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A Review Of The People Meter Method And Its Future As A Television Audience Measurement Tool
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Book Synopsis A Review of the People Meter Method and Its Future as a Television Audience Measurement Tool by : Nicholas Panayotou
Download or read book A Review of the People Meter Method and Its Future as a Television Audience Measurement Tool written by Nicholas Panayotou and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Towards Global Guidelines for Television Audience Measurement by : Audience Research Methods (ARM) Group
Download or read book Towards Global Guidelines for Television Audience Measurement written by Audience Research Methods (ARM) Group and published by . This book was released on 1999 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Television Audiences Across the World by : J. Bourdon
Download or read book Television Audiences Across the World written by J. Bourdon and published by Springer. This book was released on 2014-01-24 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1961-05 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis An Examination of Television Audience Measurement Methods and an Application of Sequential Analysis to the Telephone Interview Method by : Lawrence Myers
Download or read book An Examination of Television Audience Measurement Methods and an Application of Sequential Analysis to the Telephone Interview Method written by Lawrence Myers and published by . This book was released on 1956 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Measuring the television audience of the future by :
Download or read book Measuring the television audience of the future written by and published by . This book was released on 2003 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen
Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Book Synopsis Measuring Media Audiences by : Raymond A. Kent
Download or read book Measuring Media Audiences written by Raymond A. Kent and published by . This book was released on 1994 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume reveals how television ratings are derived, and how radio audiences and media readerships are estimated. The contributors, themselves experts in various fields, discuss their particular areas with an incisive comparative approach, using examples taken from across Europe.
Book Synopsis EBU Review by : European Broadcasting Union
Download or read book EBU Review written by European Broadcasting Union and published by . This book was released on 1964 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Recommended Standards for Radio and Television Program Audience Size Measurements by : Advertising Research Foundation. Radio-Television Ratings Review Committee
Download or read book Recommended Standards for Radio and Television Program Audience Size Measurements written by Advertising Research Foundation. Radio-Television Ratings Review Committee and published by . This book was released on 1954 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Book Synopsis Measuring Media Audiences by : Raymond A. Kent
Download or read book Measuring Media Audiences written by Raymond A. Kent and published by Routledge. This book was released on 1994-01-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book EBU Review written by and published by . This book was released on 1964 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Television Research by : Ronald L. Jacobson
Download or read book Television Research written by Ronald L. Jacobson and published by McFarland. This book was released on 1995 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This directory consists of an alphabetical ordering of television-related categories. For each category, a brief conceptual overview is presented, followed by a list of relevant research or lecture topic suggestions and a bibliography of selected print sources (mostly books). Users should appreciate the directory as a reference tool intended solely as as guide to studying television and not as an end in itself. As such, the categories herein are not necessarily mutually exclusive; nor are the overviews, topic suggestions, and bibliographies meant to be comprehensive. Instead, this publication is intended to inform broadly, to stimulate critical thinking, and to serve as a catalyst for further inquiry. An Additional Sources section is included at the end of the directory. General reference books, relevant indexes and databases, scholarly journals, popular magazines, newspapers, and trade publications are listed. Libraries and museums containing special television-related collections are also noted. There always seems to be new print publications and electronic databases that provide access to television-related content. Please consider this directory as but one entry point to television research. Users are encouraged to solicit the expertise of a professional librarian in order to access the most relevant sources available on topics of interest.
Book Synopsis Tracking the Audience by : Karen Buzzard
Download or read book Tracking the Audience written by Karen Buzzard and published by Routledge. This book was released on 2012 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice's history from its early beginnings up to its most recent advances.
Download or read book Billboard written by and published by . This book was released on 2006-04-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Gannett Center Journal written by and published by . This book was released on 1988 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
