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A Case Study About Communication Strategies
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Book Synopsis Handbook of Research on Communication Strategies for Taboo Topics by : Luurs, Geoffrey D.
Download or read book Handbook of Research on Communication Strategies for Taboo Topics written by Luurs, Geoffrey D. and published by IGI Global. This book was released on 2022-04-29 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social norms are valuable because they help us to understand guidelines for appropriate and ethical behavior. However, as part of that process, cultures develop taboo behaviors and topics for group members to avoid. Failure to discuss important topics, such as sex, drug use, or interpersonal violence, can lead to unwanted or unintended negative outcomes. Improving communication about forbidden topics may lead to positive social and health outcomes, but we must first develop the communication and coping skills to handle these difficult conversations. The Handbook of Research on Communication Strategies for Taboo Topics seeks both quantitative and qualitative research to provide empirical evidence of the negative social and health outcomes of avoiding taboo conversations and provides communication and coping strategies for dealing with difficult topics. Covering a range of issues such as grief and forgiveness, this major reference work is ideal for academicians, practitioners, researchers, counselors, sociologists, professionals, instructors, and students.
Book Synopsis Case Studies for Organizational Communication by : Joann Keyton
Download or read book Case Studies for Organizational Communication written by Joann Keyton and published by . This book was released on 2004 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to demonstrate formal and informal communication practices in a variety of organizational processes, Keyton (communication studies, University of Kansas) and Shockley-Zalabak (communication, University of Colorado) provide 33 cases that use verbal, nonverbal, written, and electronic channel
Book Synopsis Developing Global Business Communication in Asia by : Jane Lockwood
Download or read book Developing Global Business Communication in Asia written by Jane Lockwood and published by Routledge. This book was released on 2021-04-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together. The book aims to help learners: Use authentic workplace materials to solve problems using English Understand how language can be used as a lingua franca effectively when communicating Understand how intertextuality between shared spoken and written texts drives communication Improve communicative performance in spoken and written texts Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.
Book Synopsis Leading the Narrative by : Mari K Eder
Download or read book Leading the Narrative written by Mari K Eder and published by Naval Institute Press. This book was released on 2011-12-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
Book Synopsis Management Communication by : James S. O'Rourke
Download or read book Management Communication written by James S. O'Rourke and published by . This book was released on 2010 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others. Management Communication in Transition; Communication and Strategy; Communication Ethics; Speaking; Writing; Persuasion; Technology; Listening and Feedback; Nonverbal Communication; Intercultural and International Communication; Conflict Management; Business Meetings; Meeting the Media Effective communication can make or break an individual career or an entire business. By developing powerful techniques to get their message across, students can learn to turn ideas into action and success.
Book Synopsis Patient Communication for Pharmacy by : Min Liu
Download or read book Patient Communication for Pharmacy written by Min Liu and published by Jones & Bartlett Publishers. This book was released on 2015-12-21 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patient Communication for Pharmacy: A Case-Study Approach on Theory and Practice offers communication strategies to promote patient-centered care. Utilizing a case study approach, this practical guide develops readers' understanding of the unique communication dynamics between pharmacists and patients and assists them in strengthening the communication skills necessary for providing optimal patient outcomes. Focusing on skills acquisition and an integration of communication and behavioral change theories, this valuable resource also addresses issues relevant to pharmacist-patient communication and relationship building including: health literacy, culturally competent care, patient compliance, conflict/emotionally charged conversations, and more. The "Learn, Practice, Assess" Case Approach offers patient case activities at the end of each chapter designed to help readers strengthen communication skills through repetition and application of the material presented. Instructor Resources include a Test Bank, Slides in PowerPoint format, a Sample Syllabus, and Web Links to helpful communication video examples.
Book Synopsis Seven Strategy Questions by : Robert Simons
Download or read book Seven Strategy Questions written by Robert Simons and published by Harvard Business Review Press. This book was released on 2010-11-16 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simons presents the seven key questions a manager and his team must continually ask. Drawing on decades of research into performance management systems and organization design, "Seven Strategy Questions" is a no-nonsense, must-read resource for all leaders in any organization.
Book Synopsis Two Case Studies of Successful Strategic Communication Campaigns by : Thomas P. Galvin
Download or read book Two Case Studies of Successful Strategic Communication Campaigns written by Thomas P. Galvin and published by . This book was released on 2019-12-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic communication has come to be a popular term to describe the process by which U.S. military organizations managed and unified their planned communications efforts. Unfortunately, joint doctrine leaves many of the words associated with strategic communication undefined, including themes and messages, and 'strategic communication' has long suffered from definitional problems. While many commentators and experts have criticized the shortcomings of U.S. communication efforts, especially in operational environments, very little attention has been given to documenting success stories that suggest tools that leaders can use to design and implement campaigns. This book details two case studies of successful strategic communication campaigns-the Multi-Year Roadmap in Stabilization Force-Bosnia and the creation of the U.S. Africa Command. Both campaigns began in environments unfavorable to the commanders and their organizations but, in both cases, the campaign helped turn perceptions of the command into a more favorable light. The book concludes by drawing on the facts of the two cases to present a general architecture for communication campaigns applicable in both enterprise and operational contexts" -- Publisher's description.
Book Synopsis A case study of the use of communication strategies in English among four Chinese graduate students in the U.S. by : Chihuan Christy Yu
Download or read book A case study of the use of communication strategies in English among four Chinese graduate students in the U.S. written by Chihuan Christy Yu and published by . This book was released on 1990 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managerial Communication by : Geraldine E. Hynes
Download or read book Managerial Communication written by Geraldine E. Hynes and published by SAGE Publications. This book was released on 2015-01-22 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical, Strategic Approach to Managerial Communication Managerial Communication: Strategies and Applications focuses on communication skills and strategies that managers need in today’s workplace. This book continues to be the market leader due to its strategic approach, solid research base, comprehensive coverage, balanced examination of oral and written communication, and focus on managerial, not entry-level, competencies. In the Sixth Edition, author Geraldine E. Hynes preserves the book’s key strengths while reflecting the realities of the contemporary workplace.
Book Synopsis Communication Case Studies by : Carolyn C. Shadle
Download or read book Communication Case Studies written by Carolyn C. Shadle and published by American Animal Hosp Assoc. This book was released on 2010 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Crisis Communication Strategies by : Amanda Coleman
Download or read book Crisis Communication Strategies written by Amanda Coleman and published by Kogan Page Publishers. This book was released on 2020-05-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses. Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods, the book explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. Crisis Communication Strategies is the essential guide for PR and communication professionals to protecting your company and building true, long-term resilience.
Book Synopsis Case Studies in Organizational Communication by : Steve May
Download or read book Case Studies in Organizational Communication written by Steve May and published by SAGE Publications. This book was released on 2012-01-20 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.
Book Synopsis Internal Communication and Employee Engagement by : Nance McCown
Download or read book Internal Communication and Employee Engagement written by Nance McCown and published by Taylor & Francis. This book was released on 2023-04-25 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings. Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders
Book Synopsis Engaging Employees through Strategic Communication by : Mark Dollins
Download or read book Engaging Employees through Strategic Communication written by Mark Dollins and published by Routledge. This book was released on 2021-10-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
Book Synopsis Introducing Second Language Acquisition by : Muriel Saville-Troike
Download or read book Introducing Second Language Acquisition written by Muriel Saville-Troike and published by Cambridge University Press. This book was released on 2012-04-05 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear and practical introduction to second language acquisition, written for students encountering the topic for the first time.
Book Synopsis Business Essentials for Strategic Communicators by : M. Ragas
Download or read book Business Essentials for Strategic Communicators written by M. Ragas and published by Springer. This book was released on 2014-12-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
