Brand Admiration

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Publisher : John Wiley & Sons
ISBN 13 : 1119308070
Total Pages : 292 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Brand Admiration by : C. Whan Park

Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Talking About BPD

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Publisher : Jessica Kingsley Publishers
ISBN 13 : 1787758265
Total Pages : 210 pages
Book Rating : 4.7/5 (877 download)

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Book Synopsis Talking About BPD by : Rosie Cappuccino

Download or read book Talking About BPD written by Rosie Cappuccino and published by Jessica Kingsley Publishers. This book was released on 2021-10-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I am Rosie. I have BPD. I am not an attention-seeker, manipulative, dangerous, hopeless, unlovable, 'broken', 'difficult to reach' or 'unwilling to engage'. I am caring, creative, courageous, determined, full of life and love.' Talking About BPD is a positive, stigma-free guide to life with borderline personality disorder (BPD) from award-winning blogger Rosie Cappuccino. Addressing what BPD is, the journey to diagnosis and available treatments, Rosie offers advice on life with BPD and shares practical tips and DBT-based techniques for coping day to day. Topics such as how to talk about BPD to those around you, managing relationships and self-harm are also explored. Throughout, Rosie shares her own experiences and works to dispel stigma and challenge the stereotypes often associated with the disorder. This much-needed, hopeful guide will offer support, understanding, validation and empowerment for all living with BPD, as well as those who support them.

The Mutual Admiration Society

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Publisher : Basic Books
ISBN 13 : 1541644468
Total Pages : 384 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis The Mutual Admiration Society by : Mo Moulton

Download or read book The Mutual Admiration Society written by Mo Moulton and published by Basic Books. This book was released on 2019-11-05 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A group biography of renowned crime novelist Dorothy L. Sayers and the Oxford women who stood at the vanguard of equal rights Dorothy L. Sayers is now famous for her Lord Peter Wimsey and Harriet Vane detective series, but she was equally well known during her life for an essay asking "Are Women Human?" Women's rights were expanding rapidly during Sayers's lifetime; she and her friends were some of the first women to receive degrees from Oxford. Yet, as historian Mo Moulton reveals, it was clear from the many professional and personal obstacles they faced that society was not ready to concede that women were indeed fully human. Dubbing themselves the Mutual Admiration Society, Sayers and her classmates remained lifelong friends and collaborators as they fought for a truly democratic culture that acknowledged their equal humanity. A celebration of feminism and female friendship, The Mutual Admiration Society offers crucial insight into Dorothy L. Sayers and her world.

Honouring and Admiring the Immoral

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Author :
Publisher : Routledge
ISBN 13 : 1000433390
Total Pages : 113 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Honouring and Admiring the Immoral by : Alfred Archer

Download or read book Honouring and Admiring the Immoral written by Alfred Archer and published by Routledge. This book was released on 2021-06-07 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it appropriate to honour and admire people who have created great works of art, made important intellectual contributions, performed great sporting feats, or shaped the history of a nation if those people have also acted immorally? This book provides a philosophical investigation of this important and timely question. The authors draw on the latest research from ethics, value theory, philosophy of emotion, social philosophy, and social psychology to develop and substantiate arguments that have been made in the public debates about this issue. They offer a detailed analysis of the nature and ethics of honour and admiration, and present reasons both in favour and against honouring and admiring the immoral. They also take on the important matter of whether we can separate the achievements of public figures from their immoral behaviour. Ultimately, the authors reject a “onesize-fits-all” approach and argue that we must weigh up the reasons for and against honouring and admiring in each particular case. Honouring and Admiring the Immoral is written in an accessible style that shows how philosophy can engage with public debates about important ethical issues. It will be of interest to scholars and students working in moral philosophy, philosophy of emotion, and social philosophy.

Admiration and Awe

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Publisher : Oxford University Press
ISBN 13 : 0198797451
Total Pages : 289 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Admiration and Awe by : Antonio Urquízar Herrera

Download or read book Admiration and Awe written by Antonio Urquízar Herrera and published by Oxford University Press. This book was released on 2017 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the appropriation of Islamic architecture by Spanish historians during the sixteenth and seventeenth centuries, illuminating its relationship to the development of Spanish national identity.

Journal

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Publisher :
ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Journal by : East India Association (London, England)

Download or read book Journal written by East India Association (London, England) and published by . This book was released on 1921 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Institutional Dictionary of Astronism

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Publisher : Astral Publishing
ISBN 13 :
Total Pages : 882 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Institutional Dictionary of Astronism by : Cometan

Download or read book The Institutional Dictionary of Astronism written by Cometan and published by Astral Publishing. This book was released on 2021-03-21 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Institutional Dictionary of Astronism is the cumulation of receptions between Cometan and the astronomical world during the Founding era (2013-2021). The publication of this very first full-length Institutional Dictionary of Astronism represents eight years of the development of Astronism from its inception to how it stands today in 2021. The publication of this dictionary also encapsulates Astronism exactly as it exists now and how Cometan conceives it by the end of the Founding era. This dictionary and its contents capture what Astronism is now for posterity to look back on how this astronomical belief system will change as time progresses. Many of the words and definitions of this dictionary will alter as we enter the Establishment era and Astronism continues its progression in becoming world religion. However, what will not ever change is Cometan’s absolute devotion to the stars of the night sky and his discovery of their secrets through his receptions, personal inspirations, and his overall relationship with The Great Cosmos. Covering all the major Astronist beliefs, practices, cultural elements, theories, branches of study, and historical events, A Dictionary of Astronism, also known as the Institutional Dictionary of Astronism, is published by the Astronist Institution through its subsidiary, Astral Publishing, to commemorate the end of the era of The Founding of Astronism. The Founding of Astronism began exactly eight years on 1st July 2013 which sparked Cometan's ideations and indrucies and which afforded him the insight, knowledge, and vision to found a new religious movement, philosophy, spirituality and political ideology. As The Founding of Astronism, also simply known as the Founding era, comes to an end, the Astronist Institution wants to acknowledge the fundamental importance of this year period of the history of Astronism and to the wider history of religion, philosophy and spirituality as a whole. The Dictionary of Astronism immortalises that commemorative spirit by providing thousands of definition entries of Astronist terms that have been authorised by Astronist Institution scholars for dissemination worldwide. This dictionary captures the most up-to-date understanding of what Astronism is and how it as a whole and its component parts should be defined. Enjoy this dictionary that emblematises Astronism and how this new religion has so far developed.

The Greats of Sci-Fi: H. G Wells Edition

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Author :
Publisher : DigiCat
ISBN 13 :
Total Pages : 10716 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis The Greats of Sci-Fi: H. G Wells Edition by : Jules Verne

Download or read book The Greats of Sci-Fi: H. G Wells Edition written by Jules Verne and published by DigiCat. This book was released on 2023-12-26 with total page 10716 pages. Available in PDF, EPUB and Kindle. Book excerpt: DigiCat presents to you this unique SF collection, designed and formatted to the highest digital standards and adjusted for readability on all devices. H. G. Wells: The Time Machine The War of the Worlds The Island of Doctor Moreau The Invisible Man... Jules Verne: Journey to the Center of the Earth 20.000 Leagues under the Sea The Mysterious Island... Mary Shelley: Frankenstein The Last Man Edgar Wallace: Planetoid 127 The Green Rust... Otis Adelbert Kline: The Venus Trilogy The Mars Series Malcolm Jameson: Captain Bullard Series Garrett P. Serviss: Edison's Conquest of Mars A Columbus of Space The Sky Pirate... Arthur Conan Doyle: The Professor Challenger Series Francis Bacon: New Atlantis Edwin A. Abbott: Flatland Jack London: Iron Heel The Scarlet Plague The Star Rover... Robert Louis Stevenson: Dr Jekyll and Mr Hyde George MacDonald: Lilith H. Rider Haggard: King Solomon's Mines She William H. Hodgson: The House on the Borderland The Night Land... Edgar Allan Poe: Some Words with a Mummy Mellonta Tauta... H. P. Lovecraft: Beyond the Wall of Sleep The Cats of Ulthar Celephaïs Edward Bellamy: Looking Backward: 2000–1887 Equality... Mark Twain: A Connecticut Yankee in King Arthur's Court Owen Gregory: Meccania the Super-State Margaret Cavendish: The Blazing World Jonathan Swift: Gulliver's Travels William Morris: News from Nowhere Samuel Butler: Erewhon Edward Bulwer-Lytton: The Coming Race James Fenimore Cooper: The Monikins Hugh Benson: Lord of the World Fred M. White: The Doom of London Ernest Bramah: The Secret of the League Arthur D. Vinton: Looking Further Backward Robert Cromie: The Crack of Doom Anthony Trollope: The Fixed Period Cleveland Moffett: Richard Jefferies: After London Francis Stevens: The Heads of Cerberus Percy Greg: Across the Zodiac David Lindsay: A Voyage to Arcturus Stanley G. Weinbaum: Stories from the Solar System Abraham Merritt: The Moon Pool The Metal Monster... Hyne: The Lost Continent

Country Life

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Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Country Life by : Henry Hodgman Saylor

Download or read book Country Life written by Henry Hodgman Saylor and published by . This book was released on 1921 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Life of Florence Nightingale

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Publisher : BoD – Books on Demand
ISBN 13 : 3734037972
Total Pages : 422 pages
Book Rating : 4.7/5 (34 download)

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Book Synopsis The Life of Florence Nightingale by : Edward Tyas Cook

Download or read book The Life of Florence Nightingale written by Edward Tyas Cook and published by BoD – Books on Demand. This book was released on 2018-09-20 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reproduction of the original: The Life of Florence Nightingale by Edward Tyas Cook

Parliamentary Debates

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Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Parliamentary Debates by : New Zealand. Parliament

Download or read book Parliamentary Debates written by New Zealand. Parliament and published by . This book was released on 1870 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transactions of the English Ceramic Society Embracing Papers & Discussions for ...

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Publisher :
ISBN 13 :
Total Pages : 432 pages
Book Rating : 4.M/5 ( download)

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Book Synopsis Transactions of the English Ceramic Society Embracing Papers & Discussions for ... by : English Ceramic Society

Download or read book Transactions of the English Ceramic Society Embracing Papers & Discussions for ... written by English Ceramic Society and published by . This book was released on 1912 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

De Officiis

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Publisher :
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis De Officiis by : Marcus Tullius Cicero

Download or read book De Officiis written by Marcus Tullius Cicero and published by . This book was released on 1913 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: We know more of Marcus Tullius Cicero (106-43 BCE), lawyer, orator, politician and philosopher, than of any other Roman. Besides much else, his work conveys the turmoil of his time, and the part he played in a period that saw the rise and fall of Julius Caesar in a tottering republic. Cicero (Marcus Tullius, 106-43 BCE), Roman lawyer, orator, politician and philosopher, of whom we know more than of any other Roman, lived through the stirring era which saw the rise, dictatorship, and death of Julius Caesar in a tottering republic. In his political speeches especially and in his correspondence we see the excitement, tension and intrigue of politics and the part he played in the turmoil of the time. Of about 106 speeches, delivered before the Roman people or the Senate if they were political, before jurors if judicial, 58 survive (a few of them incompletely). In the fourteenth century Petrarch and other Italian humanists discovered manuscripts containing more than 900 letters of which more than 800 were written by Cicero and nearly 100 by others to him. These afford a revelation of the man all the more striking because most were not written for publication. Six rhetorical works survive and another in fragments. Philosophical works include seven extant major compositions and a number of others; and some lost. There is also poetry, some original, some as translations from the Greek.

Cicero De officiis

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Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.:/5 (52 download)

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Book Synopsis Cicero De officiis by : Marcus Tullius Cicero

Download or read book Cicero De officiis written by Marcus Tullius Cicero and published by . This book was released on 1921 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Anti-Machiavel

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Publisher : Wipf and Stock Publishers
ISBN 13 : 1532659741
Total Pages : 538 pages
Book Rating : 4.5/5 (326 download)

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Book Synopsis Anti-Machiavel by : Innocent Gentillet

Download or read book Anti-Machiavel written by Innocent Gentillet and published by Wipf and Stock Publishers. This book was released on 2018-10-17 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born around 1532 in Vienne, France, Innocent Gentillet was a Huguenot lawyer who fled to Geneva after the Saint Bartholomew’s Day Massacre of 1572. In 1576, he published Discours sur les moyens de bien gouverner & maintenir en paix un Royaume, ou autre Principauté, Contre Nicolas Machiavel Florentin, popularly known as Anti-Machiavel. Despite a papal ban in 1605, Anti-Machiavel went through twenty-four editions in French, Latin, English, German, and Dutch; it was read and used by Montaigne and Shakespeare. This edition presents Simon Patericke’s 1602 English translation, revised for modern spelling and grammar, and explores Anti-Machiavel’s connections with other works of the period.

Beacon Lights of History (Vol.1-14)

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Publisher : e-artnow
ISBN 13 :
Total Pages : 3110 pages
Book Rating : 4.4/5 (66 download)

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Book Synopsis Beacon Lights of History (Vol.1-14) by : John Lord

Download or read book Beacon Lights of History (Vol.1-14) written by John Lord and published by e-artnow. This book was released on 2022-01-04 with total page 3110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beacon Lights of History is a fourteen volume study by American historian John Lord which covers the history and the development of civilization from the old pagan civilizations through to modern Europe and America. Table of Contents: Volume 1: The Old Pagan Civilizations Volume 2: Jewish Heroes and Prophets Volume 3: Ancient Achievements Volume 4: Imperial Antiquity Volume 5: The Middle Ages Volume 6: Renaissance and Reformation Volume 7: Great Women Volume 8: Great Rulers Volume 9: European Statesmen Volume 10: European Leaders Volume 11: American Founders Volume 12: American Leaders Volume 13: Great Writers Volume 14: The New Era

Shakespeare's Books

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Publisher : Bloomsbury Publishing
ISBN 13 : 1474216064
Total Pages : 433 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Shakespeare's Books by : Stuart Gillespie

Download or read book Shakespeare's Books written by Stuart Gillespie and published by Bloomsbury Publishing. This book was released on 2016-02-25 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shakespeare's Books contains nearly 200 entries covering the full range of literature Shakespeare was acquainted with, including classical, historical, religious and contemporary works. The dictionary covers works whose importance to Shakespeare has emerged more clearly in recent years due to new research, as well as explaining current thinking on long-recognized sources such as Plutarch, Ovid, Holinshed, Ariosto and Montaigne. Entries for all major sources include surveys of the writer's place in Shakespeare's time, detailed discussion of their relation to his work, and full bibliography. These are enhanced by sample passages from early modern England writers, together with reproductions of pages from the original texts. Now available in paperback with a new preface bringing the book up to date, this is an invaluable reference tool.