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Author : M-C Jarrot
Publisher :
ISBN 13 : 9782216032075
Total Pages : pages
Book Rating : 4.0/5 (32 download)
Download or read book ACTION COMMUNICATION COMMERCIALE written by M-C Jarrot and published by . This book was released on 1993-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bauchat,
Publisher :
ISBN 13 : 9782216030545
Total Pages : pages
Book Rating : 4.0/5 (35 download)
Download or read book ACTION COMMUNICATION COMMERCIALE written by Bauchat, and published by . This book was released on 1993-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Larry Litwin
Publisher : AuthorHouse
ISBN 13 : 1434359832
Total Pages : 718 pages
Book Rating : 4.4/5 (343 download)
Download or read book The ABC's of Strategic Communication written by M. Larry Litwin and published by AuthorHouse. This book was released on 2007-12 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book portrays God's calling of an Afro-American lad from the segregated Southern USA, in 1957, and elevated him and his wife, Dorothy, to become two of the most outstanding Black Pioneer Missionaries in World Missions, today! They have evangelized and planted churches in over 95 countries, and even more extensively, in the 23 countries where Christians in Action Missions has ministries. You will experience glimpes of fifty years of the Taylor's life and ministry, beginning with Elgin's call to missions in 1957, while in the USMarines. It Moves to their service as the First Black Missionaries to Japan, 1959-64; Elgin Pastored, studied Japanese, and attended The University of Maryland, earned his BA degree, and later earned his MTh in California. Dorothy, a high school teacher, taught at Okinawa Christian School and ran the youth ministry. They transferred to Nigeria, Africa, but due to a civil war, were evacuated to London, England, where they founded a Bible College, an Evangelical Church, and directed CinA's Europe, Africa, and India Ministries for 15 years. Returning to America,1980, they worked at the US Center for World Missions, Pasadena, CA with Dr Ralph Winters. In 1982, Elgin was elected CEO of CinA Missions International, (the only known Afro-American Director of a multi-ethnic, international, cross curtural ministry during this time). The book closes, with the spotlight on their present involvement in Ghana, West Africa, where they lead medical/outreach teams, build churches and schools, bore fresh water wells, and hold leadership seminars.They were appointed Chief and Queen Mother in the Broang Ahafo Region by the King, Ohmahene Okatakayie Kodom IV, in 2001. Today, they are blessed with much remaining fruit, in both the low places of the streets, to the palaces of Kings, to God be the Glory!
Author : Ugo Brassart
Publisher : FeniXX
ISBN 13 : 2014604738
Total Pages : 259 pages
Book Rating : 4.0/5 (146 download)
Download or read book Marketing written by Ugo Brassart and published by FeniXX. This book was released on 1996-01-01T00:00:00+01:00 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lors de la réalisation d'une étude marketing, quelles sont les principales étapes à respecter ? Comment mettre en œuvre une réunion de groupe, ou une série d'entretiens semi-directifs ? Quelles peuvent être les différentes stratégies marketing d'un producteur ou d'un distributeur ? Quelles stratégies de marques une entreprise peut-elle définir ? Quels sont les moyens de communication utilisés par les entreprises (publicités médias, promotion des ventes, marketing direct...) ? À quels aspects faut-il veiller lors d'une opération d'exportation ? C'est à de telles questions, que cet ouvrage tente de répondre. Il offre une présentation - complète et synthétique - des différents domaines du marketing et de l'action commerciale (aspects stratégiques et opérationnels) : démarche marketing, étude du marché, comportement d'achat, segmentation, offre de l'entreprise (produit, marque, prix), distribution, communication, démarche d'exportation... Cet ouvrage présente, en outre, un sommaire et un index détaillé, qui facilitent la lecture. Ce mémento s'adresse aux étudiants en STS (action commerciale, force de vente, technico-commercial...) ; IUT ; premier et second cycles universitaires, écoles de commerce, insi qu'aux praticiens de l'entreprise.a Autres titres disponibles dans la collection Parcours : - Économie de l'entreprise ; - Économie générale ; - Droit ; - Communication des entreprises.
Author :
Publisher : Editions Bréal
ISBN 13 : 274952265X
Total Pages : 226 pages
Book Rating : 4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Collectif,
Publisher :
ISBN 13 : 9782216033218
Total Pages : pages
Book Rating : 4.0/5 (332 download)
Download or read book ACTION ET COMMUNICATION COMMERCIALE TERMINALE written by Collectif, and published by . This book was released on 1991-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward F. McQuarrie
Publisher : M.E. Sharpe
ISBN 13 : 0765621339
Total Pages : 330 pages
Book Rating : 4.7/5 (656 download)
Download or read book Go Figure! New Directions in Advertising Rhetoric written by Edward F. McQuarrie and published by M.E. Sharpe. This book was released on 2008 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric
Author : Jacqueline Charansol-Degarne
Publisher :
ISBN 13 : 9782011800886
Total Pages : 108 pages
Book Rating : 4.8/5 (8 download)
Download or read book Action et communication commerciale Tle STT written by Jacqueline Charansol-Degarne and published by . This book was released on 2004-03-03 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avec Top'fiches, révisez tout le programme en fiches !
Author : Paul Reynolds
Publisher : Taylor & Francis
ISBN 13 : 113638071X
Total Pages : 444 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing written by Paul Reynolds and published by Taylor & Francis. This book was released on 2013-06-17 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student · provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
Author : James F. Engel
Publisher :
ISBN 13 : 9781893673052
Total Pages : 708 pages
Book Rating : 4.6/5 (73 download)
Download or read book Promotional Strategy written by James F. Engel and published by . This book was released on 2000 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation. The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate advertising are all component parts of one integrated promotional mix. Today, most other authors and marketing practitioners also advocate this integrated marketing communication approach. The book presents numerous practical, real-world examples, illustration, advertisements and cases and has been thoroughly updated and expanded to include topics of greatest importance to today's students and marketing practitioners. -- Description from http://www.amazon.ca (August 28, 2012).
Author : Jeanne M. Persuit
Publisher : Lexington Books
ISBN 13 : 1498540031
Total Pages : 199 pages
Book Rating : 4.4/5 (985 download)
Download or read book Integrated Marketing Communication written by Jeanne M. Persuit and published by Lexington Books. This book was released on 2016-09-22 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.
Author : James F. Engel
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.3/5 ( download)
Download or read book Promotional Strategy written by James F. Engel and published by McGraw-Hill/Irwin. This book was released on 1991 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Geoffrey Lancaster
Publisher : Routledge
ISBN 13 : 0750661038
Total Pages : 422 pages
Book Rating : 4.7/5 (56 download)
Download or read book Management of Marketing written by Geoffrey Lancaster and published by Routledge. This book was released on 2005 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing information on the core elements of marketing, this text explains basic aspects of the subject for those requiring a broad overview of the entire field.
Author : Cécile de Terwangne
Publisher : Éditions Larcier
ISBN 13 : 2807906257
Total Pages : 663 pages
Book Rating : 4.8/5 (79 download)
Download or read book Law, Norms and Freedoms in Cyberspace / Droit, normes et libertés dans le cybermonde written by Cécile de Terwangne and published by Éditions Larcier. This book was released on 2018-05-29 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professeur, chercheur, directeur de centre, doyen et recteur, Yves Poullet s’est illustré dans toutes les étapes et fonctions d’une carrière universitaire bien remplie, marquant des générations d’étudiants, de chercheurs, de collègues et de pairs. Spécialiste éminent et incontournable du droit de l’internet et des technologies de l’information et de la communication, il en est aussi l'un des précurseurs en fondant dès 1979 un des premiers centres de recherche européens en la matière. Par cet ouvrage, collègues, amis, anciens doctorants rendent hommage à l’une des plus belles plumes de la discipline, en lui offrant leurs réflexions sur l’influence réciproque du droit et de la technologie. Leurs contributions démontrent l’étendue de l’expertise et des réseaux européens et internationaux d’Yves Poullet. Elles s’articulent autour de trois axes qui furent autant de perspectives dans lesquelles il a inscrit sa recherche : le droit, les normes et les libertés. La richesse de ce volume témoigne de son attention à l’humain, des amitiés qu’il a nouées, mais aussi des sillons qu’il a tracés en droit des technologies de l’information et de la communication, sillons dans lesquels a poussé une forêt luxuriante, toujours fertile. C’est l’héritage d’un grand penseur, d’un véritable universitaire. =========== Yves Poullet has not merely served but excelled in all functions of the University world. Whether as professor, researcher, director of a research centre or as dean and rector, he has left a lasting impression in the minds of generations of students, researchers, colleagues and peers. He is a preeminent expert on the law of Internet and Information and Communications Technologies who, already in 1979, pioneered one of the first European research centres in the field. This volume is a tribute to Yves Poullet from colleagues, friends, former PhD researchers, offering their reflections on the reciprocal influence of law and technology. These contributions highlight both the range of expertise and the extent of the European and international networks he has nourished. They address the three main research axes Yves Poullet has developed through the years: law, norms and freedoms. The authors of this volume pay homage to a mentor, a friend, but above all to an exceptional researcher who has sown countless seeds in the field, enabling a luxurious landscape to grow and become a source of inspiration for many scholars. This is the heritage of a genuine thinker, a real academic.
Author : Christian Fuchs
Publisher : Routledge
ISBN 13 : 1134747136
Total Pages : 383 pages
Book Rating : 4.1/5 (347 download)
Download or read book Digital Labour and Karl Marx written by Christian Fuchs and published by Routledge. This book was released on 2014-01-03 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is labour changing in the age of computers, the Internet, and "social media" such as Facebook, Google, YouTube and Twitter? In Digital Labour and Karl Marx, Christian Fuchs attempts to answer that question, crafting a systematic critical theorisation of labour as performed in the capitalist ICT industry. Relying on a range of global case studies--from unpaid social media prosumers or Chinese hardware assemblers at Foxconn to miners in the Democratic Republic of Congo--Fuchs sheds light on the labour costs of digital media, examining the way ICT corporations exploit human labour and the impact of this exploitation on the lives, bodies, and minds of workers.
Author : Alain Jolibert
Publisher : Bloomsbury Publishing
ISBN 13 : 0230363679
Total Pages : 464 pages
Book Rating : 4.2/5 (33 download)
Download or read book Marketing Management written by Alain Jolibert and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.
Author : Daniel L. Yadin
Publisher : Kogan Page Publishers
ISBN 13 : 9780749434588
Total Pages : 356 pages
Book Rating : 4.4/5 (345 download)
Download or read book Creative Marketing Communications written by Daniel L. Yadin and published by Kogan Page Publishers. This book was released on 2001 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.
