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A Guide To Sales And Service Communications
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Book Synopsis A Guide to Sales and Service Communications by : Willard Moore
Download or read book A Guide to Sales and Service Communications written by Willard Moore and published by . This book was released on 1970 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The New Rules of Sales and Service by : David Meerman Scott
Download or read book The New Rules of Sales and Service written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2016-06-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.
Book Synopsis Technical Marketing Communication by : Emil B. Towner
Download or read book Technical Marketing Communication written by Emil B. Towner and published by Business Expert Press. This book was released on 2023-03-07 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback. Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training. Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately. After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.
Book Synopsis Successful Marketing Communications by : Cathy Ace
Download or read book Successful Marketing Communications written by Cathy Ace and published by Routledge. This book was released on 2001 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.
Book Synopsis Service Selling by : Robert G. Stemper
Download or read book Service Selling written by Robert G. Stemper and published by John Wiley & Sons. This book was released on 1991-09-03 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. The key principles discussed are interaction with customers, cultural support and values, service from the customer's point of view, service selling, characteristics of successful sales organizations, star sales people, perfecting the sales process, dealing with prospective clients, and ongoing interaction with the client.
Book Synopsis How to Say it: Creating Complete Customer Satisfaction by : Jack Griffin
Download or read book How to Say it: Creating Complete Customer Satisfaction written by Jack Griffin and published by Penguin Group. This book was released on 2013-03-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to effectively communicating with customers to create lasting—and repeat—business relationships. This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples. Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to: Speak the language of Yes by asking the right questions Get referrals through established customers Offer value through solutions, satisfaction, and trust Anticipate and preempt objections Own a problem by owning the solution
Book Synopsis The Language of Sales by : Tom Hopkins
Download or read book The Language of Sales written by Tom Hopkins and published by Made For Success Publishing. This book was released on 2019-03-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple—you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level. In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill! In The Language of Sales, veteran sales professionals Tom Hopkins and Andrew Eilers teach you the nuances of how to effectively and powerfully communicate with buyers, associates, and loved ones to build long-term relationships. • Make the most of communication with the proper vocabulary • Improve relationships through the written word • Read (and speak) between the lines with body language skills • Use the language of sales to overcome objections and close more sales • Self-motivate with powerful internal communication If you’re dedicated to a lifelong career in the wonderful world of selling, why not master the skills to make it your dream job? What could be better than helping more client benefit from your products and services through more powerful communication skills?
Download or read book At Your Service written by Frank Eliason and published by John Wiley & Sons. This book was released on 2012-04-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to refocusing your business on those who matter most: customers and employees. Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. So why, then, are most companies not doing this? Instead, it seems as if customer service is at an all time low, and that the few companies who are choosing to focus on their customers are experiencing a great competitive advantage. At Your Service explains the importance of refocusing your business on your customers and your employees, and just how to do it. Explains how to create a culture of empowered employees who understand the value of a great customer experience Advises on the need to communicate that experience to their customers and potential customers Frank Eliason, recognized by BusinessWeek as the 'most famous customer service manager in the US, possibly in the world,' has built a reputation for helping large businesses improve the way they connect with customers and enhance their relationships At Your Service will appeal to leaders, managers, business owners, customer service professionals, and anyone who wants to learn how to add value to their organization.
Book Synopsis The Professional Business Email Etiquette Handbook & Guide by : Gerard Assey
Download or read book The Professional Business Email Etiquette Handbook & Guide written by Gerard Assey and published by Gerard Assey. This book was released on 2020-09-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: There is little doubt that online technologies have transformed the way business operates in recent years. And in this age of such advanced technology, email is still the most preferred and often most efficient form of communication, but yet regrettably many organizations treat this very important form of business communication casually and lightly. With the average professional sending 40 emails per day and receiving 121, there is definitely a chance to move fast in email communication, thus overlooking fundamental email etiquette rules. This means that you have 40 opportunities to market yourself and your business in those individual emails you send, every single day. A recent study found that the average adult spends approximately 5 hours a day checking email: 3 hours checking work email and 2 hours checking personal email. This time is spent reading and composing hundreds of messages at a very fast pace –obviously leaving a lot of room for error. These errors can lead to missed opportunities or appearing totally unprofessional. You would have experienced many replying to emails late or not at all or even sending replies that do not actually answer the questions being asked. This can cause a potentially damaging effect on the image of the organization, resulting finally in a loss of business. There are basically 3 key entrances to any business: 1. The front door (face- to-face-walk-in-customers or customers solicited by your sales personnel) 2. The telephone and 3. The net. And the chances are that, if either of these are NOT handled properly, you have lost your customer forever! Think of this for a moment: If most of the business coming in is through the net, and if your organization is able to deal professionally with email, then this will most certainly result in your organization having that all important competitive edge. On the other hand, if not handled the right way, then in the very first instance, chances are that you have lost a customer- and it could even be forever. And remember word of mouth travels fast today- thanks to the social media platforms. So this is where the importance of educating your employees can help, thus protecting your company from awkward liability issues as well. By having employees use appropriate, business like language and etiquette in all electronic communications, employers can limit their liability risks and improve the overall effectiveness of the organization, thus resulting in greater returns with a professional image and branding. Therefore, when it comes to any material or correspondence being sent out from your organization, it is of vital importance to convey the right message in the right way- to ensure that this creates the right impression that you are a credible, professional enterprise and one that will be easy and a pleasure to do business with. And remember you only have that one chance to make that first impression which will be invaluable to building trust and confidence. So like any tool or skill, it is important therefore that organizations take the time to provide the right support to ensure and enable staff to effectively integrate the right online tools and skills into their daily work routine, and gain maximum benefit. It is also vital that organizations develop internal policies to guide employees on the correct use of such online communications, to cover issues such as personal use, privacy, monitoring, downloading of content, access by third parties, and illegal use of the internet to avoid any embarrassment or awkward liability issues that can otherwise arise. This little book: ‘The Professional Business Email Etiquette Handbook & Guide’ comes to you at such a crucial time as this, when the world is going through a pandemic and one needs to be all the more sensitive especially with the right etiquette. So I believe that this will immensely help in equipping you and your team with the essential skills and techniques necessary for managing and structuring emails and writing professionally. So here’s to how to Write Right- the Email Way!
Book Synopsis The Professional Telemarketers Handbook by : Elwyn Coventry
Download or read book The Professional Telemarketers Handbook written by Elwyn Coventry and published by Topsy Publishing. This book was released on 2018-04-03 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Professional Telemarketers Handbook is an essential asset to anyone building a career in professional telemarketing and client relations. A wrong move in telephone contact can destroy previous work or deter a potential long term customer. Conversely a pleasant and business like tone and manner can increase the goodwill for the client which is being represented. Any individual who traverses the full gambit of modem telemarketing training, theory and practice will acquire skills which are easily transferable to other field as essentially this builds strength in communication which is the basis of most business transactions. Some of the areas covered: - Components of a call - Using your voice - Effective communictaion - Questioning - Listening - Identifying the decision maker - Closing the call - Managing angry customers A good telemarketer is a valuable asset to any organisation and this book aims to fine tune your skill set and keep you ahead of your colleagues and thus more employable.
Book Synopsis Business to Business Communications Handbook by : Fredrick R. Messner
Download or read book Business to Business Communications Handbook written by Fredrick R. Messner and published by NTC/Contemporary Publishing Company. This book was released on 1992 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Book Synopsis The Executive Memo by : Sherry Sweetnam
Download or read book The Executive Memo written by Sherry Sweetnam and published by . This book was released on 1986-08-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the 14 principles of communication and persuasion; 5 methods for getting started; how to write 2 to 3 times faster than you now do; and a quick method for outlining ideas. The author provides examples of how to organize a memo, sales letter, customer service letter, proposal and procedure. You'll see the difference between unedited and edited memos; acquire plus tips on how to edit, be edited, and what to do if you're over-edited. You'll learn how to say ``no'' on paper and the ``three messages of persuasion'' that grab any reader's attention.
Book Synopsis Communicating Nutrition by : Barbara Mayfield
Download or read book Communicating Nutrition written by Barbara Mayfield and published by . This book was released on 2020-01-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Financial Professional's Guide to Communication by : Robert L. Finder
Download or read book The Financial Professional's Guide to Communication written by Robert L. Finder and published by Pearson Education. This book was released on 2013 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, financial clients are profoundly skeptical. They've been burned. Their consultants and advisors talk too much, use too much confusing technical jargon, work from too many boilerplate scripts, repeat too many generic caveats and useless disclaimers. Above all, clients say, their advisors don't listen well, and don't link their own needs and views to the recommendations they present. To succeed in today's radically new environment, financial advisors must first transform the way they communicate. In The Financial Professional's Guide to Communication, one of the world's leading experts on the financial client relationship shows them how to do precisely that. Drawing on his experience training elite financial professionals worldwide, Bob Finder shows how to actively listen, speak plainly with precision and passion, and engage clients with uncommon effectiveness. Finder demonstrates how to focus relentlessly on what matters most to each individual client, and then deliver intensely relevant recommendations with clarity and impact, in your own voice. You'll learn how to bring imagination, creativity, and even entertainment to your presentations and conversations, and use constructive criticism to keep improving with every new client meeting. Using these proven techniques, you can deliver truly extraordinary levels of professionalism and service, gain the powerful new competitive edge you're desperately searching for - and earn equally powerful rewards for yourself.
Book Synopsis Adviser Secrets How to Become a Top Performer by : Dennis Sommer
Download or read book Adviser Secrets How to Become a Top Performer written by Dennis Sommer and published by iUniverse. This book was released on 2008-09 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast paced changing business world, professionals must work smarter than ever to improve their performance. What worked in the past doesn't work today. Clients are more knowledgeable and demanding. Competitors are more aggressive and cutthroat. Technical mastery of your vocation will only take you as far as an "average" performer. Within the pages of this book, the author reveals a revolutionary approach called the "Adviser Success Model" and walks the reader step-by-step through 13 of the most important communication skills used by top performers. As a top performer you will: earn more money; get that new job or promotion; increase your client base; close more deals; increase your gross sales revenue; improve your profit margin; retain clients for life; and much more. This book is intended for business owners, consultants, sales and service professionals who serve clients on a daily basis. Traditionally these are outside clients (sometimes they may be referred to as customers in your organization). Recently I've also found tremendous success implementing the art of client communication with professionals working with internal clients, that is those professionals who provide services for others within the same organization. It doesn't matter where you fit in the above description. The tips and techniques I provide will help you become a master communicator and top performer in your profession. I will focus on the most critical communication skill areas and provide you with successfully proven techniques. This book will cover: Questioning - How to ask powerful, smart and insightful questions Listening - How to become an effective listener Objection Handling - How to eliminate client objections and resistance Preparing A Presentation - How to inspire and motivate an audience Delivering A Presentation - How to persuade your client to your recommendations Planning A Meeting - How to plan the most effective meeting Facilitating A Meeting - How to run the most effective meeting Words and Stories - How to use words and stories to get your point across The Written Word - How to utilize the most overlooked written communication Memos And Reports - How to develop powerful reports and memos Gatekeeper Barriers - How to get client gatekeepers to help you win Self Promotion - How to promote yourself to the top of your profession Household Name - How you can become a household name in your industry Although there have been books published on many of these topics in the past, this book contains new approaches that focus on the critical client and business challenges you are facing today. The primary goal and objective of this program is to help you build your foundation for becoming a top performer in your profession.
Book Synopsis The New Handshake by : Joan C. Curtis
Download or read book The New Handshake written by Joan C. Curtis and published by Bloomsbury Publishing USA. This book was released on 2010-08-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. With more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), today's social media-oriented climate has redefined the way people communicate and interact. It's also changed the way consumers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology. In The New Handshake: Sales Meets Social Media, coauthors Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. It contains case examples that justify incorporating social media in business. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy—including how to empower salespeople to overcome their resistance to change.