Achieving Business Competitiveness In A Digital Environment

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Achieving Business Competitiveness in a Digital Environment

Author : Tereza Semerádová
Publisher : Springer Nature
ISBN 13 : 3030931315
Total Pages : 247 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Achieving Business Competitiveness in a Digital Environment by : Tereza Semerádová

Download or read book Achieving Business Competitiveness in a Digital Environment written by Tereza Semerádová and published by Springer Nature. This book was released on 2022-01-22 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

How information gives you competitive advantage

Author : Michael E. Porter
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (732 download)

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Book Synopsis How information gives you competitive advantage by : Michael E. Porter

Download or read book How information gives you competitive advantage written by Michael E. Porter and published by . This book was released on 1985 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information Systems Research

Author : Bonnie Kaplan
Publisher : Springer Science & Business Media
ISBN 13 : 1402080948
Total Pages : 745 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Information Systems Research by : Bonnie Kaplan

Download or read book Information Systems Research written by Bonnie Kaplan and published by Springer Science & Business Media. This book was released on 2004-06-30 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Systems Research: Relevant Theory and Informed Practice comprises the edited proceedings of the WG8.2 conference, "Relevant Theory and Informed Practice: Looking Forward from a 20-Year Perspective on IS Research," which was sponsored by IFIP and held in Manchester, England, in July 2004. The conference attracted a record number of high-quality manuscripts, all of which were subjected to a rigorous reviewing process in which four to eight track chairs, associate editors, and reviewers thoughtfully scrutinized papers by the highly regarded as well as the newcomers. No person or idea was considered sacrosanct and no paper made it through this process unscathed. All authors were asked to revise the accepted papers, some more than once; thus, good papers got better. With only 29 percent of the papers accepted, these proceedings are significantly more selective than is typical of many conference proceedings. This volume is organized in 7 sections, with 33 full research papers providing panoramic views and reflections on the Information Systems (IS) discipline followed by papers featuring critical interpretive studies, action research, theoretical perspectives on IS research, and the methods and politics of IS development. Also included are 6 panel descriptions and a new category of "bright idea" position papers, 11 in all, wherein main points are summarized in a pithy and provocative fashion.

Competing in the Age of AI

Author : Marco Iansiti
Publisher : Harvard Business Press
ISBN 13 : 1633697630
Total Pages : 181 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Competing in the Age of AI by : Marco Iansiti

Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.

Digital Economy for Customer Benefit and Business Fairness

Author : Grisna Anggadwita
Publisher : Routledge
ISBN 13 : 1000070646
Total Pages : 229 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Digital Economy for Customer Benefit and Business Fairness by : Grisna Anggadwita

Download or read book Digital Economy for Customer Benefit and Business Fairness written by Grisna Anggadwita and published by Routledge. This book was released on 2020-04-08 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the development of the field of digital economy for global competitiveness. Considering that, at present, technology and industry 4.0 are still a leading trend and offer great opportunities for global businesses, the rise of industry 4.0 makes competition in the business world more attractive, yet fierce. Opportunities and challenges for business development in industry 4.0 are becoming firm and it also provides businesses the possibility to compete globally. Companies that desire to enter this global competition should pay attention to customer benefits and business fairness in order to achieve sustainability in this digital economy. This proceedings volume contains selected papers from this conference and presents opportunities to communicate and exchange new ideas and experiences. Moreover, the conference provided opportunities, both for the presenters and the participants, to establish research relations, and find global partners for future collaboration.

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Author : Carvalho, Luísa Cagica
Publisher : IGI Global
ISBN 13 : 1522563083
Total Pages : 635 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy by : Carvalho, Luísa Cagica

Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Multidimensional and Strategic Outlook in Digital Business Transformation

Author : Pelin Vardarlıer
Publisher : Springer Nature
ISBN 13 : 3031234324
Total Pages : 234 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Multidimensional and Strategic Outlook in Digital Business Transformation by : Pelin Vardarlıer

Download or read book Multidimensional and Strategic Outlook in Digital Business Transformation written by Pelin Vardarlıer and published by Springer Nature. This book was released on 2023-03-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Especially after globalization, it can be seen that there is an increase in competition for almost all industries. In order to survive in such a competitive environment, companies have to take some actions to increase their competitive power and sustainability. Effective digital transformation is a significant way for companies to reach this objective. This book explores digital transformation strategy and digital business strategy together with digital innovation and digital learning, adaptability, and agility to illustrate the importance of information technology in business today. The book argues that effective digital management can be provided by increasing the quality in audit, internal control, corporate governance, transparency and improving effective marketing strategies. It touches on concepts such as digital diversity, digital privacy, digital literacy, the digitization of international logistics. This book also provides department specific (e.g., marketing, finance, HR) theories and applications of digital technology to guide companies in determining their specific strategies.

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9813275480
Total Pages : 345 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers by : Philip Kotler

Download or read book Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2019-03-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.

Waste to Wealth

Author : Peter Lacy
Publisher : Springer
ISBN 13 : 1137530707
Total Pages : 265 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Waste to Wealth by : Peter Lacy

Download or read book Waste to Wealth written by Peter Lacy and published by Springer. This book was released on 2016-04-30 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Waste to Wealth proves that 'green' and 'growth' need not be binary alternatives. The book examines five new business models that provide circular growth from deploying sustainable resources to the sharing economy before setting out what business leaders need to do to implement the models successfully.

Designed for Digital

Author : Jeanne W. Ross
Publisher : MIT Press
ISBN 13 : 0262042886
Total Pages : 205 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Designed for Digital by : Jeanne W. Ross

Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2019-09-24 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape. Five Building Blocks of Digital Business Success: Shared Customer Insights Operational Backbone Digital Platform Accountability Framework External Developer Platform

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Author : Gigauri, Iza
Publisher : IGI Global
ISBN 13 : 1668486830
Total Pages : 478 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing by : Gigauri, Iza

Download or read book Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing written by Gigauri, Iza and published by IGI Global. This book was released on 2023-06-26 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Sustainability of Digital Transformation for the Environment

Author : Evgeny Kuzmin
Publisher : Frontiers Media SA
ISBN 13 : 2832544517
Total Pages : 229 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Sustainability of Digital Transformation for the Environment by : Evgeny Kuzmin

Download or read book Sustainability of Digital Transformation for the Environment written by Evgeny Kuzmin and published by Frontiers Media SA. This book was released on 2024-02-27 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 2 June 2022 in Stockholm, an UN-backed coalition of 1,000 stakeholders from over 100 countries launched an Action Plan to steer digitalization towards accelerating environmentally and socially sustainable development. The Coalition for Digital Environmental Sustainability aims to help reorient and prioritize the application of digital technologies to meet the 2030 Agenda for Sustainable Development and address the triple planetary crisis of climate change, biodiversity loss, and pollution and waste. Inspired by this Agenda, we have directed our research interest toward the search for approaches to sustainable digital transformation for the environment. This Research Topic is a part of our initiative at the annual international scientific conference ‘Digital Transformation in Industry’ (DTI), held by the Institute of Economics of the Ural Branc

ICT, Cities, and Reaching Positive Peace

Author : Ali Cheshmehzangi
Publisher : Springer Nature
ISBN 13 : 9811931674
Total Pages : 258 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis ICT, Cities, and Reaching Positive Peace by : Ali Cheshmehzangi

Download or read book ICT, Cities, and Reaching Positive Peace written by Ali Cheshmehzangi and published by Springer Nature. This book was released on 2022-07-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first attempt to explore the use and application of Information and Communication Technology (ICT) and related smart technologies in cities and for the sole purpose of reaching positive peace. The everyday usage of digital technologies in cities encourages us to study the benefits, co-benefits, disadvantages, and threats of ICT application in cities and urban environments. The continuous growth of digital technologies and their growing demand in everyday urban practices and systems are already known to scholars, practitioners, and policy-makers. However, this book explores whether or not such applications and usage help us reaching positive peace. This approach is novel in the field of urban studies, allowing us to identify and highlight best practices, successes, and failures of ICT application to meet positive peace pillars. The scope of the book highlights our focus on positive peace and its eight pillars, mainly how they are meant to be achieved in cities and urban areas. With an analytical view on the topic, we aim to reflect on the systematic features of urban systems, using positive peace pillars as the primary targets. We believe ICT application and usage in cities could be more directive and beneficial to reach peace and prosperity to achieve such a goal. Therefore, this book provides a holistic guideline and coverage of ICT use for positive peace pathways and peace-building practices. We hope the findings of the book help researchers and policy-makers to come up with novel and integrated strategies, ensuring that our everyday usage of digital technologies, ICT, and smart tools, are more meaningful and people-oriented.

Environmentally Responsible Supply Chains in an Era of Digital Transformation

Author : Pietro Evangelista
Publisher : Edward Elgar Publishing
ISBN 13 : 1803920203
Total Pages : 287 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Environmentally Responsible Supply Chains in an Era of Digital Transformation by : Pietro Evangelista

Download or read book Environmentally Responsible Supply Chains in an Era of Digital Transformation written by Pietro Evangelista and published by Edward Elgar Publishing. This book was released on 2024-05-02 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently, available technologies can help make a supply chain resilient in volatile times whilst also keeping it responsible. Environmentally Responsible Supply Chains in an Era of Digital Transformation focuses on the linkages between digital technologies and environmental sustainability research and outlines synergies for more resilient, efficient and transparent supply chain management practices.

Global Competitiveness: Business Transformation in the Digital Era

Author : Ade Gafar Abdullah
Publisher : Routledge
ISBN 13 : 0429514662
Total Pages : 498 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Global Competitiveness: Business Transformation in the Digital Era by : Ade Gafar Abdullah

Download or read book Global Competitiveness: Business Transformation in the Digital Era written by Ade Gafar Abdullah and published by Routledge. This book was released on 2019-07-09 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of the "Economics and Business Competitiveness International Conference" (EBCICON) provides a selection of papers, either research results or literature reviews, on business transformation in the digital era. Nine major subject areas, comprising accounting and governance, customer relations, entrepreneurship, environmental issues, finance and investment, human capital, industrial revolution 4.0, international issues, and operations and supply chain management are presented in the proceedings. These papers will provide new insights into the knowledge and practice of business and economics in the digital era. Therefore, parties involved in business and economics such as academics, practitioners, business leaders, and others will be interested in the contents of the proceedings.