A Practical Guide To Managing Tourist Experiences

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A Practical Guide to Managing Tourist Experiences

Author : Isabelle Frochot
Publisher : Routledge
ISBN 13 : 1000520382
Total Pages : 169 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis A Practical Guide to Managing Tourist Experiences by : Isabelle Frochot

Download or read book A Practical Guide to Managing Tourist Experiences written by Isabelle Frochot and published by Routledge. This book was released on 2021-12-30 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience. Chapters follow the path of the tourist journey, firstly exploring consumer behaviour, the decision-making process and the tourist’s need for escape, and providing insights into the strategic implications of consumer behaviour and the concept of immersion in tourism. Subsequent chapters look at the impact of experiences; consider trends in tourism experience such as wellness, sustainability, authenticity and fantasy; and provide experience design models. The final chapter offers a unique ten-step approach to designing impactful and memorable tourist experiences. Highly practical and engaging, this book is packed full of case studies and examples, from forest bathing in Finland to truffle hunting in Italy, as well as tools and exercises to guide the design process. This book offers students a full understanding of how the experience is lived from the tourist perspective, how tourism providers can manage that process and how to develop successful experimental marketing interventions. This is essential reading for all tourism students and future tourism managers.

A Practical Guide to Tourism Destination Management

Author : World Tourism Organization
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis A Practical Guide to Tourism Destination Management by : World Tourism Organization

Download or read book A Practical Guide to Tourism Destination Management written by World Tourism Organization and published by . This book was released on 2007 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of UNWTO's top sellers!!! This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into practice. Besides it will be of considerable interest to academics as we acknowledge the work of other experts and academic leaders who have contributed to the field of destination management. As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors' expectations are met at the destination.

The Handbook of Managing and Marketing Tourism Experiences

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1786352893
Total Pages : 584 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis The Handbook of Managing and Marketing Tourism Experiences by :

Download or read book The Handbook of Managing and Marketing Tourism Experiences written by and published by Emerald Group Publishing. This book was released on 2016-11-09 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

The Routledge Handbook of Tourism Experience Management and Marketing

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 042951574X
Total Pages : 655 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-06-08 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Handbook on the Tourist Experience

Author : Agapito, Dora
Publisher : Edward Elgar Publishing
ISBN 13 : 1839109394
Total Pages : 424 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Handbook on the Tourist Experience by : Agapito, Dora

Download or read book Handbook on the Tourist Experience written by Agapito, Dora and published by Edward Elgar Publishing. This book was released on 2022-07-19 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.

Tourist Experience

Author : Richard Sharpley
Publisher : Routledge
ISBN 13 : 1135146705
Total Pages : 304 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Tourist Experience by : Richard Sharpley

Download or read book Tourist Experience written by Richard Sharpley and published by Routledge. This book was released on 2010-10-04 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that attention has long been paid in the tourism literature to particular perspectives on the tourist experience, including demand factors, tourist motivation, typologies of tourists and issues related to authenticity, commodification, image and perception. However, as tourism has continued to expand in both scale and scope, and as tourists’ needs and expectations have become more diverse and complex in response to transformations in the dynamic socio-cultural world of tourism, so too have tourist experiences. Tourist Experience provides a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insights into emergent behaviours, motivations and sought meanings on the part of tourists based on five contemporary themes determined by current research activity in tourism experience: dark tourism experiences, experiencing poor places, sport tourism experiences, writing the tourist experience and researching tourist experiences: methodological approaches. The book critically explores these experiences from multidisciplinary perspectives and includes case studies from a wide range of geographical regions. By analyzing these contemporary tourist experiences, the book will provide further understanding of the consumption of tourism.

The Routledge Handbook of Tourism Experience Management and Marketing

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 0429512317
Total Pages : 653 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-05-18 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Cases on Tour Guide Practices for Alternative Tourism

Author : Yildirim, Gulsun
Publisher : IGI Global
ISBN 13 : 1799837270
Total Pages : 368 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Cases on Tour Guide Practices for Alternative Tourism by : Yildirim, Gulsun

Download or read book Cases on Tour Guide Practices for Alternative Tourism written by Yildirim, Gulsun and published by IGI Global. This book was released on 2020-06-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tour guides, a highly responsible group of professionals who are in direct communication with tourists traveling around the world, have a great impact on the proper promotion of the culture of countries, global peace, and tolerance. Additionally, they are also effective in the preservation of world natural heritage. Thus, the educational status of tour guides, as well as the characteristics and ethical values that they should possess, need to be examined on an international scale. In today’s world, where tourism demand is directed towards all types of tourism, practices in special interest tourism should be customized in order to ensure the highest level of service quality and cultural appreciation. Cases on Tour Guide Practices for Alternative Tourism provides emerging research exploring the theoretical and practical aspects of the occupational issues that surround tour guides and their applications within international tourism. Featuring coverage on a broad range of topics such as cultural education, specialized learning, and international business, this book is ideally designed for tour guides, travel agencies, tour managers, tour developers, heritage sites, museums, academicians, researchers, students, industry experts, and hospitality professionals.

The Routledge Handbook of Tourism Marketing

Author : Scott McCabe
Publisher : Routledge
ISBN 13 : 1317936205
Total Pages : 600 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Routledge Handbook of Tourism Marketing by : Scott McCabe

Download or read book The Routledge Handbook of Tourism Marketing written by Scott McCabe and published by Routledge. This book was released on 2014-01-03 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Planning and Managing the Experience Economy in Tourism

Author : Augusto Costa, Rui
Publisher : IGI Global
ISBN 13 : 1799887774
Total Pages : 407 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Planning and Managing the Experience Economy in Tourism by : Augusto Costa, Rui

Download or read book Planning and Managing the Experience Economy in Tourism written by Augusto Costa, Rui and published by IGI Global. This book was released on 2021-12-03 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination’s competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination’s overall sustainability by maximining tourism’s positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.

Marketing and Designing the Tourist Experience

Author : Isabelle Frochot
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1908999470
Total Pages : 230 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis Marketing and Designing the Tourist Experience by : Isabelle Frochot

Download or read book Marketing and Designing the Tourist Experience written by Isabelle Frochot and published by Goodfellow Publishers Ltd. This book was released on 2013-03-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

Managing Visitor Experiences in Nature-based Tourism

Author : Julia N. Albrecht
Publisher : CABI
ISBN 13 : 1789245710
Total Pages : 245 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Managing Visitor Experiences in Nature-based Tourism by : Julia N. Albrecht

Download or read book Managing Visitor Experiences in Nature-based Tourism written by Julia N. Albrecht and published by CABI. This book was released on 2021-03-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the experiences of tourists visiting nature-based destinations, exploring current knowledge and providing insights into conceptual issues through the use of empirical evidence from five continents. Presented as three topics, the contents discuss tourism and naturebased experiences by looking at the role and relevance of nature and the uniqueness of such experiences. The book identifies visitor management challenges and provides explanations for the solutions reached. The final section takes a more overarching destination management perspective that transcends the tourism product or business level and focuses on destination and generic issues like indicators or marketing implications. The book also includes research-based case studies which contribute to an overall understanding of the core issues involved in managing visitor experiences in nature-based tourism.

Routledge Handbook of the Tourist Experience

Author : Richard Sharpley
Publisher : Routledge
ISBN 13 : 1000462242
Total Pages : 663 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Routledge Handbook of the Tourist Experience by : Richard Sharpley

Download or read book Routledge Handbook of the Tourist Experience written by Richard Sharpley and published by Routledge. This book was released on 2021-11-17 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: Routledge Handbook of the Tourist Experience offers a comprehensive synthesis of contemporary research on the tourist experience. It draws together multidisciplinary perspectives from leading tourism scholars to explore emergent tourist behaviours and motivations. This handbook provides up-to-date, critical discussions of established and emergent themes and issues related to the tourist experience from a primarily socio-cultural perspective. It opens with a detailed introduction which lays down the framework used to examine the dynamic parameters of the tourist experience. Organised into five thematic sections, chapters seek to build and enhance knowledge and understanding of the significance and meaning of diverse elements of the tourist experience. Section 1 conceptualises and understands the tourist experience through an exploration of conventional themes such as tourism as authentic and spiritual experience, as well as emerging themes such as tourism as an embodied experience. Section 2 investigates the new, developing tourist demands and motivations, and a growing interest in the travel career. Section 3 considers the significance, motives, practices and experiences of different types of tourists and their roles such as the tourist as photographer. Section 4 discusses the relevance of ‘place’ to the tourist experience by exploring the relationship between tourism and place. The last section, Section 5, scrutinises the role of the tourist in creating their experiences through themes such as ‘transformations in the tourist role’ from passive receiver of experiences to co-creator of experiences, and ‘external mediators in creating tourist experiences'. This handbook is the first to fill a notable gap in the tourism literature and collate within a single volume critical insights into the diverse elements of the tourist experience today. It will be of key interest to academics and students across the fields of tourism, hospitality management, geography, marketing and consumer behaviour.

Visitor Experience Design

Author : Noel Scott
Publisher : CABI
ISBN 13 : 1786391899
Total Pages : 285 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Visitor Experience Design by : Noel Scott

Download or read book Visitor Experience Design written by Noel Scott and published by CABI. This book was released on 2017-08-18 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.

Marketing and Managing Tourism Destinations

Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison

Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Tourism Management

Author : Clare Inkson
Publisher : SAGE
ISBN 13 : 1446290158
Total Pages : 450 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Tourism Management by : Clare Inkson

Download or read book Tourism Management written by Clare Inkson and published by SAGE. This book was released on 2012-03-22 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here This exciting new text offers all students of Tourism a concise introduction to all the core topics of Tourism Management. Covering both key theory and practice it introduces students to general management issues across the whole tourism sector in an accessible and manageable way. Focusing particularly on the challenges of managing tourism in the 21st Century, it integrates the themes of sustainability, internationalism, technology and globalisation throughout to provide a thoroughly modern approach to the study of Tourism. Key features of this text include: - A specific focus on the management of tourism in the context of economic, social and environmental conditions, avoiding lengthy descriptions of the various components of the sector; - Three main integrated themes focusing on the demand for tourism, the supply of tourism, and the challenge of balancing of the two; - Coverage of how management techniques are developing in response to changing patterns of demand, emerging markets and destinations, globalisation, and the impacts of tourism; - Discussion points, examples and cases studies designed with the broadest cultural and international dimensions in mind for today's diverse student profile. Written specifically for those looking for core topic coverage in a manageable and concise format, this text will be essential reading for those looking for a truly contemporary introduction to Tourism Management.

Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourist Experiences

Author : Maria João Carneiro
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443898317
Total Pages : 485 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourist Experiences by : Maria João Carneiro

Download or read book Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourist Experiences written by Maria João Carneiro and published by Cambridge Scholars Publishing. This book was released on 2016-08-17 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural tourism is not a new phenomenon in many parts of the world, but it has only recently received increased attention from researchers, politicians and managers as a result of new market trends, the recognition of the “rural crisis” and the urge to solve it. However, there is also evidence that rural tourism is not a miraculous antidote for this crisis, certainly not in all places and under all conditions. Despite some recent studies examining the critical factors of success for rural tourism, there is still a need for a deeper understanding of the rural tourism phenomenon, the nature of the tourism experience and how it could be optimized to the benefit of all, while making the best use of endogenous resources and competences, yielding sustainable destination development. This book contributes to the debate, focusing on the tourist experience, here conceptualized as “co-created” between hosts and guests, based on destination-specific elements of “countryside capital” and aiming at sustainability. It contains both conceptual and empirical chapters, with diverse and new perspectives, methodological approaches and cases from several countries.