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Author : Industrial Equipment
Publisher : Prentice Hall
ISBN 13 : 9780133702637
Total Pages : 106 pages
Book Rating : 4.7/5 (26 download)
Download or read book A Guide to Marketing New Industrial and Consumer Products written by Industrial Equipment and published by Prentice Hall. This book was released on 1985-01-01 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (11 download)
Download or read book A Guide to Marketing New Industrial Products written by and published by . This book was released on 1984* with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Business and Defense Services Administration
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (319 download)
Download or read book Information Sources on Marketing New Products written by United States. Business and Defense Services Administration and published by . This book was released on 1969 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136585850
Total Pages : 244 pages
Book Rating : 4.1/5 (365 download)
Download or read book Industrial Products written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Author : Michael John Baker
Publisher :
ISBN 13 : 9780333155721
Total Pages : 209 pages
Book Rating : 4.1/5 (557 download)
Download or read book Marketing New Industrial Products written by Michael John Baker and published by . This book was released on 1975 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Baker
Publisher :
ISBN 13 :
Total Pages : 209 pages
Book Rating : 4.:/5 (82 download)
Download or read book Marketing New Industrial Products written by Michael Baker and published by . This book was released on 1978 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alexander Hiam
Publisher : John Wiley & Sons
ISBN 13 : 111888065X
Total Pages : 384 pages
Book Rating : 4.1/5 (188 download)
Download or read book Marketing For Dummies written by Alexander Hiam and published by John Wiley & Sons. This book was released on 2014-04-11 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.
Author : Fahri Karakaya
Publisher : Praeger
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.:/5 (318 download)
Download or read book Entry Barriers and Market Entry Decisions written by Fahri Karakaya and published by Praeger. This book was released on 1991-12-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive discussion of market entry barriers in both early and late market entry situations. Barriers in consumer as well as industrial markets are compared, and the advantages of creating as well as overcoming entry barriers are examined. The authors also discuss international market entry barriers and how they can be overcome by presenting actual case histories of successful strategies. The vital role of managerial consensus on market entry in the face of entry barriers is explored, and the book concludes with two Appendices that provide detailed market entry simulation exercises for both domestic and international market entry situations.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Gustav Edward Larson
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.0/5 ( download)
Download or read book Developing and Selling New Products written by Gustav Edward Larson and published by . This book was released on 1955 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Italo S. Servi
Publisher : Greenwood Press
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.4/5 (91 download)
Download or read book New Product Development and Marketing written by Italo S. Servi and published by Greenwood Press. This book was released on 1990 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing upon his extensive training and experience in industrial research and consulting, Servi here offers a comprehensive guide to the product development process. The author describes the four phases of the product development process--planning, product definition, implementation, and transition to established product--and explains the basic rules that, he argues, must guide the process regardless of the business environment in which it occurs. In an effort to raise the historically low commercial success rate for new products, the author offers both practical advice and numerous case studies that demonstrate successful product introductions. Throughout, he is concerned both with identifying commonalities in the new product development process across industries and service areas and with highlighting differences so that readers can select the elements of the new product development process that are critical in their own business environments. Divided into five parts, the volume begins by examining the new product planning stage, introducing the concept of the product portfolio, and detailing the financial considerations involved in generating a new product offering. The second part looks at product definition and explores the sources of new product ideas as well as methods for ranking those ideas from a development and marketing perspective. Turning to focus on the implementation mode, Servi discusses the technical and commercial aspects of product development and addresses the critical issue of how to protect intellectual property. Finally, the human side of product development is considered in two chapters that discuss key organization and communication issues. The book concludes with three comprehensive examples of new product development and suggestions for increasing success probability. Marketing and product development professionals will find Servi's work an indispensable and frequently used practical reference source.
Author : Glen L. Urban
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.:/5 (321 download)
Download or read book Design and Marketing of New Products written by Glen L. Urban and published by Prentice Hall. This book was released on 1980 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Pride
Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.4/5 (91 download)
Download or read book Understanding Marketing written by William M. Pride and published by . This book was released on 1980 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 502 pages
Book Rating : 4.:/5 (319 download)
Download or read book Distribution Data Guide written by and published by . This book was released on 1955 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fadi Aramouni
Publisher : DEStech Publications, Inc
ISBN 13 : 1605951129
Total Pages : 392 pages
Book Rating : 4.6/5 (59 download)
Download or read book Methods for Developing New Food Products written by Fadi Aramouni and published by DEStech Publications, Inc. This book was released on 2014-08-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the basics of food technology and new product development from initial planning through formulation, market research, manufacturing and product launchCarefully outlined test protocols plus quantified sensory, financial and feasibility analysisRecaps key technical concepts across the entire food science curriculum Developed as a comprehensive guide to how food products are planned, budgeted, manufactured and launched, this original textbook forms a cohesive introduction to all phases of food product development. A unique feature of the book is that it reviews the main concepts of food chemistry, ingredient functionality, additives, processing, quality control, safety, package labeling and more-—virtually the entire food technology curriculum. With this specialized information as context, the book spells out the procedures needed to formulate, cost-justify and test market safe and profitable new products that meet regulatory guidelines and consumer expectations. The technical exposition is highlighted by case studies of novel food items introduced by U.S. companies. Syllabus-ready and furnished with back-of-chapter questions and projects, the volume is highly suited for university courses, including the capstone, as well as in-house and team training short courses in industry.
Author : New Products Institute
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (89 download)
Download or read book Common Marketing and Distribution Problems to be Resolved Before Launching a New Product with Special Observations on New York City as a Market for New Industrial and Consumer Products ... written by New Products Institute and published by . This book was released on 1955 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Al Iannuzzi
Publisher : CRC Press
ISBN 13 : 1439854319
Total Pages : 225 pages
Book Rating : 4.4/5 (398 download)
Download or read book Greener Products written by Al Iannuzzi and published by CRC Press. This book was released on 2011-11-08 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.
