Strategic Growth

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Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.:/5 (299 download)

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Book Synopsis Strategic Growth by : Mid-Hudson Pattern for Progress, inc

Download or read book Strategic Growth written by Mid-Hudson Pattern for Progress, inc and published by . This book was released on 1993 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Lead from the Future

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Publisher : Harvard Business Press
ISBN 13 : 163369755X
Total Pages : 147 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Lead from the Future by : Mark W. Johnson

Download or read book Lead from the Future written by Mark W. Johnson and published by Harvard Business Press. This book was released on 2020-04-14 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book Awards Named one of the "Top Ten Technology Books Of 2020" — Forbes Named one of the "10 Best New Business Books of 2020" by Inc. magazine "Johnson and Suskewicz have raised a battle cry for the kind of leadership we need in these uncertain times." -- Sandi Peterson, Member, Board of Directors, Microsoft We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change--they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes: The principles and mind-set that allow leadership teams to look beyond typical short-term planning horizons A method for turning emerging challenges into the growth opportunities that can define an organization's future A step-by-step approach for translating a vision into a strategic plan that teams can align around and commit to Ways to ensure that visionary thinking becomes a repeatable organizational capability As practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.

Guiding Growth

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Publisher : Harvard Business Press
ISBN 13 : 9781578517060
Total Pages : 292 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Guiding Growth by : Mark Lipton

Download or read book Guiding Growth written by Mark Lipton and published by Harvard Business Press. This book was released on 2003 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrating how visions become guiding forces for day-to-day behavior and overall company direction, "Guiding Growth" reveals how companies can stay the course, even as they grow.

Enterprise Growth Strategy

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Publisher : CRC Press
ISBN 13 : 1317142721
Total Pages : 417 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Enterprise Growth Strategy by : Dhirendra Kumar

Download or read book Enterprise Growth Strategy written by Dhirendra Kumar and published by CRC Press. This book was released on 2016-05-06 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even during economic downturns businesses have to grow to survive and compete in domestic and international markets. There is always a need to plan for future growth. Enterprise Growth Strategy presents the total process of a growth strategy. Dr Kumar is an engineer who entered the academic world following a long career in manufacturing business and has since taught almost every aspect of business and management. The 'growth strategy' concept he has developed is comprehensive and manifestly practical. Dr Kumar describes mechanisms by which businesses can gain market share; develop, modify, or upgrade products; acquire new or expand existing businesses; transform resources to increase revenue and profitability; reduce cycle time; and empower business associates. Quality concepts - market growth, financial and core competency - are outlined and a variety of growth strategy tools presented. The relationship between continuous improvement metrics and business growth metrics is explained and their relevance to financial performance examined. Examples and case studies are presented to illustrate how different business areas such as Sales and Marketing; Product Development; Operations; Support Services; and the Finance function, contribute. Leadership responsibilities, employee participation in the execution of growth strategy, culture and change issues are also discussed. Business leaders, managers and consultants, academics and teachers, as well as higher level students on business-related courses will find enormous value in this book. It is unusual, if not unique, in presenting the total process from vision to mission, to development of a growth strategy, implementation of initiatives, use of tools, and measurement of both operational and financial outcomes.

Vision & Strategy

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Publisher : Birkhäuser
ISBN 13 : 3035614962
Total Pages : 152 pages
Book Rating : 4.0/5 (356 download)

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Book Synopsis Vision & Strategy by : Doris Rothauer

Download or read book Vision & Strategy written by Doris Rothauer and published by Birkhäuser. This book was released on 2018-03-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative and social entrepreneurs are at the forefront of building a new economy and shaping our future by being highly visionary and following their path persistently. Visions are the driving force for social innovation. But, without a strategy on how to achieve our vision, the vision stays a vision and consequently will have zero impact. Therefore, visions need strategies. Vice versa, strategies need to be based on visions in order to be powerful. Business development without following a visionary strategy leaves the future to chance. In times where complexity and the pace of change is constantly rising this does not work anymore. This book helps to understand the connection between strategy and vision, strategy and creativity. It follows an approach to strategy as a meaningful, playful, experimental and therefore creative way to design a sustainable and impactful future. Included are a selection of effective tools and methods on how to develop a strategic thinking.

Vision to Value

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Publisher :
ISBN 13 : 9781703015416
Total Pages : 286 pages
Book Rating : 4.0/5 (154 download)

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Book Synopsis Vision to Value by : Luis Gomes de Abreu

Download or read book Vision to Value written by Luis Gomes de Abreu and published by . This book was released on 2019-11-29 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do millions of tech startups fail every year? Despite having a good product, customers, and even help from accelerator and seed programs, many new tech companies simply don't succeed. What's missing? Operational structure.The Vision to Value Framework is an operational model designed to help tech organizations scale growth in a sustainable and profitable way. The book introduces the model, its scope, and its impact on organizations. Vision to Value compiles the experience and strategy of tech entrepreneur and startup co-founder Luis Gomes de Abreu in his journey to scaling Amsterdam-based Nmbrs, and the organization's 10-year journey of growth. With a focus on building mindset, strategy, and formal structure to support increasing operations, the book works to bridge the gap between startup and a scaled organization. Featuring theoretical as well as practical information, the Vision to Value lays the foundations for designing an organization around agility, scalability, and delivering value to the end-user. Strategy, tips, and ideas function to guide leaders in technical operations towards setting up product development structure, customer support, developing business processes, and organizing teams, while highlighting many of the issues contributing to organizational failure, and some approaches to solving them. Most importantly, Vision to Value focuses on designing structure, organizing teams, and creating an operational model designed to support growth - so that anyone can realize those ideas inside their own organization.

Strategic Vision

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Publisher : Basic Books
ISBN 13 : 0465029558
Total Pages : 228 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Strategic Vision by : Zbigniew Brzezinski

Download or read book Strategic Vision written by Zbigniew Brzezinski and published by Basic Books. This book was released on 2012-01-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eminent scholar Zbigniew Brzezinski's New York Times bestselling blueprint for American foreign policy strategy in the twenty-first century The world today faces a crisis of power, caused by the dramatic shift in its center of gravity from the West to the East, by the dynamic political awakening of people worldwide, and by the deterioration of America's performance both domestically and internationally. As a result, America's position as a world superpower is far from secure. In Strategic Vision, former National Security Advisor Zbigniew Brzezinski argues that America can and should be actively engaged in navigating this period of crisis and provides a strategic blueprint for America to revitalize its global status and promote a peaceful twenty-first century. As Brzezinski eloquently shows, without an America that is economically vital, socially appealing, responsibly powerful, and capable of sustaining an intelligent foreign engagement, the geopolitical prospects for the West could become increasingly grave.

Mastering the Rockefeller Habits

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Publisher : Jaico Publishing House
ISBN 13 : 8119153847
Total Pages : 233 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Mastering the Rockefeller Habits by : Verne Harnish

Download or read book Mastering the Rockefeller Habits written by Verne Harnish and published by Jaico Publishing House. This book was released on 2023-09-20 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Detailed Roadmap for Companies at Various Stages of Development on How to Get to the Next Level. Leaders and employees of growing firms want ideas and tools they can implement immediately to improve some aspect of their business. Verne Harnish, serial entrepreneur, advisor, and venture investor, brings to business leaders the fundamentals that produce real wealth—the same habits that typified American business magnate John D. Rockefeller’s disciplined approach to business. Harnish masterfully intertwines the legendary business philosophy of Rockefeller with lessons to be learned from ten extraordinary organizations. Aiming to empower present-day business leaders, this remarkably successful book includes invaluable lessons from real-world case studies. A treasure trove of practical situations teeming with insights and actionable recommendations, Mastering the Rockefeller Habits will help you unlock the secrets to scaling up your enterprise while simultaneously sidestepping the pitfalls that plague new ventures. From seasoned industry titans to ambitious start-up founders, anyone can swiftly implement these teachings for immediate impact.

The Vision Driven Leader

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Publisher : Baker Books
ISBN 13 : 1493409557
Total Pages : 256 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis The Vision Driven Leader by : Michael Hyatt

Download or read book The Vision Driven Leader written by Michael Hyatt and published by Baker Books. This book was released on 2020-03-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a clear, compelling vision--and getting buy-in from your team--is essential to effective leadership. If you don't know where you're going, how on earth will you get there? But how do you craft that vision? How do you get others on board? And how do you put that vision into practice at every level of your organization? In The Vision Driven Leader, New York Times bestselling author Michael Hyatt offers six tools for crafting an irresistible vision for your business, rallying your team around the vision, and distilling it into actionable plans that drive results. Based on Michael's 40 years of experience as an entrepreneur and executive, backed by insights from organizational science and psychology, and illustrated by case studies and stories from multiple industries, The Vision Driven Leader takes you step-by-step from why to what and then how. Your business will never be the same.

Accountable Leaders

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Publisher : John Wiley & Sons
ISBN 13 : 1119550114
Total Pages : 272 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Accountable Leaders by : Vince Molinaro

Download or read book Accountable Leaders written by Vince Molinaro and published by John Wiley & Sons. This book was released on 2020-06-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven methods to push your organization to its maximum potential with responsible leadership Accountable Leaders is the real-world guide to propelling your business to extraordinary levels of performance and achievement. Leadership accountability is a major issue in organizations around the globe. Research has shown that teams and individual employees are overwhelmingly dissatisfied with the degree of accountability demonstrated by their leaders. Effective teams need responsible and accountable leaders—the solution seems simple. Yet, thousands of businesses are struggling with mediocre performance and widening gaps in leadership. This essential resource provides practical and no-nonsense strategies to transform any organization into a cohesive, highly motivated culture of accountable leaders and fully committed teams. Bestselling author Dr. Vince Molinaro shares his proven methods of optimal leadership accountability, providing a step-by-step blueprint for leaders in any organization. Developed from years of experience helping Fortune 500 companies build strong leaders and effective teams, this book will enable you to: Build strong leadership accountability to leverage competitive advantage, increase team performance, and close the leadership gap in your organization Understand why gaps in leadership occur and recognize accountability issues in your own organization Develop an effective strategy to instill a culture of accountability and responsibility in your business Identify and implement organizational practices that encourage accountable leadership throughout your management structure Accountable Leaders is a vital guide for anyone who leads a team: from managers and supervisors, to CEOs and CHROs. This invaluable guide will provide the tools and knowledge to take you and your organization to incredible levels of performance and achievement.

Your Strategy Needs a Strategy

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Publisher : Harvard Business Review Press
ISBN 13 : 1625275870
Total Pages : 281 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Your Strategy Needs a Strategy by : Martin Reeves

Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.

Good Strategy Bad Strategy

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Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Aaker on Branding

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Publisher : Morgan James Publishing
ISBN 13 : 1614488320
Total Pages : 219 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Aaker on Branding by : David Aaker

Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.

Strategic Growth for Leaders

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Publisher : Simon and Schuster
ISBN 13 : 1954676700
Total Pages : 176 pages
Book Rating : 4.9/5 (546 download)

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Book Synopsis Strategic Growth for Leaders by : Deborah Froese

Download or read book Strategic Growth for Leaders written by Deborah Froese and published by Simon and Schuster. This book was released on 2024-09-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Growth for Leaders: 10 Success Keys to Elevate You to the Next Level is the second volume of the For Leaders Series. As new technologies expand and converge, we witness industry, connectivity, and innovation advance at accelerating rates. The emergence of generative AI, specifically, raises questions about the future of human agency. Add to that, the scale of global tension environmentally, economically, and politically—never mind residual effects of the COVID-19 pandemic—are upending the world as we know it. No matter how worthy the product or service you offer, strategic growth is essential to keep pace with change and extend your reach. To help you do that, Strategic Growth for Leaders, Volume 2 in the For Leaders series, is here. With chapters of insight from 10 successful leaders and a bonus chapter demystifying our relationship with AI, Strategic Growth For Leaders is an important tool for navigating this new era. The contents explore methods of approaching change through deeper self-awareness; more finely-tuned business practices; building solid, authentic relationships with employees and clientele; and knowing when enough is enough. It is a must-read for anyone who wants to improve their strategies for growth.

Scaling Up

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Publisher : Forbesbooks
ISBN 13 : 9780986019593
Total Pages : 0 pages
Book Rating : 4.0/5 (195 download)

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Book Synopsis Scaling Up by : Verne Harnish

Download or read book Scaling Up written by Verne Harnish and published by Forbesbooks. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this guide, Harnish and his co-authors share practical tools and techniques to help entrepreneurs grow an industry -- dominating business without it killing them -- and actually have fun. Many growth company leaders reach a point where they actually dread adding another customer, employee, or location. It feels like they are just adding more weight to an ever-heavier anchor they are dragging through the sand. To make matters worse, the increased revenues have not turned into more profitability, so at some point they wonder if the journey is worth the effort. This book focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash. The book includes a series of One-Page tools including the One-Page Strategic Plan and the Rockefeller Habits Execution Checklist, which more than 40,000 firms around the globe have used to scale their companies successfully.

Strategy Builder

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Publisher : John Wiley & Sons
ISBN 13 : 1118707230
Total Pages : 29 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Strategy Builder by : Stephen Cummings

Download or read book Strategy Builder written by Stephen Cummings and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE… So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder shows you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This visual, interactive guide, with illustrations by Visory, uses real world examples and practical tips to help you: Discover the five key foundations that every strategy should be built upon Draw compelling and unique pictures that capture your organization’s distinct strategies Develop your skills as a leader of strategy discussions Understand how to use interactive drawing to engage others and achieve ‘buy in’ Additional online resources available including Strategy Drawing Templates, plus Builder Slides and case studies materials for instructors. Locate the 'Companion Website' link towards the bottom of this page to access these materials. Test your strategic vision or develop a new strategic plan based on the best elements of key strategic frameworks by trying the FREE interactive Strategy Builder app, developed in association with StrategyBlocks, at www.strategicplan.com Praise for Strategy Builder: Cummings & Angwin are pioneers in introducing novel approaches in teaching and applying the principles of strategy --Robert M. Grant, Bocconi University, author of Contemporary Strategy Analysis In a complex, fast changing world, where we are bombarded by words, numbers and reports, the visual-first approach to strategy provided by Strategy Builder is immensely helpful for inspiring and communicating a clearer vision of how to move forward. -- Rachna Bhasin, VP Strategy, SiriusXM At last someone has grasped this idea and come up with a way to help us demonstrate strategic plans and ambitions in a creative new way. --Vikki Heywood CBE, Chair of The Royal Society for the Arts This wonderful book is the first to solve a near-universal problem: communicating strategic ideas is just as hard and just as important as coming up with them in the first place, and both are visual activities. The question is not “Do you understand?” but “Do you see?” --William Duggan, Professor, Columbia University, author Strategic Intuition This book shows how to draw an organization's strategy so you see what's been considered, what's not been considered, and how things are related,. Strategy building is presented as a fun and involving learning process.The approach is revolutionary in that it enables not only the development but also the easy sharing of strategic understanding. --Roger L.M. Dunbar, Emeritus Professor, Stern School of Business, New York University What a great idea! They layout is also really thoughtful; it makes you immediately want to get out a pencil and start doodling. --Adam Martin, Customer Solutions Director, The Brakes Group As a time pressed executive it was a delight to find a book that I can dip into to find the best strategic frameworks - those that have proved the test of time and academic scrutiny as being truly useful in the workplace. Even better for an inveterate scribbler: endorsement that a picture and ‘permission to play’ with ideas visually really does say a thousand words and more! --Sarah Mitson, Global Business Director, TNSGlobal This is an invaluable resource for any executive wanting to improve engagement in strategy development and communication. The accessible layout means that the book itself can play an active and inspiring role in strategy discussions. --Matt Thomas, Director, Braxton Associates, Strategy Consultants At last a book that grasps the implications of recent psychology: people think visually as well as verbally. The authors provide powerful visual devices that will both help managers conceive better strategies and enable their people to execute them more effectively. --Richard Whittington, Professor at Saïd Business School, Oxford University A powerful approach to make strategy more engaging again! Strategy Builder is landmark book is destined to make an important impact to the field of strategy, strategizing and strategic management. Executives across the board (and students of strategy) will find the core message of this book counterintuitive and compelling. The idea of "drawing" strategy may seem like child's play, yet all great strategists and philosophers know that it is through such "serious play" that allows us to see things differently so that we can see different things. --Robert Wright, Professor of Strategy, Hong Kong Polytechnic University

Strategic Management (color)

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Author :
Publisher :
ISBN 13 : 9781949373943
Total Pages : 325 pages
Book Rating : 4.3/5 (739 download)

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Book Synopsis Strategic Management (color) by :

Download or read book Strategic Management (color) written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.