A Guide To Researching Companies

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Strategic Market Research

Author : Anne E. Beall
Publisher : iUniverse
ISBN 13 : 1936236176
Total Pages : 99 pages
Book Rating : 4.9/5 (362 download)

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Book Synopsis Strategic Market Research by : Anne E. Beall

Download or read book Strategic Market Research written by Anne E. Beall and published by iUniverse. This book was released on 2010-07-14 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.

Making Sense of Business Reference

Author : Celia Ross
Publisher : American Library Association
ISBN 13 : 0838919421
Total Pages : 265 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Making Sense of Business Reference by : Celia Ross

Download or read book Making Sense of Business Reference written by Celia Ross and published by American Library Association. This book was released on 2020-07-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the guide to keep at your side when serving business students, job-seekers, investors, or entrepreneurs in your library.

A Guide to Researching Companies

Author : Pamela J. Perlman
Publisher :
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4.:/5 (129 download)

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Book Synopsis A Guide to Researching Companies by : Pamela J. Perlman

Download or read book A Guide to Researching Companies written by Pamela J. Perlman and published by . This book was released on 1986 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Research

Author : Jill Collis
Publisher : Bloomsbury Publishing
ISBN 13 : 135092878X
Total Pages : 571 pages
Book Rating : 4.3/5 (59 download)

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Book Synopsis Business Research by : Jill Collis

Download or read book Business Research written by Jill Collis and published by Bloomsbury Publishing. This book was released on 2021-03-23 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data. New to this Edition: - Expanded practical guidance on areas students find challenging, such as sampling, writing up research and presenting data. - Fully revised and refreshed to provide a more international perspective. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-research. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

A Great Place to Work For All

Author : Michael C. Bush
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523095091
Total Pages : 252 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis A Great Place to Work For All by : Michael C. Bush

Download or read book A Great Place to Work For All written by Michael C. Bush and published by Berrett-Koehler Publishers. This book was released on 2018-03-13 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Foreword A Better View of Motivation -- Introduction A Great Place to Work For All -- PART ONE Better for Business -- Chapter 1 More Revenue, More Profit -- Chapter 2 A New Business Frontier -- Chapter 3 How to Succeed in the New Business Frontier -- Chapter 4 Maximizing Human Potential Accelerates Performance -- PART TWO Better for People, Better for the World -- Chapter 5 When the Workplace Works For Everyone -- Chapter 6 Better Business for a Better World -- PART THREE The For All Leadership Call -- Chapter 7 Leading to a Great Place to Work For All -- Chapter 8 The For All Rocket Ship -- Notes -- Thanks -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Z -- About Us -- Authors

Designing and Managing a Research Project

Author : Michael Jay Polonsky
Publisher : SAGE
ISBN 13 : 9780761922490
Total Pages : 252 pages
Book Rating : 4.9/5 (224 download)

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Book Synopsis Designing and Managing a Research Project by : Michael Jay Polonsky

Download or read book Designing and Managing a Research Project written by Michael Jay Polonsky and published by SAGE. This book was released on 2005 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The authors did an excellent job of addressing many of the "real world" issues in conducting a business research project. They have given care to address some of the issues that often represent the major stumbling blocks for students engaged in business research projects.... An excellent text.... It is concise, very readable and addresses many of the issues that we, as instructors, grapple with as we assign research projects′ - Andrew M Forman, PhD, Hofstra University Designing and Implementing a Research Project is a concise, easy to read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, `Laying the Foundations′, `Undertaking the Research′, and `Communicating the Results′, which present a logical flow for the research project. A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative). The authors have applied their years of past experience in supervising student projects, when writing this book to provide some actual examples of problems and practical guidelines. This unique book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student friendly in style. It could be used, as either a text, or a supplementary text on courses in management (including industrial psychology) and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful.

Research to Revenue

Author : Don Rose
Publisher : UNC Press Books
ISBN 13 : 146962527X
Total Pages : 353 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Research to Revenue by : Don Rose

Download or read book Research to Revenue written by Don Rose and published by UNC Press Books. This book was released on 2016-01-06 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: University start-ups are unique in the world of business and entrepreneurship, translating research conducted at and owned by universities into market-ready products--a complex process that requires a combination of scientific, technical, legal, business, and financial skills to be successful. Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common--and avoidable--mistakes. They detail the key factors and components that contribute to a successful start-up, explain what makes university start-ups unique, delineate the steps of building and managing them, and describe how to foster and maintain start-ups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university start-ups.

Writing Business Research Reports

Author : Matthew J. Rehart
Publisher : Routledge
ISBN 13 : 9780962374463
Total Pages : 192 pages
Book Rating : 4.3/5 (744 download)

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Book Synopsis Writing Business Research Reports by : Matthew J. Rehart

Download or read book Writing Business Research Reports written by Matthew J. Rehart and published by Routledge. This book was released on 1994 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research Design in Business and Management

Author : Stefan Hunziker
Publisher : Springer Nature
ISBN 13 : 3658343575
Total Pages : 259 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Research Design in Business and Management by : Stefan Hunziker

Download or read book Research Design in Business and Management written by Stefan Hunziker and published by Springer Nature. This book was released on 2021-11-09 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present book project on Research Design, which is planned in English, is intended to create an innovative textbook that can be used at university undergraduate and graduate levels in internationally oriented education in the German-speaking countries. This textbook shall provide comprehensive guidance for students when tackling their (applied) research papers. Instead of reiterating qualitative and quantitative methods it focuses on how to come up with an appropriate research design that allows the student to make the intended intellectual contribution. Starting from the desired (hypothetical) conclusion or statement the student will be guided through the process of finding the appropriate Research Question that will be answered by such a statement and the required Research Design consisting of data collection and data analysis, that allows for such a statement as the conclusion of the study. Common Research Designs in Business and Management, i.e. well beyond the standard Research Designs of Social Sciences and curtailed to the focus area, will be described with regard to their suitability to answer specific kinds of questions as well as the idiosyncrasies of the these Designs and their impact on the written research reports. Examples for each Research Design will be provided as well as guidance about how to write about such research.

Research for Designers

Author : Gjoko Muratovski
Publisher : SAGE
ISBN 13 : 1529767555
Total Pages : 297 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Research for Designers by : Gjoko Muratovski

Download or read book Research for Designers written by Gjoko Muratovski and published by SAGE. This book was released on 2021-12-01 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design is everywhere. It influences how we live, what we wear, how we communicate, what we buy, and how we behave. To design for the real world and define strategies rather than just implement them, you need to learn how to understand and solve complex, intricate and often unexpected problems. Research for Designers is the guide to this new, evidence-based creative process for anyone doing research in Design Studies or looking to develop their design research skills. The book: Takes an organized approach to walking you through the basics of research. Highlights the importance of data. Encourages you to think in a cross-disciplinary way. Including interviews with 10 design experts from across the globe, this guide helps you put theory into practice and conduct successful design research.

Interviewing Users

Author : Steve Portigal
Publisher : Rosenfeld Media
ISBN 13 : 1959029827
Total Pages : 212 pages
Book Rating : 4.9/5 (59 download)

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Book Synopsis Interviewing Users by : Steve Portigal

Download or read book Interviewing Users written by Steve Portigal and published by Rosenfeld Media. This book was released on 2023-10-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield. In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews. Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries. "Quite simply the best book on when, why, and how you should conduct user interview studies." —Elizabeth F. Churchill, PhD, Senior Director, Google Who Should Read This Book? Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are. Anyone and everyone who wants to learn how to interview and listen to people. Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you. Takeaways User research is key for companies to include in their design and development process. The best way to do user research is through interviewing users and determining their needs. Interviewing can identify what could be designed or what is actually a problem. Teams who meet their users face-to-face will build better products. Field research takes a lot of preparation to be successful―and a solid plan in advance. There are critical techniques and frameworks for mapping human behavior. A good interviewer always puts their participants at ease. If you ask the right questions, you’ll get the right answers. A smart interviewer checks their worldview at the door. To establish a rapport with your interviewee, listen and don’t be judgmental. Research data is a combination of analysis and synthesis. The importance of research analysis must be continually highlighted and emphasized to the powers that be.

Company Researching Guide

Author : Isaac Hartje
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.5/5 (466 download)

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Book Synopsis Company Researching Guide by : Isaac Hartje

Download or read book Company Researching Guide written by Isaac Hartje and published by . This book was released on 2021-07-30 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Job searching involves more than searching for open positions and sending your resume to employers. You also need to make sure you're a good fit for the job, can catch the hiring manager's attention, and are well-prepared to answer interview questions. This book shows tips and techniques to improve aspects of the interview process, you'll learn: - How to effectively search for a job - Resume writing (including what to write and how to write it) - Cover Letter writing (format, content, and more) - Company Research (what to know about the company you interview with) - Proper professional handshake and greetings to express confidence - Appearance (what to wear, hair care, how to act, and more) - Interview Preparation (social media, what to bring with you, etc)

A Survival Guide for Research Scientists

Author : Ratna Tantra
Publisher : Springer Nature
ISBN 13 : 3030054357
Total Pages : 232 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis A Survival Guide for Research Scientists by : Ratna Tantra

Download or read book A Survival Guide for Research Scientists written by Ratna Tantra and published by Springer Nature. This book was released on 2019-08-31 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research scientists play a pivotal role in society. Their passion for science will drive them forward, leading to new discoveries that will ultimately make the world a better place. Unfortunately, as the professional environment becomes more and more competitive, research scientists today cannot just rely on technical knowledge to carve successful careers. Besides technical skills, they will need to acquire other skills, such as how to communicate their science to the outside world. A Survival Guide for Research Scientists is a one-stop-shop that will help you to develop those core skills not often taught at school or university. The book has been written by an author with more than 20 years of scientific research experience (across different scientific disciplines). She has not only been a research scientist but also a writer, a consultant, a sole-trader and a project manager. A Survival Guide for Research Scientists takes on a holistic approach in order to help you pave the way for success. As such, it features practical guidelines on how to: • conduct your scientific research (how to: do literature review, design experiments, adopt best practice, ensure health and safety, etc.). • write and edit (reports, bid proposals, peer review publications, etc). • interact with the outside world (be a team leader, manage a project, network, deal with difficult people, do presentations, organise meetings, etc.). • look after your career (and get your dream job). • look after yourself (and how to manage stress). • look for a job (develop your CV, prepare for interviews, etc.). • become self-employed (and achieve business success). • deal with redundancy (and move forward in life, etc) Whatever your scientific background may be, this book is the perfect accompaniment, to guide you at every stage of your career.

A Guide to Managing Research

Author : William Fox
Publisher : Juta and Company Ltd
ISBN 13 : 9780702176845
Total Pages : 196 pages
Book Rating : 4.1/5 (768 download)

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Book Synopsis A Guide to Managing Research by : William Fox

Download or read book A Guide to Managing Research written by William Fox and published by Juta and Company Ltd. This book was released on 2008-09-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: It explains the fundamentals of research in the management sciences in a logical way and describes the research process in detail. An outstanding feature of the book is the explanation of the role of research design in both the qualitative and quantitative traditions of research.

The Marketing Research Guide

Author : Robert E. Stevens
Publisher : Routledge
ISBN 13 : 0789024160
Total Pages : 444 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis The Marketing Research Guide by : Robert E. Stevens

Download or read book The Marketing Research Guide written by Robert E. Stevens and published by Routledge. This book was released on 2006 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.

Building & Running a Successful Research Business

Author : Mary Ellen Bates
Publisher : Information Today, Inc.
ISBN 13 : 9780910965620
Total Pages : 492 pages
Book Rating : 4.9/5 (656 download)

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Book Synopsis Building & Running a Successful Research Business by : Mary Ellen Bates

Download or read book Building & Running a Successful Research Business written by Mary Ellen Bates and published by Information Today, Inc.. This book was released on 2003 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online research is one of the hottest work-from-home business opportunities of the decade, and this handbook provides the information necessary to launch, manage, and build a successful research business.

The Market Research Toolbox

Author : Edward F. McQuarrie
Publisher : SAGE Publications
ISBN 13 : 148331359X
Total Pages : 401 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The Market Research Toolbox by : Edward F. McQuarrie

Download or read book The Market Research Toolbox written by Edward F. McQuarrie and published by SAGE Publications. This book was released on 2015-04-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.