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Adios Al Marketing Del Siglo Xx
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Book Synopsis Adiós al marketing del siglo XX by : Mary K.Smith
Download or read book Adiós al marketing del siglo XX written by Mary K.Smith and published by AragónTieneTalento. This book was released on 2015-01-26 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un libro esencial para nuevos empresarios y emprendedores que abre el camino al pensamiento neurocreativo de las nuevas marcas del milenio. ¡Pon al día tus conocimientos sobre branding, marketing y comunicación y haz que todos quieran comprar lo que vendes! MARY K. SMITH.
Book Synopsis Bye, bye, marketing by : Agustín Medina
Download or read book Bye, bye, marketing written by Agustín Medina and published by Ediciones Pirámide. This book was released on 2013-04-05 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bye, bye, marketing hace un excelente recorrido por la evolución del marketing hasta el día de hoy, visto desde la agencia de publicidad; pero la experiencia del autor es más que suficiente como para dar una buena perspectiva de lo que ha sucedido también en el anunciante. Adiós al marketing; el título lo dice todo: el marketing ya no es lo que era. A partir de este suceso el autor explica cómo fue el marketing del siglo xx y cómo ese marketing, sobre el que giraba todo el mundo empresarial, ha dejado de ser la herramienta más importante para la comercialización de los productos, los servicios y las marcas. El libro resulta esclarecedor para entender los cambios que se han producido en el apasionante mundo de las estrategias empresariales: la evolución del marketing, la conversión de los productos en marcas, la aparición de Internet, el perfil de los nuevos consumidores y la importancia de la creatividad y de la innovación en todos los procesos. Nuevas situaciones y nuevas reglas del juego. En la obra se describen las claves que sirven para entender lo que está pasando, cómo ha evolucionado el pensamiento creativo y la idea del posicionamiento estratégico de una marca, desde los valores puramente funcionales a los emocionales. Se analizan las causas y se plantean soluciones para afrontar los nuevos tiempos y las nuevas estrategias. Bye, bye, marketing es un libro de gran interés para todos aquellos que han hecho hasta ahora del marketing su profesión, y también para los lectores que tienen algún tipo de responsabilidad en el futuro de sus empresas.
Book Synopsis Marketing más de un siglo de historia: by : Hoyos, Ricardo
Download or read book Marketing más de un siglo de historia: written by Hoyos, Ricardo and published by Universidad Piloto de Colombia. This book was released on 2020-07-31 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este libro se presenta la evolución del marketing como campo de estudio y se reconoce que el surgimiento del mismo corresponde a un proceso de evolución del desarrollo económico de la humanidad. Además, se presentan sus antecedentes durante la prehistoria, la edad clásica, la edad moderna, su surgimiento en la edad contemporánea y los principales elementos de orden económico, político y social que contribuyeron a estos. Al final, se plantea el desarrollo del marketing en la actualidad partiendo desde lo conceptual y lo instrumental, hasta la perspectiva histórica de la disciplina.
Book Synopsis Del marketing tradicional al marketing del siglo XXI by : María Luisa Solé Moro
Download or read book Del marketing tradicional al marketing del siglo XXI written by María Luisa Solé Moro and published by . This book was released on 2018 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Márketing en el siglo XXI by : Carlos Buxadé Carbó
Download or read book Márketing en el siglo XXI written by Carlos Buxadé Carbó and published by . This book was released on 2005 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Intercultural Business Communication and Simulation and Gaming Methodology by : Victoria Guillén-Nieto
Download or read book Intercultural Business Communication and Simulation and Gaming Methodology written by Victoria Guillén-Nieto and published by Peter Lang. This book was released on 2009 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book received the Enrique Alcaraz research award in 2010. This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.
Book Synopsis Political Marketing by : Darren G. Lilleker
Download or read book Political Marketing written by Darren G. Lilleker and published by Manchester University Press. This book was released on 2005-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Book Synopsis Liderazgo y coaching global by : Philippe Rosinski
Download or read book Liderazgo y coaching global written by Philippe Rosinski and published by Gran Aldea Editores. This book was released on 2020-09-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frente a los desafíos técnicos, sociales y ecológicos de una magnitud desconocida hasta el presente, es imperativo que se manifiesten líderes capaces de enfrentar los retos de la complejidad, y que los coaches que los acompañen también estén preparados. Este libro tiene como propósito proporcionar a los coaches profesionales, así como a los ejecutivos y otros líderes, los recursos para poner en práctica el enfoque propuesto: herramientas, técnicas, métodos, enfoques, visión, que hagan aflorar los potenciales talentos y movilizar las riquezas de la imaginación, la creatividad, la lucidez, el coraje y el entusiasmo que permitirán que el futuro tenga un porvenir. En esta obra: • Descubrirás las seis perspectivas del coaching global; física, psicológica, gerencial, política, cultural y espiritual. • Explorarás un enfoque integrador del coaching para lograr resultados sustentables. • Te abrirás a nuevos esquemas de pensamiento. • Complementarás tu aprendizaje a través de casos y ejemplos de coaching y práctica del liderazgo muy elocuentes.
Download or read book Real Time Marketing written by McKenna and published by . This book was released on 1995-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Politics of Food in Mexico by : Jonathan Fox
Download or read book The Politics of Food in Mexico written by Jonathan Fox and published by Cornell University Press. This book was released on 1993 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compares a range of Mexican food policy reforms, focusing on the SAM (Mexican Food System), a program in place from 1980-82, designed to shift subsidies and privileged access from large private farmers and ranchers to peasants and small producers. In this context, Fox (political science, MIT) examines the limits and possibilities of political reform, and its history and future in the Mexican state. Annotation copyright by Book News, Inc., Portland, OR
Book Synopsis Art from a Fractured Past by : Cynthia E. Milton
Download or read book Art from a Fractured Past written by Cynthia E. Milton and published by Duke University Press. This book was released on 2014-02-21 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peru's Truth and Reconciliation Commission not only documented the political violence of the 1980s and 1990s but also gave Peruvians a unique opportunity to examine the causes and nature of that violence. In Art from a Fractured Past, scholars and artists expand on the commission's work, arguing for broadening the definition of the testimonial to include various forms of artistic production as documentary evidence. Their innovative focus on representation offers new and compelling perspectives on how Peruvians experienced those years and how they have attempted to come to terms with the memories and legacies of violence. Their findings about Peru offer insight into questions of art, memory, and truth that resonate throughout Latin America in the wake of "dirty wars" of the last half century. Exploring diverse works of art, including memorials, drawings, theater, film, songs, painted wooden retablos (three-dimensional boxes), and fiction, including an acclaimed graphic novel, the contributors show that art, not constrained by literal truth, can generate new opportunities for empathetic understanding and solidarity. Contributors. Ricardo Caro Cárdenas, Jesús Cossio, Ponciano del Pino, Cynthia M. Garza, Edilberto Jímenez Quispe, Cynthia E. Milton, Jonathan Ritter, Luis Rossell, Steve J. Stern, María Eugenia Ulfe, Víctor Vich, Alfredo Villar
Book Synopsis Tango Lessons by : Marilyn G. Miller
Download or read book Tango Lessons written by Marilyn G. Miller and published by Duke University Press. This book was released on 2014-02-07 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its earliest manifestations on the street corners of nineteenth-century Buenos Aires to its ascendancy as a global cultural form, tango has continually exceeded the confines of the dance floor or the music hall. In Tango Lessons, scholars from Latin America and the United States explore tango's enduring vitality. The interdisciplinary group of contributors—including specialists in dance, music, anthropology, linguistics, literature, film, and fine art—take up a broad range of topics. Among these are the productive tensions between tradition and experimentation in tango nuevo, representations of tango in film and contemporary art, and the role of tango in the imagination of Jorge Luis Borges. Taken together, the essays show that tango provides a kaleidoscopic perspective on Argentina's social, cultural, and intellectual history from the late nineteenth to the early twenty-first centuries. Contributors. Esteban Buch, Oscar Conde, Antonio Gómez, Morgan James Luker, Carolyn Merritt, Marilyn G. Miller, Fernando Rosenberg, Alejandro Susti
Book Synopsis World Literature, Cosmopolitanism, Globality by : Gesine Müller
Download or read book World Literature, Cosmopolitanism, Globality written by Gesine Müller and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-10-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: From today’s vantage point it can be denied that the confidence in the abilities of globalism, mobility, and cosmopolitanism to illuminate cultural signification processes of our time has been severely shaken. In the face of this crisis, a key concept of this globalizing optimism as World Literature has been for the past twenty years necessarily is in the need of a comprehensive revision. World Literature, Cosmopolitanism, Globality: Beyond, Against, Post, Otherwise offers a wide range of contributions approaching the blind spots of the globally oriented Humanities for phenomena that in one way or another have gone beyond the discourses, aesthetics, and political positions of liberal cosmopolitanism and neoliberal globalization. Departing basically (but not exclusively) from different examples of Latin American literatures and cultures in globalized contexts, this volume provides innovative insights into critical readings of World Literature and its related conceptualizations. A timely book that embraces highly innovative perspectives, it will be a mustread for all scholars involved in the field of the global dimensions of literature.
Book Synopsis Conversations with Durito by : Marcos (subcomandante.)
Download or read book Conversations with Durito written by Marcos (subcomandante.) and published by Autonomedia. This book was released on 2005 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'We are all Zapatistas.' Subcomandante MarcosThis book began in 1994, when Zapatista Subcomandante Marcos replied to a 10-year-old girl from Mexico City who had sent him a drawing. The ensuing collection of related tales about the warrior-beetle, narrated by his pipe-smoking, black-ski-masked human squire is an extraordinary account for the general reader of current global political struggle.Marcos created a humorous fictitious character, Don Durito, a beetle with Quixotic fantasies which regards Marcos as his Sancho Panza. In this book, Marcos creates a new political genre, so-called "postdata": ironical commentaries which he affixes to his formal communiqués or declarations. In one of them he even offers to perform a striptease for government negotiators.'We are the product of 500 years of struggle...They [Mexican government] don't care that we have nothing, absolutely nothing, not even a roof over our heads; no land, no work, no health care, no food, no education... nor is there peace nor justice for ourselves and our children. But today, we say ENOUGH IS ENOUGH!' First EZLN declaration of war, December 31st 1993The Zapatistas are not Marxist, Rightists, or Anarchists. They seek not to replace one infrastructure of power with another, thus rejecting the normal goal of an armed struggle. They are armed but do not use violence as a tool to expand their aims. Although a localized rebellion, the Zapatistas are unified in a worldwide struggle that transcends the mainstream media's limited perspective through eloquent dictations distributed globally via the Internet.With a fresh perspective and tactics that have never been seen in relation to an armed insurrection, the EZLN (Zapatista National Liberation Army) has changed the definition of what revolution means. From the marginalized confines of the poorest region in Mexico, a new concept of revolutionary change with a new solution to societies woes is currently being proposed.
Book Synopsis The New Latin American Left by : Patrick S. Barrett
Download or read book The New Latin American Left written by Patrick S. Barrett and published by Pluto Press (UK). This book was released on 2008-10-20 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading scholars discuss ideology and hotly contested post-structuralist theory.
Download or read book LEV written by and published by . This book was released on 1999 with total page 1020 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Modern Spanish Grammar by : Christopher Pountain
Download or read book Modern Spanish Grammar written by Christopher Pountain and published by Routledge. This book was released on 2004-06-01 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Spanish Grammar: A Practical Guide is an innovative reference guide to Spanish, combining traditional and function-based grammar in a single volume.The Grammar is divided into two parts. The shorter section covers traditional grammatical categories such as word order, nouns, verbs and adjectives. The larger section is carefully organized around language functions and notions such as: giving and seeking information putting actions into context * expressing likes, dislikes and preferences comparing objects and actions.All grammar points and functions are richly illustrated and information is provided on register and relevant cultural background. Written by experienced teachers and academics, the Grammar has a strong emphasis on contemporary usage. Particular attention is paid to indexing and cross-referencing across the two sections. This is the ideal reference grammar for learners of Spanish at all levels, from elementary to advanced. It will prove invaluable to those with little experience of formal grammar, as no prior knowledge of grammatical terminology is assumed and a glossary of terms is provided. The book will also be useful to teachers seeking back-up to functional syllabuses, and to designers of Spanish courses.
