A Guide to Recruiting Your Next CEO

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Publisher :
ISBN 13 : 9780997120790
Total Pages : 114 pages
Book Rating : 4.1/5 (27 download)

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Book Synopsis A Guide to Recruiting Your Next CEO by : Dennis C. Miller

Download or read book A Guide to Recruiting Your Next CEO written by Dennis C. Miller and published by . This book was released on 2017 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies estimate more than 75% of nonprofit executives will their positions in the next 5 - 10 years. What will you do when you need to recruit a new executive for your nonprofit's leadership team? Recruit your next CEO knowing that you have identified someone whose core competencies and values align with your strategic vision and mission.

High Growth Handbook

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Publisher : Stripe Press
ISBN 13 : 1953953379
Total Pages : 396 pages
Book Rating : 4.9/5 (539 download)

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Book Synopsis High Growth Handbook by : Elad Gil

Download or read book High Growth Handbook written by Elad Gil and published by Stripe Press. This book was released on 2018-07-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.

Who

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Publisher : Ballantine Books
ISBN 13 : 0345504194
Total Pages : 210 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Who by : Geoff Smart

Download or read book Who written by Geoff Smart and published by Ballantine Books. This book was released on 2008-09-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.

Hiring Success: How Visionary CEOs Compete for the Best Talent

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Author :
Publisher : Lioncrest Publishing
ISBN 13 : 9781544506890
Total Pages : 264 pages
Book Rating : 4.5/5 (68 download)

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Book Synopsis Hiring Success: How Visionary CEOs Compete for the Best Talent by : Jerome Ternynck

Download or read book Hiring Success: How Visionary CEOs Compete for the Best Talent written by Jerome Ternynck and published by Lioncrest Publishing. This book was released on 2020-02-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who you hire defines everything, from business success down to who you are as a leader. That's why hiring top talent is the #1 priority of most CEOs, and yet, studies show that the majority don't believe they recruit highly talented people. As the talent economy continues to evolve, CEOs need to adapt the way they compete for talent in order to keep up. As a current SaaS CEO and former recruiter, Jerome Ternynck packs 30 years of learnings and differentiated recruiting strategies into Hiring Success to provide CEOs a future-ready perspective for talent. You'll walk away with the ability to attract, select, and hire the best talent at a global scale on demand--leading to hiring success now and in the future.

Startup CEO

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Publisher : John Wiley & Sons
ISBN 13 : 1119723663
Total Pages : 486 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Startup CEO by : Matt Blumberg

Download or read book Startup CEO written by Matt Blumberg and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.

Talent Wins

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Publisher : Harvard Business Press
ISBN 13 : 1633691195
Total Pages : 192 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Talent Wins by : Ram Charan

Download or read book Talent Wins written by Ram Charan and published by Harvard Business Press. This book was released on 2018-03-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radical Advice for Reinventing Talent--and HR Most executives today recognize the competitive advantage of human capital, and yet the talent practices their organizations use are stuck in the twentieth century. Typical talent-planning and HR processes are designed for predictable environments, traditional ways of getting work done, and organizations where "lines and boxes" still define how people are managed. As work and organizations have become more fluid--and business strategy is no longer about planning years ahead but about sensing and seizing new opportunities and adapting to a constantly changing environment--companies must deploy talent in new ways to remain competitive. Turning conventional views on their heads, talent and leadership experts Ram Charan, Dominic Barton, and Dennis Carey provide leaders with a new and different playbook for acquiring, managing, and deploying talent--for today's agile, digital, analytical, technologically driven strategic environment--and for creating the HR function that business needs. Filled with examples of forward-thinking companies that have adopted radical new approaches to talent (such as ADP, Amgen, BlackRock, Blackstone, Haier, ING, Marsh, Tata Communications, Telenor, and Volvo), as well as the juggernauts and the startups of Silicon Valley, this book shows leaders how to bring the rigor that they apply to financial capital to their human capital--elevating HR to the same level as finance in their organizations. Providing deep, expert insight and advice for what needs to change and how to change it, this is the definitive book for reimagining and creating a talent-driven organization that wins.

The Great CEO Within: The Tactical Guide to Company Building

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Author :
Publisher :
ISBN 13 : 9780578599281
Total Pages : 202 pages
Book Rating : 4.5/5 (992 download)

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Book Synopsis The Great CEO Within: The Tactical Guide to Company Building by : Matt Mochary

Download or read book The Great CEO Within: The Tactical Guide to Company Building written by Matt Mochary and published by . This book was released on 2019-12-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback. Becoming a great CEO requires training. For a founding CEO, there is precious little time to complete that training, especially at the helm of a rapidly growing company. Now you have the guidance you need in one book.

The Road to CEO

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Publisher : Adams Media
ISBN 13 : 9781580627092
Total Pages : 274 pages
Book Rating : 4.6/5 (27 download)

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Book Synopsis The Road to CEO by : Sharon Voros

Download or read book The Road to CEO written by Sharon Voros and published by Adams Media. This book was released on 2002-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback -- the secret to getting the key to the executive suite! In today's competitive workplace, hard work, self-sacrifice, and a great resume simply aren't enough to propel executives to upper management. Achievements and credentials are only the minimum requirements -- to stand above the competition, executives must cultivate the intangibles: the elements of Leadership Presence. In The Road to CEO, seasoned executive recruiter Sharon Voros presents her own insights and those of hundreds of top executive recruiters to show aspiring managers how to enhance their executive presence and significantly improve their career prospects. Using case studies, interviews, and profiles, Voros describes how to develop the leadership skills that big businesses are looking for, as well as the personal abilities executives need in order to get the job. This essential resource reveals: -- How recruiters assess Leadership Presence -- How aspiring executives can assess their own Leadership Presence -- Who has Leadership Presence -- How to enhance Leadership Presence With invaluable inside information on what it really takes to make the grade, The Road to CEO reveals the crucial traits that distinguish successful candidates from the runners-up.

Joan Garry's Guide to Nonprofit Leadership

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119293065
Total Pages : 256 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Joan Garry's Guide to Nonprofit Leadership by : Joan Garry

Download or read book Joan Garry's Guide to Nonprofit Leadership written by Joan Garry and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.

Talent Makers

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Publisher : John Wiley & Sons
ISBN 13 : 1119785286
Total Pages : 275 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Talent Makers by : Daniel Chait

Download or read book Talent Makers written by Daniel Chait and published by John Wiley & Sons. This book was released on 2021-03-30 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful ideas to transform hiring into a massive competitive advantage for your business Talent Makers: How the Best Organizations Win through Structured and Inclusive Hiring is essential reading for every leader who knows that hiring is crucial to their organization and wants to compete for top talent, diversify their organization, and build winning teams. Daniel Chait and Jon Stross, co-founders of Greenhouse Software, Inc, provide readers with a comprehensive and proven framework to improve hiring quickly, substantially, and measurably. Talent Makers will provide a step-by-step plan and actionable advice to help leaders assess their talent practice (or lack thereof) and transform hiring into a measurable competitive advantage. Readers will understand and employ: A proven system and principles for hiring used by the world's best companies Hiring practices that remove bias and result in more diverse teams An assessment of their hiring practice using the Hiring Maturity model Measurement of employee lifetime value in quantifiable terms, and how to increase that value through hiring The Talent Makers methodology is the result of the authors’ experience and the ideas and stories from their community of more than 4,000 organizations. This is the book that CEOs, hiring managers, talent practitioners, and human resources leaders must read to transform their hiring and propel their organization to new heights.

Board Recruitment and Orientation

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Author :
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Board Recruitment and Orientation by : Hildy Gottlieb

Download or read book Board Recruitment and Orientation written by Hildy Gottlieb and published by . This book was released on 2001 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fanatical Military Recruiting

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Publisher : John Wiley & Sons
ISBN 13 : 1119473624
Total Pages : 271 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Fanatical Military Recruiting by : Jeb Blount

Download or read book Fanatical Military Recruiting written by Jeb Blount and published by John Wiley & Sons. This book was released on 2019-03-05 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military Recruiting is a war. It’s just a different kind of war than what you were prepared and trained to fight for. Recruiting is a war for talent. Smart, competent, and capable people are rare and in high demand. Every organization, from commercial enterprises, healthcare, non-profit, sports, and education, to the military is in an outright battle to recruit and retain these bright and talented people. Rather than bullets and bombs, the war for talent is won through high-impact prospecting activity, time discipline, intellectual agility, emotional intelligence, and human to human relationships. On this highly competitive, ever changing, asymmetrical battlefield, to win, you must operate at a level of excellence beyond anything asked of military recruiters before. Yet, in this new paradigm, many recruiters are struggling, and most recruiting units are staring down the barrel at 50 percent or more of their recruiters consistently missing Mission. It is imperative that we arm military recruiters with the skills they need to win in this challenging environment. The failure to make Mission is an existential threat to the strength and readiness of America’s fighting forces and our democracy. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master’s level training resource designed specifically for the unique demands of Military Recruiting. In FMR, you’ll learn: The Single Most Important Discipline in Military Recruiting How to Get Out of a Recruiting Slump The 30-Day Rule and Law of Replacement Powerful Time and Territory Management Strategies that Put You in Control of Your Day The 7 Step Telephone Prospecting Framework The 4 Step Email and Direct Messaging Framework The 5 C’s of Social Recruiting The 7 Step Text Message Prospecting Framework How to Leverage a Balanced Prospecting Methodology to Keep the Funnel Full of Qualified Applicants Powerful Human Influence Frameworks that Reduce Resistance and Objections The 3 Step Prospecting Objection Turn-Around Framework Mission Drive and the 5 Disciplines of Ultra-High Performing Military Recruiters In his signature right-to-the-point style that has made him the go-to trainer to a who’s who of the world’s most prestigious organizations, Jeb Blount pulls no punches. He slaps you in the face with the cold, hard truth about what’s really holding you back. Then, he pulls you in with stories, examples, and lessons that teach you exactly what you need to do right now to become an ultra-high performing recruiter. Fanatical Military Recruiting is filled with the high-powered strategies, techniques, and tools you need to keep your funnel packed with qualified applicants. As you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence. And, with this new-found confidence, your performance as a military recruiter will soar and you will Make Mission, Fast.

CEO

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis CEO by : John Decker

Download or read book CEO written by John Decker and published by Bloomsbury Publishing USA. This book was released on 2016-01-25 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a good CEO deliver value? An ideal resource for all aspiring executives, this book provides a comprehensive portrait of the CEO's role and a clearly defined roadmap for acquiring the skill set of a successful CEO. There is a critical and growing need for effective and enlightened leadership in the private sector. The corporate world needs CEOs who can build companies, exceed customer expectations, address the needs of the world's growing population, and deliver superior value to investors. CEOs must balance on an incredibly difficult and challenging tightrope and apply a daunting range of skills and experience at the highest levels to do so. Over one third of all new CEOs are out within three years and many companies don't achieve their full potential due to lack of leadership talent. CEO: Mastering the Corporate Pyramid shines a spotlight on what CEOs actually do, identifies the skills necessary to do the job, and explains how to develop these skills for anyone aspiring to the executive suite as well as those considering starting or buying a business. It supplies a unique and powerful roadmap for career success and increases the chances for an aspiring CEO to make it to the top and survive and thrive in the position.

The Robot-Proof Recruiter

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749493232
Total Pages : 273 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Robot-Proof Recruiter by : Katrina Collier

Download or read book The Robot-Proof Recruiter written by Katrina Collier and published by Kogan Page Publishers. This book was released on 2019-08-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST: Business Book Awards 2020 - HR & Management Category In a world of work where recruiters are constantly hearing that their role is at risk from AI, robotics and chatbots, it has never been more important to effectively attract and recruit the right people. Leveraging the power of social media and digital sourcing strategies is only part of the solution, and simply posting a job or sending a LinkedIn InMail is no longer enough. The Robot-Proof Recruiter shows you how to use the tools that reveal information that can be used to grab a potential candidate's attention among the overwhelming volume of material online. Full of expert guidance and practical tips, this book explains what works, what doesn't, and how you can stand out and recruit effectively in a world of technology overload. The Robot-Proof Recruiter will enable you to become the recruiter that candidates trust and the one they want to talk to. It contains essential guidance on overcoming obstacles - including how to recruit without an existing online presence, how to work effectively with hiring managers to improve the candidate experience, and how to use technology to support the candidate's journey from initial outreach, to application, to employee, and through to alumnus. This is an indispensable book for all recruitment professionals and HR practitioners who want to recruit the right people for their organization.

Mastering the Art of Recruiting

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Mastering the Art of Recruiting by : Michael Travis

Download or read book Mastering the Art of Recruiting written by Michael Travis and published by Bloomsbury Publishing USA. This book was released on 2015-01-16 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: A priceless resource for seasoned as well as first-time executives, this is the playbook that explains how to recruit better people and build stronger, more effective teams. Executives are highly motivated to get better at hiring because they know the ability to consistently identify and recruit the right people is critical to the success of their businesses—and their personal advancement. But hiring people isn't taught in business schools or executive development programs. This book provides the sorely needed and essential practical instruction that executives are not receiving elsewhere, supplying a step-by-step guide for those who want to excel at attracting and identifying talent. Covering everything from the basics of defining a job to the intricacies of managing internal politics, this no-nonsense book provides a clear roadmap through the often-daunting and pitfall-laden recruiting process. In addition to explaining how to get it right, the book provides the information and guidance readers need to identify and fix the most common problems that doom hiring efforts to failure. Debunking the idea that "some people are just great recruiters and some aren't," the author clearly identifies the steps that anyone can take in order to master the art—and science—of recruiting.

The New CEO in You!

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Author :
Publisher :
ISBN 13 : 9780987490605
Total Pages : 320 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis The New CEO in You! by : Russell Newman

Download or read book The New CEO in You! written by Russell Newman and published by . This book was released on 2013 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: During Russell Newman’s 30 years of management, business coaching, consulting and board experience, executives have consistently confessed to him that, despite the great messages and research findings open to them, they find the presentation of leadership and management theory too complex and inaccessible, a factor inexorably contributing to the largely unchanged, inadequate leadership practices dominating business today! The last thing CEOs need in the face of growing complexity and uncertainty facing them and their organizations is … more complexity! Most such books just sit under-utilized on their office or study shelves … It’s time to change all this!The New CEO in You! is the author’s solution to what he sees as a crisis. It is a practical, step-by-step guide to a fresh understanding and simplification of the role of the CEO, and how to enable high performance, sustainability AND satisfaction. Russell carefully examines:• traditional, often outdated models for leadership, management and structuring versus newer more relevant and supple approaches fit to meet future needs• how leaders really think and behave, the dire implications, and what to do • what the latest research tells us is needed to select, develop, motivate and retain the best people, in alignment with the CEO’s future strategies• common yet unrealized business practices that most likely cost you a fortune• how to reassess and effectively engage with your stakeholders• how you can build the essential support around you as you take on change• the huge differences and challenges that face tomorrow’s CEOs, and how to systematically embrace them.The New CEO in You! will refocus you on the few things that really make a difference to your day and your performance. Russell has proven through the book’s many case studies just how much CEOs can add to their bottom line – and their own security – by improving their leadership. And using his remarkable new formula in the exclusive Sealed Section, readers can apply their own numbers to calculate the possible recurrent savings by challenging entrenched practices and systems.Russell’s 10 Step model and other processes, and his conversational, accessible writing style, will guide – TRANSFORM – you and your organization towards what is most satisfying for you as leader and all your people. His core theme – for CEOs both current and aspiring – is to think and rethink more and differently about what they do and why, so that they can lead their organization to a vibrant future.And are you intrigued ENOUGH yet about just what awaits inside his SEALED SECTION

The CEO Next Door

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Author :
Publisher : Currency
ISBN 13 : 1101906502
Total Pages : 288 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The CEO Next Door by : Elena L. Botelho

Download or read book The CEO Next Door written by Elena L. Botelho and published by Currency. This book was released on 2018-03-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER • Winner of CMI Management Book of the Year 2019 Based on an in-depth analysis of over 2,600 leaders drawn from a database of more than 17,000 CEOs and C-suite executives, as well 13,000 hours of interviews, and two decades of experience advising CEOs and executive boards, Elena L. Botelho and Kim R. Powell overturn the myths about what it takes to get to the top and succeed. Their groundbreaking research was the featured cover story in the May-June 2017 issue of Harvard Business Review. It reveals the common attributes and counterintuitive choices that set apart successful CEOs—lessons that we can apply to our own careers. Much of what we hear about who gets to the top, and how, is wrong. Those who become chief executives set their sights on the C-suite at an early age. In fact, over 70 percent of the CEOs didn’t have designs on the corner office until later in their careers. You must graduate from an elite college. In fact, only 7 percent of CEOs in the dataset are Ivy League graduates--and 8 percent didn't graduate from college at all. To become a CEO you need a flawless résumé. The reality: 45 percent of CEO candidates had at least one major career blowup. What those who reach the top do share are four key behaviors that anyone can master: they are decisive; they are reliable, delivering what they promised when the promise it, without exception; they adapt boldly, and they engage with stakeholders without shying away from conflict. Based on this breakthrough study of the most successful people in business, Botelho and Powell offer career advice for everyone who aspires to get ahead. Based on research insights illustrated by real life stories from CEOs and boardrooms, they tell us how to: - Fast-track our career by deploying the career catapults used by those who get to the top quickly - Overcome the hidden handicaps to getting the job we want. - Avoid the 5 hazards that most commonly derail those promoted into a new role. For everyone who aspires to rise up through the organization and achieve their full potential, The CEO Next Door is an essential guide.