Advanced Database Marketing

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Advanced Database Marketing

Author : Koen W. De Bock
Publisher : Routledge
ISBN 13 : 1317185285
Total Pages : 428 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Advanced Database Marketing by : Koen W. De Bock

Download or read book Advanced Database Marketing written by Koen W. De Bock and published by Routledge. This book was released on 2016-03-23 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.

Advanced Database Marketing

Author : Asst Prof Koen W De Bock
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409473554
Total Pages : 460 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Advanced Database Marketing by : Asst Prof Koen W De Bock

Download or read book Advanced Database Marketing written by Asst Prof Koen W De Bock and published by Gower Publishing, Ltd.. This book was released on 2013-07-28 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.

Advanced Digital Marketing Strategies in a Data-Driven Era

Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon

Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Database Marketing

Author : Robert C. Blattberg
Publisher : Springer Science & Business Media
ISBN 13 : 0387725792
Total Pages : 875 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Database Marketing by : Robert C. Blattberg

Download or read book Database Marketing written by Robert C. Blattberg and published by Springer Science & Business Media. This book was released on 2010-02-26 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

Data-Driven Marketing

Author : Mark Jeffery
Publisher : John Wiley & Sons
ISBN 13 : 0470504544
Total Pages : 325 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Data-Driven Marketing by : Mark Jeffery

Download or read book Data-Driven Marketing written by Mark Jeffery and published by John Wiley & Sons. This book was released on 2010-02-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Statistical Modeling and Analysis for Database Marketing

Author : Bruce Ratner
Publisher : CRC Press
ISBN 13 : 0203496906
Total Pages : 383 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis Statistical Modeling and Analysis for Database Marketing by : Bruce Ratner

Download or read book Statistical Modeling and Analysis for Database Marketing written by Bruce Ratner and published by CRC Press. This book was released on 2003-05-28 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statisticians are searching for innovative new data mining techniques with greater predictive power, an attribute critical for reliable models and analyses. Statistical Modeling and Analysis fo

Strategic Database Marketing

Author : Arthur Hughes
Publisher : McGraw Hill Professional
ISBN 13 : 9780071457507
Total Pages : 460 pages
Book Rating : 4.4/5 (575 download)

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Book Synopsis Strategic Database Marketing by : Arthur Hughes

Download or read book Strategic Database Marketing written by Arthur Hughes and published by McGraw Hill Professional. This book was released on 2006 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more. Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the book’s data and techniques. This substantially revised third edition features: A completely new chapter on modeling and appended data New details on fast-changing Web technologies and marketing Updated material on prospecting, warehousing, and filtering In-depth discussion of prospect databases, one of marketing’s newest and most promising innovations

Principles of Database Management

Author : Wilfried Lemahieu
Publisher : Cambridge University Press
ISBN 13 : 1107186129
Total Pages : 817 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Principles of Database Management by : Wilfried Lemahieu

Download or read book Principles of Database Management written by Wilfried Lemahieu and published by Cambridge University Press. This book was released on 2018-07-12 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introductory, theory-practice balanced text teaching the fundamentals of databases to advanced undergraduates or graduate students in information systems or computer science.

Advanced Database Marketing

Author : Koen W. De Bock
Publisher : Routledge
ISBN 13 : 1317185293
Total Pages : 349 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Advanced Database Marketing by : Koen W. De Bock

Download or read book Advanced Database Marketing written by Koen W. De Bock and published by Routledge. This book was released on 2016-03-23 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.

Optimal Database Marketing

Author : Ronald G Drozdenko
Publisher : SAGE
ISBN 13 : 9780761923572
Total Pages : 430 pages
Book Rating : 4.9/5 (235 download)

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Book Synopsis Optimal Database Marketing by : Ronald G Drozdenko

Download or read book Optimal Database Marketing written by Ronald G Drozdenko and published by SAGE. This book was released on 2002-03-26 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.

Targeting Using Augmented Data in Database Marketing

Author : Bettina Hüttenrauch
Publisher : Springer
ISBN 13 : 3658145773
Total Pages : 361 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Targeting Using Augmented Data in Database Marketing by : Bettina Hüttenrauch

Download or read book Targeting Using Augmented Data in Database Marketing written by Bettina Hüttenrauch and published by Springer. This book was released on 2016-06-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study delivers insights on which external sources – e.g. website click behavior, surveys, or social media data – can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.

Big Data Marketing

Author : Lisa Arthur
Publisher : John Wiley & Sons
ISBN 13 : 1118733894
Total Pages : 212 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Big Data Marketing by : Lisa Arthur

Download or read book Big Data Marketing written by Lisa Arthur and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

The History Of Marketing Science

Author : Russell S Winer
Publisher : World Scientific
ISBN 13 : 9814596493
Total Pages : 529 pages
Book Rating : 4.8/5 (145 download)

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Book Synopsis The History Of Marketing Science by : Russell S Winer

Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.

ADVANCED DATABASE MANAGEMENT SYSTEM (With CD )

Author : Rini Chakrabarti
Publisher :
ISBN 13 : 9788177228021
Total Pages : 688 pages
Book Rating : 4.2/5 (28 download)

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Book Synopsis ADVANCED DATABASE MANAGEMENT SYSTEM (With CD ) by : Rini Chakrabarti

Download or read book ADVANCED DATABASE MANAGEMENT SYSTEM (With CD ) written by Rini Chakrabarti and published by . This book was released on 2011-07-01 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market_Desc: This book is a valuable source of information for academics, practitioners, post and under graduate students with a good overview of basic notions, methods and techniques, as well as important issues and trends across the broad spectrum of data management. Special Features: · Provides simple, clear and concise language, which makes the book easy and enjoyable to read.· Follows a code centric approach and provides code snippets wherever applicable.· Provides well-structured text and illustrative block diagrams and figures wherever required.· Provides case studies involving the latest technologies, such as Java, J2EE, and ASP.NET with backend database, such as Oracle and SQL Server with clear illustrations and step-wise approach on how to develop a real-life project.· Includes chapter objectives and advance organizer at the beginning of each chapter to describe what the reader would learn in the chapter.· Includes comprehensive and detailed coverage of each topic to meet the requirements of the target audience, including postgraduates, undergraduates, and professionals. About The Book: This book provides a systematic approach with an in-depth analysis of advanced database areas as well as the basics of database management systems. It explores the different normalization techniques starting from the very basic first normal form and extends up to sixth normal form. The theme of this book is the potential of new advanced database systems. This book combines advanced techniques with practical advice and many new ideas, methods, and examples for database management students, system specialists, and programmers. It provides a wealth of technical information on database methods and an encyclopedic coverage of advanced techniques. Summing up, this book is a valuable source of information for academics, practitioners, post and under graduate students with a good overview of basic notions, methods and techniques, as well as important issues and trends across the broad spectrum of data management.

Readings in Database Systems

Author : Joseph M. Hellerstein
Publisher : MIT Press
ISBN 13 : 9780262693141
Total Pages : 884 pages
Book Rating : 4.6/5 (931 download)

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Book Synopsis Readings in Database Systems by : Joseph M. Hellerstein

Download or read book Readings in Database Systems written by Joseph M. Hellerstein and published by MIT Press. This book was released on 2005 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest edition of a popular text and reference on database research, with substantial new material and revision; covers classical literature and recent hot topics. Lessons from database research have been applied in academic fields ranging from bioinformatics to next-generation Internet architecture and in industrial uses including Web-based e-commerce and search engines. The core ideas in the field have become increasingly influential. This text provides both students and professionals with a grounding in database research and a technical context for understanding recent innovations in the field. The readings included treat the most important issues in the database area--the basic material for any DBMS professional. This fourth edition has been substantially updated and revised, with 21 of the 48 papers new to the edition, four of them published for the first time. Many of the sections have been newly organized, and each section includes a new or substantially revised introduction that discusses the context, motivation, and controversies in a particular area, placing it in the broader perspective of database research. Two introductory articles, never before published, provide an organized, current introduction to basic knowledge of the field; one discusses the history of data models and query languages and the other offers an architectural overview of a database system. The remaining articles range from the classical literature on database research to treatments of current hot topics, including a paper on search engine architecture and a paper on application servers, both written expressly for this edition. The result is a collection of papers that are seminal and also accessible to a reader who has a basic familiarity with database systems.

Advanced Database Systems

Author : Nabil R. Adam
Publisher : Springer Science & Business Media
ISBN 13 : 9783540575078
Total Pages : 476 pages
Book Rating : 4.5/5 (75 download)

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Book Synopsis Advanced Database Systems by : Nabil R. Adam

Download or read book Advanced Database Systems written by Nabil R. Adam and published by Springer Science & Business Media. This book was released on 1993-12-08 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Database management is attracting wide interest in both academic and industrial contexts. New application areas such as CAD/CAM, geographic information systems, and multimedia are emerging. The needs of these application areas are far more complex than those of conventional business applications. The purpose of this book is to bring together a set of current research issues that addresses a broad spectrum of topics related to database systems and applications. The book is divided into four parts: - object-oriented databases, - temporal/historical database systems, - query processing in database systems, - heterogeneity, interoperability, open system architectures, multimedia database systems.

Mastering Marketing Data Science

Author : Iain Brown
Publisher : John Wiley & Sons
ISBN 13 : 1394258720
Total Pages : 439 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Mastering Marketing Data Science by : Iain Brown

Download or read book Mastering Marketing Data Science written by Iain Brown and published by John Wiley & Sons. This book was released on 2024-04-26 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.