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Author :
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.:/5 (269 download)
Download or read book A Handbook of Proven Marketing Strategies for Public Transit written by and published by . This book was released on 1999 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Transportation Research Board National Academy of Sciences
ISBN 13 : 9780309066020
Total Pages : 182 pages
Book Rating : 4.0/5 (66 download)
Download or read book A Handbook of Proven Marketing Strategies for Public Transit written by and published by Transportation Research Board National Academy of Sciences. This book was released on 1999-01-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Transit Cooperative Research Program
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.:/5 (641 download)
Download or read book A Handbook Or Proven Marketing Strategies for Public Transport written by Transit Cooperative Research Program and published by . This book was released on 1999 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 (1 download)
Download or read book Transit Marketing Management Handbook written by United States. Urban Mass Transportation Administration. Office of Transit Management and published by . This book was released on 1976 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (31 download)
Download or read book Mass Transit Management: Marketing written by and published by . This book was released on 1988 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Urban Mass Transportation Administration
Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.3/5 ( download)
Download or read book Transit Marketing Management Handbook written by United States. Urban Mass Transportation Administration and published by . This book was released on 1975 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : TranSystems Corporation
Publisher : Transportation Research Board
ISBN 13 : 0309098858
Total Pages : 137 pages
Book Rating : 4.3/5 (9 download)
Download or read book Elements Needed to Create High Ridership Transit Systems written by TranSystems Corporation and published by Transportation Research Board. This book was released on 2007 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.
Author : United States. Office of Transit Management
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.3/5 (91 download)
Download or read book Transit Marketing Management Handbook written by United States. Office of Transit Management and published by . This book was released on 1975 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rebecca Elmore-Yalch
Publisher : Transportation Research Board
ISBN 13 : 9780309062688
Total Pages : 212 pages
Book Rating : 4.0/5 (626 download)
Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Author : Bruce Schaller
Publisher : Transportation Research Board
ISBN 13 : 0309070023
Total Pages : 109 pages
Book Rating : 4.3/5 (9 download)
Download or read book Transit Advertising Sales Agreements written by Bruce Schaller and published by Transportation Research Board. This book was released on 2004 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.
Author : Wirthlin Worldwide
Publisher : Transportation Research Board
ISBN 13 : 9780309066600
Total Pages : 380 pages
Book Rating : 4.0/5 (666 download)
Download or read book Enhancing the Visibility and Image of Transit in the United States and Canada written by Wirthlin Worldwide and published by Transportation Research Board. This book was released on 2000 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.
Author :
Publisher :
ISBN 13 :
Total Pages : 338 pages
Book Rating : 4.3/5 (91 download)
Download or read book Texas Transportation Researcher written by and published by . This book was released on 1995 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 692 pages
Book Rating : 4.:/5 (319 download)
Download or read book Mass Transit Management written by and published by . This book was released on 1988 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Transit Cooperative Research Program
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (327 download)
Download or read book Annual Report of Progress written by Transit Cooperative Research Program and published by . This book was released on 2011 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mindy Rhindress
Publisher : Transportation Research Board
ISBN 13 : 030909917X
Total Pages : 92 pages
Book Rating : 4.3/5 (9 download)
Download or read book Understanding how to Motivate Communities to Support and Ride Public Transportation written by Mindy Rhindress and published by Transportation Research Board. This book was released on 2008 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.
Author : Rebecca Elmore-Yalch
Publisher : Transportation Research Board
ISBN 13 : 9780309062725
Total Pages : 218 pages
Book Rating : 4.0/5 (627 download)
Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.
Author : Peter Ben Everett
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.3/5 (555 download)
Download or read book Public Transportation Marketing Evaluation Manual written by Peter Ben Everett and published by . This book was released on 1988 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
