A Theoretical Analysis Of The Impact Of National Health Insurance On Consumer Behavior In The Health Care Market

Author : Johnny Ch LOK
Publisher :
ISBN 13 :
Total Pages : 221 pages
Book Rating : 4.6/5 (669 download)

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Download or read book Learning to Service Consumer Behavior written by Johnny Ch LOK and published by . This book was released on 2020-07-17 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether how multi level decision model quickly resolves to make evident the role of social and private insurance in linking micro and macro analysis in health economics. Within an insurance group, the bulk of the health resources will be allocated to those individuals who are ill and to get benefits from medical care. Individual budget constraints and ability to play concerns are pooled insurance financing. The contrast between the behaviour of the average individual, and the behaviour of the group to buy medical health insurance mean is well illustrated by insurance. However, medical health insurance pools are not only likely to display separation between group and individual behaviour, who are designed to bring about such a separation. The purpose of medical health insurance is to remove the individual budget constraint, and to reduce or eliminate the influence of cost of care on patient's and physician's decisions of how much care to use. If persons are fully insured, correlations with measures of individual income provide no information about income effects per each, e.g. the effect of monetary budget constraints, but instead reflect the influence of other unmeasured variables, cost of time, family resources, education, preferences etc. that are correlated with an individual's income. Hence, it seems that multi level model of determinants of pyramid or network sale method is suitable to sell in health insurance market. In any country's health insurance market, it will have two kind groups of people who will feel who have need to buy health medical insurance product. One group is without purchase any health medical insurance product , and another group owns health medical insurance product . At the macro level, income effects are still strong to influence anyone to decide to buy health medical insurance product, but variation factor due to differences in health status can also influence anyone to decide to buy health medical insurance product . With the country's people who feel need of health medical product, the pooling of funds will remove the insurance market income constraints and tends to strengthen the correlation of individual health status with expenditures. However, individual income effects still dominate the insurance market in the health medical insurance any country. So, it seems that health medical product insurance will have large share to lead to any country's insurance product income among of the travel insurance, accident insurance, life insurance, car insurance, employee welfare insurance etc. different kinds of insurance products market in any country. So, mulit level marketing shall be suitable to enter insurance product sale market.Direct sale represents a modern product distribution system directly to consumer. Generally, directly to their homes, to their workplace or other places, besides retail shops. Ths best known type of direct sale, the network marketing or multi level marketing implies the existence of a network of distributors which earn income from selling on commission, to which who add the trade marketing. So, insurance, travel agent, share broker, property agent etc. these occupations which can belong to multi level or network marketing. Following, I shall discuss the another kind of multi level marketing, e.g. franchise business. Franchise means the field of activity in which it was used. It is a license allowing the designee to sell and market a company's products or services in a particular place, using the name or the trade mark of the company, e.g. Mc Donald fast food restaurant. It allows whom to do business for the franchise owner, but not through the franchise owner. From the marketing point of view, franchise represents a distribution system based on the partnership between two parties which are legally independent. Between the franchisor ( the proprietary owner, the owner of the trade mark of products and services) and the franchisee.