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Author : John Francis De Pledge
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (87 download)
Download or read book A Marketing Analysis of the National Hockey League and a Member Team written by John Francis De Pledge and published by . This book was released on 1956 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ines Müller
Publisher : GRIN Verlag
ISBN 13 : 3668907994
Total Pages : 5 pages
Book Rating : 4.6/5 (689 download)
Download or read book Sports Marketing. The National Hockey League written by Ines Müller and published by GRIN Verlag. This book was released on 2019-03-26 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2014 in the subject Health - Sport - Sport Economics, Sport Management, grade: 2, University of Applied Sciences Kufstein Tirol, language: English, abstract: The national hockey league was formed in 1917 in the United States. “The Original Six”, six teams which survived till 1943 in the league and were from that on the only teams until the late 1960s. From 1967 the teams doubled and from that moment new teams joined the league every year. In the 1990s the new teams positioned Hockey as entertainment, especially family entertainment. The teams added among other things cheerleaders and modern music. Furthermore a new management team was in charge of the NHL, including experienced marketing professionals, who worked before for the NBA and should give the hockey sport a new push.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 159392089X
Total Pages : 502 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Sports Industry Almanac: Sports Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-06 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the business side of sports, teams, marketing and equipment - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes over 350 one page profiles of sports industry firms, companies and organizations.
Author : Alicia Cintron
Publisher :
ISBN 13 : 9781526436283
Total Pages : pages
Book Rating : 4.4/5 (362 download)
Download or read book A Case Study of the National Hockey League written by Alicia Cintron and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: At the upcoming National Hockey League (NHL) owners' meeting in Boca Raton, Florida, team owners are meeting to discuss franchise expansion. League executives believe adding two new franchises would increase viewership and popularity, generate higher revenues, and balance the Eastern and Western Conferences. However, it is unclear whether viable markets for two new franchises exist. Despite this concern, five ownership groups representing five distinct North American cities--Seattle, Washington; Las Vegas, Nevada; Kansas City, Missouri; Indianapolis, Indiana; and Québec City, Québec, Canada--have emerged as viable candidates for an expansion franchise. Given the five ownership groups, the NHL now needs to decide which cities to choose as the new homes for its two expansion teams, based on each city's viability to host a professional team. Each ownership group will present a case on why its city should be the future home of a new NHL expansion team.
Author : Cheryl Lyn Balm
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (493 download)
Download or read book Marketing of National Hockey League Teams in Non-traditional Markets written by Cheryl Lyn Balm and published by . This book was released on 2001 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marie Bell
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing the National Hockey League written by Marie Bell and published by . This book was released on 1995 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Bar Association
Publisher : American Bar Association
ISBN 13 : 9781590313749
Total Pages : 516 pages
Book Rating : 4.3/5 (137 download)
Download or read book 2003 Annual Review of Antitrust Law Developments written by American Bar Association and published by American Bar Association. This book was released on 2004 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Antitrust Law Developments and its annual supplements have been recognized as the most authoritative and comprehensive research tools for practitioners, The 2003 Annual Review of Antitrust Law Developements surveys and describes all the significant developments during 2003.
Author : Henry G. Demmert
Publisher :
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4.F/5 ( download)
Download or read book An Economic Analysis of the Professional Team Sports Industry in the United States with Special Emphasis on the Player Reserve System written by Henry G. Demmert and published by . This book was released on 1972 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Deluca
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.:/5 (775 download)
Download or read book National Hockey League : an Integrated Marketing Communications Plan to Reposition the NHL as America's Number One Sport written by Joseph Deluca and published by . This book was released on 2011 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Just as a great love does, the NHL will grow through the 'Tough Love' campaign. By leveraging the existing market and targeting a new one, the NHL will reach heights never thought possible. These individuals will be targeted through an integrated marketing campaign that includes traditional advertising, digital media, promotions and PR. The 'Tough Love' campaign aims to expand the reach of the NHL in the United States. Although this campaign specifically targets the American consumer, it is intended to be a part of a larger marketing initiative that reaches into Canada and possibly Europe"--Executive summary, leaf 3.
Author : John Philip Jones
Publisher : SAGE Publications
ISBN 13 : 1452264643
Total Pages : 561 pages
Book Rating : 4.4/5 (522 download)
Download or read book The Advertising Business written by John Philip Jones and published by SAGE Publications. This book was released on 1999-02-10 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A significant one-volume reference on the business of advertising, this work is recommended for undergraduate through professional collections." —R.R. Attison, CUNY College of Staten Island "John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." --Andy Fenning, J. Walter Thompson, New York John Philip Jones, best-selling author of What′s in a Name? Advertising and the Concept of Brands and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of successful advertising procedures. All aspects of the business—creativity, media planning, operations, and specialty advertising—are fully represented in this comprehensive volume. Chapter authors reflect on a global mix of academic and professional backgrounds, and include David Ogilvy, Don E. Schultz, John Deighton Randall Rothnberg, Herbert Krugman, and John Philip Jones himself. Most chapters have been specifically written for this volume, and are complemented by a few adaptations of classic articles. The result is a single knowledge bank of theory and practice for advertising students and professionals. This handbook is part of a series of edited by John Philip Jones, when complete, will comprise a complete library of essential advertising theory and practice. How Advertising Works has already been published; future volumes will address the key topics of brand building and multinational advertising.
Author : Paul B. Hewitt
Publisher : American Bar Association
ISBN 13 : 9781590316986
Total Pages : 380 pages
Book Rating : 4.3/5 (169 download)
Download or read book Annual Review of Antitrust Law Developments written by Paul B. Hewitt and published by American Bar Association. This book was released on 2006 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among other topics, the 2005 Annual Review discusses: - The Supreme Court's decision in Reeder-Simco, the Court's first R-P case in more than a decade; - The Sixth Circuit's Northwest Airlines decision remanding a predatory pricing case for trial; - Divergent court decisions upholding and condemning reverse payments patent litigation settlements; - FTC adjudicatory opinions addressing consummated mergers and price fixing; - FTC and DOJ appellate victories in joint venture, partial acquisition, and exclusive dealing cases; - Key court of appeals decisions discussing bankruptcy antitrust issues, the Illinois Brick co-conspirator exception, antitrust immunities, predatory overbidding, and class action and other procedural issues; - The court decision in Wal-Mart v. Visa approving the largest antitrust settlement in history; and more.
Author : John Fizel
Publisher : Routledge
ISBN 13 : 1351564307
Total Pages : 194 pages
Book Rating : 4.3/5 (515 download)
Download or read book Handbook of Sports Economics Research written by John Fizel and published by Routledge. This book was released on 2017-07-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The wealth of data available on sports makes the industry a singular laboratory for observing economic and business behavior and theory. This unique reference on sports economics research provides a detailed perspective on the current state of the discipline. Covering both team and individual sports that include tennis, golf, and motor racing, the handbook explores what we know, what we do not know, what is stable, what is changing, what is certain, and what is controversial in sports economics. The expert contributors address issues in particular sports or comparisons among sports along major topics such as revenue and costs, labor markets, market structure, market outcomes, and public policy.
Author : Brenda G. Pitts
Publisher : Routledge
ISBN 13 : 1000203255
Total Pages : 262 pages
Book Rating : 4.0/5 (2 download)
Download or read book Sport Business in the United States written by Brenda G. Pitts and published by Routledge. This book was released on 2020-10-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world’s single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.
Author : Bernard James Mullin
Publisher : Human Kinetics
ISBN 13 : 9780736060523
Total Pages : 560 pages
Book Rating : 4.0/5 (65 download)
Download or read book Sport Marketing written by Bernard James Mullin and published by Human Kinetics. This book was released on 2007 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
Author : Linda E. Swayne
Publisher : SAGE
ISBN 13 : 1412973821
Total Pages : 1960 pages
Book Rating : 4.4/5 (129 download)
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.
Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 3319500082
Total Pages : 987 pages
Book Rating : 4.3/5 (195 download)
Download or read book The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Frank P. Jozsa
Publisher : Routledge
ISBN 13 : 1351148621
Total Pages : 337 pages
Book Rating : 4.3/5 (511 download)
Download or read book Sports Capitalism written by Frank P. Jozsa and published by Routledge. This book was released on 2017-11-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exist between and within countries and areas. It offers a model of the sports business and, where appropriate, the emergence, evolution and growth of prominent women's sports leagues are documented. This book is unique as there are no other academic publications that study and report the global ambitions of this special group of organizations in one volume. Readers such as college and university sports history, management, marketing and international business professors, students and researchers can use and apply the book, as either a teaching supplement, reference and/or literature source. It will also appeal to targeted groups beyond the academic community with strategic economic incentives to learn about sports capitalism, such as sports entrepreneurs and league officials.
