A Simple Guide to User Experience in the AI World

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Author :
Publisher : Dela Rostami
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4./5 ( download)

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Book Synopsis A Simple Guide to User Experience in the AI World by : Dela Rostami

Download or read book A Simple Guide to User Experience in the AI World written by Dela Rostami and published by Dela Rostami. This book was released on with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to unlock the potential of AI through exceptional user experience design? "UX for AI" demystifies the complex world of user experience in the burgeoning field of artificial intelligence. This book is crafted for beginners and provides a thorough introduction to the essentials of UX, tailored specifically for AI applications. In this guide, you'll discover: Fundamentals of UX: Learn what UX is, how it differs from UX research, and why it's crucial in AI. History and Theory: Explore the evolution of UX design thinking and how psychological principles apply to user-centered design. Practical Approaches: Gain insights into defining design problems, conducting effective research, and employing AI-specific design strategies. Ethics and Accessibility: Tackle critical issues such as ethical design, bias in AI, and creating inclusive experiences. Career Guidance: Understand the landscape for UX careers in AI, including skills needed and potential career paths. Whether you're a budding designer, a tech professional looking to shift into UX, or simply AI-curious, "UX for AI" offers the tools and knowledge you need to create impactful, user-friendly AI systems. Embark on your UX journey today and start designing the future of AI!

AI and UX

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Author :
Publisher : Apress
ISBN 13 : 9781484257746
Total Pages : 143 pages
Book Rating : 4.2/5 (577 download)

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Book Synopsis AI and UX by : Gavin Lew

Download or read book AI and UX written by Gavin Lew and published by Apress. This book was released on 2020-10-17 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: As venture capital and industrial resources are increasingly poured into rapid advances in artificial intelligence, the actual usage and success of AI depends on a satisfactory experience for the user. UX will play a significant role in the adoption of AI technologies across markets, and AI and UX explores just what these demands will entail. Great effort has been put forth to continuously make AI “smarter.” But, will smarter always equal more successful AI? It is not just about getting a product to market, but about getting the product into a user’s hands in a form that will be embraced. This demands examining the product from the perspective of the user. Authors Gavin Lew and Robert Schumacher have written AI and UX to examine just how product managers and designers can best strike this balance. From exploring the history of the parallel journeys of AI and UX, to investigating past product examples and failures, to practical expert knowledge on how to best execute a positive user experience, AI and UX examines all angles of how AI can best be developed within a UX framework. The new world of AI necessitates an equally new UX lens through which to see all potential products. While massive inroads have created strides in AI technology, it must be accessible and easy to use for the consumer. Innovators in the field need to shift thinking from “it works” to “it works well,” which makes all the difference in increasing adoption. Let your users enhance your data, and let the UX of your product do the selling for you. AI and UX is your roadmap for the future. What You'll Learn Understand how the usage and success of AI depends on a great user experience Discover how technology can advance beyond “it works” to “it works well,” which subsequently increases its adoption Determine what ways can we let the users enhance the data to make AI better attuned to their needs Realize how you can make humans smarter in their interactions with AI Who This Book Is For Those interested in AI and future implications; these can be futurists, technophiles, or product designers and product managers working on AI products

Communicating the User Experience

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119972043
Total Pages : 353 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Communicating the User Experience by : Richard Caddick

Download or read book Communicating the User Experience written by Richard Caddick and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear and focused guide to creating useful user experience documentation As web sites and applications become richer and more complex, the user experience (UX) becomes critical to their success. This indispensible and full-color book provides practical guidance on this growing field and shares valuable UX advice that you can put into practice immediately on your own projects. The authors examine why UX is gaining so much interest from web designers, graduates, and career changers and looks at the new UX tools and ideas that can help you do your job better. In addition, you'll benefit from the unique insight the authors provide from their experiences of working with some of the world's best-known companies, learning how to take ideas from business requirements, user research, and documentation to create and develop your UX vision. Explains how to create documentation that clearly communicates the vision for the UX design and the blueprint for how it's going to be developed Provides practical guidance that you can put to work right away on their own projects Looks at the new UX tools and ideas that are born every day, aimed at helping you do your job better and more efficiently Covers a variety of topics including user journeys, task models, funnel diagrams, content audits, sitemaps, wireframes, interactive prototypes, and more Communicating the User Experience is an ideal resource for getting started with creating UX documentation.

Extending Virtual Worlds

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Publisher : CRC Press
ISBN 13 : 1482261170
Total Pages : 333 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Extending Virtual Worlds by : Ann Latham Cudworth

Download or read book Extending Virtual Worlds written by Ann Latham Cudworth and published by CRC Press. This book was released on 2018-09-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written as the successor to Virtual World Design: Creating Immersive Virtual Environments, this book carries the ideas brought forward in its predecessor to new levels of virtual world design exploration and experimentation. Written by an Emmy award-winning designer with 22 years of experience creating virtual environments for television and online communities, Extending Virtual Worlds: Advanced Design for Virtual Environments explores advanced topics such as multi-regional design, game-based sims, and narrative structure for environments. The book provides bedrock knowledge and practical examples of how to leverage design concepts within the intertwined structures of physics engines, level of detail (LOD) systems, and advanced material editors. It also shows designers new ways to influence the experience of virtual world visitors through immersive narrative and storytelling. With over 150 illustrations and 10 step-by-step projects that include the necessary 3D models and modular components, it delivers hours of stimulating creative challenges for people working in public virtual worlds or on private grids. By using this book, novices and advanced users will deepen their understanding of game design and how it can be applied to creating game-based virtual environments. It also serves as a foundational text for class work in distance learning, simulation, and other learning technologies that use virtual environments.

The Quick Guide to Prompt Engineering

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394243324
Total Pages : 485 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis The Quick Guide to Prompt Engineering by : Ian Khan

Download or read book The Quick Guide to Prompt Engineering written by Ian Khan and published by John Wiley & Sons. This book was released on 2024-03-26 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and use generative AI prompts that get helpful and practical results In The Quick Guide to Prompt Engineering, renowned technology futurist, management consultant, and AI thought leader Ian Khan delivers a practical and insightful discussion on taking the first steps in understanding and learning how to use generative AI. In this concise and quick start guide, you will learn how to design and use prompts to get the most out of Large Language Model generative AI applications like ChatGPT, DALL-E, Google’s Bard, and more. In the book, you’ll explore how to understand generative artificial intelligence and how to engineer prompts in a wide variety of industry use cases. You’ll also find thoughtful and illuminating case studies and hands-on exercises, as well as step-by-step guides, to get you up to speed on prompt engineering in no time at all. The book has been written for the non-technical user to take the first steps in the world of generative AI. Along with a helpful glossary of common terms, lists of useful additional reading and resources, and other resources, you’ll get: Explanations of the basics of generative artificial intelligence that help you to learn what’s going on under the hood of ChatGPT and other LLMs Stepwise guides to creating effective, efficient, and ethical prompts that help you get the most utility possible from these exciting new tools Strategies for generating text, images, video, voice, music, and other audio from various publicly available artificial intelligence tools Perfect for anyone with an interest in one of the newest and most practical technological advancements recently released to the public, The Quick Guide to Prompt Engineering is a must-read for tech enthusiasts, marketers, content creators, technical professionals, data experts, and anyone else expected to understand and use generative AI at work or at home. No previous experience is required.

Real World AI

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Publisher : Lioncrest Publishing
ISBN 13 : 9781544518831
Total Pages : 222 pages
Book Rating : 4.5/5 (188 download)

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Book Synopsis Real World AI by : Alyssa Simpson Rochwerger

Download or read book Real World AI written by Alyssa Simpson Rochwerger and published by Lioncrest Publishing. This book was released on 2021-03-16 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you successfully deploy AI? When AI works, it's nothing short of brilliant, helping companies make or save tremendous amounts of money while delighting customers on an unprecedented scale. When it fails, the results can be devastating. Most AI models never make it out of testing, but those failures aren't random. This practical guide to deploying AI lays out a human-first, responsible approach that has seen more than three times the success rate when compared to the industry average. In Real World AI, Alyssa Simpson Rochwerger and Wilson Pang share dozens of AI stories from startups and global enterprises alike featuring personal experiences from people who have worked on global AI deployments that impact billions of people every day.  AI for business doesn't have to be overwhelming. Real World AI uses plain language to walk you through an AI approach that you can feel confident about-for your business and for your customers.

The Insanely Easy Guide to the Pixel Tablet

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Author :
Publisher : Ridiculously Simple Books
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Insanely Easy Guide to the Pixel Tablet by : Scott La Counte

Download or read book The Insanely Easy Guide to the Pixel Tablet written by Scott La Counte and published by Ridiculously Simple Books. This book was released on with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the digital landscape continues to evolve, the demand for powerful and versatile devices becomes even more prominent. When we think of a tablet, our minds may quickly drift to the popular iPad, yet there are alternatives that have proven to be robust contenders. This is where Google's Pixel Tablet enters the picture, rivaling the best of them with its potent combination of state-of-the-art design and superior performance. The Pixel Tablet serves as a high-performing device that can compete with a range of portable computers, delivering a blend of mobile and desktop-like experiences. If you're new to the Pixel Tablet, you'll find this guide a valuable asset. We aim to uncover the layers of this sophisticated device, offering insights about its user interface, capabilities, and features. The book is intended to cater to the needs of the everyday user, focusing on practical knowledge rather than complex technical information. If you're seeking to establish a firm understanding of your Pixel Tablet and explore its many functions, this is the guide for you. In this book, we'll cover the following aspects of using your Pixel Tablet: Initial setup and personalization of your device Downloading and managing applications and widgets Connecting to Wi-Fi and managing network settings Customizing themes and wallpaper for a personalized look Navigating with Gestures for an intuitive user experience Taking advantage of the camera's features Browsing the Internet effectively and safely Adjusting system settings for optimal performance Exploring and understanding additional features like the Kids Mode And much more! Ready to kickstart your Pixel Tablet journey? Let's dive right in! Note: This book is an independent publication and has not been authorized, sponsored, or otherwise approved by Alphabet, Inc.

Designing Agentive Technology

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Author :
Publisher : Rosenfeld Media
ISBN 13 : 1933820705
Total Pages : 280 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Designing Agentive Technology by : Christopher Noessel

Download or read book Designing Agentive Technology written by Christopher Noessel and published by Rosenfeld Media. This book was released on 2017-05-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. Designing Agentive Technology provides both a conceptual grounding and practical advice to unlock agentive technology’s massive potential.

Engineering Mathematics and Artificial Intelligence

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Author :
Publisher : CRC Press
ISBN 13 : 1000907872
Total Pages : 530 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Engineering Mathematics and Artificial Intelligence by : Herb Kunze

Download or read book Engineering Mathematics and Artificial Intelligence written by Herb Kunze and published by CRC Press. This book was released on 2023-07-26 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the theory behind Machine Learning and highlights how Mathematics can be used in Artificial Intelligence Illustrates how to improve existing algorithms by using advanced mathematics and discusses how Machine Learning can support mathematical modeling Captures how to simulate data by means of artificial neural networks and offers cutting-edge Artificial Intelligence technologies Emphasizes the classification of algorithms, optimization methods, and statistical techniques Explores future integration between Machine Learning and complex mathematical techniques

Emotional Design

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Publisher : Basic Books
ISBN 13 : 0465004172
Total Pages : 276 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Emotional Design by : Don Norman

Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Designing Human-Centric AI Experiences

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Publisher :
ISBN 13 : 9781484291061
Total Pages : 0 pages
Book Rating : 4.2/5 (91 download)

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Book Synopsis Designing Human-Centric AI Experiences by : Akshay Kore

Download or read book Designing Human-Centric AI Experiences written by Akshay Kore and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) design practices have seen a fundamental shift as more and more software products incorporate machine learning (ML) components and artificial intelligence (AI) algorithms at their core. This book will probe into UX design's role in making technologies inclusive and enabling user collaboration with AI. AI/ML-based systems have changed the way of traditional UX design. Instead of programming a method to do a specific action, creators of these systems provide data and nurture them to curate outcomes based on inputs. These systems are dynamic and while AI systems change over time, their user experience, in many cases, does not adapt to this dynamic nature. Applied UX Design for Artificial Intelligence will explore this problem, addressing the challenges and opportunities in UX design for AI/ML systems, look at best practices for designers, managers, and product creators and showcase how individuals from a non-technical background can collaborate effectively with AI and Machine learning teams. You Will Learn: Best practices in UX design when building human-centric AI products or features Ability to spot opportunities for applying AI in their organizations Advantages and limitations of AI when building software products Ability to collaborate and communicate effectively with AI/ML tech teams • UX design for different modalities (voice, speech, text, etc.) Designing ethical AI system .

AI Foundations of Prompt Engineering

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Author :
Publisher : Green Mountain Computing
ISBN 13 :
Total Pages : 167 pages
Book Rating : 4./5 ( download)

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Book Synopsis AI Foundations of Prompt Engineering by : Jon Adams

Download or read book AI Foundations of Prompt Engineering written by Jon Adams and published by Green Mountain Computing. This book was released on with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets of effective communication with AI through "AI Foundations of Prompt Engineering," a comprehensive guide that delves into the nuanced art of prompt engineering. Authored with the intent to demystify the process of crafting prompts that elicit desired responses from AI, this book serves as both an introduction for newcomers and a deep dive for seasoned professionals in the field of artificial intelligence. Book Contents: Chapter 1: Defining Prompt Engineering - Introduction to the concept and importance of prompt engineering in AI interactions. Chapter 2: Elements of a Good Prompt - Exploration of the critical components that constitute an effective prompt. Chapter 3: Word Choice in Prompts - Insights into the significance of choosing the right words for clarity and impact. Chapter 4: Crafting Questions for AI - Guidelines for formulating questions that AI can understand and respond to accurately. Chapter 5: Sentence Structure in AI Prompts - Examination of how sentence structure affects AI's comprehension and responses. Chapter 6: Avoiding Ambiguity - Strategies for creating clear and unambiguous prompts to ensure precise AI responses. Chapter 7: Contextual Considerations - Discussion on the role of context in enhancing the effectiveness of prompts. Chapter 8: Testing and Iterating Prompts - Methods for testing prompts and refining them based on feedback. Chapter 9: Advanced Prompt Engineering - Advanced techniques and considerations for expert-level prompt engineering. Why This Book? Practical Approach: Unlike purely theoretical texts, this book offers concrete guidance, practical examples, and exercises for real-world application. Comprehensive Coverage: From foundational concepts to advanced techniques, this book covers the entire spectrum of prompt engineering. Expert Insights: Benefit from the author's deep understanding of AI dialogue design, informed by the latest research and practices in the field. Whether you're just starting out or seeking to enhance your skills in AI communication, "AI Foundations of Prompt Engineering" is an essential resource that will equip you with the knowledge and tools to master the art of prompt engineering. Embark on this educational journey and unlock the potential of AI through expertly crafted prompts.

Research Methods in Human-Computer Interaction

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Author :
Publisher : Morgan Kaufmann
ISBN 13 : 0128093439
Total Pages : 560 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Research Methods in Human-Computer Interaction by : Jonathan Lazar

Download or read book Research Methods in Human-Computer Interaction written by Jonathan Lazar and published by Morgan Kaufmann. This book was released on 2017-04-28 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods in Human-Computer Interaction is a comprehensive guide to performing research and is essential reading for both quantitative and qualitative methods. Since the first edition was published in 2009, the book has been adopted for use at leading universities around the world, including Harvard University, Carnegie-Mellon University, the University of Washington, the University of Toronto, HiOA (Norway), KTH (Sweden), Tel Aviv University (Israel), and many others. Chapters cover a broad range of topics relevant to the collection and analysis of HCI data, going beyond experimental design and surveys, to cover ethnography, diaries, physiological measurements, case studies, crowdsourcing, and other essential elements in the well-informed HCI researcher's toolkit. Continual technological evolution has led to an explosion of new techniques and a need for this updated 2nd edition, to reflect the most recent research in the field and newer trends in research methodology. This Research Methods in HCI revision contains updates throughout, including more detail on statistical tests, coding qualitative data, and data collection via mobile devices and sensors. Other new material covers performing research with children, older adults, and people with cognitive impairments. Comprehensive and updated guide to the latest research methodologies and approaches, and now available in EPUB3 format (choose any of the ePub or Mobi formats after purchase of the eBook). Expanded discussions of online datasets, crowdsourcing, statistical tests, coding qualitative data, laws and regulations relating to the use of human participants, and data collection via mobile devices and sensors New material on performing research with children, older adults, and people with cognitive impairments, two new case studies from Google and Yahoo!, and techniques for expanding the influence of your research to reach non-researcher audiences, including software developers and policymakers

Human Interface and the Management of Information. Information Presentation and Visualization

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Author :
Publisher : Springer Nature
ISBN 13 : 3030783219
Total Pages : 417 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Human Interface and the Management of Information. Information Presentation and Visualization by : Sakae Yamamoto

Download or read book Human Interface and the Management of Information. Information Presentation and Visualization written by Sakae Yamamoto and published by Springer Nature. This book was released on 2021-07-03 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNCS 12765-12766 constitutes the refereed proceedings of the thematic area Human Interface and the Management of Information, HIMI 2021, which was held as part of HCI International 2021 and took place virtually during July 24-29, 2021. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers included in the HCII-HIMI volume set were organized in topical sections as follows: Part I: Information presentation; visualization and decision making support; information in VR and multimodal user interfaces; Part II: Learning in information-rich environments; supporting work, collaboration and design; intelligent information environments.

How Machine Learning is Innovating Today's World

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394214111
Total Pages : 485 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis How Machine Learning is Innovating Today's World by : Arindam Dey

Download or read book How Machine Learning is Innovating Today's World written by Arindam Dey and published by John Wiley & Sons. This book was released on 2024-07-23 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a comprehensive understanding of the latest advancements and practical applications of machine learning techniques. Machine learning (ML), a branch of artificial intelligence, has gained tremendous momentum in recent years, revolutionizing the way we analyze data, make predictions, and solve complex problems. As researchers and practitioners in the field, the editors of this book recognize the importance of disseminating knowledge and fostering collaboration to further advance this dynamic discipline. How Machine Learning is Innovating Today's World is a timely book and presents a diverse collection of 25 chapters that delve into the remarkable ways that ML is transforming various fields and industries. It provides a comprehensive understanding of the practical applications of ML techniques. The wide range of topics include: An analysis of various tokenization techniques and the sequence-to-sequence model in natural language processing explores the evaluation of English language readability using ML models a detailed study of text analysis for information retrieval through natural language processing the application of reinforcement learning approaches to supply chain management the performance analysis of converting algorithms to source code using natural language processing in Java presents an alternate approach to solving differential equations utilizing artificial neural networks with optimization techniques a comparative study of different techniques of text-to-SQL query conversion the classification of livestock diseases using ML algorithms ML in image enhancement techniques the efficient leader selection for inter-cluster flying ad-hoc networks a comprehensive survey of applications powered by GPT-3 and DALL-E recommender systems' domain of application reviews mood detection, emoji generation, and classification using tokenization and CNN variations of the exam scheduling problem using graph coloring the intersection of software engineering and machine learning applications explores ML strategies for indeterminate information systems in complex bipolar neutrosophic environments ML applications in healthcare, in battery management systems, and the rise of AI-generated news videos how to enhance resource management in precision farming through AI-based irrigation optimization. Audience The book will be extremely useful to professionals, post-graduate research scholars, policymakers, corporate managers, and anyone with technical interests looking to understand how machine learning and artificial intelligence can benefit their work.

Human-Computer Interaction. Design and User Experience

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Author :
Publisher : Springer Nature
ISBN 13 : 3030490599
Total Pages : 736 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Human-Computer Interaction. Design and User Experience by : Masaaki Kurosu

Download or read book Human-Computer Interaction. Design and User Experience written by Masaaki Kurosu and published by Springer Nature. This book was released on 2020-07-10 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-volume set LNCS 12181, 12182, and 12183 constitutes the refereed proceedings of the Human Computer Interaction thematic area of the 22nd International Conference on Human-Computer Interaction, HCII 2020, which took place in Copenhagen, Denmark, in July 2020.* A total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. The 145 papers included in this HCI 2020 proceedings were organized in topical sections as follows: Part I: design theory, methods and practice in HCI; understanding users; usability, user experience and quality; and images, visualization and aesthetics in HCI. Part II: gesture-based interaction; speech, voice, conversation and emotions; multimodal interaction; and human robot interaction. Part III: HCI for well-being and Eudaimonia; learning, culture and creativity; human values, ethics, transparency and trust; and HCI in complex environments. *The conference was held virtually due to the COVID-19 pandemic.

Laws of UX

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Author :
Publisher : O'Reilly Media
ISBN 13 : 149205528X
Total Pages : 153 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Laws of UX by : Jon Yablonski

Download or read book Laws of UX written by Jon Yablonski and published by O'Reilly Media. This book was released on 2020-04-21 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles