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A Handbook Or Proven Marketing Strategies For Public Transport
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Book Synopsis Elements Needed to Create High Ridership Transit Systems by : TranSystems Corporation
Download or read book Elements Needed to Create High Ridership Transit Systems written by TranSystems Corporation and published by Transportation Research Board. This book was released on 2007 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.
Book Synopsis Enhancing the Visibility and Image of Transit in the United States and Canada by : Wirthlin Worldwide
Download or read book Enhancing the Visibility and Image of Transit in the United States and Canada written by Wirthlin Worldwide and published by Transportation Research Board. This book was released on 2000 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.
Book Synopsis Understanding how to Motivate Communities to Support and Ride Public Transportation by : Mindy Rhindress
Download or read book Understanding how to Motivate Communities to Support and Ride Public Transportation written by Mindy Rhindress and published by Transportation Research Board. This book was released on 2008 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.
Book Synopsis Reviewing, Analyzing and Updating Marketing Strategies to Increase Public Transit Ridership by : Carol A. Lewis
Download or read book Reviewing, Analyzing and Updating Marketing Strategies to Increase Public Transit Ridership written by Carol A. Lewis and published by . This book was released on 2012 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Texas Transportation Researcher by :
Download or read book Texas Transportation Researcher written by and published by . This book was released on 1995 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :National Research Council (U.S.). Transportation Research Board. Committee for a Study of the Feasibility of a Hazardous Materials Transportation Cooperative Research Program Publisher :Transportation Research Board ISBN 13 :0309094976 Total Pages :171 pages Book Rating :4.3/5 (9 download)
Book Synopsis Cooperative Research for Hazardous Materials Transportation by : National Research Council (U.S.). Transportation Research Board. Committee for a Study of the Feasibility of a Hazardous Materials Transportation Cooperative Research Program
Download or read book Cooperative Research for Hazardous Materials Transportation written by National Research Council (U.S.). Transportation Research Board. Committee for a Study of the Feasibility of a Hazardous Materials Transportation Cooperative Research Program and published by Transportation Research Board. This book was released on 2005 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Annual Report of Progress by : Transit Cooperative Research Program
Download or read book Annual Report of Progress written by Transit Cooperative Research Program and published by . This book was released on 2010 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Improving Public Transit Options for Older Persons by : Jon E. Burckhardt
Download or read book Improving Public Transit Options for Older Persons written by Jon E. Burckhardt and published by . This book was released on 2002 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Improving Public Transit Options for Older Persons: Final report by : Jon E. Burkhardt
Download or read book Improving Public Transit Options for Older Persons: Final report written by Jon E. Burkhardt and published by . This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes exemplary transportation services and innovative transportation alternatives designed to enable older persons to maintain independence.
Book Synopsis Traveler Response to Transportation System Changes by : Katherine F. Turnbull
Download or read book Traveler Response to Transportation System Changes written by Katherine F. Turnbull and published by . This book was released on 2003 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traveler response to transit information and promotion varies widely, both in extent and duration of ridership gains. Results are influenced by the utility and quality of the transit service product being marketed, by external circumstances, and by the type of promotion. While all types of transit information and promotion activities may help raise awareness of public transportation services, increases in ridership are most likely to occur within specific populations as the result of targeted programs--especially individualized efforts designed on the basis of market research findings, delineating particular needs and opportunities. A subset of transit marketing, namely transit information and promotion, is the focus of this chapter. Traveler response to mass market information, mass market promotions, targeted information, targeted promotions, customer information services, and real-time transit information dissemination are examined. This chapter, Chapter 11, will be of interest to transit marketing staff and general managers, as well as strategic planners, educators, and researchers.
Book Synopsis Urban Mass Transportation Abstracts by :
Download or read book Urban Mass Transportation Abstracts written by and published by . This book was released on 1982 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Handbook by : Rebecca Elmore-Yalch
Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.
Book Synopsis Publications Catalog by : National Research Council (U.S.). Transportation Research Board
Download or read book Publications Catalog written by National Research Council (U.S.). Transportation Research Board and published by . This book was released on 2000 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Better Buses, Better Cities by : Steven Higashide
Download or read book Better Buses, Better Cities written by Steven Higashide and published by Island Press. This book was released on 2019-10-10 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Better Buses, Better Cities is likely the best book ever written on improving bus service in the United States." — Randy Shaw, Beyond Chron "The ultimate roadmap for how to make the bus great again in your city." — Spacing "The definitive volume on how to make bus frequent, fast, reliable, welcoming, and respected..." — Streetsblog Imagine a bus system that is fast, frequent, and reliable—what would that change about your city? Buses can and should be the cornerstone of urban transportation. They offer affordable mobility and can connect citizens with every aspect of their lives. But in the US, they have long been an afterthought in budgeting and planning. With a compelling narrative and actionable steps, Better Buses, Better Cities inspires us to fix the bus. Transit expert Steven Higashide shows us what a successful bus system looks like with real-world stories of reform—such as Houston redrawing its bus network overnight, Boston making room on its streets to put buses first, and Indianapolis winning better bus service on Election Day. Higashide shows how to marshal the public in support of better buses and how new technologies can keep buses on time and make complex transit systems understandable. Higashide argues that better bus systems will create better cities for all citizens. The consequences of subpar transit service fall most heavily on vulnerable members of society. Transit systems should be planned to be inclusive and provide better service for all. These are difficult tasks that require institutional culture shifts; doing all of them requires resilient organizations and transformational leadership. Better bus service is key to making our cities better for all citizens. Better Buses, Better Cities describes how decision-makers, philanthropists, activists, and public agency leaders can work together to make the bus a win in any city.
Book Synopsis Public Transportation for the Elderly and the Handicapped by :
Download or read book Public Transportation for the Elderly and the Handicapped written by and published by . This book was released on 1972 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compilation of accomplishments by UMTA in providing for the public transit needs of the elderly and handicapped as of March 1972.
Book Synopsis Handbook of Sustainable Travel by : Tommy Gärling
Download or read book Handbook of Sustainable Travel written by Tommy Gärling and published by Springer Science & Business Media. This book was released on 2013-10-13 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume gathers distinguished researchers on travel behavior from a variety of disciplines, to offer state-of-the-art research and analysis encompassing environmental, traffic and transport psychology; transport planning and engineering; transport geography; transport economics; consumer services research; environmental sociology and well-being research. The underlying dilemma is that neither contemporary transportation technology nor contemporary travel behaviors are sustainable. The path toward sustainability is complex, because the consequences of changing technology and attempts to change travel preferences can be extreme both in economic and in social terms. The Handbook of Sustainable Travel discusses transportation systems from environmental, social and economic perspectives, to provide insights into the underlying mechanisms, and to envisage potential strategies towards more sustainable travel. Part I offers an introduction to the subject, with chapters review historical and future trends in travel, the role of travel for a good society, and the satisfaction of travelers with various features of travel options. Part II proceeds from the fact that the car is the backbone of today’s transportation system, and that a break with automobiles is likely to be necessary in the future. Contributors review the development of private car use, explore economic and psychological reasons why the car has become the primary mode of transport and discuss how this can be changed in the future. Part III addresses the social sustainability of travel, providing insights into the social costs and benefits of leisure, business and health travel, and taking into account the social costs or benefits of measures whose goals are primarily environmental. The authors provide the necessary background to judge whether proposed transport policies are also sustainable from a social perspective. Part IV highlights future alternatives to physical travel and surveys ecologically sustainable travel modes such as public transport and non-motorized modes of transportation.
Book Synopsis Georgia Investment and Business Guide Volume 1 Strategic and Practical Information by : IBP USA
Download or read book Georgia Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Georgia Investment and Business Guide - Strategic and Practical Information
