Handbook of Marketing Decision Models

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Publisher : Springer Science & Business Media
ISBN 13 : 0387782133
Total Pages : 621 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga

Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

The Chaos Scenario

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Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Chaos Scenario by : Bob Garfield

Download or read book The Chaos Scenario written by Bob Garfield and published by . This book was released on 2009 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the old mass media/mass marketing model collapses and the Brave New World is unprepared to replace it? In this fascinating, terrifying, instructive and often hilarious book, Bob Garfield of NPR and Ad Age, chronicles the disintegration of traditional media and marketing but also travels five continents to discover how business can survive--and thrive--in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics. You should listen, too.

The Boundaries of the Criminal Law

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Publisher : Oxford University Press
ISBN 13 : 0199600554
Total Pages : 278 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis The Boundaries of the Criminal Law by : R.A. Duff

Download or read book The Boundaries of the Criminal Law written by R.A. Duff and published by Oxford University Press. This book was released on 2010-11-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book of a series on criminalization - examining the principles and goals that should guide what kinds of conduct are to be criminalized, and the forms that criminalization should take. The first volume studies the scope and boundaries of the criminal law - asking what principled limits might be placed on criminalizing behaviour.

Assessment and Treatment of Childhood Problems

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Publisher : Guilford Publications
ISBN 13 : 1462530729
Total Pages : 665 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Assessment and Treatment of Childhood Problems by : Carolyn S. Schroeder

Download or read book Assessment and Treatment of Childhood Problems written by Carolyn S. Schroeder and published by Guilford Publications. This book was released on 2017-06-29 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly accessible work, now thoroughly revised, has shown thousands of students and clinicians how to assess and treat children's emotional and behavioral difficulties from a developmental perspective. The authors provide a sound understanding of typical development (ages 2–12) and the risk and protective factors for psychopathology. Chapters on common psychological disorders and family stressors describe the nature of each problem, review evidence-based treatments, and offer step-by-step guidelines for intervention, illustrated with helpful case examples. A comprehensive framework for assessing children and planning treatment is used throughout. Purchasers get access to a Web page where they can download and print the book's 24 reproducible forms and handouts in a convenient 8 1/2" x 11" size. New to This Edition: *Chapters on developmental disabilities and trauma. *Significantly revised to reflect advances in assessment, treatment, and developmental psychopathology research. *Additional material on pharmacological treatments in each disorder-specific chapter. *Sibling rivalry chapter expanded to include difficulties with peers. *Updated for DSM-5.

Agricultural Commercialization, Economic Development, and Nutrition

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Publisher : International Food Policy Research Insitute
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Agricultural Commercialization, Economic Development, and Nutrition by : Joachim Von Braun

Download or read book Agricultural Commercialization, Economic Development, and Nutrition written by Joachim Von Braun and published by International Food Policy Research Insitute. This book was released on 1994 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subsistence production: a sign of market failure. Commercialization cannot be left to the market. Household effects of commercialization. Nutrition effects of commercialization. Policy action needed.

Food Wars

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Publisher : Earthscan
ISBN 13 : 1853837016
Total Pages : 385 pages
Book Rating : 4.8/5 (538 download)

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Book Synopsis Food Wars by : Tim Lang

Download or read book Food Wars written by Tim Lang and published by Earthscan. This book was released on 2004 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an analysis of the impact of globalization on diet and health which shows how the global food economy contributes to ill health and greater inequality. It argues for an alternative approach providing wholesome food and a healthy environment.

Applied Thermodynamics and Heat Transfer

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Publisher :
ISBN 13 :
Total Pages : 706 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis Applied Thermodynamics and Heat Transfer by : Ivan Ivanovich Novikov

Download or read book Applied Thermodynamics and Heat Transfer written by Ivan Ivanovich Novikov and published by . This book was released on 1963 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bearing in mind the large relative significance of problems involved in the removal of heat from the nuclear reactors and its conversion into other types of energy, the basic information on thermodynamics and heat transfer are treated. (Author).

Software Engineering Environments

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Publisher : Ellis Horwood
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Software Engineering Environments by : Pearl Brereton

Download or read book Software Engineering Environments written by Pearl Brereton and published by Ellis Horwood. This book was released on 1988 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bayesian Statistics and Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 0470863684
Total Pages : 368 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Bayesian Statistics and Marketing by : Peter E. Rossi

Download or read book Bayesian Statistics and Marketing written by Peter E. Rossi and published by John Wiley & Sons. This book was released on 2012-05-14 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods. Written by the leading experts in the field, this unique book: Presents a unified treatment of Bayesian methods in marketing, with common notation and algorithms for estimating the models. Provides a self-contained introduction to Bayesian methods. Includes case studies drawn from the authors’ recent research to illustrate how Bayesian methods can be extended to apply to many important marketing problems. Is accompanied by an R package, bayesm, which implements all of the models and methods in the book and includes many datasets. In addition the book’s website hosts datasets and R code for the case studies. Bayesian Statistics and Marketing provides a platform for researchers in marketing to analyse their data with state-of-the-art methods and develop new models of consumer behaviour. It provides a unified reference for cutting-edge marketing researchers, as well as an invaluable guide to this growing area for both graduate students and professors, alike.

Autonomic Computing and Communications Systems

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Publisher : Springer Science & Business Media
ISBN 13 : 3642114814
Total Pages : 278 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Autonomic Computing and Communications Systems by : Athanasios V. Vasilakos

Download or read book Autonomic Computing and Communications Systems written by Athanasios V. Vasilakos and published by Springer Science & Business Media. This book was released on 2010-01-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings contain the papers presented at the Third International ICST C- ference on Autonomic Computing and Communication Systems, Autonomics 2009, held at the Cyprus University of Technology, Limassol, Cyprus, during September 9–11, 2009. As for the previous editions of the conference, this year too the primary goal of the event was to allow people working in the areas of communication, design, progr- ming, use and fundamental limits of autonomics pervasive systems to meet and - change their ideas and experiences in the aforementioned issues. In maintaining the tradition of excellence of Autonomics, this year we accepted 11 high-quality papers out of 26 submitted and had 5 invited talks, covering various aspects of autonomic computing including applications, middleware, networking protocols, and evaluation. The wide interest in the autonomic systems is shown by the broad range of topics covered in the papers presented at the conference. All papers presented at the conf- ence are published here and some of them, which are considered particularly intere- ing, will be considered for publication in a special issue of the International Journal of Autonomics and Adaptive Communications Systems (IJAACS). The conference also hosted the First International Workshop on Agent-Based Social Simulation and Au- nomic Systems (ABSS@AS).

Economics of Food Labeling - Scholar's Choice Edition

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Publisher :
ISBN 13 : 9781298044181
Total Pages : 52 pages
Book Rating : 4.0/5 (441 download)

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Book Synopsis Economics of Food Labeling - Scholar's Choice Edition by : Elise Golan

Download or read book Economics of Food Labeling - Scholar's Choice Edition written by Elise Golan and published by . This book was released on 2015-02-16 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Ion Channels and Plant Stress Responses

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Publisher : Springer Science & Business Media
ISBN 13 : 3642104940
Total Pages : 242 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Ion Channels and Plant Stress Responses by : Vadim Demidchik

Download or read book Ion Channels and Plant Stress Responses written by Vadim Demidchik and published by Springer Science & Business Media. This book was released on 2010-03-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plants live in a constantly changing environment from which they cannot physically escape. Plants therefore need signalling and response mechanisms to adapt to new local conditions. The ef?cacy of such mechanisms underlies the plant performance during stress and therefore also impacts greatly on agricultural productivity. M- ulation of ion channel activity not only provides a means for rapid signal generation 2+ but also allows adjustment of cellular physiology. For example, Ca permeable ion 2+ channels can transduce environmental stimuli into Ca -encoded messages which can modify the gene expression. Furthermore, ion channel activity is essential to control cellular ion homeostasis that impacts on plant responses to drought, salinity, pathogens, nutrient de?ciency, heavy metals, xenobiotics and other stresses. This volume focuses on the crucial roles of different types of ion channel in plant stress responses. Functions of ion channels are discussed in the context of mechanisms to relay external and endogenous signals during stress and as mechanisms to regulate cellular ion homeostasis and enzymatic activities in the context of biotic and abiotic stress. The chapters presented cover cation and anion channels located in various cellular compartments and tissues.

Structures and Organelles in Pathogenic Protists

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Publisher : Springer Science & Business Media
ISBN 13 : 3642128637
Total Pages : 332 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Structures and Organelles in Pathogenic Protists by : W. de Souza

Download or read book Structures and Organelles in Pathogenic Protists written by W. de Souza and published by Springer Science & Business Media. This book was released on 2010-09-10 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parasitic protozoa, including some which are agents of human and veterinary diseases, display special cytoplasmic structures and organelles. Metabolic pathways have been discovered in these organelles which open up new possibilities for drug targets. This work presents reviews dealing with cytoskeletal structures such as the mastigont system found in trichomonads, the sub-pellicular microtubules in trypanosomatids and the paraflagellar rod. Further chapters cover structures involved in the synthesis, secretion and uptake of molecules, including the flagellar pocket of trypanosomatids, the reservosome of Trypanosoma and the megasome found in Leishmania, the traffic of vesicles in Entamoeba histolytica, secretory organelles and the secretory events of intestinal parasites during encystation. Reviews on special organelles, such as the kinetoplast-mitochondrion complex, the apicoplast found in Apicomplexa, the glycosomes in Kinetoplastida and the acidocalcisomes found in several protozoa complete the volume.

Demand System Specification and Estimation

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Publisher :
ISBN 13 : 0195356438
Total Pages : 234 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis Demand System Specification and Estimation by :

Download or read book Demand System Specification and Estimation written by and published by . This book was released on 1992 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study of demand analysis links economic theory to empirical analysis. It demonstrates how theory can be used to specify equation systems suitable for empirical analysis, and discusses demand systems estimation using both per capita time series and household budget data.

Final state interactions analysis for the reaction [Pi- +p -> Pi- +Ko + E+''].

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (144 download)

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Book Synopsis Final state interactions analysis for the reaction [Pi- +p -> Pi- +Ko + E+'']. by : Heng-Ching Chiang

Download or read book Final state interactions analysis for the reaction [Pi- +p -> Pi- +Ko + E+'']. written by Heng-Ching Chiang and published by . This book was released on 1968 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pi +-p Interactions at 900 MeV

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Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Pi +-p Interactions at 900 MeV by : W. J. Metzger

Download or read book Pi +-p Interactions at 900 MeV written by W. J. Metzger and published by . This book was released on 1967 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strange particle production in pi[negative superscript]p interactions at 1.69 GeV/c

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (144 download)

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Book Synopsis Strange particle production in pi[negative superscript]p interactions at 1.69 GeV/c by : David W. Thomas

Download or read book Strange particle production in pi[negative superscript]p interactions at 1.69 GeV/c written by David W. Thomas and published by . This book was released on 1971 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: