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Author : group of authors
Publisher : MAC Prague consulting
ISBN 13 : 8088085039
Total Pages : 358 pages
Book Rating : 4.0/5 (88 download)
Download or read book Proceedings of MAC-EMM 2015 in Prague written by group of authors and published by MAC Prague consulting. This book was released on 2015-12-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Garwi, Jabulani
Publisher : IGI Global
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.3/5 (693 download)
Download or read book Emerging Technologies and Marketing Strategies for Sustainable Agriculture written by Garwi, Jabulani and published by IGI Global. This book was released on 2024-04-09 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of escalating environmental challenges and growing concerns about food security, the agricultural industry is at a critical juncture. Conventional farming practices deplete natural resources, pollute the environment, and contribute to climate change. This unsustainable approach is jeopardizing the future of agriculture and endangering the well-being of communities worldwide. To address these pressing issues, an urgent need for transformative solutions that promote sustainability and resilience in agriculture. Emerging Technologies and Marketing Strategies for Sustainable Agriculture offers a compelling solution to the agricultural industry's challenges. The book demonstrates the transformative power of sustainable agriculture and marketing by showcasing inspiring case studies and innovative approaches worldwide. It provides practical insights and strategies for creating a more sustainable and resilient food system, empowering farmers, policymakers, educators, and consumers to make informed decisions and take action towards a more sustainable future.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466615990
Total Pages : 1426 pages
Book Rating : 4.4/5 (666 download)
Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9251349185
Total Pages : 109 pages
Book Rating : 4.2/5 (513 download)
Download or read book Nutrition-sensitive value chain analysis for carrot and papaya in Al Batinah North, Oman written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2022-05-11 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sultanate of Oman is experiencing a nutrition transition, characterized by shifts in diet, lifestyle and disease burden. The National Nutrition Strategy of Oman 2014-2050 and the Sustainable Agriculture and Rural Development Strategy SARDS 2040 have emphasized the importance of adequate intake of fruits and vegetables while decreasing the consumption of energy-dense foods. FAO collaborated with the Ministry of Agriculture, Fisheries and Water Resources (MAFWR) and Zubair Small Enterprises Centre (Zubair SEC) to conduct an inclusive Nutrition Sensitive Value Chain Analysis (NSVCA). The geographical focus was on Al Batinah North, one of the main agricultural governorates in Oman. Two commodities were selected by MAFWR and the Ministry of Health based on a scoring method: papaya and carrots. This NSVCA aimed at mapping the current landscape of constraints and opportunities in supply and demand of safe and nutritious food commodities across these two value chains. It focuses on SMEs related to food and agriculture, farmer organizations, smallholders and other actors along the value chains. The NSVCA contributes mainly to SO1, SO3 and SO4 through improved knowledge of the food system in Oman and providing a variety of evidence based intervention and investment opportunities along the value chain. The findings will allow decision-makers to identify specific policy interventions which will leverage the potential of these value chains for both income generation and better nutrition outcomes.
Author : Muhammad Khurram Khan
Publisher : Routledge
ISBN 13 : 1351040006
Total Pages : 167 pages
Book Rating : 4.3/5 (51 download)
Download or read book Research, Innovation and Entrepreneurship in Saudi Arabia written by Muhammad Khurram Khan and published by Routledge. This book was released on 2020-04-03 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides valuable insights into the Kingdom of Saudi Arabia (KSA) through a comprehensive examination of Vision 2030, an ambitious economic plan by the KSA to reinvent and diversify its economy from a heavy dependence on hydrocarbon to knowledge-based resources. Research, Innovation and Entrepreneurship in Saudi Arabia: Vision 2030 discusses how this initiative will assist the government in achieving its envisioned goals by creating a culture of research, innovation and entrepreneurship. It studies the current state of the field as well as new policies and reforms in Saudi Arabia which encompass education systems, ICT infrastructure and a vibrant innovation landscape that includes academia, the public and private sectors and civil society. The authors present a number of real-life case studies as a model of inspiration for cross-sector development. The book provides a source of inspiration for other nations in studying the KSA’s determined and ambitious plans as a country in a transitioning journey, from a natural resources-based economy towards a knowledge-based country with considerable diversification in all sectors. This book is a useful reference for students, researchers and policy and decision-makers in understanding Saudi innovation and the economic diversification ecosystem.
Author : Abbas J. Ali
Publisher : Edward Elgar Publishing
ISBN 13 : 1781009457
Total Pages : 334 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Research on Islamic Business Ethics written by Abbas J. Ali and published by Edward Elgar Publishing. This book was released on 2015-10-30 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Islamic Business Ethics is an essential source for policymakers and researchers to gain an understanding of pressing ethical issues in the Islamic business world. The primary objective is to provide readers with an insight into the ethical principles that govern Islamic business conduct. These principles are articulated with a view to evaluating whether business actors uphold their social responsibilities and are committed to ethical values in their conduct. Exploring the interweaving relationship between Islamic business ethics and the market, this Handbook examines the critical role that ethics can play in ensuring that business thrives. It offers theoretical perspectives on research and goes beyond the conventional treatment of Islamic ethics. It debates important market issues and asserts that social actors in the Islamic business world should be cognisant of these issues so as to behave in a moral and responsible manner. Implications for researchers and for market conduct are illuminated. Readers wanting to familiarize themselves with day-to-day Islamic business ethics will find this Handbook an invaluable guide.
Author :
Publisher :
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1967 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1466665521
Total Pages : 702 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Global Business Opportunities written by Christiansen, Bryan and published by IGI Global. This book was released on 2014-10-31 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Through an international presence, organizations can remain competitive. The Handbook of Research on Global Business Opportunities combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts. This handbook is an essential reference source for business executives from both large and small firms, business scholars, researchers, academics, students, and professionals.
Author : Marylyn Carrigan
Publisher : Edward Elgar Publishing
ISBN 13 : 1802202021
Total Pages : 415 pages
Book Rating : 4.8/5 (22 download)
Download or read book Research Handbook on Ethical Consumption written by Marylyn Carrigan and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook offers discussions on the challenges and complexity of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from authors with unique perspectives and expert insights, this Research Handbook takes a deeper look at the past, present, and future of ethical and sustainable consumption.
Author :
Publisher :
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.0/5 ( download)
Download or read book Encyclopedia of Information Systems and Services written by and published by . This book was released on 1989 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alastair M. Morrison
Publisher : Delmar
ISBN 13 : 9781435486867
Total Pages : 786 pages
Book Rating : 4.4/5 (868 download)
Download or read book Hospitality and Travel Marketing written by Alastair M. Morrison and published by Delmar. This book was released on 2009-04-20 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest book from Cengage Learning on Hospitality and Travel Marketing, International Edition
Author : Dinana, Hesham Osama
Publisher : IGI Global
ISBN 13 : 1668458462
Total Pages : 332 pages
Book Rating : 4.6/5 (684 download)
Download or read book Marketing and Advertising in the Online-to-Offline (O2O) World written by Dinana, Hesham Osama and published by IGI Global. This book was released on 2022-10-28 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Author : Joanna Paliszkiewicz
Publisher : Taylor & Francis
ISBN 13 : 1000968898
Total Pages : 228 pages
Book Rating : 4.0/5 (9 download)
Download or read book Communication, Leadership and Trust in Organizations written by Joanna Paliszkiewicz and published by Taylor & Francis. This book was released on 2023-10-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust in communication and leadership is the key to success in business. This book presents and discusses the main issues and challenges posed by communication, leadership, and trust. The first part of the book describes the communication and trust issues, the second part presents the role of trust in leadership, and the third part describes different examples of implementing trust to organizations. Readers will gain from this book theoretical and practical knowledge of communication, leadership, and trust; empirically validated practice regarding trust and its related concepts; and a novel approach for addressing this topic. This book can be used as a toolbox to improve understanding and opportunities related to building trust in organizations and will be especially valuable for students and researchers in the fields of leadership, organizational communication, business ethics, and trust research.
Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)
Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Author : Marie-Christine Monfort
Publisher : Food & Agriculture Org.
ISBN 13 : 9789251056684
Total Pages : 68 pages
Book Rating : 4.0/5 (566 download)
Download or read book Marketing of Aquacultured Seabass and Seabream from the Mediterranean Basin written by Marie-Christine Monfort and published by Food & Agriculture Org.. This book was released on 2007 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediterranean finfish species such as the European seabass and the gilthead seabream have, over the last two decades, been attracting considerable attention among aquaculturists and investors. The net result has been a rapid increase in the supply of the finfish to European markets. Accessing these markets with the right product at the right price is a key factor in the success of any commercial aquaculture project. This report describes the current status of the European market for these and other finfish species and the major characteristics of marketing farmed fish in the Mediterranean basin. Part 1 of the report gives an overview of the global European market, including developments in finfish production and marketing performance. Part 2 reviews major market traits of the European seabass and the gilthead seabream as well as other finfish including tilapia. It discusses suppliers to Europe, prices, marketing strategies and product types. Part 3 presents important European market characteristics such as product quality, consistency of supplies and competitive prices. Part 4 gives key figures regarding aquaculture production by country. Part 5 outlines farming technologies that may be more suited to certain Mediterranean countries and may offer new investment opportunities.--Publisher's description.
Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9251379130
Total Pages : 64 pages
Book Rating : 4.2/5 (513 download)
Download or read book Advancing rural advisory services in Arab countries to promote market orientation and inclusive transformation written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2023-07-27 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small-scale family farmers are the backbone of rural communities in the Near East and North Africa (NENA) region. Despite their extensive participation in the agricultural sector, these types of farmers and their farms are disproportionately affected by poverty, ultimately constituting about 70 percent of the poorliving in the region. Apart from adverse agroclimatic conditions, smallscale farmers experience several challenges that stem from their limited assets, land fragmentation and weak capacities, with negative impacts on their productivity, profitability and income. Specific constraints include low volume and quality of produce, high transaction costs, high costs of inputs, low prices and weak access to market information and postharvest facilities – all of which adds up to a limited ability to reach and compete in markets. Small-scale farmers need services that enable them to make informed decisions and facilitate their access to quality inputs, post-harvest facilities and more profitable markets. They also need to reinforce their capacities to act collectively and develop effective organizations that can articulate their demands, amplify their voice, and facilitate their access to services and markets. As a result of persisting gender-based social norms, women typically face more challenges than men in terms of owning assets, accessing quality inputs and services, reaching markets and achieving fair prices.
Author : Susan Dobscha
Publisher : Edward Elgar Publishing
ISBN 13 : 1788115384
Total Pages : 341 pages
Book Rating : 4.7/5 (881 download)
Download or read book Handbook of Research on Gender and Marketing written by Susan Dobscha and published by Edward Elgar Publishing. This book was released on 2019 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
