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Author : John S. Gleed
Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.:/5 (2 download)
Download or read book A Case Study in Capital Goods Marketing written by John S. Gleed and published by . This book was released on 1960 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth H. Myers
Publisher :
ISBN 13 :
Total Pages : 510 pages
Book Rating : 4.:/5 (952 download)
Download or read book Marketing Policy Determination by a Major Firm in a Capital Goods Industry written by Kenneth H. Myers and published by . This book was released on 1976 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth Holston Myers
Publisher : Ayer Company Pub
ISBN 13 : 9780405080876
Total Pages : 510 pages
Book Rating : 4.0/5 (88 download)
Download or read book Marketing Policy Determination by a Major Firm in a Capital Goods Industry written by Kenneth Holston Myers and published by Ayer Company Pub. This book was released on 1976-01-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert S. Eckley
Publisher : Praeger
ISBN 13 : 0899305598
Total Pages : 0 pages
Book Rating : 4.8/5 (993 download)
Download or read book Global Competition in Capital Goods written by Robert S. Eckley and published by Praeger. This book was released on 1991-06-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The capital goods industries--machinery, electrical and electronic equipment, transport equipment (except automobiles), and instruments and related equipment--provide more than one-third of total U.S. exports. But in the past twenty years, these industries have displayed a continual weakening of their competitive position. In this study, Robert Eckley investigates this leading sector of the American economy and its competition for global markets by concentrating on case studies of seven companies that represent the principal segments of the capital goods industries. The approach that Eckley takes is an empirical one, utilizing the experience of IBM, Boeing, General Electric, Eastman Kodak, Caterpillar, Cummins, and Cincinnati Milacron to illustrate the developments that have occurred in this sector of the world economy. The companies are all leaders within their industries, and also offer a representative variety of the products, processes, and labor organizations found in the capital goods industries. Following a detailed introduction, Eckley devotes one chapter to each of the seven companies, seeking out commonalities within the larger capital goods sector and drawing conclusions about costs, markets, and organizational and managerial practices. A concluding chapter focuses on the keys to regaining American leadership: increasing capital investment, remedying educational deficiencies, and improving business decisions. Marketing and planning executives in international business will find this work to be an invaluable resource, as will students in business and public policy courses.
Author : Steffen G. Scholz
Publisher : Springer Nature
ISBN 13 : 9811661286
Total Pages : 363 pages
Book Rating : 4.8/5 (116 download)
Download or read book Sustainable Design and Manufacturing written by Steffen G. Scholz and published by Springer Nature. This book was released on 2021-09-17 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consists of peer-reviewed papers, presented at the International Conference on Sustainable Design and Manufacturing (SDM 2021). Leading-edge research into sustainable design and manufacturing aims to enable the manufacturing industry to grow by adopting more advanced technologies and at the same time improve its sustainability by reducing its environmental impact. Relevant themes and topics include sustainable design, innovation and services; sustainable manufacturing processes and technology; sustainable manufacturing systems and enterprises; and decision support for sustainability. Application areas are wide and varied. The book will provide an excellent overview of the latest developments in the sustainable design and manufacturing area.
Author : Malcolm R. Hill
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Export Marketing of Capital Goods to the Socialist Countries of Eastern Europe written by Malcolm R. Hill and published by . This book was released on 1978 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Fischer
Publisher : Cambridge University Press
ISBN 13 : 1107022452
Total Pages : 319 pages
Book Rating : 4.1/5 (7 download)
Download or read book Service Business Development written by Thomas Fischer and published by Cambridge University Press. This book was released on 2012-05-24 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
Author : Daniel Chudnovsky
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (91 download)
Download or read book Capital Goods Production in the Third World written by Daniel Chudnovsky and published by Burns & Oates. This book was released on 1983 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study on the role of technology transfer and the industrial production of capital goods in developing countries - describes characteristics of the capital goods sector in developed countries; examines obstacles facing developing countries and the production of capital goods in Brazil, India and Korea R; presents a case study of China; comments on the access of newly industrializing countries to the production of electronics-based machine tools. References.
Author : Tarika Singh
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443896225
Total Pages : 150 pages
Book Rating : 4.4/5 (438 download)
Download or read book A Handbook of Case Studies in Finance written by Tarika Singh and published by Cambridge Scholars Publishing. This book was released on 2017-06-20 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links the theory of finance to the decisions related to various aspects of the financial management of an organisation. In order to provide the reader with a better understanding of the concept of finance, a theoretical guide to related terminology is included here. The case studies brought together require students to look deep into the concepts of finance in order to solve the problems and issues they present. The case studies here focus on important concepts of finance which help students to relate the concept with decision-making processes.
Author :
Publisher :
ISBN 13 :
Total Pages : 706 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1961 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Milind Trivikram Phadtare
Publisher :
ISBN 13 :
Total Pages : 2 pages
Book Rating : 4.:/5 (11 download)
Download or read book Compressors Asia Limited written by Milind Trivikram Phadtare and published by . This book was released on 2017 with total page 2 pages. Available in PDF, EPUB and Kindle. Book excerpt: It involves marketing of air compressors in particular and industrial equipment in general. It tries to analyse strategies on the framework of market leader strategies to facilitate growth in a challenging business environment in view of the strengths and weaknesses of the firm. It aims to identify the organizational and business model changes that may be required to be implemented in transforming a firm from a marketer of capital goods to a marketer of projects.
Author :
Publisher :
ISBN 13 :
Total Pages : 820 pages
Book Rating : 4.3/5 ( download)
Download or read book Report written by and published by . This book was released on 1974 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Lipsey
Publisher : Oxford University Press, USA
ISBN 13 : 0199563381
Total Pages : 701 pages
Book Rating : 4.1/5 (995 download)
Download or read book Economics written by Richard Lipsey and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twelfth edition of this bestselling textbook has been revised and updated to offer Economics students a comprehensive introduction to Economics and its core principles. New case studies and boxed examples, in-depth explanations and an expanded Online Resource Centre will help students to progress with their studies.
Author : Douglas Hague
Publisher : Taylor & Francis
ISBN 13 : 1000534146
Total Pages : 389 pages
Book Rating : 4.0/5 (5 download)
Download or read book Devaluation and Pricing Decisions written by Douglas Hague and published by Taylor & Francis. This book was released on 2022-02-10 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1974, Devaluation and Pricing Decisions is based on case studies of the export pricing decisions made by nineteen major British companies after the 1967 devaluation.The aim was to look in detail at the decisions that major British firms took after devaluation and to see how they had responded to this major change in government policy. This book shows how far the firms had anticipated the devaluation; what company objectives were at that time and what changes in these objectives, or in pricing and marketing policies, were made to take advantage of new opportunities for exporting and for import substitution. The researchers also examined the actual process of decision making to find what information was available to the decision makers and how they used it. The book is directed to businessmen taking decisions on export prices and marketing in the world of today where foreign exchange rates change frequently. It is also directed towards those responsible for shaping national economic policy. For students of economics, it represents a study showing, in considerable detail, how a number of businesses responded to the 1967 devaluation.
Author : Adrian Mackay
Publisher : Routledge
ISBN 13 : 1136401717
Total Pages : 388 pages
Book Rating : 4.1/5 (364 download)
Download or read book Fundamentals and Practice of Marketing written by Adrian Mackay and published by Routledge. This book was released on 2012-05-04 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
Author : Mark Fisher
Publisher : Cambridge University Press
ISBN 13 : 1107680255
Total Pages : 376 pages
Book Rating : 4.1/5 (76 download)
Download or read book Cambridge IGCSE® Business Studies Coursebook with CD-ROM written by Mark Fisher and published by Cambridge University Press. This book was released on 2014-05-29 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised set of resources for Cambridge IGCSE Business Studies syllabus 0450 (and Cambridge O Level Business Studies syllabus 7115) is thoroughly updated for the latest syllabus for first examinations from 2015. Written by experienced teachers, the Coursebook provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; case studies contextualise the content making it relevant to the international learner. It provides thorough examination support for both papers with questions at the end of each chapter and an extensive case study at the end of each unit. The CD-ROM contains revision aids, further questions and activities. A Teachers CD-ROM is also available.
Author : P. K. Vasudeva
Publisher : Excel Books India
ISBN 13 : 9788174464958
Total Pages : 656 pages
Book Rating : 4.4/5 (649 download)
Download or read book International Marketing written by P. K. Vasudeva and published by Excel Books India. This book was released on 2006 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers.
