Publisher : Routledge
ISBN 13 : 1000152030
Total Pages : 326 pages
Book Rating : 4.0/5 (1 download)
Download or read book Landscape Professional Practice written by Gordon Rowland Fraser and published by Routledge. This book was released on 2020-07-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graduate of the Royal Botanic Gardens, Kew, Chartered Landscape Architect, MBA and Barrister, Gordon Rowland Fraser draws upon 30 years of project management, professional practice and teaching experience to provide an uncomplicated and intuitive guide to the business aspects of the landscape profession. An indispensable reference for seasoned professionals, the book will enable the student or novice practitioner to turn their drawing board inspiration into reality without being overwhelmed or afraid of overseeing the implementation of their proposals. Guided by the Landscape Institute’s 2013 Pathway to Chartership syllabus, this structured, step-by-step, narrative guide sets out the documentation commonly used within the landscape profession and makes accessible a logical and sequential understanding of contractual relationships; procurement strategies; processes of preparing client estimates and obtaining competitive quotations; of preparing contract documentation and administering formal contracts; general concepts of law as they relate to land management and the landscape profession; of business administration, market appraisal and positioning; and of the landscape consultant’s appointment. As an understanding of professional practice is intrinsic to all Landscape Institute accredited courses, this is an essential text for every landscape architecture student during their education and their subsequent journey into professional practice. Those undertaking Garden Design Diplomas will similarly find the book invaluable as they venture into the world of creativity and commerce, while the seasoned practitioner will find it a comprehensive point of reference to add to their bookshelf.
Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author : Ronald L. Brown
Publisher : Wolters Kluwer
ISBN 13 : 1454827149
Total Pages : 2482 pages
Book Rating : 4.4/5 (548 download)
Download or read book Valuing Professional Practices and Licenses written by Ronald L. Brown and published by Wolters Kluwer. This book was released on 2013-12-19 with total page 2482 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone representing lawyers, doctors, and other professionals or their spouses, one of the thorniest problems in divorce cases continues to be assessing the worth of the professional practice. Valuing Professional Practices and Licenses has been used nationwide as the essential practice guide in this area of matrimonial law. Over 45 chapters newly revised by a team of savvy matrimonial practitioners offer complete and current information on the valuation of professional practices, degrees, and licenses. There is also coverage of difficult topics such as merger, double dipping, celebrity goodwill, and how to best represent clients in these complex cases. Plus, the updated Fourth Edition has been expanded and revised, with new chapters on key topics such as the difficulties of representing lawyers in divorces, the various factors included in the sale of a law practice relevant to valuation for divorce litigation, the effective use of financial experts, and the bankruptcy aspects of awards of professional assets. With Valuing Professional Practices and Licenses' legal analysis and expert commentary, valuation Examples & Explanations, sample reports, checklists and forms to use for discovery, and sample question-and-answer sequences, you'll be fully prepared to represent your professional clients efficiently and successfully.
Author : Brenda Richards
Publisher : Ostberg
ISBN 13 : 9780978555252
Total Pages : 198 pages
Book Rating : 4.5/5 (552 download)
Download or read book Business Comes to the Expert written by Brenda Richards and published by Ostberg. This book was released on 2008-04 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a firm go beyond simply answering requests for proposals and take charge of its marketing? By using the knowledge and skill that are readily available to them, architecture, engineering, planning, interior design, construction, and other professional practices can become go-to service providers. Business Comes to the Expert: A Proactive Marketing Plan for Professional Practice Firms instructs readers in new ways of thinking about marketing. They also get the strategies and tools they need to put these concepts into practice. Business Comes to the Expert will help professional practice firms create a marketing plan, manage it on a daily basis, and drive business to the firm. The process outlined in Business Comes to the Expert relies on a simple management tool - the to-do list - to develop tasks, identify responsible parties, set deadlines, and create agendas and milestones. Authors Brenda Richards and Kathleen Soldati instruct readers on how to use a firm's greatest asset - its knowledge - to signal that it has what the market is seeking. Through knowledge management, a firm can draw business to its door by capturing prospects' attention with story ideas. By signaling to would-be clients "I know what you want and I've got it," firms will capture a marketing advantage that ultimately drives success.
Author : Lisa Astalos Chism
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284233154
Total Pages : 443 pages
Book Rating : 4.2/5 (842 download)
Download or read book The Doctor of Nursing Practice: A Guidebook for Role Development and Professional Issues written by Lisa Astalos Chism and published by Jones & Bartlett Learning. This book was released on 2021-09-15 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The text includes chapters on role development (leader, clinician, scholarship, policy, information specialist, ethics consultant, educator) and chapters on professional issues such as using the title Dr., returning to school, opportunities/challenges regarding the BSN-DNP path, educating others about the degree, marketing yourself as a DNP graduate, writing for publication, and the future of the DNP degree. Interviews, case scenarios, and reflection questions are included as well. The approach is an easy to read guidebook to be used both as a resource and for discussion of issues related to earning a DNP"--
Author : Lisa Astalos Chism
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284150666
Total Pages : 428 pages
Book Rating : 4.2/5 (841 download)
Download or read book The Doctor of Nursing Practice written by Lisa Astalos Chism and published by Jones & Bartlett Learning. This book was released on 2015-02-10 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Doctor of Nursing Practice: A Guidebook for Role Development and Professional Issues, Third Edition is a comprehensive guidebook for role development of the DNP student. This text covers potential roles of the DNP graduate, including leader, clinician, educator, ethical consultant, and health policy advocate. The Third Edition also addresses professional issues, such as the title of doctor, educating others about the degree, making the decision to pursue the DNP degree and marketing oneself as a DNP. The future of the DNP degree is also discussed. New Features: • New Chapter on the DNP graduate as information specialist • New Chapter on issues pertaining to the BSN to DNP track • Updated interviews with a focus on leadership
Author : Christopher Barnes
Publisher : John Wiley & Sons
ISBN 13 : 0631188045
Total Pages : 226 pages
Book Rating : 4.6/5 (311 download)
Download or read book Practical Marketing for Schools written by Christopher Barnes and published by John Wiley & Sons. This book was released on 1993 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory guide to drafting and implementing practical marketing strategies, this workbook introduces key concepts such as marketing a nonprofit organization and drawing up marketing plans.
