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9 Brand Shaastras
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Book Synopsis 9 Brand Shaastras by : Jagdeep Kapoor
Download or read book 9 Brand Shaastras written by Jagdeep Kapoor and published by . This book was released on 2004 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuing from Jagdeep Kapoor's two earlier books, 9 Brand Shaastras is concerned with the strategy and principles of brand-building. The book discusses branding from the basics, or what the author defines as the 'need' or 'brand category growth' for a brand, through to the 'brand profit growth strategy' which is the final destination. Each stage is analyzed in detail and peppered with examples and real-life marketing situations to give an effective understanding of brands and brand-building.
Book Synopsis 24 Brand Mantras, 18 Brand Astras And 9 Brand Shaastras by : Jagdeep Kapoor
Download or read book 24 Brand Mantras, 18 Brand Astras And 9 Brand Shaastras written by Jagdeep Kapoor and published by . This book was released on 2005-01-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This set of three classic books by Jagdeep Kapoor brings together his finest writing on brands. These three books constitute the three-step process that Jagdeep Kapoor recommends to build strong, healthy and winning brands. Each of them contain critical brand truths that marketers and brand managers must know to manage and maintain successful brands./-//-/This trilogy consists of:/-/24 Brand Mantras, the first bestseller which presents 24 action-oriented mantras for developing brand strategies. Considered a classic, it is widely read and is till today transforming the way marketing strategies are executed in India./-//-/18 Brand Astras presents the 18 essential abilities brands must have to make them successful. These abilities are the defining characteristics of winning and effective brand strategies./-//-/9 Brand Shaastras offers the third level of learning through the appropriate use of strategy in brand building. This book introduces its readers to the critical concepts of brand idea growth strategy and brand awareness growth strategy both of which are key to brand success./-//-/Simple, direct, hard hitting, the three books contained in this set are probably the finest writing on brands applicable to Indian / Asian markets. This trilogy would be a definitive collection for marketers.
Book Synopsis Twenty Four Brand Mantras by : Jagdeep Kapoor
Download or read book Twenty Four Brand Mantras written by Jagdeep Kapoor and published by SAGE Publications. This book was released on 2009-02-09 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
Download or read book 18 Brand Astras written by Jagdeep Kapoor and published by SAGE Publications Pvt. Limited. This book was released on 2003-06-15 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive times, where marketing is nothing short of warfare, 18 Brand Astras presents a simple and invaluable analysis of the factors that work to make a brand successful. Ace-Marketer and consultant, Jagdeep Kapoor, presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, he explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively. Some key brand abilities that he talks of are those of Reliability, Acceptability, Availability and Visibility. Adopting a simple and jargon-free style, the book explains: - What constitutes each brand ability? - The connection between these abilities - How these abilities must be used in conjunction for maximum results -How these abilities are integrated to form the CRISP Branding model. Written in an irreverent conversation style the book simplifies the key concepts behind brands and brand building making it accessible to the novice and expert alike.
Book Synopsis American Book Publishing Record by :
Download or read book American Book Publishing Record written by and published by . This book was released on 2003 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Indian National Bibliography by :
Download or read book The Indian National Bibliography written by and published by . This book was released on 2005 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Indian National Bibliography by : B. S. Kesavan
Download or read book Indian National Bibliography written by B. S. Kesavan and published by . This book was released on 2009-12 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Shastra written by Mainak Dhar and published by Penguin UK. This book was released on 2016-06-15 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald's change your life? This is not the sort of marketing you learn in business schools, but more a science which influences human perception and through it, behaviour. From the days of Adam, this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleagues-there are lessons and insights in the book that you'll find yourself relating to and applying in how you lead your life. Combining the business and branding experience of a CEO, with the storytelling ability of a novelist, Mainak Dhar's Brand Shastra will stimulate, inspire and entertain.
Book Synopsis The British National Bibliography by : Arthur James Wells
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2006 with total page 2492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Encyclopedia of Vedic Astrology: Tajik Shastra & Annual Horoscopy by : Shanker Adawal
Download or read book Encyclopedia of Vedic Astrology: Tajik Shastra & Annual Horoscopy written by Shanker Adawal and published by Sagar Publications. This book was released on with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tajik is an important aspect in the journey of our understanding various aspects of Astrology. This is the endeavor of the encyclopedia. In this book the author has divided the study primarily in two parts. The first part dealing with various factors like the yoga, aspects and so on with an explanation of factors that makes Tajik different and unique. The second part dwells in the predictive aspects with illustrations. This book will surely evince the interest of the beginners as well as others who are in research or predictive astrology.
Book Synopsis Vymaanika Shaastra by : Maharishi Bharadwaaja
Download or read book Vymaanika Shaastra written by Maharishi Bharadwaaja and published by Vamzzz Publishing. This book was released on 2017-11-24 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just like the Nazi UFO's, the Vedic flying machines dwell somewhere in the realms between apocryphal technology and the occult. The work 'Vymaanika Shaastra' has been ascribed to the sage Maharshi Bharadwaja. Maharshi Bharadwaja is known to be a scholar both in science, philosophy, cosmology and warfare. The work on ancient Vedic flying machines was channelled by Pundit Anekal Subbaraya Shastry to a Sanskrit scholar, Sri G Venkatachala Sharma and translated into English by G.R. Josyer. The Vedic flying machines were supposed to be capable of the same flight manoeuvres as Hitlers' flying saucers (VRIL Rundflugscheiben). The 102nd Indian Science Congress, held at the Mumbai University in January 2015, organised a session on "ancient sciences through Sanskrit" in which a presentation on Vaimānika Śāstra was included. It was delivered by Anand J. Bodas, a pilot, and Ameya Jadhav, who holds an M.A. in Sanskrit as well as an M.Tech. degree. Bodas, speaking to the news media, has said that the aeroplanes of Vedic times could fly not only from country to country, but also "from planet to planet." "In those days, aeroplanes were huge in size, and could move left, right, as well as backwards, unlike modern planes which only fly forward," he added. NASA was not amused with this Congress... Preview on vamzzz.com
Book Synopsis Menstruation Across Cultures by : Nithin Sridhar
Download or read book Menstruation Across Cultures written by Nithin Sridhar and published by Global Collective Publishers. This book was released on 2021-08-26 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Menstruation across Cultures attempts to provide a detailed review of menstruation notions prevalent in India and in cultures from across the world. The world cultures covered in the book include Indic traditions like Hinduism, Buddhism, Jainism and Sikhism; ancient civilisations like Greece, Rome, Mesopotamia and Egypt; and Abrahamic religions of Judaism, Christianity, and Islam. Two themes of special focus in the book are: Impurity and Sacrality. While they are often understood as being opposed to each other, the book examines how they are treated as two sides of the same coin, when it comes to menstruation. This is especially true in Indic traditions and pre-Christian polytheistic traditions like Greco-Roman, Mesopotamian and Egyptian. Impurity and Sacrality complement each other to form a comprehensive worldview in these cultures. The book also examines how the understanding of impurity in Abrahamic religions differs from those of polytheistic cultures. As part of the examination of the sacrality attached to menstruation, a special focus has also been given to the deities of menstruation in polytheistic cultures and to what Ayurveda and Yoga say about this essential function in a woman’s physiology. Finally, a comparative study of menstrual notions prevalent in modernity is presented, along with a Do and Don’t dossier.
Book Synopsis The Genesis of Technoscientific Revolutions by : Venkatesh Narayanamurti
Download or read book The Genesis of Technoscientific Revolutions written by Venkatesh Narayanamurti and published by Harvard University Press. This book was released on 2021-11-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research powers innovation and technoscientific advance, but it is due for a rethink, one consistent with its deeply holistic nature, requiring deeply human nurturing. Research is a deeply human endeavor that must be nurtured to achieve its full potential. As with tending a garden, care must be taken to organize, plant, feed, and weedÑand the manner in which this nurturing is done must be consistent with the nature of what is being nurtured. In The Genesis of Technoscientific Revolutions, Venkatesh Narayanamurti and Jeffrey Tsao propose a new and holistic system, a rethinking of the nature and nurturing of research. They share lessons from their vast research experience in the physical sciences and engineering, as well as from perspectives drawn from the history and philosophy of science and technology, research policy and management, and the evolutionary biological, complexity, physical, and economic sciences. Narayanamurti and Tsao argue that research is a recursive, reciprocal process at many levels: between science and technology; between questions and answer finding; and between the consolidation and challenging of conventional wisdom. These fundamental aspects of the nature of research should be reflected in how it is nurtured. To that end, Narayanamurti and Tsao propose aligning organization, funding, and governance with research; embracing a culture of holistic technoscientific exploration; and instructing people with care and accountability.
Download or read book Buddha Nature written by Maitreya and published by Shambhala Publications. This book was released on 2018-08-14 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Buddha's definitive teachings on how we should understand the ground of enlightenment and the nature and qualities of buddhahood. All sentient beings, without exception, have buddha nature—the inherent purity and perfection of the mind, untouched by changing mental states. Thus there is neither any reason for conceit nor self-contempt. This is obscured by veils that are removable and do not touch the inherent purity and perfection of the nature of the mind. The Mahayana Uttaratantra Shastra, one of the “Five Treatises” said to have been dictated to Asanga by the Bodhisattva Maitreya, presents the Buddha’s definitive teachings on how we should understand this ground of enlightenment and clarifies the nature and qualities of buddhahood. This seminal text details with great clarity the view that forms the basis for Vajrayana, and especially Mahamudra, practice.
Download or read book Shiva written by Vanamali and published by Simon and Schuster. This book was released on 2013-10-04 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional understanding of Shiva told through stories and teachings from the Shiva Mahapurana • Explains Shiva’s contradictory forms, such as destroyer or benefactor, and how his form depends on the needs of the devotee • Reveals how Shiva’s teachings allow one to see through the illusions at the root of all grief and alienation in human life • Explores Shiva’s relationships with Durga, Shakti, Sati, and Parvati and with his sons Ganesha and Kartikeya Shiva, the most ancient and complex deity of the Hindu pantheon, has been portrayed in many contrasting lights: destroyer and benefactor, ascetic and householder, wild demon slayer and calm yogi atop Mount Kailash. Drawing from the Hindu sacred text the Shiva Mahapurana--said to be written by Shiva himself--Vanamali selects the essential stories of Shiva, both those from his dark wild side and those from his benevolent peaceful side. Vanamali discusses Shiva’s many avatars such as Shambunatha and Bhola, as well as Dakshinamurti who taught the shastras and tantras to the rishis. She explores Shiva’s relationships with Durga, Shakti, Sati, and Parvati and with his sons Ganesha and Kartikeya. Examining Shiva’s acceptance of outsiders, Vanamali explains why ghosts and ghouls are his attendants and why his greatest devotees are demon kings, like Ravana. She includes famous Shiva stories such as the Descent of the River Ganga and Churning the Milky Ocean as well as those that reveal the origin of the festival of lights, Diwali; his creation of the cosmic couple, or hierogamos; and how Shiva and Parvati taught the world the secrets of Kundalini Shakti. The author also draws upon Shaivite teachings to illustrate the differences between Western science and Vedic science and their explanations for the origins of consciousness. Integrating Shiva’s two sides, the fierce and the peaceful, Vanamali reveals that Shiva’s form depends on the needs of the devotee. Understanding his teachings allows one to see through the illusions at the root of all grief and alienation in human life, for Shiva is the wielder of maya who does not fall under its spell. While Ganesha is known as the remover of obstacles, Shiva is the remover of tears.
Book Synopsis 9 Brand Shaastras by : Jagdeep Kapoor
Download or read book 9 Brand Shaastras written by Jagdeep Kapoor and published by SAGE Publications Pvt. Limited. This book was released on 2009-10-06 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book, with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.
Book Synopsis Dictionary of Indian Palmistry Symbols by : Sulabh Jain
Download or read book Dictionary of Indian Palmistry Symbols written by Sulabh Jain and published by Xlibris Corporation. This book was released on 2017-02-17 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over thousands of years, Hindu palmists have observed special symbols located on the hands of people. They learnt that the combination of a few lines in the form of these symbols could add more depth to a palm reading than simply reading each line one at a time. In other words, the sum of a few lines on a hand could give a greater meaning than each line could all by itself. These combinations of lines were given names and entered mainstream palmistry in India through its shastras (ancient texts). This style of palmistry was mostly practiced by monks, hermits, and other holy people. Over the course of time, the people who could interpret these symbols became fewer and fewer until a large number of the symbols became lost over a period of time. This book attempts to save the remaining symbols that are still known for future generations of palmists. This is the first book of its kind to catalogue and record the symbols of palmistry that are used in India. It is a vital reference for beginner palmists and an essential skill for the experts alike.
