Why Loyalty Matters

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Author :
Publisher : BenBella Books, Inc.
ISBN 13 : 1935251295
Total Pages : 267 pages
Book Rating : 4.9/5 (352 download)

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Book Synopsis Why Loyalty Matters by : Timothy Keiningham

Download or read book Why Loyalty Matters written by Timothy Keiningham and published by BenBella Books, Inc.. This book was released on 2010-03-16 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades we've been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We've been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we've been told that all this is good. But it's not good. Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear – when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential. Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn't and how to unlock its power in your personal and professional life.

The Sociology of Loyalty

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 0387713689
Total Pages : 173 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis The Sociology of Loyalty by : James Connor

Download or read book The Sociology of Loyalty written by James Connor and published by Springer Science & Business Media. This book was released on 2007-09-04 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Specifically, this book explains loyalties: why we have them and what they do for us and society. It also places loyalty into the study of emotions such as trust and shame. By drawing on current theories and current and historical examples this book clearly establishes the components of loyalty and its place with in the theories of emotion. Additionally it develops the theoretical understanding of emotions by taking a previously ignored – yet highly topical – emotion and placing it within the theoretical perspective.

A Deeper Sense of Loyalty

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Author :
Publisher :
ISBN 13 : 9781620061541
Total Pages : 0 pages
Book Rating : 4.0/5 (615 download)

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Book Synopsis A Deeper Sense of Loyalty by : C. James Gilbert

Download or read book A Deeper Sense of Loyalty written by C. James Gilbert and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a slavery-averse young man from the South is deceived by his plantation-owning father, the young man sets out to help slaves escape to Canada. Although he knows this marks him as a traitor in the South, the young man knows that he'll have to return after the Civil War to confront his father.

Customer Satisfaction is Worthless, Customer Loyalty is Priceless

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Author :
Publisher : Bard Press (TX)
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Customer Satisfaction is Worthless, Customer Loyalty is Priceless by : Jeffrey H. Gitomer

Download or read book Customer Satisfaction is Worthless, Customer Loyalty is Priceless written by Jeffrey H. Gitomer and published by Bard Press (TX). This book was released on 1998 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nationally syndicated columnist and sales trainer shows how to convert "satisfied" customers into "loyal" customers. Includes real-world techniques, helpful checklists, inspiring stories, and thought-provoking self-tests.

Experience, Evidence, and Sense

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Author :
Publisher : Oxford University Press
ISBN 13 : 0199709807
Total Pages : pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Experience, Evidence, and Sense by : Anna Wierzbicka

Download or read book Experience, Evidence, and Sense written by Anna Wierzbicka and published by Oxford University Press. This book was released on 2010-06-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on two ideas: first, that any language--English no less than any other-represents a universe of meaning, shaped by the history and experience of the men and women who have created it, and second, that in any language certain culture--specific words act as linchpins for whole networks of meanings, and that penetrating the meanings of those key words can therefore open our eyes to an entire cultural universe. In this book Anna Wierzbicka demonstrates that three uniquely English words--evidence, experience, and sense--are exactly such linchpins. Using a rigorous plain language approach to meaning analysis, she unpacks the dense cultural meanings of these key words, disentangles their multiple meanings, and traces their origins back to the tradition of British empiricism. In so doing she reveals much about cultural attitudes embedded not only in British and American English, but also English as a global language. An interdisciplinary work, Experience, Evidence, and Sense will be of interest to both scholars and students in linguistics and English, as well as historians of ideas, sociologists, anthropologists, literary scholars, and scholars of communication.

Leading Loyalty

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Author :
Publisher : AMACOM
ISBN 13 : 0814439608
Total Pages : 223 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Leading Loyalty by : Sandy Rogers

Download or read book Leading Loyalty written by Sandy Rogers and published by AMACOM. This book was released on 2019-04-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.

The End of Loyalty

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Author :
Publisher : PublicAffairs
ISBN 13 : 9781541724020
Total Pages : 0 pages
Book Rating : 4.7/5 (24 download)

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Book Synopsis The End of Loyalty by : Rick Wartzman

Download or read book The End of Loyalty written by Rick Wartzman and published by PublicAffairs. This book was released on 2018-10-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a good, stable job used to be the bedrock of the American Dream. Not anymore. In this richly detailed and eye-opening book, Rick Wartzman chronicles the erosion of the relationship between American companies and their workers. Through the stories of four major employers--General Motors, General Electric, Kodak, and Coca-Cola--he shows how big businesses once took responsibility for providing their workers and retirees with an array of social benefits. At the height of the post-World War II economy, these companies also believed that worker pay needed to be kept high in order to preserve morale and keep the economy humming. Productivity boomed. But the corporate social contract didn't last. By tracing the ups and downs of these four corporate icons over seventy years, Wartzman illustrates just how much has been lost: job security and steadily rising pay, guaranteed pensions, robust health benefits, and much more. Charting the Golden Age of the '50s and '60s; the turbulent years of the '70s and '80s; and the growth of downsizing, outsourcing, and instability in the modern era, Wartzman's narrative is a biography of the American Dream gone sideways. Deeply researched and compelling, The End of Loyalty will make you rethink how Americans can begin to resurrect the middle class. Finalist for the Los Angeles Times book prize in current interestA best business book of the year in economics, Strategy+Business

Brand Intimacy

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Author :
Publisher : Hatherleigh Press
ISBN 13 : 1578266866
Total Pages : 357 pages
Book Rating : 4.5/5 (782 download)

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Book Synopsis Brand Intimacy by : Mario Natarelli

Download or read book Brand Intimacy written by Mario Natarelli and published by Hatherleigh Press. This book was released on 2017-10-23 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.

Loyalty to Your Soul

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401929532
Total Pages : 266 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Loyalty to Your Soul by : H. Ronald Hulnick, Ph.D.

Download or read book Loyalty to Your Soul written by H. Ronald Hulnick, Ph.D. and published by Hay House, Inc. This book was released on 2011-02-15 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty to Your Soul establishes Spiritual Psychology as a paradigm-altering frontier. It initiates a radical shift at the core of contemporary psychological thought by unveiling a technology for using everyday life experiences as rungs on the ladder of spiritual evolution. This book is uniquely suited for anyone seeking to discover and cross the bridge that spans the waters between life referenced in material reality and life lived within the context of spiritual reality. Loyalty to Your Soul shows you how to first gain access to, and then gradually learn to live from, that sacred place inherent within everyone referred to by the authors as the Authentic Self—a place where emotional suffering ceases and profound peace and love are present. While many people have written about such an inner state, Ron and Mary Hulnick show you how to travel there . . .and what to anticipate once you arrive. The radical technology they introduce empowers readers to transform challenging or negative human experiences into direct experiences of the Soul.

The Virtue of Loyalty

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Author :
Publisher : Oxford University Press
ISBN 13 : 0197612652
Total Pages : 297 pages
Book Rating : 4.1/5 (976 download)

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Book Synopsis The Virtue of Loyalty by : Troy Jollimore

Download or read book The Virtue of Loyalty written by Troy Jollimore and published by Oxford University Press. This book was released on 2024-03-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Virtue of Loyalty presents ten new academic essays on the topic of loyalty considered as a virtue, written by scholars from a variety of disciplines including philosophy, law, religious studies, empirical psychology, and child development. Many of the essays are concerned with the issue of whether loyalty is a virtue, and under what conditions. Others confront questions pertaining to the psychological traits and commitments that accompany or enable loyalty.

ENID (BOOK 1)

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Author :
Publisher : Earth Wise Books
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4./5 ( download)

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Book Synopsis ENID (BOOK 1) by : Eileen Sheehan

Download or read book ENID (BOOK 1) written by Eileen Sheehan and published by Earth Wise Books. This book was released on 247-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: ENID Book 1 of a fantasy trilogy is a tale of courage, discovery, and destiny. In the aftermath of a devastating dragon attack that leaves her village in ruins, Enid, a fierce and skilled warrior, seeks refuge in a neighboring village. She soon discovers that the villagers are locked in a desperate battle against relentless trolls, who are hunting the runaway elfin princess they gave sanctuary to. Unaware that her path will lead her into the heart of the elfin kingdom Enid joins the fight. There, within the halls of the elfin king's palace, she uncovers secrets that have been hidden for generations—secrets that shake the very foundation of her identity. As palace intrigue unfolds and ancient rivalries resurface, the truth about her origins is revealed. This forced her to confront her destiny and the role she must play in a looming conflict that threatens to engulf the entire realm. Enid’s journey will redefine not only who she is but what she’s capable of becoming.

School & Society

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Author :
Publisher :
ISBN 13 :
Total Pages : 806 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis School & Society by :

Download or read book School & Society written by and published by . This book was released on 1918 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Family Ties

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Publisher : Urban Ministries Inc
ISBN 13 : 9781932715705
Total Pages : 68 pages
Book Rating : 4.7/5 (157 download)

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Book Synopsis Family Ties by : Cheryl P. Clemetson

Download or read book Family Ties written by Cheryl P. Clemetson and published by Urban Ministries Inc. This book was released on 2006 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family Ties: Restoring Unity in the African American Family explains how through Christ, Black families can experience wholeness by overcoming the real issues

Introduction to Pathaan (film)

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Author :
Publisher : Gilad James Mystery School
ISBN 13 : 6881199902
Total Pages : 82 pages
Book Rating : 4.8/5 (811 download)

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Book Synopsis Introduction to Pathaan (film) by : Gilad James, PhD

Download or read book Introduction to Pathaan (film) written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Pathaan is a 2021 Indian action-drama film, directed by Gowtham Tinnanuri, who is known for his critically acclaimed film, Jersey. The film stars Shahid Kapoor in the lead role as a soldier-turned-gangster, who becomes a Robin Hood-like figure and fights against the corrupt system. It also features Vijay Sethupathi, Raashi Khanna, and newcomer Shriya Pilgaonkar in important roles. The film is set in the backdrop of the city of Mumbai and revolves around the story of Pathaan, played by Shahid Kapoor, who is a loyal soldier and a responsible son. However, circumstances and the corrupt system force him to take on the path of crime. Pathaan, who is feared by everyone, has a soft corner towards the underprivileged and decides to fight against the corrupt system and the powerful people who are responsible for their misery. The film promises to be an intriguing mix of action, drama, and emotions, and is eagerly awaited by Shahid Kapoor's fans and lovers of the genre.

The Marketing Evolution

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Author :
Publisher : First Class Consulting Corporation
ISBN 13 :
Total Pages : 159 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Marketing Evolution by : Eon Ranger

Download or read book The Marketing Evolution written by Eon Ranger and published by First Class Consulting Corporation . This book was released on 2022-06-21 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Evolution: Mastering Strategies for Consumer Synergy by Eon B. Ranger is a groundbreaking manual that redefines the realm of effective marketing. Ranger's comprehensive exploration of evolving marketing strategies is punctuated with real-world case studies and insightful FAQs, offering readers invaluable insights into the fusion of marketing practices with various facets of organizational operations. Each chapter intricately dissects the integration of marketing within a corporate framework, spotlighting crucial elements such as financial synchronization, operational streamlining, collaborative human resources, and the seamless implementation of marketing strategies aligned with overarching corporate objectives. The book underscores the critical significance of comprehending the interconnected nature of these functions and their collective influence on shaping impactful marketing initiatives and overall business expansion. From dispelling prevalent marketing misconceptions to unveiling the transformative potential of data-driven insights and cohesive communication, "The Marketing Evolution: Mastering Strategies for Consumer Synergy" is a game-changing playbook for marketers navigating the intricate modern business landscape. With an emphasis on fostering cross-functional collaboration and adopting a holistic approach to marketing, this book arms businesses with the necessary tools to cultivate enduring customer relationships, propel brand growth, and foster sustainable brand communities.

Superman and Comic Book Brand Continuity

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Author :
Publisher : Routledge
ISBN 13 : 1351254286
Total Pages : 260 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Superman and Comic Book Brand Continuity by : Phillip Bevin

Download or read book Superman and Comic Book Brand Continuity written by Phillip Bevin and published by Routledge. This book was released on 2018-08-06 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superman and Comic Book Brand Continuity traces the development of comic book continuity through the case study of Superman, examining the character’s own evolution across several media, including comics, radio, television, and film. Superman’s relationship with continuity illustrates a key feature of the way in which people in western societies construct stories about themselves. In this respect, the book is a study of narrative and how comic book continuity reflects the way that, in wider western post-enlightenment culture, storytelling shapes the common sense and received wisdoms that influence how we perceive "reality." The scope of the analysis extends from Superman’s creation in the late 1930s to the recent films Man of Steel (2013) and Batman v. Superman: Dawn of Justice (2016), as well as the current comic book reboot Rebirth (2016).

Hispanic Americans in Congress, 1822-2012

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Author :
Publisher : Government Printing Office
ISBN 13 : 9780160920288
Total Pages : 780 pages
Book Rating : 4.9/5 (22 download)

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Book Synopsis Hispanic Americans in Congress, 1822-2012 by : Congress

Download or read book Hispanic Americans in Congress, 1822-2012 written by Congress and published by Government Printing Office. This book was released on 2014-04-14 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A compilation of historical essays and short biographies about 91 Hispanic-Americans who served in Congress from 1822 to 2012"--Provided by publisher