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A Grassroots Marketing Guide For Local Businesess
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Book Synopsis No B.S. Grassroots Marketing by : Dan Kennedy
Download or read book No B.S. Grassroots Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Book Synopsis No B.S. Grassroots Marketing by : Dan S. Kennedy
Download or read book No B.S. Grassroots Marketing written by Dan S. Kennedy and published by . This book was released on 2012 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Grassroots Marketing Guide for Local Businesess by : Michael Pierce
Download or read book A Grassroots Marketing Guide for Local Businesess written by Michael Pierce and published by Createspace Independent Publishing Platform. This book was released on 2014-08-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know what the most profitable skill is for running a small business? It's not keeping the shelves stocked. It's not managing employees. It's not even having a good product. No. The most important skill is marketing your business. Why? Well, the only time you can bring money into your business is if you sell something. You can't stock the shelves unless you have money to buy the stuff to put on the shelves. You can't pay your employees unless you have money come in the business from selling something. A good product might as well be a piece of junk in a box if nobody knows it exists. That's where marketing comes in. It's how you communicate to thepublic that you have a good prudct, that you offer a good consumer experience and that they shoudl buy stuff from you, rather than one of your competitors.
Book Synopsis Ultimate Guide to Local Business Marketing by : Perry Marshall
Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Book Synopsis The Local Marketing Handbook by : Roberto Torres
Download or read book The Local Marketing Handbook written by Roberto Torres and published by . This book was released on 2021-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most small business owners don't understand how difficult it is to market their local business effectively. The Local Marketing Handbook will give you the tools to make it so much easier. Author Roberto Torres has spent years helping local businesses identify their audience, build high-traffic websites, and impact the people who live, work in, and visit their community. The Local Marketing Handbook is an easy-to-read guide filled with the fundamentals for successfully marketing your local small business. Inside, you will learn the 3 P's of local marketing, how to build an effective online local marketing campaign, how to impact your community, and help others do the same. This book will equip you, the business owner, with precisely what you need to grow your local business and become an agent of change for your community.
Book Synopsis Guerrilla Street Team Guide by : Jay Conrad Levinson
Download or read book Guerrilla Street Team Guide written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2008-06-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to increase profits and presence in the business world.
Book Synopsis No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses by : Dan S. Kennedy
Download or read book No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-01-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be a Small Business with BIG IMPACT Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you How to use the media as an extension of personality and of relationship—NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology PLUS gain access to: FREE – Glazer-Kennedy University Webinar Series FREE – Elite Gold Insider’s Circle Membership* FREE – Income Explosion Guide & CD FREE – Income Explosion FAST START Tele-Seminar
Download or read book Buzz written by George Affleck and published by . This book was released on 2015-10 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buzz teaches small business owners the secrets and tools of the marketing trade. George Affleck reveals the tried-and-true tactics of his marketing firm, Curve Communications. He breaks down Curve's proven Buzz Formula for success, which they've refined and tested over fifteen years of working with hundreds of small businesses.
Book Synopsis How to Market, Advertise and Promote Your Business or Service in Your Own Backyard by : Tom C. Egelhoff
Download or read book How to Market, Advertise and Promote Your Business or Service in Your Own Backyard written by Tom C. Egelhoff and published by John Wiley & Sons. This book was released on 2008-08-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management.
Book Synopsis Summary of Ultimate Guide to Local Business Marketing – [Review Keypoints and Take-aways] by : PenZen Summaries
Download or read book Summary of Ultimate Guide to Local Business Marketing – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-27 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Ultimate Guide to Local Business Marketing – How to master local online marketing presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of This updated and expanded edition of Ultimate Guide to Local Business Marketing walks you through how to bring the marketing strategy of your local company into the information age. In the following blinks, we will discuss how you can increase your customer base by utilising the power of intelligent keywords, search engines, and a website that is savvy and well-built. Ultimate Guide to Local Business Marketing summary includes the key points and important takeaways from the book Ultimate Guide to Local Business Marketing by Perry Marshall and Talor Zamir. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Book Synopsis Basics Of Local Marketing by : Karl Teager
Download or read book Basics Of Local Marketing written by Karl Teager and published by Independently Published. This book was released on 2021-08-20 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local marketing refers to the marketing strategies a business uses online to get their products or services in front of people in their local area and engage new and potential customers within a specified radius with the intention of turning them into diehard fans. Typically, local marketing is used by businesses that have a physical storefront in their community, such as restaurants, bars, spas, medical offices, and chiropractors. Local marketing can be a gold mine for your business but only if you use it right. This book is an easy-to-read guide filled with the fundamentals for successfully marketing your local small business. Inside, you will learn the 3 P's of local marketing, how to build an effective online local marketing campaign, how to impact your community, and help others do the same. This book will equip you, the business owner, with precisely what you need to grow your local business and become an agent of change for your community.
Book Synopsis Smart Marketing for Local Businesses by : Trudy Murphy
Download or read book Smart Marketing for Local Businesses written by Trudy Murphy and published by CreateSpace. This book was released on 2013-04-18 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Smart Marketing for Local Businesses", Trudy Murphy shares 35 simple, yet highly effective marketing strategies for growing your small business without using social media or blogging. All of the marketing strategies described are low cost, easy to implement and proven techniques. With candid, jargon-free language & real examples, you'll learn the following about how to market your business: - Position and brand your small business like a pro. - Price your products and services to sell in any industry and economic times. - Drive sales revenue using marketing that resonates with your customers, builds trust and adds value. - Efficiently create a Smart Marketing Plan that you can start implementing today. - Identify and avoid the pitfalls of hiring marketing experts. - Balance your online and offline marketing efforts in proportion with the expected sales revenue. - Identify the optimal marketplace to connect with your customers and maximize sales by understanding their emotional state and buying behavior. - Sell anything to anyone with 5 proven tips for being a kick butt marketer. With penetrating insights gained from personal experience owning small businesses, Murphy reveals the step-by-step approach she has used to rapidly start and grow her businesses. This book began as a handwritten journal and has since become a trusted guide and must-have resource for small business owners. "Smart Marketing for Local Businesses" is a must read book for any entrepreneur who's ready to take their business to a whole new level. Praise for this book "Having been in marketing for twenty years myself I am often on the consultant end with friends and family who are trying to understand how to market their business. Trudy manages to condense the marketing world into very easy to understand concepts that are actionable by anyone and will definitely lead to efficient, well targeted marketing programs that will improve every aspect of your customers' experience in your brand and drive more demand for your products and services. It's a must read for any existing or prospective local business owner." - Mark Farmer, Marketing Director "Just finished reading it. Very good stuff!" @VillageLaundry "love, love, love your book, a huge help with my Pacific Ocean row plans. thanks so much" @arrancat "Thanks for Following, Trudy. Already have your book. Love it!" @roxannsouci Click the buy button & get started today!
Book Synopsis The Ultimate Guide to Marketing Your Local Business by : Brian Gibbs
Download or read book The Ultimate Guide to Marketing Your Local Business written by Brian Gibbs and published by CreateSpace. This book was released on 2015-04-09 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide To Marketing Your Local Business looks at the changes that are occuring for the way local businesses get the word out about their brand. It discusses the limitations to old models and explores the new methods that are happening and how to use them.
Author :Ava Gordon Publisher :Createspace Independent Publishing Platform ISBN 13 :9781721720415 Total Pages :102 pages Book Rating :4.7/5 (24 download)
Book Synopsis The Small Business Owner's Guide to Local Marketing by : Ava Gordon
Download or read book The Small Business Owner's Guide to Local Marketing written by Ava Gordon and published by Createspace Independent Publishing Platform. This book was released on 2018-06-23 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Online Is No Longer An Option It's a Fundamental Requirement of Running a Successful Business Today. If you have ever thought that you're just a small business and don't need a website, think again. It's no secret that having an online presence is essential... Who Is This For? This guide is not just for newcomers in the online marketing niche, but also for those that are experienced. This guide will lay out in simple terms the real reason why it's time to dive into Local Marketing is now, and how to get started. This guide will show you how to get the most out of your local marketing investment, both money and time Establish Your Online Presence Before Your Competitors Do! It's a Fundamental Requirement of Running a Successful Small Business In Today's Market.
Book Synopsis No B.S. Guide to Marketing to Leading Edge Boomers & Seniors by : Dan Kennedy
Download or read book No B.S. Guide to Marketing to Leading Edge Boomers & Seniors written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-11-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
Book Synopsis Ultimate Guide to Local Business Marketing by : Perry S. Marshall
Download or read book Ultimate Guide to Local Business Marketing written by Perry S. Marshall and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis No B.S. Guide to Maximum Referrals and Customer Retention by : Dan S. Kennedy
Download or read book No B.S. Guide to Maximum Referrals and Customer Retention written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2016-02-22 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by cold advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: Apply the #1 best retention strategy (hint: it’s exclusive) Catch customers before they leave you Grow each customer’s value (and have more power in the marketplace) Implement the three-step customer retention formula Use other people’s events to get more referrals Create your own Customer Multiplier System Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
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