Adman Madman

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Adman Madman

Author : Prahlad Kakar
Publisher : Harper Collins
ISBN 13 : 9356998337
Total Pages : 566 pages
Book Rating : 4.3/5 (569 download)

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Book Synopsis Adman Madman by : Prahlad Kakar

Download or read book Adman Madman written by Prahlad Kakar and published by Harper Collins. This book was released on 2023-11-10 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1971, clutching a princely sum of three hundred rupees in his pocket, Prahlad Kakar arrived in Bombay Central station. During his early days of dire struggle, he slept on benches in train stations and on the sofas of reluctant friends. Scratching the underbelly of Colaba Causeway, he learnt many life lessons for his survival and eventual climb to notoriety. Four decades later, he swears by Murphy's law, 'Anything that can go wrong will go wrong.' Murphy is certainly not a figment of anyone's imagination, but a gargoyle plucked from VT station, who is sitting crouched on your shoulder and waiting for an opportunity to pee into your ear. Come and share some uproarious laughs with the Indian ad industry's feared and beloved leprechaun as he takes you on this rollercoaster ride. From the bizarre to the brazen, prepare yourself for one hell of a journey. Why does Prahlad have the right to lay claim to Shabana Azmi's second toe? Why did Satish Shah pretend to be a chauffeur during a shoot? Can a parachute-landing fall save you from a dating disaster? How did a pig drive a member of the film crew straight to the shrink? Meet Dumbell the Doberman. And Head of Outstanding Collections. In this no-holds-barred memoir, Prahlad serves up scoops of his most unforgettable experiences, peppered with viciously funny anecdotes from his personal life and seasoned with lessons on how to tell a riveting story in thirty seconds. Learn secrets of the trade to create memorable brands. Travel behind the scenes of celebrated advertisements that launched the careers of models who then went on to become famous Bollywood actors. Hear about the genesis of this accidental serial entrepreneur. And, above all, learn how to live life with complete abandon from none other than the enfant terrible of the advertising industry. As the man who wears many hats, literally and figuratively, Prahlad tips his hat to life's incidental wisdom with raucous laughter. From those who have a love for advertising to those who have a zest for life, from the young to the old, this memoir will capture your heart and your mind, and tickle your funny bone. Statutory Warning: This book may cause you to fall off your chair!

Adman Madman

Author : Prahlad Kakar
Publisher :
ISBN 13 : 9789356998322
Total Pages : 0 pages
Book Rating : 4.9/5 (983 download)

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Book Synopsis Adman Madman by : Prahlad Kakar

Download or read book Adman Madman written by Prahlad Kakar and published by . This book was released on 2023-12-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this no-holds-barred memoir, Prahlad serves up scoops of his most unforgettable experiences, peppered with viciously funny anecdotes from his personal life and seasoned with lessons on how to tell a riveting story in thirty seconds.

The Vortex That Unites Us

Author : Jacob Emery
Publisher : Cornell University Press
ISBN 13 : 1501769391
Total Pages : 145 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis The Vortex That Unites Us by : Jacob Emery

Download or read book The Vortex That Unites Us written by Jacob Emery and published by Cornell University Press. This book was released on 2023-05-15 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Vortex That Unites Us is a study of totality in Russian literature, from the foundation of the modern Russian state to the present day. Considering a diversity of texts that have in common chiefly their prominence in the Russian literary canon, Jacob Emery examines the persistent ambition in Russian literature to gather the whole world into an artwork. Emery reveals how the diversity of totalizing figures in the Russian canon—often in alliance with ideologies like the totalitarian state or enlightenment reason—strive for the frontiers of space and time in order to guarantee the coherence of the globe and the continuity of history. He expores subjects like romantic metaphors of supernatural possession; Tolstoy's conception of art as a vector of emotional contagion; the panoramic ambitions of the avant-garde to grasp the globe in a new poetic medium; efforts of Soviet utopians to harmonize the whole of social life along aesthetic lines; Mandelstam's evocation of writing as a transcendental authority that guarantees a grandiose historical rhythm even when manifested as authoritarian repression; and the mass market of cultural commodities in which the exiled Vladimir Nabokov found success with his novel Lolita. The Vortex That Unites Us reveals a common thread in the disparate works it explores, bringing into a single horizon a variety of typically siloed texts and aesthetic approaches. In all these cases, the medium of totality is the body, inspired by artistic vision and compelled by aesthetic response.

Brand You Economics

Author : Arnt Eriksen
Publisher : AuthorHouse
ISBN 13 : 1665584351
Total Pages : 183 pages
Book Rating : 4.6/5 (655 download)

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Book Synopsis Brand You Economics by : Arnt Eriksen

Download or read book Brand You Economics written by Arnt Eriksen and published by AuthorHouse. This book was released on 2021-05-27 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. In fact, mistakes can be almost impossible to fix. Brand You Economics highlights what influences a brand’s performance so you can determine how your brand contributes to the bottom line. Based on the author’s lifetime of discovering best marketing practices, it teaches you to: • humanize your brand in seven distinct ways; • leverage the power of influencer marketing; • cultivate authentic relationships; • map the customer journey. You’ll learn how to find out about your audience, tell your story, and create a strong brand. By applying the book’s insights and principles, you’ll be able to build a brand that will outlast your lifetime. Welcome to Brand You Economics, timeless, tangible tools and principles to ensure your brand’s legacy.

The Final Trick of Funnyman and Other Stories

Author : Bruce Taylor
Publisher : Fairwood Press, Inc
ISBN 13 : 9780966818444
Total Pages : 198 pages
Book Rating : 4.8/5 (184 download)

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Book Synopsis The Final Trick of Funnyman and Other Stories by : Bruce Taylor

Download or read book The Final Trick of Funnyman and Other Stories written by Bruce Taylor and published by Fairwood Press, Inc. This book was released on 2001 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, fantasist Bruce Taylor has been entertaining readers all over the world with his masterful blend of surrealism and magic realism. This collection showcases an imagination at once intense and gentle, absurd and cutting.

The Adman’s Dilemma

Author : Paul Rutherford
Publisher : University of Toronto Press
ISBN 13 : 1487519036
Total Pages : 467 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis The Adman’s Dilemma by : Paul Rutherford

Download or read book The Adman’s Dilemma written by Paul Rutherford and published by University of Toronto Press. This book was released on 2018-10-11 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Mirror Mirror on the Wall

Author : Roopa Somasundaran
Publisher : Diamond Pocket Books Pvt Ltd
ISBN 13 : 9350835185
Total Pages : 372 pages
Book Rating : 4.3/5 (58 download)

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Book Synopsis Mirror Mirror on the Wall by : Roopa Somasundaran

Download or read book Mirror Mirror on the Wall written by Roopa Somasundaran and published by Diamond Pocket Books Pvt Ltd. This book was released on 2014-03-24 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When tomboy Mrinalini gets the most coveted job in the nation's biggest beauty and wellness companies, the veil of falsity is generously removed leading to a revelation of harsh truths and waning humanitarian values. It exposes the fallacies of the beauty and wellness industry, weaving in multiple plots retracing a journey of hostel friends and classmates whose transactions with the atrocities of the materialistic world (given below) instill catharsis and empathy. About the Author After working painstakingly with India's leading wellness conglomerates like VLCC Group, Shahnaz Husain Group and Emami Biotech Ltd, Roopa Somasundaran is an RJ with AIR FM Rainbow. She has been featured in The Telegraph and Wall street Journal's online video for her services in the field of Image Management.

Western Advertising

Author :
Publisher :
ISBN 13 :
Total Pages : 960 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Western Advertising by :

Download or read book Western Advertising written by and published by . This book was released on 1950 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Admen, Mad Men, and the Real World of Advertising

Author : Dave Marinaccio
Publisher : Simon and Schuster
ISBN 13 : 1628726210
Total Pages : 232 pages
Book Rating : 4.6/5 (287 download)

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Book Synopsis Admen, Mad Men, and the Real World of Advertising by : Dave Marinaccio

Download or read book Admen, Mad Men, and the Real World of Advertising written by Dave Marinaccio and published by Simon and Schuster. This book was released on 2015-11-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

The Madman's Daughter

Author : Megan Shepherd
Publisher : Harper Collins
ISBN 13 : 0062128043
Total Pages : 261 pages
Book Rating : 4.0/5 (621 download)

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Book Synopsis The Madman's Daughter by : Megan Shepherd

Download or read book The Madman's Daughter written by Megan Shepherd and published by Harper Collins. This book was released on 2013-01-29 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fans of Libba Bray, this first book in a gothic suspense trilogy is inspired by H. G. Wells's The Island of Dr. Moreau and has been hailed by New York Times bestseller Carrie Ryan as having "beautiful writing, breakneck pacing, a pulse-pounding mystery, and an irresistible romance." Following accusations that her scientist father gruesomely experimented on animals, sixteen-year-old Juliet watched as her family and her genteel life in London crumbled around her—and only recently has she managed to piece her world back together. But when Juliet learns her father is still alive and working on a remote tropical island, she is determined to find out if the old accusations are true. Accompanied by her father's handsome young assistant, Montgomery, and an enigmatic castaway, Edward, Juliet travels to the island, only to discover the depths of her father's insanity. Torn between horror and scientific curiosity, Juliet knows she must end her father's dangerous experiments and escape her jungle prison before it's too late. Yet as the island falls into chaos, she discovers the extent of her father's genius—and madness—in her own blood.

The Adman

Author : Don Potter
Publisher :
ISBN 13 : 9781482546804
Total Pages : 328 pages
Book Rating : 4.5/5 (468 download)

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Book Synopsis The Adman by : Don Potter

Download or read book The Adman written by Don Potter and published by . This book was released on 2013-03-14 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising's golden age begins in the '60s with MAD MEN and ends in the '80s with THE ADMAN. Hot shot ad executive Ben Norris fights to achieve his dreams in a world of shifting values - where each battle he wins causes him to lose a little more control of his life. Ben thrives on recognition and does whatever it takes to please his clients, his boss, and even those working for him. Dedication pays off professionally but does little to support his home life. A fatal obsession with fashion designer Liz Atherton ruins his marriage and jeopardizes his business life also. Ben stumbles down a path of personal destruction and murder from which there seems to be no return.

Admans Dilemma

Author : Paul Rutherford
Publisher : University of Toronto Press
ISBN 13 : 1487522983
Total Pages : 467 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis Admans Dilemma by : Paul Rutherford

Download or read book Admans Dilemma written by Paul Rutherford and published by University of Toronto Press. This book was released on 2018-01-01 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Marketing and American Consumer Culture

Author : Arthur Asa Berger
Publisher : Springer
ISBN 13 : 331947328X
Total Pages : 166 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Marketing and American Consumer Culture by : Arthur Asa Berger

Download or read book Marketing and American Consumer Culture written by Arthur Asa Berger and published by Springer. This book was released on 2016-12-15 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

The Madman's Daughter Trilogy: The Complete Collection

Author : Megan Shepherd
Publisher : HarperCollins
ISBN 13 : 0062411896
Total Pages : 777 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis The Madman's Daughter Trilogy: The Complete Collection by : Megan Shepherd

Download or read book The Madman's Daughter Trilogy: The Complete Collection written by Megan Shepherd and published by HarperCollins. This book was released on 2015-01-27 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: Megan Shepherd's gothic suspense trilogy, inspired by the stories of H.G. Wells, Robert Louis Stevenson, and Mary Shelley, is perfect for fans of Libba Bray, Leigh Bardugo, and classic horror and science fiction. This collection also contains a sneak peek of The Cage, the first book in Megan Shepherd's gripping new series about teens held captive in a human zoo by an otherworldly race. The Madman's Daughter, inspired by The Island of Dr. Moreau, is the story of Dr. Moreau's daughter Juliet, who travels to her estranged father's island only to encounter murder, madness, and a scintillating love triangle. Her Dark Curiosity: Inspired by The Strange Case of Dr. Jekyll and Mr. Hyde, this tantalizing sequel explores the hidden natures of those we love and how far we'll go to save them from themselves. A Cold Legacy: With inspiration from Mary Shelley's Frankenstein, this breathless conclusion to the Madman's Daughter trilogy explores the things we'll sacrifice to save those we love . . . even our own humanity.

Webster and Tourneur

Author : John Webster
Publisher :
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Webster and Tourneur by : John Webster

Download or read book Webster and Tourneur written by John Webster and published by . This book was released on 1888 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Works

Author : George Eliot
Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Works by : George Eliot

Download or read book Works written by George Eliot and published by . This book was released on 1863 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Confessions of an Advertising Man

Author : David Ogilvy
Publisher :
ISBN 13 : 9781904915379
Total Pages : 0 pages
Book Rating : 4.9/5 (153 download)

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Book Synopsis Confessions of an Advertising Man by : David Ogilvy

Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.