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Author : Marjorie Pomper
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.:/5 (89 download)
Download or read book A Semiotic Analysis of Logo in Practice written by Marjorie Pomper and published by . This book was released on 1988 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laura R. Oswald
Publisher : OUP Oxford
ISBN 13 : 019164790X
Total Pages : 234 pages
Book Rating : 4.1/5 (916 download)
Download or read book Marketing Semiotics written by Laura R. Oswald and published by OUP Oxford. This book was released on 2012-02-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.
Author : Laura R. Oswald
Publisher :
ISBN 13 : 0199657270
Total Pages : 206 pages
Book Rating : 4.1/5 (996 download)
Download or read book Creating Value written by Laura R. Oswald and published by . This book was released on 2015 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.
Author : Martin W Bauer
Publisher : SAGE
ISBN 13 : 1446223361
Total Pages : 386 pages
Book Rating : 4.4/5 (462 download)
Download or read book Qualitative Researching with Text, Image and Sound written by Martin W Bauer and published by SAGE. This book was released on 2000-05-16 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually strong′ - Susanna Hornig Priest, Texas A&M University; Author of `Doing Media Research′ Qualitative Researching with Text, Image and Sound offers a unique resource for today′s social researcher. This practical handbook provides a comprehensive and accessible introduction to a broad range of research methods with the objective of clarifying procedures, good practice and public accountability. Following an introduction which discusses quality and quantity, and how these relate to issues of representation and knowledge interests in social research, the book is organized into four parts: · Part I covers different ways of collecting data and different types of data relating to text, image and sound: corpus construction, individual and group interviewing, narrative and episodic interviewing, video and film, and bemetology. · Part II introduces the main analytic approaches for text, image and sound: classical content analysis, argumentation, discourse, conversation analysis, rhetoric, semiotics, analysis of moving images, and of noise and music - each includes an introduction with examples and step-by-step advice on how to do it. · Part III covers computer-assisted analysis - including computer-assisted qualitative data analysis and key-word-in-context analysis. · Part IV addresses issues of good practice, looking at problems and fallacies in interpretation and develops quality criteria for qualitative research. This book provides researchers with the skills and knowledge to make the appropriate choices between different methods, types of data, and analytic procedures, and gives examples and criteria of good practice for each one. It will be essential reading for students and researchers across the social sciences.
Author : Evripides Zantides
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443859303
Total Pages : 340 pages
Book Rating : 4.4/5 (438 download)
Download or read book Semiotics and Visual Communication written by Evripides Zantides and published by Cambridge Scholars Publishing. This book was released on 2014-04-11 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.
Author : Evripides Zantides
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527543323
Total Pages : 673 pages
Book Rating : 4.5/5 (275 download)
Download or read book Semiotics and Visual Communication III written by Evripides Zantides and published by Cambridge Scholars Publishing. This book was released on 2019-11-12 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.
Author : Steven Skaggs
Publisher : MIT Press
ISBN 13 : 026203543X
Total Pages : 295 pages
Book Rating : 4.2/5 (62 download)
Download or read book FireSigns written by Steven Skaggs and published by MIT Press. This book was released on 2017-03-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.
Author : Christopher L. Atkinson
Publisher : Routledge
ISBN 13 : 1351205986
Total Pages : 242 pages
Book Rating : 4.3/5 (512 download)
Download or read book Semiotic Analysis and Public Policy written by Christopher L. Atkinson and published by Routledge. This book was released on 2019-03-20 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Peirce, and others, allows for creation of a case-oriented model of brand versus product, and of medium compared with message. Using a critical Habermasian lens, Atkinson convincingly exposes approaches focusing too heavily on instrumentality and rhetoric that claims a resolution of complex societal dilemmas. Rooted in the literature on public policy and semiotics, Atkinson creates an opportunity to delve more fully into the creation of narratives and meaning in policy, and the origins and maintenance of public programs. Evaluation of such programs shows various levels of disconnect between popular understanding of public considerations, political outcomes, and what results from the administrative/regulatory process in support of the law. This book will be of interest for scholars and researchers of public policy, policy analysis, public administration, public management, and policy implementation.
Author : Rachel Lawes
Publisher : Kogan Page Publishers
ISBN 13 : 1789662087
Total Pages : 281 pages
Book Rating : 4.7/5 (896 download)
Download or read book Using Semiotics in Marketing written by Rachel Lawes and published by Kogan Page Publishers. This book was released on 2020-03-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on how to seize the tremendous opportunity that semiotics offers to better understand your consumers. Semiotics is big business. It is most famous for its unique ability to decode visual images and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands, reposition existing brands, or rejuvenate established ones. Written by one of the original founders of commercial semiotics, Using Semiotics in Marketing outlines precisely what semiotics is and why it matters, before moving on to demonstrate how to run a successful commercial semiotics project. Packed with fascinating case studies proving how visual imagery is interpreted differently across cultural, racial and social demographics, it provides essential insights into understanding consumers. This results in better ads, websites, packaging and social media content - ultimately driving brand growth and profits.
Author : Dario Compagno
Publisher : Springer
ISBN 13 : 3319615939
Total Pages : 189 pages
Book Rating : 4.3/5 (196 download)
Download or read book Quantitative Semiotic Analysis written by Dario Compagno and published by Springer. This book was released on 2018-01-16 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume gives access to semiotic researches adopting a quantitative stance. European semiotics is traditionally based on immanent methodologies: meaning is seen as an autonomous dimension of human existence, whose laws can be investigated via purely qualitative analytical and reflexive analysis. Today, researches crossing disciplinary boundaries reveal the limitations of such an homogeneous practice. In particular, two families of quantitative research strategies can be identified. On the one hand, researchers wish to naturalize meaning, by making semiotic results interact with those coming from Neurophysiological and psychological sciences. On the other hand, statistical and computational tools are adopted to work on linguistic and multimedia corpora. The book acts to put the two approaches into dialogue.
Author : Louis Hébert
Publisher : Routledge
ISBN 13 : 1000760596
Total Pages : 339 pages
Book Rating : 4.0/5 (7 download)
Download or read book An Introduction to Applied Semiotics written by Louis Hébert and published by Routledge. This book was released on 2019-11-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.
Author : Kyungeun Sung
Publisher : Springer Nature
ISBN 13 : 3030726401
Total Pages : 142 pages
Book Rating : 4.0/5 (37 download)
Download or read book State-of-the-Art Upcycling Research and Practice written by Kyungeun Sung and published by Springer Nature. This book was released on 2021-06-14 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the first International Upcycling Symposium 2020, held on 4th September 2020 at De Montfort University (DMU) in Leicester, UK (online), as a joint effort between DMU, Lund University, Nottingham Trent University and Newcastle University. This book presents state of the art of research and practice in “upcycling” at the international level. The subject of this book, upcycling, is a term to describe the processes of creating or modifying a product from used or waste materials, components and products, which is of equal or higher quality or value than the compositional elements. This book describes new theories, approaches and scientific research findings related to upcycling and presents examples of upcycling practice, across multiple sectors, scales and contexts. Bringing together research from over 35 multidisciplinary experts, the book discusses state-of-the-art knowledge and practices on upcycling in different geographical, economic, socio-cultural and technological contexts at an international level. Readers will gain fundamental understanding of upcycling with its varied definitions and forms across sectors and scales, and to be informed of the latest upcycling research and practices including valuable ideas, theories, projects, experiences and insights by global experts.
Author : Christopher L. Atkinson
Publisher : Routledge
ISBN 13 : 1351205978
Total Pages : 335 pages
Book Rating : 4.3/5 (512 download)
Download or read book Semiotic Analysis and Public Policy written by Christopher L. Atkinson and published by Routledge. This book was released on 2019-03-20 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Peirce, and others, allows for creation of a case-oriented model of brand versus product, and of medium compared with message. Using a critical Habermasian lens, Atkinson convincingly exposes approaches focusing too heavily on instrumentality and rhetoric that claims a resolution of complex societal dilemmas. Rooted in the literature on public policy and semiotics, Atkinson creates an opportunity to delve more fully into the creation of narratives and meaning in policy, and the origins and maintenance of public programs. Evaluation of such programs shows various levels of disconnect between popular understanding of public considerations, political outcomes, and what results from the administrative/regulatory process in support of the law. This book will be of interest for scholars and researchers of public policy, policy analysis, public administration, public management, and policy implementation.
Author : P. Prior
Publisher : Springer
ISBN 13 : 0230250629
Total Pages : 287 pages
Book Rating : 4.2/5 (32 download)
Download or read book Exploring Semiotic Remediation as Discourse Practice written by P. Prior and published by Springer. This book was released on 2010-01-20 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through theoretical and methodological frameworks, researchers from writing studies, communication disorders, communication studies, applied linguistics, anthropology, and education, argue for a new dialogic approach to multimodality as a question of semiotic practices as well as multimodal artifacts.
Author : Adrian Frutiger
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.X/5 (4 download)
Download or read book Signs and Symbols written by Adrian Frutiger and published by . This book was released on 1998 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.
Author : John N. Deely
Publisher : Legas Publishing
ISBN 13 : 9781894508551
Total Pages : 0 pages
Book Rating : 4.5/5 (85 download)
Download or read book Why Semiotics? written by John N. Deely and published by Legas Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to penetrate the myths and conventions surrounding the terms "semotics" and "semiology," including their respective associations with the persons of Charles S. Peirce (1839-1914) and Ferdinand de Saussure (1857-1913).
Author : Theo Van Leeuwen
Publisher : SAGE
ISBN 13 : 0761964770
Total Pages : 226 pages
Book Rating : 4.7/5 (619 download)
Download or read book The Handbook of Visual Analysis written by Theo Van Leeuwen and published by SAGE. This book was released on 2001-03-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Visual Analysis is a rich methodological resource for students, academics, researchers and professionals interested in investigating the visual representation of socially significant issues. The Handbook: Offers a wide-range of methods for visual analysis: content analysis, historical analysis, structuralist analysis, iconography, psychoanalysis, social semiotic analysis, film analysis and ethnomethodology Shows how each method can be applied for the purposes of specific research projects Exemplifies each approach through detailed analyses of a variety of data, including, newspaper images, family photos, drawings, art works and cartoons Includes examples from the authors' own research and professional practice The Handbook of Visual Analysis, which demonstrates the importance of visual data within the social sciences offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and health studies.
